Digital Intelligence

Entries from Digital Intelligence tagged with "coca cola"

25 result(s) displayed (1 - 25 of 61)

1 2 3 Next >>


Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging

A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year.

google%20chrismas.jpg

24/11/2017  |  Full story...

Piccadilly billboard lights return with interactive features

The iconic electronic billboards of Piccadilly Circus were switched back on this week, with technology that allows different creative content to be displayed in relation to the environment.

picadillyl2.jpg

26/10/2017  |  Full story...

Fanta uses VR and Snapchat for Halloween campaign

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

fanta%2013.jpg

24/10/2017  |  Full story...

Coca-Cola sponsors virtual player on FIFA 18

In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.

alex-hunter.jpg

06/10/2017  |  Full story...

Irn Bru takes on Coca-Cola with cheeky map tweet

There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand.

irn-bru-pic.jpg

22/08/2017  |  Full story...

Coca-Cola rolls out AI-equipped vending machines in universities

Coca-Cola is using artificial intelligence in a new vending machine popping up in universities across the US, Australia and New Zealand.

coca%20cola%20vending.jpg

14/07/2017  |  Full story...

Coca-Cola pioneers personalised displays in-store with Google AI

Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.

cokegif.gif

10/05/2017  |  Full story...

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.

mcsecret.jpg


19/04/2017  |  Full story...

Coca-Cola entrusts AI to generate next ads

Coca-Cola is testing how AI can be used for content creation, swapping human creators with software.

coca-cola-caps.jpg

07/03/2017  |  Full story...

Top 50 most purchased brands in the world

Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study.

kantar%20worldpanel.jpg

04/01/2017  |  Full story...

Video case study: Coke pits Hulk against Ant Man in Super Bowl smash

To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk.

10/11/2016  |  Full story...

Half of brands Olympics sponsorship “will go unnoticed by consumers" this summer

Is official Olympics sponsorship worth it? New research highlights the winners and losers from the last games, and looks at the impact ahead of Rio 2016.

05/08/2016  |  Full story...

Coca-Cola targets millennials with CokeTV YouTube channel

Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.

05/07/2016  |  Full story...

Coca-Cola turns packaging into Virtual Reality headset

Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone.


04/03/2016  |  Full story...

Coca-Cola and Nike ‘leading way in social’- industry survey

A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK (IAB) reveals.

17/12/2015  |  Full story...

Coca-Cola turns to social media to promote Christmas truck tour

Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt.

04/11/2015  |  Full story...

Facebook targets emerging markets with Slideshow ad option

Facebook has launched a new ad option called Slideshow for marketers trying to reach consumers in emerging marketers who have slower Internet connections.

03/11/2015  |  Full story...

Coca-Cola first brand to buy Twitter emoji for #shareacoke

Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke.

21/09/2015  |  Full story...

Coke removes labels from cans in Ramadan campaign

Coca-Cola cans in the Middle East have been stripped of their labels during Ramadan, as part of a campaign to 'combat prejudice'.

08/07/2015  |  Full story...

Coca-Cola swaps UK site for digital magazine

Coca-Cola has replaced its corporate UK site with a new 'digital magazine' that aims to take the user on a journey through the brand.

15/04/2015  |  Full story...

Unilever and Coca Cola lead WARC digital marketing awards

Coca-Cola has been named the world's top brand by trade body WARC, while Unilever has won the number-one spot in the organisation's ranking of global advertisers.

26/03/2015  |  Full story...

WeChat tests ads: Coke and BMW first to sign for Chinese WhatsApp rival

WeChat is testing ads with BMW and Coke among the first brands appearing on users phones, as China's most popular social networking app explores ways to monetise its huge user base.

28/01/2015  |  Full story...

Top food brands make ‘responsible’ digital marketing pledge

Top food and beverages firms, including Mondelez, Unilever and McDonald's, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing.

26/09/2014  |  Full story...

Fanta creates weekly comedy Vines

Fanta is using 6 second video platform Vine to create a weekly digital comedy series, "Fanta For The Funny," aimed at teenagers and young adults.

View the first episode below:

19/08/2014  |  Full story...

One third of consumers still believe Nike was an official World Cup sponsor

New research from GlobalWebIndex has found that Coca-Cola, McDonald's, Visa and Adidas were the most recognised sponsors from the 2014 World Cup, with recognition levels of 50%, 39%, 41% and 36% respectively (among UK, US and Brazilian consumers).

recognition-levels-for-world-cup-sponsors.jpg

24/07/2014  |  Full story...

Further results

1 2 3 Next >>


Other tags

Digital Intelligence tag list:

Copyright ©2000-2017 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy