Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Shutterstock uses IBM Watson AI to help marketers find images

Shutterstock is working with IBM to better enable marketers to build engaging media campaigns.

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18/05/2018  |  Full story...

Online news trends: Consumers seek trusted titles in ‘post-truth’ world

Over the last year social media has taken a battering with fake news, data scandals and brand safety concerns causing many to question social platforms.

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16/05/2018  |  Full story...

Quarter of Brits ‘switch off World Cup once their team is knocked out’

UK viewers will switch off from viewing the World Cup as soon as their team is knocked out, according to new research.

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14/05/2018  |  Full story...

BBC, ITV, C4 and NBC in talks to create UK streaming service

The BBC, ITV, and Channel 4 are in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK, according to news reports.

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08/05/2018  |  Full story...

Programmatic ad trends: Major news brands adopt new standards

In a bid to improve online publishing standards and advertising practices, a number of major news brands in the UK have adopted new best practice guidelines set by the AOP and JICWEBS.

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04/05/2018  |  Full story...

Media use 'close to saturation point' in the UK

People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketer’s latest time spent with media forecast.

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02/05/2018  |  Full story...

YouTube deleted over 8 million 'bad' videos in 3 months

YouTube's first three-monthly "enforcement report" has revealed that the video sharing site deleted 8.3 million videos between October and December 2017 for breaching its community guidelines, with machines doing most of the work.

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24/04/2018  |  Full story...

Goodbye retargeting? Marketers plan to shift to new marketing channels post ePrivacy

The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.

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20/04/2018  |  Full story...

Three quarters of marketers believe culture of measurement is killing creativity

Almost three quarters (72%) of marketers feel that a culture of measurement is killing creativity, according to a new study.

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18/04/2018  |  Full story...

B2B video marketing trends: firms challenge publishers to help them do more

Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released today by LinkedIn, the world's largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found.

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16/04/2018  |  Full story...

Display advertising continues to be largest driver of digital publisher revenue

Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research.

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09/04/2018  |  Full story...

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…

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03/04/2018  |  Full story...

Video ad engagement rises in the UK

UK desktop video ad viewability rose by 7.9 percentage points during 2017, driven by a narrowing performance gap between programmatic and publisher direct trading, according to new research.

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29/03/2018  |  Full story...

Top 10 Chinese brands: Tencent leads as brands grow 23% in a year

Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.

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28/03/2018  |  Full story...

Two million Spotify users blocking ads with unauthorised apps

Ahead of its IPO next month, Spotify has revealed that around two million users had been accessing the streaming-music service for free using unauthorised apps that block ads.

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28/03/2018  |  Full story...

Video competition to demonstrate crowd-sourced storytelling

Jukin Media and Creativepool have launched the first UGC-powered video competition, inviting creatives from all over Europe to use this incredible medium to create dynamic and refreshing social media campaigns for their favourite brands.

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27/03/2018  |  Full story...

Apple buys ‘Netflix for magazines’ platform Texture

Apple has bought Texture, a digital magazine subscription service that gives users unlimited access to their favourite titles for a monthly fee for an undisclosed amount.

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14/03/2018  |  Full story...

Robot copywriters? Reuters creates AI tool that can write sentences and pitch stories

News agency Reuters has launched Lynx Insight, an AI-powered tool designed to help its journalists create stories, in a move that could also have implications for content marketing.

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12/03/2018  |  Full story...

NME goes online only amid ‘tough’ print ad market

Iconic UK music magazine NME is going to print the final edition of its weekly music magazine on Friday, its publisher has announced.

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07/03/2018  |  Full story...

YouTube gets JICWEBS’ brand safety certification

YouTube has achieved certification for brand safety by JICWEBS - the independent UK body that sets best practice and standards for trusted online ad trading.

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07/03/2018  |  Full story...

Man’s Not Bot: Big Shaq teams with Trainline in voice assistant campaign

The Trainline has launched a new digital campaign featuring the world’s first voicebot rap duet to celebrate Trainline’s voice app, built for the Google Assistant.

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07/03/2018  |  Full story...

Spotify plans $23bn IPO

Spotify plans to sell its shares publicly on the New York Stock Exchange in a move that could value the music streaming platform at more than $23bn (£16.7bn), despite never making a profit.

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01/03/2018  |  Full story...

Growth of connected TV advertising in Europe [INFOGRAPHIC]

Video advertising delivered over the internet to TV screen will be worth €825m by 2020, with the UK generating the largest revenue and Italy is set for the fastest growth amongst European ‘Big 5’ countries, according to new research.

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01/03/2018  |  Full story...

Content marketing platform Outbrain goes premium with ‘Sphere’

Content discovery platform Outbrain has unveiled Sphere an audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers, while reducing their reliance on Facebook.

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15/02/2018  |  Full story...

Nespresso crowdsources video about “difference women can make”

Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.

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14/02/2018  |  Full story...

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