Digital Intelligence

Entries from Digital Intelligence tagged with "comscore"

25 result(s) displayed (1 - 25 of 165)

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ComScore makes viewability metrics open to all for free

comScore has extended access to its free viewability measurement solution around the globe.


15/09/2017  |  Full story...

Google picks comScore as brand safety measurement provider for YouTube

Online measurement firm comScore has announced a new initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube.


07/04/2017  |  Full story...

comScore brings multi-platform video measurement tool to UK

comScore has expanded Video Metrix Multi-Platform to the UK, providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed.


24/02/2017  |  Full story...

Video traffic 'attracts more non-human traffic than display'- comScore UK

Non-human traffic is more common on video sites than display ad ones in the UK, according to new data.

29/03/2016  |  Full story...

Top 20 UK sites in 2015- Facebook and Google still dominate

Google and Facebook continue to be the most popular sites in the Uk according to new reseach from comScore.

19/08/2015  |  Full story...

Top 20 UK sites: Google and Facebook lead

Google, Facebook and BBC sites where most popular in the UK during April 2015, according to new research from comScore.

02/06/2015  |  Full story...

Top UK sites in March 2015: Google, BBC and Facebook lead

More than 47.5 million UK unique visitors accessed the Internet in March 2015 across desktop and mobile (smartphone and tablet) platforms, with Google sites such as YouTube and Gmail leading the way

11/05/2015  |  Full story...

Mobile-only users overtakes PC-only users for first time in US

The number of mobile-only adult internet users exceeded the number of desktop-only internet users in the US for the first time, according to new research.

05/05/2015  |  Full story...

Top 20 UK sites: News outlets get mobile boost

News sites including BBC, Mail Online, and Trinity Mirror are now getting much higher mobile audiences than on desktop, according to new research looking into the top 20 UK sites online.

07/04/2015  |  Full story...

Web stat firms Kantar and ComScore join forces

ComScore has formed a strategic alliance with Kantar outside of the US, in a financial deal that will see the two combine their products and relationships.

13/02/2015  |  Full story...

ComScore to change mobile measurement methods

ComScore is to change in its mobile measurement products in the UK, ditching its previous system for a more panel based approach that’s similar to its PC audience metrics.

25/09/2014  |  Full story...

Top 50 online retailers in the UK: Amazon, Argos and Apple lead the way

Amazon, Argos and Apple are the most visited online retailers in the UK, with travel websites showing the most significant growth in the past 3 months, according to new research.

23/09/2014  |  Full story...

US app engagement trends: iPhone still trumps Android

iPhone users in the US earn more and spend more time on apps than their Android counterparts, according to new research.

26/08/2014  |  Full story...

UK internet trends 2014: Which sites attract most mobile users?

There are 48.4 million unique internet users in the UK, with 3.3 million users per month accessing the Internet exclusively from mobile devices (smartphone or tablet), according to new research.

18/08/2014  |  Full story...

US smartphone penetration to reach 75% this year

The US will reach over 75% by the year end, with Apple and Android still leading the way in terms of phones and operating systems respectively, according to new data.

11/08/2014  |  Full story...

Online pharmaceutical marketing drives conversions- study

Direct visits to branded pharmaceutical websites continue to bring greatest lifts in consumer awareness, favourability and conversions, according to new research.

21/07/2014  |  Full story...

Travel m-Commerce in Germany on the rise

More and more people in Germany plan and book their holidays through their mobile phones, according to new research from comScore.

10/06/2014  |  Full story...

US social network users ‘mostly from mobile’

As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge, according to new research from comScore.

02/05/2014  |  Full story...

Microsoft debuts programmatic video ad network with Nielsen and comScore data

Microsoft’s advertising division has launched a new video ad network, with the aim on cutting down on wastage by combining first party data with Neilsen and Comscore’s data.

Watch this video from Microsoft explaining how the new platform works below:

27/03/2014  |  Full story...

Digital trends in Germany 2014: Gutefrage and Hubert Burda see biggest growth

Google and Facebook remain the most popular sites in but local community site Gutefrage was the fastest riser, according to new research.

05/03/2014  |  Full story...

Google partners comScore to measure ad effectiveness across platforms

Google has partnered with comScore to offer advertisers real-time data to measure how effective campaigns are across all types of computer screens and mobile devices.

19/02/2014  |  Full story...

UK digital consumer trends for 2014: video and mobile increase

The online video and mobile audience in the UK continues to grow, with Google, Amazon and Facebook continuing to prove the most popular sites across all platforms, according to the latest data from comScore and UKOM.

22/01/2014  |  Full story...

Retail apps: How are consumers shopping on mobiles?

With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year, mobile commerce promises to emerge as a major theme. This infographic looks at how consumers interact with major retailers on their smartphones, either via apps or on the web.

07/01/2014  |  Full story...

Twitter audience ‘getting younger than Facebook users’

The common perception that Twitter is used by older users has come in to question this week, with new research highlighting how its users are on average younger than their Facebook counterparts.

11/12/2013  |  Full story...

Top 5 luxury goods markets for digital: France leads the way

Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to the same period last year.

13/11/2013  |  Full story...

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