Digital Intelligence

Entries from Digital Intelligence tagged with "comet"

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Top brands named and shamed for web design tricks

Top brands have been accused of using tricks to deceive web users as part of a new campaign set up by a web design consultant. Harry Brignull has set up the website Dark Patterns to expose the secrets that go behind website design and the use of intentionally misdirected elements to ‘force’ users to click on something they usually won’t.

Facebook, Yahoo, Ryanair and Comet are some of the big brands that are alleged to employ crafty tricks that snare an unsuspecting user into signing up for a membership, buying insurance they don’t need, or giving up personal information. Tactics include trick questions, hidden charges and ‘sneaking’ products into web shopping baskets, said Brignull.

02/10/2010

02/10/2010  |  Full story...

Christmas 2008 Customer Satisfaction for Top 30 UK Online Retailers

Top 30 UK online retailers

Digital Strategy data - Christmas 2008 Customer Satisfaction for Top 30 UK Online Retailers. Top 30 UK online retailers

Source: Foresee Results
Foresee Results: http://www.foreseeresults.com

05/01/2009

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