Digital Intelligence

Entries from Digital Intelligence tagged with "consumer planning"

22 result(s) displayed (1 - 22 of 22)

Amazon speeds up payments with ‘payphrase’

Amazon has launched a new online payment service that lets users pay for goods on the internet by entering a phrase and a PIN number. The service, called ‘PayPhrase’ links two-word phrase and a four-digit PIN number to the users’ credit card and shipping details already stored on their Amazon accounts. Currently only available in the US, the system lets users create their own phrase or use the one provided by Amazon. Each PayPhrase is unique, and can vary in length from only four to 100 characters.


02/11/2009  |  Full story...

P&G ditches ad clicks for ‘engagement’ payment model

Procter & Gamble is to ditch traditional CRM and CTR ad payment models in favour of a new ‘cost-per-engagement’ scheme. The move will see publishers that run ads for the FMCG giant’s brands, paid depending on specific metrics used to measure their engagement with the advert.


19/10/2009  |  Full story...

UK consumers get universal opt out for targeted ads

The Internet Advertising Bureau (IAB) has launched a site dedicated to providing consumers with clear and easy-to-understand information about online behavioural advertising including a one-stop ‘opt out’ page. The site aims to educate consumers about online ads based on an individual user’s surfing habits, such as the controversial technology behind Phorm. The new site includes a ‘quick facts’ download and five top tips to help them protect their privacy online. The site launch, supported by pay per click activity, coincides with companies completing the first stage of compliance with the IAB’s Good Practice Principles.

09/10/2009  |  Full story... debuts coupon search tool

Ask has launched a new service that scours the internet for online coupons, as the IAC-owned search engine looks to capitallise on the growing trend for online discounts. Currently only available in the US, Ask Deals offers a database of more than 1 million savings offers from national and local merchants, eliminates the need for consumers to search multiple coupon sites or search engine links, the company claims.


08/10/2009  |  Full story...

London Evening Standard to become free newspaper

The London Evening Standard, which is owned by the Russian businessman Alexander Lebedev is to become a free newspaper from October 12. The decision, which makes the London evening title one of the first big papers in Europe to drop its cover price and rely entirely on advertising, will see circulation of 250,000 increase to 600,000, Lebedev said in a statement. DMGT sold the Evening Standard to Mr Lebedev in January for a nominal sum, but kept a 24.9 per cent stake in the business.


05/10/2009  |  Full story...

Google tests page-flipping tool for publishers

Google is testing a new format that is supposed to make reading online stories as easy as flipping through a magazine, opening new contextual ad opportunities for publishers in the process. The Fast-Flip tool emulates the look and feel of reading a print magazine, letting the reader click on large arrows on the side to turn the page, instead of a standard web link that requires waiting several seconds for a page to load. Readers can sort through content based on topics, favourite writers and publications.

16/09/2009  |  Full story...

Fashion drives online retail growth

Online sales have soared despite the recession, as people turn to the Web to save money, according to new research. The data, from the IMRG Capgemini e-Retail Sales Index, indicates that shoppers spent £4.2 billion online in July, 15.7% more than was spent in June and 16.8% more than July 2008. The driving force for the increase appeared to be the clothing, footwear and accessories sector, which showed growth of 18% month on month and 17% year on year. The report suggested that in the last six months consumers have been encouraged by new summer lines and heavy discounting and promotions.

25/08/2009  |  Full story...

Social network ads ‘failing to engage users’

Adverts placed on the more mainstream social networking sites are unlikely to be effective as direct marketing tools, according to a new study. The research, from affiliate network Linkshare, surveyed 2,000 consumers, and found just 5% of respondents considered adverts on professional social networks, such as LinkedIn and just 9% of adverts on personal social networking sites, such Facebook helpful in assisting their purchasing decisions on the web. Only 4% of those surveyed had previously clicked through on a banner advert displayed on a social networking site, which questions the current effectiveness and quality of adverts used by brands in this less traditional marketing space.

