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Entries from Digital Intelligence tagged with "communities"

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Online reviews ‘boost business revenues by 40%’

Online reviews are having a significant impact on British businesses, with the potential to generate 40 per cent additional revenue each year – that’s according to a survey of over 2,000 UK consumers.

28/02/2014  |  Full story...

Qype gets €6.5m funding boost from Vodafone and VCs

User-generated local review site Qype has raised 3.5 million euros from Vodafone Ventures and a further 3.0 million euros from its existing three investors, Advent Venture Partners, Partech International and Wellington Partners.

Launched in March 2006, Qype’s communication platform is Europe’s largest site for user-generated reviews and recommendations of places, events and experiences. Qype covers more than 158,000 European towns and cities and has 17 million unique visitors per month. The additional funds will be used to develop Qype’s mobile business.

24/11/2010

24/11/2010  |  Full story...

Ask ditches search for community answers

Ask.com is cutting 130 engineering jobs and outsourcing its search technology, as the internet icon finally concedes that it cannot compete with Google and Bing in the search market. In a move similar to Yahoo, which recently outsourced its search technology to Microsoft, Ask.com will stop working on its search algorithm and instead hire a third-party company to provide that technology.

The company is laying off engineers based in Edison, New Jersey, and in China, althouth it has not disclosed which companies it is approaching about a search partnership. Ask.com, which digital conglomerate IAC bought in 2005, plans to focus on developing its online question-and-answer service, in which actual humans field customers' queries. An "ask the community" program launched in July.

11/10/2010

11/11/2010  |  Full story...

Facebook adds ‘Groups’ and archive tools

Facebook has unveiled several new features on its social network, including one that makes it easier for its 500 million members to separate online friendships into groups and another that lets them archive personal information posted on the website. The new grouping feature is designed to share comments, photos and other links with others based on relationships and interests. For instance, you can now group Facebook friends by family, work, sports teams and college.

The tool means Facebook users will be able to pool their friends in different groups or circles and send messages to, or hold mass-chats online with, those groups. For instance, mailing an image to the group email using your phone will eventually post the photo on the group's wall. Since the group's visibility to everyone is disabled by default, only group members will get the notification about that photo and will be able to view it.

07/10/2010

07/10/2010  |  Full story...

Facebook ramps up fan and 'community' pages

Facebook is updating its website to highlight pages for bands, books and businesses, encouraging users to become fans of their listed interests. The social network is also launching a new community feature, as the social network looks for new ways to leverage their users’ interests and connect them with advertisers.

From this week, Facebook will prompt users to join the fan pages of their listed interests. If they opt in, users will still be able to hide this connection on their profile, but their name will still be listed one the "people who like this" on the fan page. This feature will also be used for users' home towns, education and work places.

20/04/2010

20/04/2010  |  Full story...

Facebook enlists users for ‘online safety council’

Facebook is testing a new application that allows its users to moderate content posted by others on the social network. The Facebook Community Council application is currently being tested with a very small number of users, selected on an invite-only basis.

An FCC member can check items published on Facebook for offensiveness along the lines of personal attacks, violence, drug abuse and so on. FCC members are only allowed to click on one of the following alert flags inside a special FCC members-only app if they find something objectionable: Spam, Acceptable, Not English, Nudity, Drugs, Attacking, Violence.

07/01/2010

07/01/2010  |  Full story...

Twitter to start selling premium accounts ‘this year’

Twitter co-founder Biz Stone has outlined plans to roll out commercial accounts later this year, targeted at businesses. In an interview with publication Venture Beat, Stone said the company is in the first phase of introducing the accounts.The new service will let business users pay for features such as detailed analytical data on people visiting their page. Premium account holders will also be able to certify accounts to prove they bare not an imposter. This option has so far only available to a limited number of people.

25/08/2009  |  Full story...

Twitter to track location of Tweets

Twitter is planning to add a location feature to its microblogging platform, opening up new opportunities for marketers in the process. Commenting on his blog, Twitter co-founder Biz Stone said: "A new API will allow developers to add latitude and longitude to any tweet." The opt-in tool will let users switch to the tweets from near their location, even if they do not follow them.

Stone said the service would also be of use to Twitterers at events "like a concert or even something more dramatic like an earthquake. There will likely be many use cases we haven't even thought of yet which is part of what makes this so exciting.

The move will be particularly useful to mobile phone users, and could open up new channels for marketers to reach consumers, such as informing users of events in their immediate proximity or offering them limited-time discounts from nearby retailers.

25/08/2009  |  Full story...

