Digital Intelligence

Entries from Digital Intelligence tagged with "coi"

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Government axes COI ad agency- 400 advertising jobs at risk

The Government has shut down its iconic Central Office of Information (COI) ad agency arm, putting an estimated 400 advertising jobs at risk. Set up in 1946, the COI commissions public information films and government advertising and publicity campaigns, and was the agency behind the memroable fire safety TV ad "Charley says".

The decision comes after a review by Matt Tee, former permanent secretary for government communications, which recommended replacing it with a new communications centre. However, the government has not taken up Tee's plan to replace the COI with a new body, the Government Communications Centre, with a wider remit and responsibility for keeping a tight reign on advertising and marketing spend. Instead the government intends to run advertising and marketing activity out of the Cabinet Office, hiring about 20 extra staff to complement existing communications teams. Tee had envisaged that the GCC would have a staff of 150.


24/06/2011  |  Full story...

Government lays adspend details bare in new transparency drive

Detailed information about public spending over the last two years was published on Friday as part of a new government drive for greater transparency. The Treasury said it had taken an "unprecedented step" by publishing data from the Combined Online Information System (COINS) for 2008-09 and 2009-10, describing it as "the most detailed UK public expenditure data ever released".

COINS is one of a stack of government databases which Cameron has pledged to make available to the public in an attempt to make the government more accountable. The Central Office of Information spent £540m on marketing in the year to the end of March 2009, which included £211m on traditional advertising and £40m on digital, according to the COI's annual report.


07/06/2010  |  Full story...

I-Level confirms liquidation as 18 Jam staff join Engine

I-Level has gone into liquidation after failing to find a buyer, with communications agency Engine becoming the first firm to buy part of the one-time leading UK digital agency. The decision follows a dramatic winding down of the business following private equity firm ECI placing it into administration last week.

More than 90 jobs are believed to have been made redundant, and the closing down of the agency will have a knock-on negative effect for a number of high profile media owners. This includes Google, Yahoo and Microsoft, along with mobile operator Orange, who were working with the agency on various projects.

Corporate restructuring specialists, Zolfo Cooper have been confirmed as Administrators to I-Level. Joint Administrators Alastair Beveridge, Deborah King and Stuart Mackellar have finalised the successful acquisition of the company’s social media unit – ‘Jam’ – to communications agency, The Engine Group. It is understood that 18 I-Level employees will transfer across in the purchase.


12/05/2010  |  Full story...

Over 100 jobs in doubt as I-Level goes into administration

I-Level, one of the UKs largest independent digital marketing agencies, has gone into administration after losing a large contract for government advertising. It is estimated that around £40m, or two-fifths, of I-Level’s revenues came from the Central Office of Information until earlier this year. However, despite teaming up with media agency Starcom to tender for the renewed contract in February, the COI awarded its business to WPP’s GroupM.

The agency, led by co-founder Andrew Walmsley and group chief executive Stephen Rust, has now called in Zolfo Cooper as administrator after suffering cashflow problems resulting from the loss of the contract. The administrators hope to sell the business as a going concern.


05/05/2010  |  Full story...

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