14/08/2009  |  Full story...

Yahoo woos FMCG advertisers with Sainsbury’s Nectar data

Yahoo is planning to launch a UK service that would enable advertisers to use Nectar data from Sainsbury's, as well as its Yahoo's sales records to target potential customers with online campaigns. Set to launch in October. the new service is designed to help FMCG brands tailor online ads based on consumers' shopping habits.

12/08/2009  |  Full story...

Alex Wright

Alex Wright,

November 2008

Alex is a fan of Brands 2.0, eagerly talking about how people value brands and brands value people. Chatting with him at the regional internet congress in Zagreb, his passions about where brands are vs where they should be come through.

25/11/2008  |  Full story...

Emerson Calegaretti

Vice-President and General Manager, MySpace Brazil

October 2008

Emerson CalegarettiWhen we interviewed Emerson Calegaretti in Caracas on the eve of their launch in Venezuela, it was clear why Latin America is so compelling. Social media has been big in Latin America since YouTube opened up the market and showed people how to connect social networks with media assets. The passion and enthusiasm for social networking accelerated early, and the region has some of the highest volumes of social media activity anywhere in the world. MySpace pioneered making personal home pages easy to build and fun to connect through, opening up access to personal publishing and changing the model for consumer engagement with the web. MySpace sets itself out as supporting people’s lives in three ways: self-expression, discovery and connection and the resulting behaviour playing out on their pages typifies the sharable and tearable content of Web 2.0 digital assets.

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27/10/2008  |  Full story...

Mariate Arnal

MSN Mexico

September 2008

Mariate ArnalEight years ago Mariate left the world of management consultancy and joined the team of just over a dozen people at MSN in Mexico City. She has played an instrumental role in helping to expand the role of commercial media on the internet in Mexico, growing the scope of online marketing in the country and raising advertiser confidence. Today the team at MSN is over 50 people and the scope of the website is a hundred times greater than back in 2000. Along the way Mariate co-founded the industry trade association and has helped accelerate the migration of marketers’ focus to online. In this interview she talks about the role of reach in media planning, why high-end demographic audiences have switched to the web, and why many brand managers still don’t understand what online is about.

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24/09/2008  |  Full story...

Peter Ashman

Publishing Director, British Medical Journal

March 2008

Peter AshmanPeter Ashman leads the strategic, commercial and operational development of BMJ Journals and has business responsibility for the Group’s flagship journal, the weekly British Medical Journal (BMJ). He was previously from Nature Publishing Group, where he successfully led the Group's strategic launch into medical publishing. Prior to that, he was publisher of the British Dental Journal and successfully negotiated the acquisition of the British Dental Association's entire journal portfolio. Earlier in his career, Peter worked for The Lancet, both in the UK and North America.

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Digital Thought Leaders Discussion: Martin Oxley & Danny Meadows-Klue

February 2008

When it comes to helping businesses accelerate, the web is one of the most powerful of tools. In this discussion, Martin Oxley, CEO of the British Polish Chamber of Commerce, talks with Danny Meadows-Klue about how firms can harness online marketing without breaking their budgets. What puzzles him is why so many international businesses fail to get it right…

Read the discussion and post your questions to Digital’s moderator.

20/02/2008  |  Full story...

Peter Cowie, Managing partner at FitchLive

December 2007

Peter’s background includes JWT and WPP, but on the day he set up Oystercatchers we asked him about how the marketing and advertising industry is likely to evolve over the next few years with the growth of digital. He’s clear that the models for reward need to change: “It’s not just about paying for the hours people put in, it’s about rewarding them based on the performance they create. Overall its about working with the right talent; that’s what clients want. This doesn’t mean that you necessarily have a roster of agencies all with the same structure of account directors, creatives and planners”. For Peter, the implication is that the scale of change will be personal and internalised as well as a macro re-structure of how the ad industry works. “This probably means more plural lives for individuals, potentially a growth in the freelance market, and a more flexible and fluid marketing industry. Maybe this means a smaller industry, with people paid better, and a greater search for the link between investment and effectiveness.


