Digital Intelligence

Entries from Digital Intelligence tagged with "classifieds"

18 result(s) displayed (1 - 18 of 18)

End of an era: Yellow Pages to stop printing next year

Iconic classifieds business directory Yellow Pages will stop printing from January 2019 after more than five decades to go online-only, its owner Yell has announced.


04/09/2017  |  Full story...

Facebook takes on Craigslist and eBay with classified ads

Facebook is launching “Marketplace”, a dedicated section of its social network, where people can browse used goods for sale in their neighbourhood and list items for sale.

05/10/2016  |  Full story...

Microsoft partners Gumtree for search ad initiative on Bing

Bing Ads has launched a new syndication partnership with classified site

08/10/2015  |  Full story...

Australian digital ad trends: Mobile surge pushes spend past $3.3bn

Online ad spend in Australia hit $3.3bn last year, up 18% on 2011 with mobile leading much of the growth, according to new data.

13/03/2013  |  Full story...

‘Meteoric rise of mobile’ pushes UK digital ad spend up nearly 13%

UK advertising on the internet and mobiles increased 12.6% year compared to the same period last year, accounting for £2.59bn in the first half of 2012, according to the Internet Advertising Bureau. The UK trade body found that a ‘meteoric rise in mobile’ drove much of the growth. With 58 per cent of the UK population now said to own smartphones according to the IAB, mobile advertising has continued a "meteoric rise". It was said to be up 132% to £181.5m.

09/10/2012  |  Full story...

Indian online ad spend to rise 54% this year

The Indian online advertising market, including classifieds, will grow by a huge 54% in the next 12 months, according to new data. The research, from the Internet and Mobile Association of India (IAMAI) and IMRB, found that as of March 2012, the industry was worth Rs 2,851 crores in annual revenue.

24/05/2012  |  Full story...

Social search overtakes traditional directories for new customer acquisition

In the digitally advanced markets, social is moving ahead of directories as the main way small businesses get new customers. Latest research in the UK shows the scale of the channel shift, with more than a third of small firms are using Facebook for marketing (vs 27% using local directories). Twitter is also playing a growing role, with around a sixth of firms claiming they actively use it to recruit customers. The newness of social channels for small firms is under-researched in most countries, but findings from the UK could be indicative for other digitally advanced markets.

16/05/2012  |  Full story...

Daily Mail group sells classifieds site to US firm

US classifieds giant Manheim has bought, from Daily Mail General Trust (DMGT), the firm that publishes the Daily Mail and Mail On Sunday. is the UK’s second largest online used vehicle classified with 161,000 used cars registered in its site. The amount paid by Manheim is undisclosed.

21/03/2012  |  Full story...

Global adspend by medium: Internet to grow 16% by 2014

The internet will be the biggest contributor of new ad dollars to the global market, accounting for 52.9% of the growth in total expenditure until 2014, according to new research. The data, from ZenithOptimedia, found paid search will take the largest share of online adspend during that period, contributing 25.6%, followed by display at 22.6%, with classified at a much lower 4.7%.

21/12/2011  |  Full story...

70% of car dealers ‘prefer website leads to classifieds’

Most UK car dealers believe that leads from their website are stronger than those from classifieds, according to new research. The study, from automotive digital marketing company Razsor, looked into the future of online marketing in the automotive sector. The research revealed that 70 per cent of dealers believe that a phone lead that has come through their own website is more reliable than one from a classified print ad.


07/11/2011  |  Full story...

Zoopla debuts house price ‘heatmaps’ for UK

Property search and information website has launched heatmaps which show the average current value of homes across the UK in a visual format. The new heatmaps can be found on all maps across the Zoopla website and may be viewed at varying zoom levels include down to individual postcodes. In addition to the new heatmaps, Zoopla has also added a variety of other local property information that provides an essential research tool for potential house hunters.


08/08/2011  |  Full story...

