Digital Intelligence

Entries from Digital Intelligence tagged with "coca cola"

25 result(s) displayed (1 - 25 of 66)

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Virals of the year: Coca Cola celebrates bubbles in Brazil to get over 120m views

One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.


29/11/2019  |  Full story...

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.


04/12/2018  |  Full story...

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.


11/07/2018  |  Full story...

Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign

Fuze Tea, a new iced tea brand, has launched ‘Calm the Commute’ – a series of unexpected moments for Londoners on their commute home over the next few weeks.


30/05/2018  |  Full story...

World Cup sponsorship trends: Coca-Cola and McDonald's lead as fans get more ‘brand conscious’

More than half (54%) of World Cup fans are brand-conscious, meaning the opportunity for brands and sponsors is huge worldwide just 2 months before the football tournament kicks off in Russia.


20/04/2018  |  Full story...

Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging

A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year.


24/11/2017  |  Full story...

Piccadilly billboard lights return with interactive features

The iconic electronic billboards of Piccadilly Circus were switched back on this week, with technology that allows different creative content to be displayed in relation to the environment.


26/10/2017  |  Full story...

Fanta uses VR and Snapchat for Halloween campaign

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.


24/10/2017  |  Full story...

Coca-Cola sponsors virtual player on FIFA 18

In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.


06/10/2017  |  Full story...

Irn Bru takes on Coca-Cola with cheeky map tweet

There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand.


22/08/2017  |  Full story...

Coca-Cola rolls out AI-equipped vending machines in universities

Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.


14/07/2017  |  Full story...

Coca-Cola pioneers personalised displays in-store with Google AI

Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.


10/05/2017  |  Full story...

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.


19/04/2017  |  Full story...

Coca-Cola entrusts AI to generate next ads

Coca-Cola is testing how AI can be used for content creation, swapping human creators with software.


07/03/2017  |  Full story...

Top 50 most purchased brands in the world

Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study.


04/01/2017  |  Full story...

Video case study: Coke pits Hulk against Ant Man in Super Bowl smash

To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk.

10/11/2016  |  Full story...

Half of brands Olympics sponsorship “will go unnoticed by consumers" this summer

Is official Olympics sponsorship worth it? New research highlights the winners and losers from the last games, and looks at the impact ahead of Rio 2016.

05/08/2016  |  Full story...

Coca-Cola targets millennials with CokeTV YouTube channel

Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.

05/07/2016  |  Full story...

Coca-Cola turns packaging into Virtual Reality headset

Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone.

04/03/2016  |  Full story...

Coca-Cola and Nike ‘leading way in social’- industry survey

A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK (IAB) reveals.

17/12/2015  |  Full story...

Coca-Cola turns to social media to promote Christmas truck tour

Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt.

04/11/2015  |  Full story...

Facebook targets emerging markets with Slideshow ad option

Facebook has launched a new ad option called Slideshow for marketers trying to reach consumers in emerging marketers who have slower Internet connections.

03/11/2015  |  Full story...

Coca-Cola first brand to buy Twitter emoji for #shareacoke

Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke.

21/09/2015  |  Full story...

Coke removes labels from cans in Ramadan campaign

Coca-Cola cans in the Middle East have been stripped of their labels during Ramadan, as part of a campaign to 'combat prejudice'.

08/07/2015  |  Full story...

Coca-Cola swaps UK site for digital magazine

Coca-Cola has replaced its corporate UK site with a new 'digital magazine' that aims to take the user on a journey through the brand.

15/04/2015  |  Full story...

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