Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Regional publishers urge brands to reject "blind programmatic" ad-buying

A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.

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05/04/2017  |  Full story...

Online news trends: Daily Mail readers also start reading Guardian after Trump election

Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research.

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31/03/2017  |  Full story...

Facebook tackles fake news with 'fact check' alerts

Facebook has launched a new feature designed to discourage users form sharing false or "disputed" news.

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22/03/2017  |  Full story...

Mars “emotions” study shows which ads sell with 75% accuracy

A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.

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22/03/2017  |  Full story...

Fake news and advertising: Premium publishers "protect brands from negative effects"

Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile - with lifts of up to 92% in some instances, according to new research.

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21/03/2017  |  Full story...

Adobe spoofs “Hovering Art Director” in new marketing ad

Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign.

15/03/2017  |  Full story...

Snapchat attracts 42 million fans to NFL content

Last week saw Snapchat become a public company, revealing some key audience usage figures in the process… including a huge audience for its NFL content

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06/03/2017  |  Full story...

Premium editorial content “more memorable and engaging than social feeds”

Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research.

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24/02/2017  |  Full story...

Google switches all on-site search tools to be ad-funded in major shake-up

Google is phasing out its paid-for internal site search tool that most websites use to replace it with an advertising funded version in a move that will shock the publishing industry.

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22/02/2017  |  Full story...

Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

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10/02/2017  |  Full story...

All That We Share: Heart-warming Danish ad goes viral

A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago.


09/02/2017  |  Full story...

Super Bowl marketing: 31% of big game ads watched online

Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online.

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03/02/2017  |  Full story...

Unilever revamps Jif brand with “End BBQ Neglect” campaign

Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience.

25/01/2017  |  Full story...

Top 10 Facebook 360 videos: BMW leads the way

Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.

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18/01/2017  |  Full story...

Facebook begins filtering ‘fake news’ in Germany

Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year.

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17/01/2017  |  Full story...

YouTube "Super Chat" lets creators make money from comments on live streams

YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.

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16/01/2017  |  Full story...

Johnsonville debuts 'Sausage Dome' social media contest for 'Game Day'

Food maker Johnsonville is launching a new content marketing campaign dubbed 'The Sausage Dome'; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees.

16/01/2017  |  Full story...

Top 5 marketing-related searches of the year

With 2016 drawn to a close, Microsoft’s Bing Ads has released the top marketing related searches of 2016.

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11/01/2017  |  Full story...

Unilad beats Daily Mail and Buzzfeed to become most shared Facebook page of 2016

Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.

06/01/2017  |  Full story...

The year in review: 16 biggest digital trends of 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.

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19/12/2016  |  Full story...

Fake news sites: is your brand protected in a programmatic world?

As marketers hand more and more control over to automated trading platforms, are they in danger of appearing on ‘fake news’ sites that could damage their reputation? New research suggests marketers are increasingly worried about brand safety in programmatic buying.

15/12/2016  |  Full story...

IAB white paper: Native ads and content marketing

IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules.

13/12/2016  |  Full story...

Top 10 social media influencers of 2016

Social Circle, the social influencer marketing platform, has released its 2016 list of influencers using its platform to rank them according to total reach across all their social media.

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08/12/2016  |  Full story...

YouTube's biggest star PewDiePie threatens to quit over 'unsubscribing fans against their will'

YouTube's most well known vLogger, PewDiePie, is threatening to close his channel, after claiming the site is unsubscribing his fans without their consent and favouring 'clickbait' over quality content.


07/12/2016  |  Full story...

Facebook overtakes YouTube for Christmas social video campaigns

Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research.

06/12/2016  |  Full story...

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