Now hiring: Facebook to increase workforce by 50%

Facebook is to increase its staff number by 50%, as the social network looks to capitalise on the wealth of skilled professionals available for work amid the recession. Facebook CEO, Mark Zuckerberg, has told Bloomberg in an interview that he wants to the company to reach around 1500 employees by the end of the year, up from around 1000 at current levels. The current recession has hit Silicon Valley very hard which means that there is a surplus of talented engineering workers looking for work.

25/08/2009  |  Full story...

Typepad: Everyone’s getting in on microblogging

The Six Apart development team who created MoveableType and Typepad - two of the mega-platforms of web publishing – are not for sitting on the sidelines watching Twitter take all the glory. They’ve unveiled a series of technical upgrades that include micro-blogging tools, complete with the ability to ‘follow’ other people and profiles. The move indicates the mainstreaming of microblogging and how content management system providers are extending their toolkits.

24/08/2009  |  Full story...

MySpace snaps up social music service iLike

MySpace has bought social music discovery service iLike for an undisclosed sum. MySpace already runs its own popular music services, often used as a promotion tool for both upcoming and established acts. The company said iLike users and the artist community should expect the iLike experience to be ‘unaffected by the acquisition’. Brothers Ali and Hadi Partovi founded iLike in 2006, and in just two years made it the largest music application across all social networks with 55 million total users and 1.5 billion monthly impressions.

20/08/2009  |  Full story...

Twitter to launch ‘retweet’ feature

Twitter is to implement a ‘retweet’ feature on its micro-blogging platform, following popular demand. Company co-founder Biz Stone has posted a pen and paper sketch of his proposed implementation on the Twitter blog. The move means that users who want to broadcast a tweet from one of their friends to all of their followers will be able to click a ‘retweet’.

20/08/2009  |  Full story...

40% of tweets are “pointless babble”- study

A large number of messages posted on Twitter are ‘pointless babble’ according to a new study. The research, from US firm Pear Analytics, examined how people use the micro-blogging platform. The market research firm found 40.5% of Tweets could be classified as “pointless babble”, 37.5% as “conversational” and 8.7% as having “pass-along value”, classed as news of interest. Self promotion and spam stood at 5.85% and 3.75% respectively.

18/08/2009  |  Full story...

Transatlantic NHS row crashes Twitter

Thousands of people have joined a Twitter campaign defending the NHS from attacks in America, causing the micro-blogging platform to crash. The row was sparked by US President Obama’s $100bn plans for reforming healthcare in the US, away from private medical plans and towards a state-run system akin to the NHS. The move has drawn criticism from Republicans, who have branded the NHS as "evil and Orwellian". This in turn has sparked a transatlantic debate that spilled over to Twitter. A hashtag campaign #welovetheNHS campaign was launched by Britons keen to counter the allegations, and the sheer number of messages added apparently crashed the Twitter site on Wednesday.

14/08/2009  |  Full story...

Social network ads ‘failing to engage users’

Adverts placed on the more mainstream social networking sites are unlikely to be effective as direct marketing tools, according to a new study. The research, from affiliate network Linkshare, surveyed 2,000 consumers, and found just 5% of respondents considered adverts on professional social networks, such as LinkedIn and just 9% of adverts on personal social networking sites, such Facebook helpful in assisting their purchasing decisions on the web. Only 4% of those surveyed had previously clicked through on a banner advert displayed on a social networking site, which questions the current effectiveness and quality of adverts used by brands in this less traditional marketing space.

14/08/2009  |  Full story...

73% of Twitter users also use Facebook

Nearly three-quarters of Twitter users in the US also regularly use Facebook, while only 11% of Facebook users also use Twitter, according to a new study looking into cross-platform social media use. The study, from BIGresearch, looked at over 22,000 social media consumers to see how they used various platforms.The research indicated that social media users are likely to use more than one platform, some at a higher rate than others. For example, 60.2% of MySpace Users (those who regularly use the application) regularly use Facebook. On the other hand only 24% of Facebook Users utilise MySpace.

14/08/2009  |  Full story...

Facebook tests ‘Lite’ version

Facebook is testing a new version of its social network tailored for mobiles and narrowband web connections. Facebook Lite is a cut-down version of the social network, aimed at countries where broadband is limited. The site is currently on trial in India and it is thought there are plans to extend this to China and Russia. Lite offers only basic functionality such as making comments, accepting friend requests, writing on Walls, and viewing photos.

13/08/2009  |  Full story...

Young people ‘sticking with elders on Facebook’

More young people are visiting social networks versus year ago, although they are spending less time browsing across multiple sites, according to new research. The study, from comScore, suggests that while the average 15-24 year old is spending less time overall on social networking sites, it appears to be due to greater consolidation around a primary site, such as Facebook. The number of 15-24 year olds visiting social networking sites reached 6.8 million in June, up 14 percent versus the previous year.

