Digital Intelligence

Entries from Digital Intelligence tagged with "content"

25 result(s) displayed (251 - 275 of 567)

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Fake news sites: is your brand protected in a programmatic world?

As marketers hand more and more control over to automated trading platforms, are they in danger of appearing on ‘fake news’ sites that could damage their reputation? New research suggests marketers are increasingly worried about brand safety in programmatic buying.

15/12/2016  |  Full story...

IAB white paper: Native ads and content marketing

IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules.

13/12/2016  |  Full story...

Top 10 social media influencers of 2016

Social Circle, the social influencer marketing platform, has released its 2016 list of influencers using its platform to rank them according to total reach across all their social media.


08/12/2016  |  Full story...

YouTube's biggest star PewDiePie threatens to quit over 'unsubscribing fans against their will'

YouTube's most well known vLogger, PewDiePie, is threatening to close his channel, after claiming the site is unsubscribing his fans without their consent and favouring 'clickbait' over quality content.

07/12/2016  |  Full story...

Facebook overtakes YouTube for Christmas social video campaigns

Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research.

06/12/2016  |  Full story...

Virtual reality case study: New York Times takes news to a new generation

In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini.

14/11/2016  |  Full story...

Did Facebook news filtering help Trump win? Zuckerberg denies "crazy" social media bias claims

Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives.

11/11/2016  |  Full story...

The 4 content sharing hotspots of Christmas: A goldmine for marketers

On the eve of John Lewis' Xmas ad launch, a new study reveals 4 key "hotspots" of Christmas-related content sharing online and how marketers can tap into it to fuel sales.


09/11/2016  |  Full story...

Case study: Gillette hijacks search engines with “Ask Dad” campaign

Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father's advice in person can be- getting 6 million YouTube views in the process.

Gillette - Go Ask Dad - Case Study from Jackie Helfgott on Vimeo.

09/11/2016  |  Full story...

YouTube celebrates top 18 creators in #madeforyou campaign

YouTube has launched a campaign highlighting 18 of its biggest stars in its UK creator community.


08/11/2016  |  Full story...

Content recommendation engine NowDiscover links content and e-Commerce

NowDiscover GmbH, a new content recommendation engine built to bridge the gap between video content and ecommerce and retail, has gone live.

07/11/2016  |  Full story...

SpotX debuts “content syndication suite” for publishers

Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content.

25/10/2016  |  Full story...

Unilever uses Facebook chatbots to teach kids to brush their teeth

Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth.


24/10/2016  |  Full story...

Video streaming slow down? First sign of saturation in US market

The first sign that the U.S. video streaming market is approaching saturation is revealed in a new forecast which shows the growth rate slowing for the first time.

07/10/2016  |  Full story...

Video viral of the week: Jarlsberg creates cheesy movie spoofs

Jarlsberg Cheese has taken three dinner scenes from classic Hollywood movies, then recreated them exactly, but from above with the food as the focus. See why it’s our video viral series of the week below…

04/10/2016  |  Full story...

Unilever plans in-house branded content division

Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation.


03/10/2016  |  Full story...

Most UK publishers positive about growth this year (despite Brexit)

Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research.

29/09/2016  |  Full story...

Branded content “twice as memorable as display ads” [INFOGRAPHIC]

Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study.


28/09/2016  |  Full story...

myGwork and Gay Star News create worldwide hub for LGBTI professionals

Business social network myGwork has partnered with publisher Gay Star News to create the largest online hub for LGBTI professionals in the world.

28/09/2016  |  Full story...

Digital agency debuts ‘Faraday’- a print magazine for technophiles

Digital agency CHC Digital has launched London's first free paper dedicated exclusively to all things tech called Faraday Tech News.


22/09/2016  |  Full story...

Nearly half in US owns a streaming stick or smart TV

The rise of “cord-cutting” continues in the US, as nearly half (45%) in the US population own a streaming stick or a Smart TV

21/09/2016  |  Full story...

Plans for Netflix-style BBC subscription service revealed

The BBC’s charter has been updated, with plans for a Netflix-style global subscription service and analogue radio switch off in the pipeline.

16/09/2016  |  Full story...

Yahoo debuts new content marketing studio, Yahoo Storytellers

Yahoo has launched “Storytellers”, a full service content marketing studio for customised brand experiences.

12/09/2016  |  Full story...

YouTube sparks backlash over new ad-friendly content rules

YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process.

07/09/2016  |  Full story...

Six in ten publishers expect programmatic partnerships to increase in 2016

The majority (60%) of publishers expect the number of programmatic partnerships to rise in 2016, as the shift towards streamlined media trading is gaining momentum, according to new research.

06/09/2016  |  Full story...

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