Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Facebook puts friends ahead of publishers in news feed

Facebook is tweaking its algorithm to give friends and family more prominence on user feeds, a move that may hurt media outlets that rely on the network to draw readers.

30/06/2016  |  Full story...

Sky shakes up TV market: Now TV ‘smartbox’ and £9.99 triple play package

Sky has launched a major challenge in the TV and broadband markets with a new smartbox and a Now TV Combo that unites live TV, streaming, phone and broadband.

30/06/2016  |  Full story...

‘Content-only’ platform for programmatic ads goes live

Avid Media, the content marketing and native distribution company, has unveiled what it claims is the first demand-side platform focused purely on content.

29/06/2016  |  Full story...

Brands ‘choosing YouTube influencers over traditional celebrities for ads’

Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research.

16/06/2016  |  Full story...

Sponsored content giant Outbrain gets new European boss

Content recommendation firm Outbrain has promoted Stephanie Himoff to Managing Director Northern Europe.

15/06/2016  |  Full story...

Snapchat merges Discover and Live Stories to give publishers a boost

Snapchat has redesigned its 'Discover' section, merging it with 'LIve Stories' to make it easier for media partners, such as BuzzFeed and Red Bull, to share content online.


09/06/2016  |  Full story...

Political dilemma: BuzzFeed ends Republican Party's ad contract over Trump

BuzzFeed has ended an advertising agreement with the Republican National Committee that both parties signed back in April 2016 due to a disagreement over its Presidential nominee Donald Trump.

08/06/2016  |  Full story...

City AM hands over website control to brands

In a daring move, free London newspaper City AM is letting brands post articles directly into their website content management system with no editorial control.

city%20am.jpg

06/06/2016  |  Full story...

The internet in print: Free London mag Swipe curates “best of the web”

Swipe is joining Time Out, NME, and Shortlist as the latest free magazine to hit London’s streets. But this one has a twist: it’s the internet, in print.

31/05/2016  |  Full story...

Vice Media lays off up to 20 editorial staff

Vice Media has become the latest news putlet to layoff staff, following the likes of Mashable and Buzzfeed as upcoming digital media publications struggle to turn a profit in an increasingly saturated market.

25/05/2016  |  Full story...

Instagram fail: Kardashian star accidentally pastes sponsored post instructions in caption

“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post.


23/05/2016  |  Full story...

Shades of Grey: Google's AI writes sad poetry after reading romance novels

Google’s AI has been set loose on 11,000 unpublished books, including 3,000 steamy romance titles, in a bid to produce more naturalistic sounding vocabulary. As a result, the machine produced some surprisingly abstract and melancholy poetry.

18/05/2016  |  Full story...

Native ad clicks soar on mobile

The average click-through rate for premium native ads on mobile is now 137% higher than on desktop, according to new research.

13/05/2016  |  Full story...

New Yorker magazine features augmented reality cover

This week’s New Yorker magazine features an augmented reality cover to tie in with its ‘innovators’ issue.

13/05/2016  |  Full story...

AdBlock Plus lets users pay publishers directly via Flattr partnership

Adblock Plus has joined up with Flattr to create "Flattr Plus," a system for web users who want to pay online content creators.


04/05/2016  |  Full story...

Paco Rabanne sponsors AOL Makers launch in UK

AOL has launched its MAKERS content platform in the UK, designed to champion pioneering women, with Olympéa by Paco Rabanne, as the exclusive sponsor.

26/04/2016  |  Full story...

Porsche turns magazine ad into floating hologram (some assembly required)

Porsche has launched an interactive hologram print ad that projects a floating 911 car above a tablet… provided the reader does a spot of origami first.

19/04/2016  |  Full story...

Millward Brown debuts ad copy-testing solution for B2B marketers

Media consultancy Millward Brown has launched a new version of its Link ad copy-testing solution, which is tailored specifically to business-to-business campaigns.

18/04/2016  |  Full story...

Facebook opens Instant Articles to all publishers

Facebook has made its Instant Articles platform available to any publishers looking to take advantage of the faster loading mobile format.

15/04/2016  |  Full story...

BuzzFeed cuts sales forecasts by half after disappointing year

BuzzFeed has been forced to cut it's projected revenue by about half, after the online publisher missed its financial targets in 2015.

14/04/2016  |  Full story...

Yahoo sale: Bidders gets deadline as Mayer future in doubt

Yahoo is officially up for sale, with bidders for the embattled internet pioneer given until April 18th to make a move, according to a news report.

13/04/2016  |  Full story...

Facebook finally lets brands and celebrities share sponsored content

Brands, publishers and celebrities will be able to share sponsored content on Facebook in a new policy announced by the social network.

12/04/2016  |  Full story...

Daily Mail owner to buy Yahoo?

The owner of the Daily Mail has become the latest media giant to consider buying Yahoo, according to a news report.

11/04/2016  |  Full story...

Newspaper giants attack “illegal” ad blocking Brave Browser

A new web browser that blocks ads and serves its own, giving the viewer a cut of the ad revenue, has been branded “blatantly illegal” by US publishers.

11/04/2016  |  Full story...

The death of mass media? Marketers bet on one-to-one relationship with consumers

Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey.

11/04/2016  |  Full story...

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