Digital Intelligence

Entries from Digital Intelligence tagged with "collective"

4 result(s) displayed (1 - 4 of 4)

New boss at AOL UK

The AOL Advertising.com Group has hired former Collective boss Steve Filler as its UK Managing Director. Filler will be responsible for running the UK’s branded video content distribution business goviral and ad network Advertising.com.

30/08/2012  |  Full story...

UK video advertising trends: Media buyers reveal top metrics for consumer engagement

Advertisers are looking to increase spend on premium video sites this year, with ‘view-through rates’ becoming the key measurement for engagement, according to new research. The study, from marketing technology firm Collective, indicates that UK media buyers would pay a premium to place VoD campaigns against good quality content and strong brands rather than hitting ‘long tail’ (niche interest) websites.

19/03/2012  |  Full story...

Sony and IPC amongst brands first to sign to Collective’s premium video ad exchange

Collective has launched a private marketplace to offer media buying agencies and advertisers real-time bidding (RTB) access to its premium video platform. Combining Adap.tv’s RTB technology with Collective’s audience data, Collective’s private exchange will offer pre-roll video advertising space across targeted audiences and premium publishers in real-time auctions. Publishers include IPC, WWE, The Independent, Sony Music and iVillage.

19/01/2012  |  Full story...

Do targeted ads work? Brand advertisers ‘fail to reach their audiences online’

Nearly six in ten Britons (60 per cent) believe online advertising is neither relevant nor well targeted, according to a new YouGov survey. The research, carried out for the technology and media company Collective shows that brands are simply not connecting with the right audiences and wasting money on ineffective campaigns.

According to the online survey, only a quarter (25 per cent) find targeted adverts to be relevant in anyway. Despite that, 57 per cent said they would choose targeted adverts over a blanket approach if it meant there were fewer of them, which indicates that brands who can be relevant, will connect with a receptive audience and induce purchasing intent.

14/10/2010

14/10/2010  |  Full story...

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