Digital Intelligence

Entries from Digital Intelligence tagged with "clothing"

25 result(s) displayed (1 - 25 of 146)

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ASOS expands into voice shopping with Google Assistant ‘fashionbot’

ASOS has teamed up with Google to let customers shop across popular categories using just their voice and the fashion retailers own bot guide 'Enki'.

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12/10/2018  |  Full story...

Most sports and fitness wear brands 'have used social media influencers'

Three fifths of sports and fitness clothing brands have used social media influencers to help promote their products, it has been revealed, and as many as 49% of these noticed a boost in sales following this.

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04/10/2018  |  Full story...

Top ecommerce fashion sites in 2018

With London Fashion Week behind us, trends data provider SEMrush crunched online fashion search data to uncover online shopping trends and the most popular ecommerce sites in terms of fashion sales, over the past year.

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02/10/2018  |  Full story...

London Fashion Week: Victoria Beckham trumps Burberry for social buzz

London Fashion Week (LFW) 2018 saw more than 100 designers and models invade the capital once again, with new research showing which brands and models generated most social media buzz.

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21/09/2018  |  Full story...

Love Island fuels 'fast fashion' industry growth

Reality show Love Island series helped the show’s official sponsor Missguided, double website visits from the television show’s fans, according to new data.

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13/08/2018  |  Full story...

JD Sports launches music platform

Multichannel instore and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers instore and via its mobile app JD Sports.

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25/07/2018  |  Full story...

Asos, New Look, Topshop and Boohoo top list of the UK’s most popular fashion brands

The Swedish clothing giant, H&M, tops the list of the world's most popular brands, followed by Zara and Adidas according to internet search data.

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13/07/2018  |  Full story...

Zara opens first ‘digital store’ in London

Zara has unveiled a pioneering new digital store concept at Westfield Stratford city.

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21/05/2018  |  Full story...

Snapchat debuts ‘shoppable AR’: Adidas and Coty first brands to sign up

Snapchat is combining augmented reality with e-commerce with a new 'Shoppable AR' feature.

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19/04/2018  |  Full story...

How Paris turned Millennials into ambassadors for the city

In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.

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17/04/2018  |  Full story...

Under Armour admits 150 million MyFitnessPal accounts breached

The personal details of around 150 million users of popular nutrition app MyFitnessPal, owned by sportswear brand Under Armour, have been accessed in a breach.

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03/04/2018  |  Full story...

Paris launches Snapchat campaign during the city’s Fashion Week

The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.

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27/02/2018  |  Full story...

Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

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27/02/2018  |  Full story...

Vodafone teams with Mango for digital fitting rooms

Vodafone has partnered with Mango, global fashion retailer to bring digital fitting rooms to the high street.

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19/02/2018  |  Full story...

Generation Z poses new challenges for online fashion retailers

The latest generation to hit the shops in earnest has very different expectations from their parents, according to new research.

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01/12/2017  |  Full story...

Ecommerce tipping point? ASOS overtakes M&S (for market valuation)

Online fashion firm ASOS has overtaken Marks & Spencer’s valuation this week as ecommerce continues to catch the high street.

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21/11/2017  |  Full story...

London Fashion Week: the fashion frenzies and faux pas

With London Fashion Week well underway, the eyes of the nation’s fashion gurus are cast on the latest and greatest trends. Where this used to feel untouchable to people outside the high-end fashion industry and price bracket, now it is a reality.

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25/09/2017  |  Full story...

London Fashion Week: Premium labels invest big in influencers

Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors.

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15/09/2017  |  Full story...

Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign

Men’s footwear brand, Boxfresh is now working with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.


23/08/2017  |  Full story...

Next’s ‘Kodak moment’ shows open goal for machine learning in retail

Next is facing a ‘Kodak moment’ according to analysts at Berenberg, suffering from the effects of a ‘wait and see’ attitude towards the e-commerce shift which they were early to identify but slow to adopt.

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21/08/2017  |  Full story...

Sports brand Arena crowdsources video content for aquatics championships

Ahead of the 17th annual FINA World Aquatics Championship in Budapest, competitive swimwear brand Arena selected two Userfarm filmmakers’ videos for the company’s “Power of the Finish Line” social media campaign.

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03/08/2017  |  Full story...

Picky fashion shoppers buy from just three online stores

The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research.

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07/07/2017  |  Full story...

Nike to sell trainers on Instagram and Amazon

Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers.

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06/07/2017  |  Full story...

Rise of the “Fast Fashion” industry: Catwalk retail shops see 21% growth in 3 years

The Fast Fashion industry has grown 21% over the past 3 years, with retailers collaborating with celebs and reality stars the MOST successful brands, according to new research.

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30/06/2017  |  Full story...

Tommy Hilfiger debuts world’s first video ad chatbot

Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.

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29/06/2017  |  Full story...

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