Digital Intelligence

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A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.

05/04/2017  |  Full story...

Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research.

31/03/2017  |  Full story...

Facebook has launched a new feature designed to discourage users form sharing false or "disputed" news.

22/03/2017  |  Full story...

A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.

22/03/2017  |  Full story...

Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile - with lifts of up to 92% in some instances, according to new research.

21/03/2017  |  Full story...

Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign.

15/03/2017  |  Full story...

Last week saw Snapchat become a public company, revealing some key audience usage figures in the process… including a huge audience for its NFL content

06/03/2017  |  Full story...

Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research.

24/02/2017  |  Full story...

Google is phasing out its paid-for internal site search tool that most websites use to replace it with an advertising funded version in a move that will shock the publishing industry.

22/02/2017  |  Full story...

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

10/02/2017  |  Full story...

A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago.

09/02/2017  |  Full story...

Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online.

03/02/2017  |  Full story...

Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience.

25/01/2017  |  Full story...

Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.

18/01/2017  |  Full story...

Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year.

17/01/2017  |  Full story...

YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.

16/01/2017  |  Full story...

Food maker Johnsonville is launching a new content marketing campaign dubbed 'The Sausage Dome'; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees.

16/01/2017  |  Full story...

With 2016 drawn to a close, Microsoft’s Bing Ads has released the top marketing related searches of 2016.

11/01/2017  |  Full story...

Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016.

06/01/2017  |  Full story...

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.

19/12/2016  |  Full story...

As marketers hand more and more control over to automated trading platforms, are they in danger of appearing on ‘fake news’ sites that could damage their reputation? New research suggests marketers are increasingly worried about brand safety in programmatic buying.

15/12/2016  |  Full story...

IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules.

13/12/2016  |  Full story...

Social Circle, the social influencer marketing platform, has released its 2016 list of influencers using its platform to rank them according to total reach across all their social media.

08/12/2016  |  Full story...

YouTube's most well known vLogger, PewDiePie, is threatening to close his channel, after claiming the site is unsubscribing his fans without their consent and favouring 'clickbait' over quality content.

07/12/2016  |  Full story...

Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research.

06/12/2016  |  Full story...