11/08/2009  |  Full story...

Twitter hacker target was pro-Georgian blogger

A pro-Georgian Blogger was the target of a co-ordinated hacker attack that resulted in Twitter going offline for 2 hours last week. The blogger, known online as Cyxymu, said he was targeted for "telling the truth about the Russian-Georgian war", and how now asked Russian President Mr Medvedev to find the culprits. As well as Twitter and Facebook, search giant Google and blogging platform LiveJournal - all sites where the blogger holds accounts - were also affected last Thursday (6th August) by the Denial-of-Service (DOS) attack. Security experts at Facebook confirmed that the attack was directed at an individual "rather than the sites themselves".

11/08/2009  |  Full story...

Facebook buys Twitter rival FriendFeed

Facebook has bought online sharing service FriendFeed for an undisclosed sum. FriendFeed provides Twitter-style status updates and real-time search capabilities, giving Facebook new technology to compete directly with both Twitter and Google. As part of the agreement, all FriendFeed employees will join Facebook and FriendFeed’s four founders will hold senior roles on Facebook’s engineering and product teams.

11/08/2009  |  Full story...

Monetising Facebook: mainstream ad vehicle as 8 out of 10 big advertisers say yes

Facebook is now attracting more than 4 in 5 of the biggest advertisers in the US, showing that social networking advertising is finally taking off. The social networking site said that 83 of the top 100 advertising spenders in the US, as ranked by the research group AdAge, use its site.

10/08/2009  |  Full story...

Graham Bower

CEO Taglab, Author

June 2009

Graham BowerBy day, he’s chief executive of a funky London agency called Taglab. They’re famous for a decade of building websites and online campaigns for global brands. But away from the web, Graham has been developing ideas around a new business principle – Secondomics. Drawing on psychology, biology, economics and game theory, he’s uncovered why often the real winners in the race are not the people who burn all their energy in being first to blaze a new trail, but those guys who coast in second; following the model and using half the effort. There’s certainly nothing of a coaster in Graham, but when he shared an early draft of his next book, we spotted a new Digital Thought Leader. Here’s what he told us…

03/06/2009  |  Full story...

Ben Saunders

Polar explorer, Motivational speaker

August 2008

Ben SaundersBen Saunders is a record-breaking polar explorer and by his own admission an "extreme blogger". From the North Pole he wrote to millions using his blog, a PDA, a matchstick and a satellite phone. While becoming the youngest person in history to walk solo to the North Pole, Ben was able to keep us up to date with the progress.

Blogs are the most diverse of digital publishing platforms. They can be harnessed by anyone, anywhere for almost any publishing reason. Ben's blogs demonstrate their power both to amplify an offline event and to make intimate connections with millions.

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25/08/2008  |  Full story...

Emma Barnes, Snowbooks CEO

Smart digital marketing by reaching customers online

October 2007

Over the last few weeks we’ve been preparing a new edition of the Digital Viral Marketing Academy; one focussed on the entertainment sector and in particular the challenges facing book publishers. Along the way I’ve learned heaps about how Harry Potter fans used their own magic on the web, how political diarists levered their influence and how unknown authors have shot to stardom. The folks at Book-Trailers.net have begun exploring Hollywood-style approach to selling movies, authors are now buying into creating their own sites, and Penguin Classics have created the cutest RSS buttons imaginable.

While ambling between the sites of the big sisters of publishing, I was lucky enough to stumble into the home of tiny Snowbooks, and find a small publisher that’s pulled off some big web coups.

Snowbooks.com | Snowblog | Snowbooks.com on YouTube | Books-Trailers.net | Training in viral marketing | Tips in viral marketing | Web 2.0 training and strategies

17/10/2007  |  Full story...

Alison Wheeler, UK CEO, Wikimedia

UK CEO, Wikimedia

October 2007

Digital Thought Leaders | By Danny Meadows-Klue

The Wikipedia model has revolutionised knowledge classification and the linkages between content. Google pretty much anything and chances are that a wiki listing will be bubbling up on the results page. Clearly Wikipedia will remain a permanent fixture of the landscape, and we should all cherish the fact it’s a foundation. “But the problem with Wikipedia is that it only works in practice, in theory it would never work”, explains Alison Wheeler, Wikimedia’s UK chief executive. It’s a conundrum: after all, why should people want to dedicate their time to updating and managing entries on a public encyclopaedia?

www.wikipedia.org

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03/10/2007  |  Full story...

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