Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Content marketing platform Outbrain goes premium with ‘Sphere’

Content discovery platform Outbrain has unveiled Sphere an audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers, while reducing their reliance on Facebook.

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15/02/2018  |  Full story...

Nespresso crowdsources video about “difference women can make”

Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.

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14/02/2018  |  Full story...

Google takes on Instagram and Snapchat with AMP Stories

Google is testing AMP Stories, letting publishers build mobile friendly collections of images, videos and animations that can be swipe through.

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14/02/2018  |  Full story...

Streaming ‘just a few years from overtaking global pay TV’

Streaming video users will reach 745 million customers around the world within five years, overtaking the declining global pay TV market, according to new research.

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12/02/2018  |  Full story...

Gen Z are the UK’s biggest content consumers

UK millennials are spending 8.5 hours consuming content across their devices, with Generation Z spending 10.6 hours, according to new research.

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09/02/2018  |  Full story...

Bauer Media signs with content discovery platform Taboola

Bauer Media has partnered with content discovery platform Taboola, in an exclusive two year partnership to help expand its revenue and engage consumers, using a new ‘Taboola Feed’ tool.

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07/02/2018  |  Full story...

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

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06/02/2018  |  Full story...

eBay to start selling via Mashable “mobile shoppable images”

Mashable is teaming up with eBay to offer shoppable editorial across the UK and US, optimised for mobile.

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05/02/2018  |  Full story...

Facebook profits surge 56% despite drop in usage

Facebook users are spending 5% less time on the social network, but then firm still managed to post reported better than expected results for the last three months of 2017.

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01/02/2018  |  Full story...

Top 10 YouTube ads of 2017

YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.

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26/01/2018  |  Full story...

Google search ranking trends: Publishers and encyclopedia sites make gains

Online Publishers and Encyclopedia sites were among the biggest gainers in Google search visibility in 2017, while three social media sites - reddit.com, tumblr.com and pinterest.com - experienced the biggest losses according to a new study.

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23/01/2018  |  Full story...

Trust in social media falls sharply worldwide

A new report has found people’s trust in social media has declined as concerns that platforms are not sufficiently regulated have grown.

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23/01/2018  |  Full story...

Most brands experienced trademark infringement in past year - report

74% of brands experienced trademark infringement in the past year, with four in 10 saying infringement had increased, according to new research.

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22/01/2018  |  Full story...

Budweiser targets ‘Dry January’ Brits with Prohibition alcohol-free beer campaign

Budweiser Prohibition has launched a new campaign to give alcohol-free beer to the UK this January, to help Brits drink smart this year.

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19/01/2018  |  Full story...

YouTube faces vlogger backlash on tighter ad rules

Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year.

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18/01/2018  |  Full story...

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

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15/01/2018  |  Full story...

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

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15/01/2018  |  Full story...

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

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15/01/2018  |  Full story...

Facebook to overhaul news feed with less videos and brand messages

Facebook is planing to update its news feed to ensure that posts from friends are given higer priority than messages from brands or posts featuring third party videos.

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12/01/2018  |  Full story...

Universal Music lets users upload songs to Facebook

Facebook and Universal Music Group (UMG) have signed a new kind of licensing deal that will let users upload songs in videos.

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22/12/2017  |  Full story...

Disney to buy Fox: Ready for a Netflix showdown?

Disney has agreed a $52.4bn deal to buy film and TV assets from 21st Century Fox, will buy swaths of 21st Century Fox as it readies for battle with Netflix, Amazon and other tech companies.

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14/12/2017  |  Full story...

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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06/12/2017  |  Full story...

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”

Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.

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05/12/2017  |  Full story...

ITV News debuts three online-only shows

ITV News is launching three new digital-only programme formats, hosted by high-profile presenters Robert Peston, Julie Etchingham and Rageh Omaar.

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01/12/2017  |  Full story...

Reader and publisher relationship has “catalytic” effect on ad effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.

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22/11/2017  |  Full story...

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