Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival

With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.

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13/06/2019  |  Full story...

9 in 10 Companies see ‘Self-Service’ as the future for customers

88% of companies believe ‘self-service’ will be the fastest growing channel in customer service by 2021, according to new research.

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12/06/2019  |  Full story...

Retailers ‘missing out on £1.7bn’ by neglecting publishing opportunities

Retailers could be earning more in advertising by taking on more of a role as publisher, offering tips and boosting loyalty from customers, according to new research.

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12/06/2019  |  Full story...

Budweiser supports England Lionesses in World Cup ad campaign

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

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10/06/2019  |  Full story...

European digital advertising sees fastest growth since 2011- IAB

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

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10/06/2019  |  Full story...

D&AD winner: How Nike gambled with politics for a big win

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

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05/06/2019  |  Full story...

D&AD winner: Libresse embraces female taboos with 'Viva La Vulva'

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

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03/06/2019  |  Full story...

D&AD winner: ALS Association gives people back their voice with tech

BWM Dentsu and its PR arm, Haystac launched Project Revoice with the ALS Association in the US and MND Australia.

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03/06/2019  |  Full story...

Pet decision making: Greenies ad shows pet dilemmas

Dog dental treat brand Greenies has launched a new campaign highlighting the debatable decisions dogs sometime make.

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03/06/2019  |  Full story...

‘Love Island fever’: How brands can cash in on second screen advertising

Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.

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31/05/2019  |  Full story...

Best ad campaigns of the year: Nike, NYT and Libresse top D&AD awards

Best ad campaigns of the year: Nike, NYT and Libresse top D&AD awards

This year’s D&AD Festival celebrated the world’s best in craft, creativity and culture, awarding its highest accolade, the Black Pencil, to three ad campaigns: Nike, The New York Times and Libresse.

24/05/2019  |  Full story...

TV remains largest UK advertising channel for automotive brands

TV remains largest UK advertising channel for automotive brands

TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.

21/05/2019  |  Full story...

Game of Thrones finale: IKEA claims the TV ad Throne

With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.

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20/05/2019  |  Full story...

YouTube uses AI to help advertisers edit video for short form content

YouTube has unveiled its latest editing tool which aims to help advertisers optimise their content for mobile audiences.

YouTube uses AI to help advertisers edit video for short form content

15/05/2019  |  Full story...

Internet users don’t trust what they see online (especially influencers) -study

Internet users don’t trust what they see online (especially influencers) -study

The vast majority of internet users lack any confidence in what they see and read online, especially from celebrities and vloggers, according to new research.


14/05/2019  |  Full story...

Hertz multimedia campaign pushes new Premium Fleet

Car rental company Hertz is rolling out its biggest promotional campaign of the year so far with a multiplatform, pan-European push through Adjust Your Set that features car influencer Becky Evans – aka @QueenB on Instagram.

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09/05/2019  |  Full story...

YouTube Originals to go free with ads

YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.

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07/05/2019  |  Full story...

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

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01/05/2019  |  Full story...

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

26/04/2019  |  Full story...

EU officially passes controversial copyright law

The EU's new online copyright laws have passed their final hurdle by receiving approval from member states.

EU officially passes controversial copyright law

16/04/2019  |  Full story...

The Netflix effect: Majority of US now streaming ‘Over The Top’ content

There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” - pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.

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15/04/2019  |  Full story...

Just 10% of marketers to focus Digital PR (despite brand awareness being a top KPI)

Less than 1 in 10 marketers (9%) will be focusing on Digital PR in 2019, despite over three quarters (76%) stating brand awareness is a key performance indicator for them, according to new research.

Just 10% of marketers to focus Digital PR (despite brand awareness being a top KPI)

11/04/2019  |  Full story...

Artificial Artists creates ‘DIY’ CGI platform for brands and ad agencies

Start-up tech company Artificial Artists has created a platform enabling brands and ad agencies to now create and manage their own CGI assets and campaigns in a way that promises to disrupt the traditional approach to CGI content production.

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11/04/2019  |  Full story...

Online video needs “fundamental rethink”

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.

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10/04/2019  |  Full story...

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

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01/04/2019  |  Full story...

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