Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Black Friday email tips: Brands must focus on emotions, not just deals

Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.

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15/11/2017  |  Full story...

Video and subscriptions to power the future of premium content

Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.

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13/11/2017  |  Full story...

More than just millennials? BuzzFeed picks GlobalWebIndex to understand audience

GlobalWebIndex and BuzzFeed are looking to gain a deeper understanding of BuzzFeed’s audiences in order to secure a more diverse range of advertising partnerships.

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03/11/2017  |  Full story...

Facebook panics publishers with separate News Feed experiment

Facebook is testing a new way of displaying posts in users' newsfeed, prioritising posts from its users' friends and families over publishers.

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24/10/2017  |  Full story...

How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC]

Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research.

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23/10/2017  |  Full story...

Insurance firm pranks festival visitors with “Heavy Metal Hearing Test”

German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video.

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26/09/2017  |  Full story...

Pet food brand harnesses shoppable content to feed customer needs

Inspired Pet Nutrition, a family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them.

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25/09/2017  |  Full story...

Facebook promises brand safety: keeps ads away from controversial issues

Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.

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14/09/2017  |  Full story...

Most European retailers see future as a media company

In the wake of an increasing number of brands like Matalan and Iceland launching broadcast-style content offerings, new European has revealed that the vast majority (81%) of European retailers are anticipating a future as media companies.

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14/09/2017  |  Full story...

Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year”

Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months.

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08/09/2017  |  Full story...

LinkedIn debuts native adverting tool to help reach beyond the network

LinkedIn has launched a native advertising network which lets marketers reach more professional audiences by placing Sponsored Content on high-quality, third-party publishers across mobile and desktop platforms.

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07/09/2017  |  Full story...

More bloggers ‘are turning professional’

More bloggers are turning professional, with a 4% rise in the number for whom it is now their main source of income, according to new research.

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05/09/2017  |  Full story...

Social media beats websites for news audience

More internet users are seeing news via social media feeds such as Twitter and Facebook than on news websites, according to new data.

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05/09/2017  |  Full story...

YouTube gets major revamp with vertical videos and design overhaul

YouTube has just had its biggest revamp in 12 years, with more mobile viewing features along with a now logo and cleaner design.

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01/09/2017  |  Full story...

Yahoo Sport kicks off weekly football show “For The Win”

Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin.

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11/08/2017  |  Full story...

YOC forms “brand safe ad environment” with Future and Appetite

Mobile ad technology firm YOC has announced a three-way partnership with Future Publishing and Appetite Creative Solutions.

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08/08/2017  |  Full story...

Influencer marketing trends: Brands willing to pay YouTubers £67,000+ per video

UK marketers are willing to pay YouTube influencers up to and in excess of £67,000 per video, rising to £75,000 for a celebrity influencer Facebook post, according to new research.

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02/08/2017  |  Full story...

Facebook is now the main news source worldwide- survey

Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.

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20/06/2017  |  Full story...

Samsung in VR partnership with BuzzFeed and NowThis

Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360.

14/06/2017  |  Full story...

Auto Trader partners Reevoo for user-generated content drive

Automotive marketplace Auto Trader has struck a strategic partnership with user-generated content platform Reevoo.

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09/06/2017  |  Full story...

Facebook Instant Articles adds support for Google AMP and Apple News

Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News.

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30/05/2017  |  Full story...

Bose boosts Formula One sponsorship with Yahoo partnership

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process, according to a report.

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16/05/2017  |  Full story...

Facebook shuts down VR movie studio (but 5% of staff now working on VR)

Facebook's award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects.

05/05/2017  |  Full story...

Why VR is a game-changer for some, but still a bubble for most marketers

2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them.

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27/04/2017  |  Full story...

Google makes bid for TV planning industry: DoubleClick now includes commercials

Google is making traditional TV ad inventory available to buy in DoubleClick Bid Manager.

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25/04/2017  |  Full story...

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