Digital Intelligence

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YouTube has just had its biggest revamp in 12 years, with more mobile viewing features along with a now logo and cleaner design.

01/09/2017  |  Full story...

Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin.

11/08/2017  |  Full story...

Mobile ad technology firm YOC has announced a three-way partnership with Future Publishing and Appetite Creative Solutions.

08/08/2017  |  Full story...

UK marketers are willing to pay YouTube influencers up to and in excess of £67,000 per video, rising to £75,000 for a celebrity influencer Facebook post, according to new research.

02/08/2017  |  Full story...

Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research.

20/06/2017  |  Full story...

Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360.

14/06/2017  |  Full story...

Automotive marketplace Auto Trader has struck a strategic partnership with user-generated content platform Reevoo.

09/06/2017  |  Full story...

Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News.

30/05/2017  |  Full story...

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process, according to a report.

16/05/2017  |  Full story...

Facebook's award winning Oculus virtual reality studio is being shut down, but the social network has also revealed that 5% of its staff are working on VR projects.

05/05/2017  |  Full story...

2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them.

27/04/2017  |  Full story...

Google is making traditional TV ad inventory available to buy in DoubleClick Bid Manager.

25/04/2017  |  Full story...

A huge 80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail, according to new research.

25/04/2017  |  Full story...

UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan.

12/04/2017  |  Full story...

YouTube star Calfreezy has launched a new all-star football team called Rebel FC, with former England defender Rio Ferdinand on board as manager.

07/04/2017  |  Full story...

Spotify is to restrict some albums to paying subscribers for first time, as the music streaming service looks to be moving away from its traditional ad-funded content business model.

05/04/2017  |  Full story...

Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.

05/04/2017  |  Full story...

A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.

05/04/2017  |  Full story...

Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research.

31/03/2017  |  Full story...

Facebook has launched a new feature designed to discourage users form sharing false or "disputed" news.

22/03/2017  |  Full story...

A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.

22/03/2017  |  Full story...

Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile - with lifts of up to 92% in some instances, according to new research.

21/03/2017  |  Full story...

Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign.

15/03/2017  |  Full story...

Last week saw Snapchat become a public company, revealing some key audience usage figures in the process… including a huge audience for its NFL content

06/03/2017  |  Full story...

Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research.

24/02/2017  |  Full story...