Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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New Yorker magazine features augmented reality cover

This week’s New Yorker magazine features an augmented reality cover to tie in with its ‘innovators’ issue.

13/05/2016  |  Full story...

AdBlock Plus lets users pay publishers directly via Flattr partnership

Adblock Plus has joined up with Flattr to create "Flattr Plus," a system for web users who want to pay online content creators.

04/05/2016  |  Full story...

Paco Rabanne sponsors AOL Makers launch in UK

AOL has launched its MAKERS content platform in the UK, designed to champion pioneering women, with Olympéa by Paco Rabanne, as the exclusive sponsor.

26/04/2016  |  Full story...

Porsche turns magazine ad into floating hologram (some assembly required)

Porsche has launched an interactive hologram print ad that projects a floating 911 car above a tablet… provided the reader does a spot of origami first.

19/04/2016  |  Full story...

Millward Brown debuts ad copy-testing solution for B2B marketers

Media consultancy Millward Brown has launched a new version of its Link ad copy-testing solution, which is tailored specifically to business-to-business campaigns.

18/04/2016  |  Full story...

Facebook opens Instant Articles to all publishers

Facebook has made its Instant Articles platform available to any publishers looking to take advantage of the faster loading mobile format.

15/04/2016  |  Full story...

BuzzFeed cuts sales forecasts by half after disappointing year

BuzzFeed has been forced to cut it's projected revenue by about half, after the online publisher missed its financial targets in 2015.

14/04/2016  |  Full story...

Yahoo sale: Bidders gets deadline as Mayer future in doubt

Yahoo is officially up for sale, with bidders for the embattled internet pioneer given until April 18th to make a move, according to a news report.

13/04/2016  |  Full story...

Facebook finally lets brands and celebrities share sponsored content

Brands, publishers and celebrities will be able to share sponsored content on Facebook in a new policy announced by the social network.

12/04/2016  |  Full story...

Daily Mail owner to buy Yahoo?

The owner of the Daily Mail has become the latest media giant to consider buying Yahoo, according to a news report.

11/04/2016  |  Full story...

Newspaper giants attack “illegal” ad blocking Brave Browser

A new web browser that blocks ads and serves its own, giving the viewer a cut of the ad revenue, has been branded “blatantly illegal” by US publishers.

11/04/2016  |  Full story...

The death of mass media? Marketers bet on one-to-one relationship with consumers

Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey.

11/04/2016  |  Full story...

Mashable fires staff in major shift to video content

Mashable has axed an unspecified number of its staff, as the digital news site embarks on a video content drive.

08/04/2016  |  Full story...

Persado gets $30m funding boost for AI-generated content

Marketing tech firm Persado has secured a $30mn Series C financing led by Goldman Sachs and previous investors include both Bain Capital Ventures, Start Vest partners and American Express.

07/04/2016  |  Full story...

The new journey of a TV show: How digital has transformed video content

Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV.

07/04/2016  |  Full story...

Watchdog slaps major agencies for disguising ads as articles

Top agencies StarCom and TAN Media have been reprimanded by a consumer watchdog for failing to identify sponsored articles as ads.

05/04/2016  |  Full story...

Red Bull strikes content deal with Reuters

Reuters is extending the sports content it offers its Reuters Media Express customers after partnering with Red Bull Media House (RBMH) who will provide a curated selection of its best sports and lifestyle content.

01/04/2016  |  Full story...

PlayBuzz gets $15m Disney investment to boost content engagement

Online content engagement platform Playbuzz has raised $15 million in new funding, led by Saban Ventures with participation from The Walt Disney Company.

01/04/2016  |  Full story...

Vice Media sales chief quits after shock 17.4% traffic drop

Richard Beckman, head of ad sales at Vice Media, is stepping down after the publisher posted a surprise decline in web traffic.

29/03/2016  |  Full story...

Fashion firm fined for undisclosed paid Instagram ads

A US fashion firm has settled a case in which it was accused of failing to flag paid Instagram endorsements as being adverts.

Printed Paisley Perfection // Featuring @LordAndTaylor // New #DesignLab Collection // #AD

A photo posted by CaraASantana (@caraasantana) on

18/03/2016  |  Full story...

Native content: Consumers 'increasingly confused by sponsored stories'

Online readers are seven times more likely to identify articles as paid-for content when labelled “advertising” or “sponsored content” than when badged “brand voice” or “presented by” according to new research.

17/03/2016  |  Full story...

Bloggers and native ads: Google outlines 3 key rules

Google has outlined three key rules for any blogger who trades coverage on their site for a free product.

14/03/2016  |  Full story...

No keywords needed: Shutterstock debuts ‘reverse image search’

Image and music content provider Shutterstock has launched a new visual search tool that doesn’t need keywords to find relevant images for clients.

11/03/2016  |  Full story...

Video trends: YouTube and Netflix rise... but TV still king

The average viewer in the UK watched a total of 3 hours, 51 minutes of TV a day in 2015, with VOD services such as YouTube and netflix taking only 8.4% of this, according to new research.

10/03/2016  |  Full story...

Native ads ‘to dominate digital display advertising by 2020’

Native advertising spend is forecast to grow by 156% over the next five years and reach €13.2bn by 2020, according to a new report.

24/02/2016  |  Full story...

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