Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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YouTube Originals to go free with ads

YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.

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07/05/2019  |  Full story...

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

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01/05/2019  |  Full story...

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.

Digital video advertising ‘now an integral part of cross-screen campaign strategies’

26/04/2019  |  Full story...

EU officially passes controversial copyright law

The EU's new online copyright laws have passed their final hurdle by receiving approval from member states.

EU officially passes controversial copyright law

16/04/2019  |  Full story...

The Netflix effect: Majority of US now streaming ‘Over The Top’ content

There has been a massive consumer shift towards OTT video content consumption in the US, with 40% of OTT users have “paused to purchase” - pausing the streaming content they were watching to learn more or make a purchase from an ad, according to new research.

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15/04/2019  |  Full story...

Just 10% of marketers to focus Digital PR (despite brand awareness being a top KPI)

Less than 1 in 10 marketers (9%) will be focusing on Digital PR in 2019, despite over three quarters (76%) stating brand awareness is a key performance indicator for them, according to new research.

Just 10% of marketers to focus Digital PR (despite brand awareness being a top KPI)

11/04/2019  |  Full story...

Artificial Artists creates ‘DIY’ CGI platform for brands and ad agencies

Start-up tech company Artificial Artists has created a platform enabling brands and ad agencies to now create and manage their own CGI assets and campaigns in a way that promises to disrupt the traditional approach to CGI content production.

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11/04/2019  |  Full story...

Online video needs “fundamental rethink”

There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research.

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10/04/2019  |  Full story...

April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

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01/04/2019  |  Full story...

Burger King crowdsources next prank with ‘April Fool’s Day’ challenge

Burger King is calling for students to participate in the King’s Fools’ Challenge, with a Student Integrated Campaign category in the 2019 Clio Awards program.

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27/03/2019  |  Full story...

Apple takes on Netflix and Amazon with blockbuster streaming service

Apple has unveiled its decade-long project to build a TV subscription service, called Apple TV +, that will rival the likes of Netflix and Amazon Prime.

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26/03/2019  |  Full story...

Meme ban or creative protection? EU MEPs approve controversial online copyright law

The European Parliament has approved the Copyright in the Digital Single Market Directive, passing controversial copyright rules that campaigners claim could change the way the internet works.

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26/03/2019  |  Full story...

Private messaging apps beat social media and word of mouth for sharing content

Nearly two-thirds (63%) of internet users now share content and recommendations using private messaging apps, ahead of open social media platforms and word of mouth are the second and third most popular way of sharing content, coming in at 54% and 51% respectively, according to new research.

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26/03/2019  |  Full story...

Consumers pay more attention to ‘creatively consistent’ digital campaigns

Over 170% more attention paid to standard ad formats that are creatively similar to other digital formats in the same campaign, according to new research.

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21/03/2019  |  Full story...

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

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21/03/2019  |  Full story...

Walled gardens ‘are marketer's biggest peeve’

Walled data silos are marketers ‘number one headache’, while more than one-third (36%) of brands now use AI to better serve customers, according to a new report looking into digital ad trends.

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19/03/2019  |  Full story...

Linguistics and AI: Helping marketers get over the language barrier to go global

To be successful in a global landscape, businesses need to be able to engage with customers in their own language. But how can this be achieved at scale and with high quality translation? SDL's Future State of Content EBook examines how embedding machine learning technologies into the content supply chain can help streamline efforts and tackle this issue.

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21/02/2019  |  Full story...

Valentine's Day marketing review: Evolution of emotion in video campaigns

We all know Valentine’s Day is full of emotion - this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.

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19/02/2019  |  Full story...

Working with influencers: How to keep control of your brand identity

New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.

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18/02/2019  |  Full story...

Spotify buys two podcast giants

Spotify has bought two of the largest podcasting producers in the world, Gimlet Media and Anchor.

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07/02/2019  |  Full story...

Super Bowl stats: Ad spend drops for second year running

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

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06/02/2019  |  Full story...

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

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05/02/2019  |  Full story...

Advertisers still missing the mark with gender stereotypes- survey

The vast majority of marketers think they’re doing a good job of avoiding gender stereotypes in advertising (76% of female marketers and 88% of male marketers), but almost half of consumers feel advertisers are still not getting it right, according to new research.

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30/01/2019  |  Full story...

Netflix ‘would lose 57% of their subscribers if they added commercials’

The majority (57%) of UK customers would stop watching Netflix if commercials were introduced, and even lowering subscriptions would cause a significant drop off of 42%, according to new research.

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22/01/2019  |  Full story...

Verizon Media and Microsoft strike global native advertising deal

Verizon Media and Microsoft announced a new multi-year global native advertising deal.

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11/01/2019  |  Full story...

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