Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Creative trends: ‘Urgent need’ for better measurement of creative performance

The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.

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17/10/2018  |  Full story...

Netflix now accounts for 15% of global internet traffic

Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research.

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08/10/2018  |  Full story...

Viral publisher Unilad could be up for sale after owner goes into administration

The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.

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08/10/2018  |  Full story...

Premium video growth outstrips digital programmatic trend in Europe

There has been continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising, according to new research.

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05/10/2018  |  Full story...

Twice as many people think content marketing is “valuable" than “unreliable"

Nearly 70% of people consider content marketing "useful and valuable," which encourages them to research and even make a purchase from a company.

28/09/2018  |  Full story...

Content discovery ‘key to achieving customer satisfaction’

Just 7% of global consumers rely primarily on content recommendations by their TV, but this market is set to boom. IHS Markit analyst Maria Rua Aguete offers an insight into TV content discovery trends.

26/09/2018  |  Full story...

Content marketing review: The 10 big stories you might have missed

From native ads to virtual reality, marketers have more channels to reach people than ever before. This bite-sized review looks back at some of the biggest content marketing stories including YouTube’s new adaptable mobile ads, Facebook’s new video platform and why brands shouldn’t be scared of using Instagram Stories...

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20/09/2018  |  Full story...

Artificial intelligence crowns Walt Disney the ‘King of Content’ 2018

A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018, followed by Apple and Google.

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20/09/2018  |  Full story...

Display and subscriptions continue to drive digital publishing revenue

UK digital publisher revenues have grown 6.8% over a year, following strong growth in display and subscription formats, according to new research.

20/09/2018  |  Full story...

New YouTube vertical video ads adapt to mobile orientation

YouTube has announced the new vertical video ads now available for TrueView and Universal App campaigns that will ‘seamlessly adapt’ to horizontal and vertical formats depending on how the viewer is holding the phone.

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14/09/2018  |  Full story...

Digital marketing trends: attention spans aren’t shrinking, they’re evolving

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research.

13/09/2018  |  Full story...

Google debuts 'Ad Strength' metric to help improve ad copy relevance

Google has launched a new "ad strength" metric that measures the relevance, quantity and diversity of ad copy.

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31/08/2018  |  Full story...

Brewdog aims for US market with premium original video series

Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish crafy bbeer firm looks to expand its reach in the US.

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29/08/2018  |  Full story...

The future of content marketing: VR, AR and Video

80% of people would rather watch a live video than read a blog, and voice search is increasingly in demand, according to new research looking into the technology that will shape the future of the content marketing industry.

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22/08/2018  |  Full story...

White paper: Global video trends- traditional TV boosted by ‘communal experience’

Traditional methods of TV viewing remains popular due to television’s ability to facilitate a communal experience, but faster internet and better services are creating a new post cable era, according to a new white paper.

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22/08/2018  |  Full story...

Social media stars investigated for not labelling commercial posts

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.

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17/08/2018  |  Full story...

Bud Light launches viral magical wizard campaign

Bud Light has launched the next phase of its viral Dilly Dilly campaign, featuring a magical wizard.

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14/08/2018  |  Full story...

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair

L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.

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13/08/2018  |  Full story...

Mars pulls all ads from YouTube amid drill music controversy

Mars has removed all advertising from YouTube after the confectionery firm's ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.

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07/08/2018  |  Full story...

Social TV trends: Love Island's official partners aren't the only winners

ITV's Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success.

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07/08/2018  |  Full story...

News app trends: Top 10 breaking news stories of 2018 (so far)

The birth of the royal baby was the story which most resonated with the UK public in the first half of 2018, according to new research looking at push notifications sent on each day by UK news and media apps.

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02/08/2018  |  Full story...

Cricket World Cup launches marketing campaign for ‘public ballot’ tickets

The ICC Cricket World Cup 2019 has launched its Public Ballot, backed by an inclusive marketing and PR campaign called ‘Are you in?’, ahead of the competition hosted in England and Wales next year.

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01/08/2018  |  Full story...

Google gets surprise profit boost despite $5bn monopoly fine

Google’s parent company Alphabet has beaten earnings expectations, getting $32.7bn in revenue in the three months to the end of June, after the firm reported stronger ad sales than expected.

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24/07/2018  |  Full story...

Global online video viewing to exceed an hour a day in 2018

Global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes last year, according to new research.

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16/07/2018  |  Full story...

Social media and the spread of fake news: Could you call It out?

You can't deny the power of social media for enabling conversation like no other medium in history - but is it also responsible for the spread of fake news in our societies?

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12/07/2018  |  Full story...

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