Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Gen Z more engaged with politics in post-Trump and Brexit era

The younger generation of 16-24 year olds globally are 40% more likely to engage in social issues than they were in 2016, and are more savvy when it comes to spotting sponsored content, with 34% of respondents able to identify branded posts, according to new research.

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15/10/2019  |  Full story...

Subscription Economy grows more that 350% in 7.5 years

Over the past seven and a half years, the Subscription Economy has continued to thrive, growing more than 350 percent, as consumers increasingly demand access to convenient, digital services over the ownership of physical products.

08/10/2019  |  Full story...

Native ad giants Taboola and Outbrain merge to rival Facebook and Google

Two digital ad platforms, Taboola and Outbrain are to merge to create a rival to Facebook and Google in the online ad space.

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04/10/2019  |  Full story...

Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’

The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.

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03/10/2019  |  Full story...

TikTik owner Bytedance generates $7bn in first half of 2019

Chinese video sharing app TikTok is growing in popularity, with its owner Bytedance recording a huge $7bn (£5.7bn) in revenue in the first half of the year, largely from advertising.

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02/10/2019  |  Full story...

Top 7 sports worldwide: Globalisation creates $85bn rights market

The rise of streaming is bringing major sporting events to a global audience and pushing up media rights revenues. This will drive media sport rights revenues up 75% over the 7 years period from 2018 till 2025 from $48.6 billion to $85.1 billion.

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30/09/2019  |  Full story...

YouTube takes masthead ads to TV screens

YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.

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23/09/2019  |  Full story...

Marie Claire shuts UK print magazine to focus on digital

Iconic fashion and beauty magazine Marie Claire will stop publishing in the UK after 31 years, the magazine's owner has said.

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11/09/2019  |  Full story...

YouTube to phase out exact subscriber numbers for large channels

YouTube is phasing out exact counts for public facing channels from this week.

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04/09/2019  |  Full story...

3 Gen Z shopping trends: Digital natives want to ‘buy into better’

There is a noticeable desire amongst the younger generation generation ‘to buy into better’ than their older counterparts, according to new research.

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21/08/2019  |  Full story...

Absolute Radio and Kiss boost digital audio ad platform

Publishing giant Bauer Media is relaunching its digital audio advertising platform, Bauer InStream, for its brands that include Absolute Radio, Magic, Kiss and Empre and Grazia magazine podcasts.

Absolute Radio and Kiss boost digital audio ad platform

13/08/2019  |  Full story...

Content agency nets big win for local pub

A combination of humour and football has helped content agency Magic Word Media prove the value of adding creative editorial to business websites.

Content agency nets big win for local pub

08/08/2019  |  Full story...

The rise of the smart site: How web design is driving business growth

A new white paper from Kayo demonstrates how web design and development can drive business growth.

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05/08/2019  |  Full story...

Marketers switching on to cross channel video advertising

Nearly 4 in 5 UK marketers acknowledge the increasing importance of cross-channel video advertising, with most agreeing video is enabling targeted reach to more precise audiences, according to new research.

Marketers switching on to cross channel video advertising

02/08/2019  |  Full story...

Video marketing trends for 2019: Most firms now making ‘explainer videos’

Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.

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01/08/2019  |  Full story...

Shutterstock adds cinematic effects for film makers and brands

Shutterstock has announced its expanded motion offering made especially for filmmakers, YouTubers, vloggers, and game creators.

Shutterstock adds cinematic effects for film makers and brands

30/07/2019  |  Full story...

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

29/07/2019  |  Full story...

Advertising campaigns viewed within ‘quality journalism’ sites get better results

Adverts placed with trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard, according to new research.

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25/07/2019  |  Full story...

Brexit Tweets get 60% more interactions on Twitter

Brexit-related tweets outperform other posts on interactions by over 60% in the UK on some occasions – particularly at times when major Brexit news hit, according to new research.

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22/07/2019  |  Full story...

Real or fake? Adidas Instagram goes viral as Grimes reveals bizarre fitness routine

Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye.

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18/07/2019  |  Full story...

TV ad report: most viewers have second screen nearby

Three quarters of UK viewers (75%) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for direct to consumer (DTC) brands, according to new research.

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28/06/2019  |  Full story...

Cannes Lions 2019 round-up: Social activism takes centre stage

As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.

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25/06/2019  |  Full story...

The future of ad platforms: P&G Taco Bell and LEGO lead discussion at Cannes

On day four of Cannes Lions, a panel including P&G’s Marc Pritchard, Chief Brand Officer, as well as Marisa Thalberg, Global Chief Brand Officer at Taco Bell, and Julia Goldin, Global CMO at LEGO discussed the future of advertising and the power that platforms and brand purpose play at present and in the future.

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24/06/2019  |  Full story...

Cannes Lions: Unilever boss warns 'woke-washing' hampering brand purpose

Unilever's new chief executive Alan Jope has warned brands against cashing in on culture wars by 'woke-washing' in advertising, claiming the purpose category is being "polluted" by brands that fail to take real action after making false promises.

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23/06/2019  |  Full story...

Cannes Lions: ASICS, Adobe, AB InBev discuss social responsibility of brands

Should brands separate social responsibility from purpose? A lively panel debate a Cannes Lions this week saw ASICS, Adobe, AB InBev discuss the changing role of the brand in society.

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21/06/2019  |  Full story...

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