Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Marketers reveal their top CMS priorities for 2020

Speed of content creation’ and ‘ease of customisation’ are the top priorities for marketers in 2020, followed by ease of use and flexibility, according to new research.

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02/12/2019  |  Full story...

‘Our LDN Story’: Trailers of films created by young Londoners to be screened as ads in cinemas across the capital

Wavemaker UK and Digital Cinema Media (DCM) - in partnership with the Mayor of London - has launched trailers of six powerful films that capture young people’s views of life in the capital.

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29/11/2019  |  Full story...

Virals of the year: Bud Light sets Superbowl alight with Game of Thrones parody

Bud Light capitalised on the climax of Game of Thrones this year with a big budget Super Bowl ad.

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28/11/2019  |  Full story...

Virals of the year: Nike ramps up cause marketing with ‘Dream Crazier’

Following Nike’s divisive 2018 campaign ‘Dream Crazy’ featuring NFL star Colin Kaepernick, the sports giant launch the ‘Dream Crazier’ ad at the beginning of 2019, featuring Serna Williams, getting 11m views in the process.

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28/11/2019  |  Full story...

Virals of the Year: Ridley Scott returns to advertising with epic Hennessy ad

In February this year, Premium cognac brand Hennessy XO teamed up with Oscar-nominated director Sir Ridley Scott to produce a lavish mini-movie to promote its signature spirit.

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27/11/2019  |  Full story...

Virals of the year: Orange Egypt gets 50m views with musical extravaganza

Starring Egyptian comedian Ali Rabee, this ad for Orange Go features a catchy tune to ask the question, ‘what can I do without my internet package?’.

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27/11/2019  |  Full story...

The Sun opens Facebook page to advertisers with new video format

News UK has launched ‘The Sun Social Studio’ a new Facebook video ad format, with The Perfume Shop as its first client.

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27/11/2019  |  Full story...

Virals of the year: Amazon takes Alexa to extremes with star-studded spoof

First broadcast during the 2019 Super Bowl, this ad for Amazon’s voice assistant Alexa depicted what could happen when Alexa is adopted by inappropriate products, with some famous product-testers.

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27/11/2019  |  Full story...

YouTube creates new ‘edgy’ adult content ad category for brands

YouTube is letting advertisers interested in “edgier content” to run ads next to such videos on its platform, as it looks to address brand safety fears.

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26/11/2019  |  Full story...

Shutterstock launches music subscriptions for content creators

Shutterstock is announcing an unlimited music subscription priced at £129 a month, aimed at YouTubers, social media managers and podcast producers who can now license tracks as needed without worrying about the total price tag.

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21/11/2019  |  Full story...

More than half of British small and medium businesses have changed CRM supplier

More than half of small and medium enterprises (SMEs) in the UK have changed customer relationship management (CRM) supplier according to new research.

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12/11/2019  |  Full story...

Content marketing trends: ‘brand activism’ on the rise

Aligning a brand with a ‘trend, issue or topic’ is now a key goal for brands and consumers increasingly buy into social and environmental causes, according to new research.

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07/11/2019  |  Full story...

Craft Gin hires Philip F***ing Schofield for Christmas campaign

TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!.

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05/11/2019  |  Full story...

Facebook partners publishers for separate ‘News’ tab

Facebook plans to roll out its News tab across US markets as it looks to retain users on its ever-growing platform.

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28/10/2019  |  Full story...

Sports rights scored 26% of global content spend in 2018

Despite pressures on the broadcasting sector, sports rights expenditure has nearly doubled over the last six years, according to new research.

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23/10/2019  |  Full story...

Content chaos impacting marketing productivity and staff wellbeing

An ever-increasing volume of digital content is crippling marketing teams and wasting time and money for UK businesses.

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17/10/2019  |  Full story...

Gen Z more engaged with politics in post-Trump and Brexit era

The younger generation of 16-24 year olds globally are 40% more likely to engage in social issues than they were in 2016, and are more savvy when it comes to spotting sponsored content, with 34% of respondents able to identify branded posts, according to new research.

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15/10/2019  |  Full story...

Subscription Economy grows more that 350% in 7.5 years

Over the past seven and a half years, the Subscription Economy has continued to thrive, growing more than 350 percent, as consumers increasingly demand access to convenient, digital services over the ownership of physical products.

08/10/2019  |  Full story...

Native ad giants Taboola and Outbrain merge to rival Facebook and Google

Two digital ad platforms, Taboola and Outbrain are to merge to create a rival to Facebook and Google in the online ad space.

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04/10/2019  |  Full story...

Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’

The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.

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03/10/2019  |  Full story...

TikTik owner Bytedance generates $7bn in first half of 2019

Chinese video sharing app TikTok is growing in popularity, with its owner Bytedance recording a huge $7bn (£5.7bn) in revenue in the first half of the year, largely from advertising.

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02/10/2019  |  Full story...

Top 7 sports worldwide: Globalisation creates $85bn rights market

The rise of streaming is bringing major sporting events to a global audience and pushing up media rights revenues. This will drive media sport rights revenues up 75% over the 7 years period from 2018 till 2025 from $48.6 billion to $85.1 billion.

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30/09/2019  |  Full story...

YouTube takes masthead ads to TV screens

YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.

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23/09/2019  |  Full story...

Marie Claire shuts UK print magazine to focus on digital

Iconic fashion and beauty magazine Marie Claire will stop publishing in the UK after 31 years, the magazine's owner has said.

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11/09/2019  |  Full story...

YouTube to phase out exact subscriber numbers for large channels

YouTube is phasing out exact counts for public facing channels from this week.

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04/09/2019  |  Full story...

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