Digital Intelligence

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2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.

19/12/2016  |  Full story...

As marketers hand more and more control over to automated trading platforms, are they in danger of appearing on ‘fake news’ sites that could damage their reputation? New research suggests marketers are increasingly worried about brand safety in programmatic buying.

15/12/2016  |  Full story...

IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules.

13/12/2016  |  Full story...

Social Circle, the social influencer marketing platform, has released its 2016 list of influencers using its platform to rank them according to total reach across all their social media.

08/12/2016  |  Full story...

YouTube's most well known vLogger, PewDiePie, is threatening to close his channel, after claiming the site is unsubscribing his fans without their consent and favouring 'clickbait' over quality content.

07/12/2016  |  Full story...

Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research.

06/12/2016  |  Full story...

In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini.

14/11/2016  |  Full story...

Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives.

11/11/2016  |  Full story...

On the eve of John Lewis' Xmas ad launch, a new study reveals 4 key "hotspots" of Christmas-related content sharing online and how marketers can tap into it to fuel sales.

09/11/2016  |  Full story...

Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father's advice in person can be- getting 6 million YouTube views in the process.

Gillette - Go Ask Dad - Case Study from Jackie Helfgott on Vimeo.

09/11/2016  |  Full story...

YouTube has launched a campaign highlighting 18 of its biggest stars in its UK creator community.

08/11/2016  |  Full story...

NowDiscover GmbH, a new content recommendation engine built to bridge the gap between video content and ecommerce and retail, has gone live.

07/11/2016  |  Full story...

Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content.

25/10/2016  |  Full story...

Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth.

24/10/2016  |  Full story...

The first sign that the U.S. video streaming market is approaching saturation is revealed in a new forecast which shows the growth rate slowing for the first time.

07/10/2016  |  Full story...

Jarlsberg Cheese has taken three dinner scenes from classic Hollywood movies, then recreated them exactly, but from above with the food as the focus. See why it’s our video viral series of the week below…

04/10/2016  |  Full story...

Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation.

03/10/2016  |  Full story...

Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research.

29/09/2016  |  Full story...

Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study.

28/09/2016  |  Full story...

Business social network myGwork has partnered with publisher Gay Star News to create the largest online hub for LGBTI professionals in the world.

28/09/2016  |  Full story...

Digital agency CHC Digital has launched London's first free paper dedicated exclusively to all things tech called Faraday Tech News.

22/09/2016  |  Full story...

The rise of “cord-cutting” continues in the US, as nearly half (45%) in the US population own a streaming stick or a Smart TV

21/09/2016  |  Full story...

The BBC’s charter has been updated, with plans for a Netflix-style global subscription service and analogue radio switch off in the pipeline.

16/09/2016  |  Full story...

Yahoo has launched “Storytellers”, a full service content marketing studio for customised brand experiences.

12/09/2016  |  Full story...

YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process.

07/09/2016  |  Full story...