Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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BuzzFeed ‘to split into news and entertainment units’

Online news site BuzzFeed is splitting into two distinct units — news and entertainment — in similar fashion to the move made a couple of years ago by old media organisation News Corp.

26/08/2016  |  Full story...

Mail Online partners People's Daily of China

In a surprising move, publisher People’s Daily of China has struck a content-sharing deal with the UK's Mail Online.

17/08/2016  |  Full story...

Influencer marketing: CMA warns 43 social media stars amid crackdown on undisclosed payments

The Competition and Markets Authority (CMA) has reprimanded two different firms that have failed to fully disclose payments on social media channels, and has written to 43 top influencers warning them about undeclared paid endorsements.


12/08/2016  |  Full story...

Huffington Post founder steps down to begin health start-up

Arianna Huffington, the founder of online news site the Huffington Post, has stepped down as Editor in Chief to focus on her new venture, a health-and-wellness start-up called Thrive Global.
She helped found the Huffington Post one of the pioneers in online-only publishing, in 2005.

12/08/2016  |  Full story...

Video marketing trends: Quality branded content “outperforms pre-roll ads’

Brands and marketers need to be increasingly creative when it comes to video, with self-made content proving more effective than pre-rolls, according to new research.

12/08/2016  |  Full story...

Snapchat influencers forced to label sponsored endorsements

New Federal Trade Commission (FTC) guidelines have forced many of Snapchat’s biggest stars to starts labelling videos featuring paid endorsements of brands.


09/08/2016  |  Full story...

Facebook to penalise 'clickbait' articles on newsfeed

Facebook is taking measures to supress so-called 'clcikbait' articles on peoples newsfeeds (stories with intuiging headlines but little newsworthy content), instead favouring "authentic stories".

08/08/2016  |  Full story...

White paper: 5 content strategy steps to boost customer experience

Content is playing an ever-more important role in enhancing the overall customer experience. This White Paper details five key steps for developing and implementing an effective content strategy.

04/08/2016  |  Full story...

Rio 2016: Olympics fans turning to YouTube for content [INFOGRAPHIC]

Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events.

22/07/2016  |  Full story...

Influencer marketing rules: FTC slaps Warner Brothers for unclear paid content labelling

As influencer marketing continues to grow in popularity, Warner Brothers studio has been reprimanded for not labeling sponsored content produced by YouTube stars, including PewDiePie, to promote a video game.


15/07/2016  |  Full story...

Content marketing tips: 5 steps to drive superior customer experience

Content marketing is playing an ever more important part in the marketing mix, but how can it enhance customer experience? This new white paper from Amaze offers five steps to get the most out of content marketing.

08/07/2016  |  Full story...

Coca-Cola targets millennials with CokeTV YouTube channel

Coca-Cola is working with popular YouTube vloggers to take its CokeTV channel to the UK, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.

05/07/2016  |  Full story...

Facebook puts friends ahead of publishers in news feed

Facebook is tweaking its algorithm to give friends and family more prominence on user feeds, a move that may hurt media outlets that rely on the network to draw readers.

30/06/2016  |  Full story...

Sky shakes up TV market: Now TV ‘smartbox’ and £9.99 triple play package

Sky has launched a major challenge in the TV and broadband markets with a new smartbox and a Now TV Combo that unites live TV, streaming, phone and broadband.

30/06/2016  |  Full story...

‘Content-only’ platform for programmatic ads goes live

Avid Media, the content marketing and native distribution company, has unveiled what it claims is the first demand-side platform focused purely on content.

29/06/2016  |  Full story...

Brands ‘choosing YouTube influencers over traditional celebrities for ads’

Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research.

16/06/2016  |  Full story...

Sponsored content giant Outbrain gets new European boss

Content recommendation firm Outbrain has promoted Stephanie Himoff to Managing Director Northern Europe.

15/06/2016  |  Full story...

Snapchat merges Discover and Live Stories to give publishers a boost

Snapchat has redesigned its 'Discover' section, merging it with 'LIve Stories' to make it easier for media partners, such as BuzzFeed and Red Bull, to share content online.

09/06/2016  |  Full story...

Political dilemma: BuzzFeed ends Republican Party's ad contract over Trump

BuzzFeed has ended an advertising agreement with the Republican National Committee that both parties signed back in April 2016 due to a disagreement over its Presidential nominee Donald Trump.

08/06/2016  |  Full story...

City AM hands over website control to brands

In a daring move, free London newspaper City AM is letting brands post articles directly into their website content management system with no editorial control.


06/06/2016  |  Full story...

The internet in print: Free London mag Swipe curates “best of the web”

Swipe is joining Time Out, NME, and Shortlist as the latest free magazine to hit London’s streets. But this one has a twist: it’s the internet, in print.

31/05/2016  |  Full story...

Vice Media lays off up to 20 editorial staff

Vice Media has become the latest news putlet to layoff staff, following the likes of Mashable and Buzzfeed as upcoming digital media publications struggle to turn a profit in an increasingly saturated market.

25/05/2016  |  Full story...

Instagram fail: Kardashian star accidentally pastes sponsored post instructions in caption

“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post.

23/05/2016  |  Full story...

Shades of Grey: Google's AI writes sad poetry after reading romance novels

Google’s AI has been set loose on 11,000 unpublished books, including 3,000 steamy romance titles, in a bid to produce more naturalistic sounding vocabulary. As a result, the machine produced some surprisingly abstract and melancholy poetry.

18/05/2016  |  Full story...

Native ad clicks soar on mobile

The average click-through rate for premium native ads on mobile is now 137% higher than on desktop, according to new research.

13/05/2016  |  Full story...

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