Matthew Mayes, Executive Creative Director at MRM Worldwide

November 2007

Talking about the changes in the advertising industry, Matthew Mayes is clear that this “calls for a different form of advertising to populate this new space. People choosing to spend lots more time in this landscape.” On the changes in channels Mays may be a digital evangelist, but is no advocate of analogue rejection: “Newspaper and TV brands have a great future, they’ve just going to be watched and read very differently”. However Mayes is convinced that all is not well in the model of how advertising is created. Is ‘the big idea’ happening in the wrong place? “Why do you try to define the ‘big idea’ in the least important channel? This means you have to force it below the line and the model doesn’t necessarily work?”

15/11/2007  |  Full story...

Emma Barnes, Snowbooks CEO

Smart digital marketing by reaching customers online

October 2007

Over the last few weeks we’ve been preparing a new edition of the Digital Viral Marketing Academy; one focussed on the entertainment sector and in particular the challenges facing book publishers. Along the way I’ve learned heaps about how Harry Potter fans used their own magic on the web, how political diarists levered their influence and how unknown authors have shot to stardom. The folks at have begun exploring Hollywood-style approach to selling movies, authors are now buying into creating their own sites, and Penguin Classics have created the cutest RSS buttons imaginable.

While ambling between the sites of the big sisters of publishing, I was lucky enough to stumble into the home of tiny Snowbooks, and find a small publisher that’s pulled off some big web coups. | Snowblog | on YouTube | | Training in viral marketing | Tips in viral marketing | Web 2.0 training and strategies

17/10/2007  |  Full story...

Alison Wheeler, UK CEO, Wikimedia

UK CEO, Wikimedia

October 2007

Digital Thought Leaders | By Danny Meadows-Klue

The Wikipedia model has revolutionised knowledge classification and the linkages between content. Google pretty much anything and chances are that a wiki listing will be bubbling up on the results page. Clearly Wikipedia will remain a permanent fixture of the landscape, and we should all cherish the fact it’s a foundation. “But the problem with Wikipedia is that it only works in practice, in theory it would never work”, explains Alison Wheeler, Wikimedia’s UK chief executive. It’s a conundrum: after all, why should people want to dedicate their time to updating and managing entries on a public encyclopaedia?

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03/10/2007  |  Full story...

Joseph Jaffe

Author and President of Crayon

August 2007


Joseph Jaffe is a passionate digital marketing thinker who puts massive energy into transforming traditional and new businesses. He feels that the whole marketing process needs a rebuild to capture the changes in consumer attitudes and online challenges for brands. In his ten points about the dramatic shift in the relations between consumers and marketers he indicates a path businesses should take.

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Jim Sterne

CEO Target Marketing

April 2006

Jim Sterne has been exploring online marketing for more than a decade. His new-found passion for web optimization has seen him dubbed "the godfather of web analytics". Now he's on a crusade for effective web marketing that delves into the heart of the firm itself. Analytics unlock the full benefits from all existing website investment, yet many businesses are only scratching the surface, and most are yet to start.

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Christopher Wagner

CEO 24/7 RealMedia

March 2006

Christopher Wagner, CEO of 24/7 Real Media Europe, talks about the keys
industry needs to use to unlock the next wave of client investment. Since
taking the helm of their European operations in 2001, he has been pushing
hard to help clients discover what these new technologies can deliver for
their business, and also to ensure industry can deliver on its promise of

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Dominic Lyle

Director General of the European Association of Communications Agencies (EACA)

January 2006

Dominic Lyle has a unique view of the European landscape. The European Association of Communications Agencies represents agency associations across the continent, and in every market the role of the web is rising dramatically. In a time of such rapid change, Lyle argues that the industry needs to look to the long term to maintain the right framework for growth.

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