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Entries from Digital Intelligence tagged with "clothing"

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London Fashion Week: Premium labels invest big in influencers

Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors.

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15/09/2017  |  Full story...

Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign

Men’s footwear brand, Boxfresh is now working with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.


23/08/2017  |  Full story...

Next’s ‘Kodak moment’ shows open goal for machine learning in retail

Next is facing a ‘Kodak moment’ according to analysts at Berenberg, suffering from the effects of a ‘wait and see’ attitude towards the e-commerce shift which they were early to identify but slow to adopt.

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21/08/2017  |  Full story...

Sports brand Arena crowdsources video content for aquatics championships

Ahead of the 17th annual FINA World Aquatics Championship in Budapest, competitive swimwear brand Arena selected two Userfarm filmmakers’ videos for the company’s “Power of the Finish Line” social media campaign.

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03/08/2017  |  Full story...

Picky fashion shoppers buy from just three online stores

The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research.

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07/07/2017  |  Full story...

Nike to sell trainers on Instagram and Amazon

Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers.

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06/07/2017  |  Full story...

Rise of the “Fast Fashion” industry: Catwalk retail shops see 21% growth in 3 years

The Fast Fashion industry has grown 21% over the past 3 years, with retailers collaborating with celebs and reality stars the MOST successful brands, according to new research.

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30/06/2017  |  Full story...

Tommy Hilfiger debuts world’s first video ad chatbot

Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.

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29/06/2017  |  Full story...

Game changer: Amazon Prime wardrobe lets shoppers try before they buy

Amazon has launched a beta test of Amazon Prime Wardrobe, which could be a game changer for the clothing retail industry.


21/06/2017  |  Full story...

Fashion slump: UK online clothing sales see record low growth

Online retail growth is slowing in the UK, with the clothing sector taking the biggest hit as Brexit and a hung parliament take their toll on consumer confidence, according to new data.

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21/06/2017  |  Full story...

Dune London boosts revenue with customer-created content on product pages

Dune London is introducing user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and has reported an 82% increase in sales where UGC played a part in the transaction over a two week period since the feature went live.

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21/06/2017  |  Full story...

Top 10 high street fashion retailers on Instagram

Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to new research.

Straight up. Shut down. #airmaxday wraps up in NYC with @travisscott.

A post shared by nike (@nike) on

06/06/2017  |  Full story...

River Island backs #explainepilepsy campaign

Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island.

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24/05/2017  |  Full story...

Virtual changing rooms: 1 in 5 shoppers want an AR changing room

One in five (19%) UK shoppers would like to use an Augmented Reality (AR) changing room when shopping online to find the perfect clothing items, according to new research.

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10/05/2017  |  Full story...

Amazon Echo Look judges your fashion selfies with AI camera

Amazon has unveiled its first Echo device with a built-in camera, capable of dispensing fashion device over your choice of clothing each day.

27/04/2017  |  Full story...

Forbes reveals top 30 social media influencers

Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.

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13/04/2017  |  Full story...

Timberland-owner revamps websites in online push

VF Corporation, the branded lifestyle apparel firm that owns Timberland, The North Face and Vans has appointed London-based experience design agency Biglight as part of a customer experience optimisation drive.

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07/04/2017  |  Full story...

Ted Baker debuts 360º shoppable film

Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story.

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16/03/2017  |  Full story...

Ghost in the Shell: Tumblr and Paramount sponsor cyberpunk fashion event

To celebrate the release of ‘The Ghost in the Shell’ movie, Tumblr and Paramount Pictures are collaborating for an event to explore the future relationship between technology, fashion, and humans.

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01/03/2017  |  Full story...

Instagram at centre stage for designers during London Fashion Week

London Fashion Week has been and gone for another season and it’s time to run the numbers and crown the social media winner. Socialbakers looks at the stats...

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27/02/2017  |  Full story...

London Fashion Week 2017: Top Tumblr posts from influencers and designers

Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr?

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22/02/2017  |  Full story...

Burger King France uses smartphones to flame-grill Christmas Jumpers

Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear.

08/12/2016  |  Full story...

Burberry tops the league of UK brands on Instagram

Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to new research.

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02/11/2016  |  Full story...

Pop culture clothing site Absolute Cult launches consumer website

Clothing retailer Absolute Cult, which prints Star Wars, Marvel Comics and Disney garments, is launching a new consumer website with SpinMe’s imaging technology following successful shop fronts on Amazon and eBay.

19/10/2016  |  Full story...

London Fashion Week: Yahoo Storytellers partner with PANDORA for Tumblr campaign

PANDORA Jewellery is partnering with Yahoo Storytellers to create a unique online campaign on Tumblr from an experiential event at London Fashion Week.

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22/09/2016  |  Full story...

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