Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Unilever uses Facebook chatbots to teach kids to brush their teeth

Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth.

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24/10/2016  |  Full story...

Video streaming slow down? First sign of saturation in US market

The first sign that the U.S. video streaming market is approaching saturation is revealed in a new forecast which shows the growth rate slowing for the first time.

07/10/2016  |  Full story...

Video viral of the week: Jarlsberg creates cheesy movie spoofs

Jarlsberg Cheese has taken three dinner scenes from classic Hollywood movies, then recreated them exactly, but from above with the food as the focus. See why it’s our video viral series of the week below…

04/10/2016  |  Full story...

Unilever plans in-house branded content division

Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation.

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03/10/2016  |  Full story...

Most UK publishers positive about growth this year (despite Brexit)

Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research.

29/09/2016  |  Full story...

Branded content “twice as memorable as display ads” [INFOGRAPHIC]

Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study.

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28/09/2016  |  Full story...

myGwork and Gay Star News create worldwide hub for LGBTI professionals

Business social network myGwork has partnered with publisher Gay Star News to create the largest online hub for LGBTI professionals in the world.

28/09/2016  |  Full story...

Digital agency debuts ‘Faraday’- a print magazine for technophiles

Digital agency CHC Digital has launched London's first free paper dedicated exclusively to all things tech called Faraday Tech News.

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22/09/2016  |  Full story...

Nearly half in US owns a streaming stick or smart TV

The rise of “cord-cutting” continues in the US, as nearly half (45%) in the US population own a streaming stick or a Smart TV

21/09/2016  |  Full story...

Plans for Netflix-style BBC subscription service revealed

The BBC’s charter has been updated, with plans for a Netflix-style global subscription service and analogue radio switch off in the pipeline.

16/09/2016  |  Full story...

Yahoo debuts new content marketing studio, Yahoo Storytellers

Yahoo has launched “Storytellers”, a full service content marketing studio for customised brand experiences.

12/09/2016  |  Full story...

YouTube sparks backlash over new ad-friendly content rules

YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process.

07/09/2016  |  Full story...

Six in ten publishers expect programmatic partnerships to increase in 2016

The majority (60%) of publishers expect the number of programmatic partnerships to rise in 2016, as the shift towards streamlined media trading is gaining momentum, according to new research.

06/09/2016  |  Full story...

BuzzFeed ‘to split into news and entertainment units’

Online news site BuzzFeed is splitting into two distinct units — news and entertainment — in similar fashion to the move made a couple of years ago by old media organisation News Corp.

26/08/2016  |  Full story...

Mail Online partners People's Daily of China

In a surprising move, publisher People’s Daily of China has struck a content-sharing deal with the UK's Mail Online.

17/08/2016  |  Full story...

Influencer marketing: CMA warns 43 social media stars amid crackdown on undisclosed payments

The Competition and Markets Authority (CMA) has reprimanded two different firms that have failed to fully disclose payments on social media channels, and has written to 43 top influencers warning them about undeclared paid endorsements.

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12/08/2016  |  Full story...

Huffington Post founder steps down to begin health start-up

Arianna Huffington, the founder of online news site the Huffington Post, has stepped down as Editor in Chief to focus on her new venture, a health-and-wellness start-up called Thrive Global.
She helped found the Huffington Post one of the pioneers in online-only publishing, in 2005.

12/08/2016  |  Full story...

Video marketing trends: Quality branded content “outperforms pre-roll ads’

Brands and marketers need to be increasingly creative when it comes to video, with self-made content proving more effective than pre-rolls, according to new research.

12/08/2016  |  Full story...

Snapchat influencers forced to label sponsored endorsements

New Federal Trade Commission (FTC) guidelines have forced many of Snapchat’s biggest stars to starts labelling videos featuring paid endorsements of brands.

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09/08/2016  |  Full story...

Facebook to penalise 'clickbait' articles on newsfeed

Facebook is taking measures to supress so-called 'clcikbait' articles on peoples newsfeeds (stories with intuiging headlines but little newsworthy content), instead favouring "authentic stories".

08/08/2016  |  Full story...

White paper: 5 content strategy steps to boost customer experience

Content is playing an ever-more important role in enhancing the overall customer experience. This White Paper details five key steps for developing and implementing an effective content strategy.

04/08/2016  |  Full story...

Rio 2016: Olympics fans turning to YouTube for content [INFOGRAPHIC]

Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events.

22/07/2016  |  Full story...

Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling

As influencer marketing continues to grow in popularity, Warner Brothers studio has been reprimanded for not labeling sponsored content produced by YouTube stars, including PewDiePie, to promote a video game.

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15/07/2016  |  Full story...

Content marketing tips: 5 steps to drive superior customer experience

Content marketing is playing an ever more important part in the marketing mix, but how can it enhance customer experience? This new white paper from Amaze offers five steps to get the most out of content marketing.

08/07/2016  |  Full story...

Coca-Cola targets millennials with CokeTV YouTube channel

Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.

05/07/2016  |  Full story...

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