Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

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15/01/2018  |  Full story...

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

farmbowl.png

15/01/2018  |  Full story...

Butter brand debuts Super Bowl “farm challenges”

Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.

farmbowl.png

15/01/2018  |  Full story...

Facebook to overhaul news feed with less videos and brand messages

Facebook is planing to update its news feed to ensure that posts from friends are given higer priority than messages from brands or posts featuring third party videos.

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12/01/2018  |  Full story...

Universal Music lets users upload songs to Facebook

Facebook and Universal Music Group (UMG) have signed a new kind of licensing deal that will let users upload songs in videos.

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22/12/2017  |  Full story...

Disney to buy Fox: Ready for a Netflix showdown?

Disney has agreed a $52.4bn deal to buy film and TV assets from 21st Century Fox, will buy swaths of 21st Century Fox as it readies for battle with Netflix, Amazon and other tech companies.

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14/12/2017  |  Full story...

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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06/12/2017  |  Full story...

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”

Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.

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05/12/2017  |  Full story...

ITV News debuts three online-only shows

ITV News is launching three new digital-only programme formats, hosted by high-profile presenters Robert Peston, Julie Etchingham and Rageh Omaar.

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01/12/2017  |  Full story...

Reader and publisher relationship has “catalytic” effect on ad effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.

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22/11/2017  |  Full story...

Dulux debuts online colour picker with Houzz

Home design technology platform Houzz Inc has launched a Colour Picker tool in the UK in partnership with paint brand Dulux.

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17/11/2017  |  Full story...

Channel 4 links with top European broadcasters for video ad alliance

Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.

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15/11/2017  |  Full story...

Black Friday email tips: Brands must focus on emotions, not just deals

Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.

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15/11/2017  |  Full story...

Video and subscriptions to power the future of premium content

Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.

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13/11/2017  |  Full story...

More than just millennials? BuzzFeed picks GlobalWebIndex to understand audience

GlobalWebIndex and BuzzFeed are looking to gain a deeper understanding of BuzzFeed’s audiences in order to secure a more diverse range of advertising partnerships.

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03/11/2017  |  Full story...

Facebook panics publishers with separate News Feed experiment

Facebook is testing a new way of displaying posts in users' newsfeed, prioritising posts from its users' friends and families over publishers.

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24/10/2017  |  Full story...

How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC]

Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research.

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23/10/2017  |  Full story...

Insurance firm pranks festival visitors with “Heavy Metal Hearing Test”

German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video.

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26/09/2017  |  Full story...

Pet food brand harnesses shoppable content to feed customer needs

Inspired Pet Nutrition, a family-run business whose Wagg and Harringtons brands make it the UK’s largest independent producer of dry pet food, is investing in shoppable ads and content, making it even easier for consumers to buy products directly from them.

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25/09/2017  |  Full story...

Facebook promises brand safety: keeps ads away from controversial issues

Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.

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14/09/2017  |  Full story...

Most European retailers see future as a media company

In the wake of an increasing number of brands like Matalan and Iceland launching broadcast-style content offerings, new European has revealed that the vast majority (81%) of European retailers are anticipating a future as media companies.

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14/09/2017  |  Full story...

Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year”

Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months.

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08/09/2017  |  Full story...

LinkedIn debuts native adverting tool to help reach beyond the network

LinkedIn has launched a native advertising network which lets marketers reach more professional audiences by placing Sponsored Content on high-quality, third-party publishers across mobile and desktop platforms.

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07/09/2017  |  Full story...

More bloggers ‘are turning professional’

More bloggers are turning professional, with a 4% rise in the number for whom it is now their main source of income, according to new research.

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05/09/2017  |  Full story...

Social media beats websites for news audience

More internet users are seeing news via social media feeds such as Twitter and Facebook than on news websites, according to new data.

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05/09/2017  |  Full story...

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