Yellow Pages book to be phased out in online shake-up

Yell is to switch its core business online, phasing out its iconic ‘Yellow Pages’ directory within four years. The move will see Yell revamp as an online hub for local businesses, as consumers increasingly look to the web for information. Yell, which employs 2,900 staff in the UK, sees 75% of its business being online within four years, compared with 25% at the moment.

Yell will also start selling services to firms registered on its site, such as loyalty schemes, marketing initiatives and computer software to help with their accounting and payment schemes to save them money on financial transactions.


15/07/2011  |  Full story...

Microsoft and Yell offer online ad service to small businesses

Microsoft and Yell have partnered to offer a set of online advertising and business tool to assist small and medium sized businesses (SMBs) reach and engage consumers. Following the Yahoo! and Microsoft search alliance, Yell will join forces to offer search, mobile and local advertising solutions to small and medium businesses and to make the most of emerging business models delivered through the cloud.

Under the plans, Yell will also offer the full suite of Microsoft's SMB productivity and business software and cloud services, including Microsoft Office 365, Microsoft Dynamics CRM and emerging SMB-focused communications solutions.


13/07/2011  |  Full story...

Tesco starts selling used cars online

Tesco has become the first general retailer to start a used car buying website. The supermarket giant claims it can offer low prices by controlling costs. It will show detailed pictures of vehicles for sale - including any scrapes and dents - as well as a history report and fuel usage details. It will not, however, give people the chance to test-drive vehicles. Instead, a video of the car being tested will be available for would-be purchasers.


07/04/2011  |  Full story...

Autotrader floatation on ice: Cloudy future for classified ad revenues

The classified ad titles of Autotrader were a perfect example of how media created a market place that bought buyers and sellers together. Then came the web, and the model simply didn’t transfer that comfortably. Google made everything discoverable, the barriers to launching a classified ad board collapsed, and Craigslist found a model in giving away almost everything for free. Maybe that’s why the planned £2bn sale of the Guardian Media Group subsidiary ‘Trader media group’ that owns the once unassailable motoring title has gone quiet. Private equity group Apax was lined up to broker the deal that could have even been a flotation rather than a trade sale. Strong implications for any media company that relies on classifieds…


01/04/2011  |  Full story...

Qype gets €6.5m funding boost from Vodafone and VCs

User-generated local review site Qype has raised 3.5 million euros from Vodafone Ventures and a further 3.0 million euros from its existing three investors, Advent Venture Partners, Partech International and Wellington Partners.

Launched in March 2006, Qype’s communication platform is Europe’s largest site for user-generated reviews and recommendations of places, events and experiences. Qype covers more than 158,000 European towns and cities and has 17 million unique visitors per month. The additional funds will be used to develop Qype’s mobile business.


24/11/2010  |  Full story...

AOL targets classified ad dollars with launch of 500 local sites

AOL is to launch an additional 500 websites under its ‘Patch’ brand this year, part of a broader effort to remake itself as a destination for users seeking maps, reviews, and other local content. AOL has launched 100 of these local sites so far and plans to spend more than $50 million to initiate hundreds more this year.

The company, which is trying to move past its roots as a dial-up Internet service provider, AOL is eyeing $20 billion of local online advertising dollars. The move, announced on Tuesday, is part of the company's turnaround strategy conceived when it spun off from Time Warner Inc after a disastrous 10-year marriage.


18/08/2010  |  Full story...

Yell buys TrustedPlaces to allow user comments for first time

Yell has acquired UK local reviews website, letting consumers recommend a local business through its website for the first time. The combination of Yell’s database of over two million businesses with TrustedPlaces’ technology for generating recommendations from local consumers represents a major shake-up of the fast-growing local reviews market.

It will drive strong benefit to Yell’s 399,000 mainly small business advertisers, through generating additional leads and providing a richer online interaction with existing and potential new consumers. Initially, TrustedPlaces reviews will be added to Yell’s business listings, leading to full integration under the domain.


21/05/2010  |  Full story...

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