Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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3 Gen Z shopping trends: Digital natives want to ‘buy into better’

There is a noticeable desire amongst the younger generation generation ‘to buy into better’ than their older counterparts, according to new research.

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21/08/2019  |  Full story...

Absolute Radio and Kiss boost digital audio ad platform

Publishing giant Bauer Media is relaunching its digital audio advertising platform, Bauer InStream, for its brands that include Absolute Radio, Magic, Kiss and Empre and Grazia magazine podcasts.

Absolute Radio and Kiss boost digital audio ad platform

13/08/2019  |  Full story...

Content agency nets big win for local pub

A combination of humour and football has helped content agency Magic Word Media prove the value of adding creative editorial to business websites.

Content agency nets big win for local pub

08/08/2019  |  Full story...

The rise of the smart site: How web design is driving business growth

A new white paper from Kayo demonstrates how web design and development can drive business growth.

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05/08/2019  |  Full story...

Marketers switching on to cross channel video advertising

Nearly 4 in 5 UK marketers acknowledge the increasing importance of cross-channel video advertising, with most agreeing video is enabling targeted reach to more precise audiences, according to new research.

Marketers switching on to cross channel video advertising

02/08/2019  |  Full story...

Video marketing trends for 2019: Most firms now making ‘explainer videos’

Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.

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01/08/2019  |  Full story...

Shutterstock adds cinematic effects for film makers and brands

Shutterstock has announced its expanded motion offering made especially for filmmakers, YouTubers, vloggers, and game creators.

Shutterstock adds cinematic effects for film makers and brands

30/07/2019  |  Full story...

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

29/07/2019  |  Full story...

Advertising campaigns viewed within ‘quality journalism’ sites get better results

Adverts placed with trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard, according to new research.

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25/07/2019  |  Full story...

Brexit Tweets get 60% more interactions on Twitter

Brexit-related tweets outperform other posts on interactions by over 60% in the UK on some occasions – particularly at times when major Brexit news hit, according to new research.

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22/07/2019  |  Full story...

Real or fake? Adidas Instagram goes viral as Grimes reveals bizarre fitness routine

Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye.

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18/07/2019  |  Full story...

TV ad report: most viewers have second screen nearby

Three quarters of UK viewers (75%) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for direct to consumer (DTC) brands, according to new research.

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28/06/2019  |  Full story...

Cannes Lions 2019 round-up: Social activism takes centre stage

As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.

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25/06/2019  |  Full story...

The future of ad platforms: P&G Taco Bell and LEGO lead discussion at Cannes

On day four of Cannes Lions, a panel including P&G’s Marc Pritchard, Chief Brand Officer, as well as Marisa Thalberg, Global Chief Brand Officer at Taco Bell, and Julia Goldin, Global CMO at LEGO discussed the future of advertising and the power that platforms and brand purpose play at present and in the future.

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24/06/2019  |  Full story...

Cannes Lions: Unilever boss warns 'woke-washing' hampering brand purpose

Unilever's new chief executive Alan Jope has warned brands against cashing in on culture wars by 'woke-washing' in advertising, claiming the purpose category is being "polluted" by brands that fail to take real action after making false promises.

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23/06/2019  |  Full story...

Cannes Lions: ASICS, Adobe, AB InBev discuss social responsibility of brands

Should brands separate social responsibility from purpose? A lively panel debate a Cannes Lions this week saw ASICS, Adobe, AB InBev discuss the changing role of the brand in society.

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21/06/2019  |  Full story...

The science of the influencer: A primer for TV and social ads?

Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.

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19/06/2019  |  Full story...

Cannes Lions: Hollywood star Robin Wright calls for industry to learn from each other

Robin Wright called on businesses to embrace “the full richness of humanity” today speaking at a diversity focused event held by Google at the Cannes Lions Festival 2019.

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19/06/2019  |  Full story...

Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival

With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.

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13/06/2019  |  Full story...

9 in 10 Companies see ‘Self-Service’ as the future for customers

88% of companies believe ‘self-service’ will be the fastest growing channel in customer service by 2021, according to new research.

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12/06/2019  |  Full story...

Retailers ‘missing out on £1.7bn’ by neglecting publishing opportunities

Retailers could be earning more in advertising by taking on more of a role as publisher, offering tips and boosting loyalty from customers, according to new research.

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12/06/2019  |  Full story...

Budweiser supports England Lionesses in World Cup ad campaign

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

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10/06/2019  |  Full story...

European digital advertising sees fastest growth since 2011- IAB

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

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10/06/2019  |  Full story...

D&AD winner: How Nike gambled with politics for a big win

Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?

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05/06/2019  |  Full story...

D&AD winner: Libresse embraces female taboos with 'Viva La Vulva'

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

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03/06/2019  |  Full story...

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