Digital Intelligence

Entries from Digital Intelligence tagged with "content"

25 result(s) displayed (1 - 25 of 353)

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Yahoo Sport kicks off weekly football show “For The Win”

Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin.

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11/08/2017  |  Full story...

YOC forms “brand safe ad environment” with Future and Appetite

Mobile ad technology firm YOC has announced a three-way partnership with Future Publishing and Appetite Creative Solutions.

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08/08/2017  |  Full story...

Influencer marketing trends: Brands willing to pay YouTubers £67,000+ per video

UK marketers are willing to pay YouTube influencers up to and in excess of £67,000 per video, rising to £75,000 for a celebrity influencer Facebook post, according to new research.

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02/08/2017  |  Full story...

Facebook is now the main news source worldwide- survey

Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.

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20/06/2017  |  Full story...

Samsung in VR partnership with BuzzFeed and NowThis

Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360.

14/06/2017  |  Full story...

Auto Trader partners Reevoo for user-generated content drive

Automotive marketplace Auto Trader has struck a strategic partnership with user-generated content platform Reevoo.

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09/06/2017  |  Full story...

Facebook Instant Articles adds support for Google AMP and Apple News

Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News.

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30/05/2017  |  Full story...

Bose boosts Formula One sponsorship with Yahoo partnership

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process, according to a report.

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16/05/2017  |  Full story...

Facebook shuts down VR movie studio (but 5% of staff now working on VR)

Facebook's award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects.

05/05/2017  |  Full story...

Why VR is a game-changer for some, but still a bubble for most marketers

2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them.

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27/04/2017  |  Full story...

Google makes bid for TV planning industry: DoubleClick now includes commercials

Google is making traditional TV ad inventory available to buy in DoubleClick Bid Manager.

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25/04/2017  |  Full story...

Content marketing trends: 80% of consumers forget content within a few days

A huge 80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail, according to new research.

25/04/2017  |  Full story...

New study finds a major gap in content marketing understanding as budgets soar

UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan.

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12/04/2017  |  Full story...

Rio Ferdinand joins YouTube ‘super-team’ Rebel FC

YouTube star Calfreezy has launched a new all-star football team called Rebel FC, with former England defender Rio Ferdinand on board as manager.

07/04/2017  |  Full story...

Spotify music stars go "premium-only" in Universal deal

Spotify is to restrict some albums to paying subscribers for first time, as the music streaming service looks to be moving away from its traditional ad-funded content business model.

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05/04/2017  |  Full story...

Pepsi faces web backlash for Kendall Jenner 'protest' ad

Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.

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05/04/2017  |  Full story...

Regional publishers urge brands to reject "blind programmatic" ad-buying

A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.

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05/04/2017  |  Full story...

Online news trends: Daily Mail readers also start reading Guardian after Trump election

Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research.

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31/03/2017  |  Full story...

Facebook tackles fake news with 'fact check' alerts

Facebook has launched a new feature designed to discourage users form sharing false or "disputed" news.

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22/03/2017  |  Full story...

Mars “emotions” study shows which ads sell with 75% accuracy

A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.

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22/03/2017  |  Full story...

Fake news and advertising: Premium publishers "protect brands from negative effects"

Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile - with lifts of up to 92% in some instances, according to new research.

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21/03/2017  |  Full story...

Adobe spoofs “Hovering Art Director” in new marketing ad

Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign.

15/03/2017  |  Full story...

Snapchat attracts 42 million fans to NFL content

Last week saw Snapchat become a public company, revealing some key audience usage figures in the process… including a huge audience for its NFL content

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06/03/2017  |  Full story...

Premium editorial content “more memorable and engaging than social feeds”

Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research.

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24/02/2017  |  Full story...

Google switches all on-site search tools to be ad-funded in major shake-up

Google is phasing out its paid-for internal site search tool that most websites use to replace it with an advertising funded version in a move that will shock the publishing industry.

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22/02/2017  |  Full story...

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