Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Mashable fires staff in major shift to video content

Mashable has axed an unspecified number of its staff, as the digital news site embarks on a video content drive.

08/04/2016  |  Full story...

Persado gets $30m funding boost for AI-generated content

Marketing tech firm Persado has secured a $30mn Series C financing led by Goldman Sachs and previous investors include both Bain Capital Ventures, Start Vest partners and American Express.

07/04/2016  |  Full story...

The new journey of a TV show: How digital has transformed video content

Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV.

07/04/2016  |  Full story...

Watchdog slaps major agencies for disguising ads as articles

Top agencies StarCom and TAN Media have been reprimanded by a consumer watchdog for failing to identify sponsored articles as ads.

05/04/2016  |  Full story...

Red Bull strikes content deal with Reuters

Reuters is extending the sports content it offers its Reuters Media Express customers after partnering with Red Bull Media House (RBMH) who will provide a curated selection of its best sports and lifestyle content.

01/04/2016  |  Full story...

PlayBuzz gets $15m Disney investment to boost content engagement

Online content engagement platform Playbuzz has raised $15 million in new funding, led by Saban Ventures with participation from The Walt Disney Company.

01/04/2016  |  Full story...

Vice Media sales chief quits after shock 17.4% traffic drop

Richard Beckman, head of ad sales at Vice Media, is stepping down after the publisher posted a surprise decline in web traffic.

29/03/2016  |  Full story...

Fashion firm fined for undisclosed paid Instagram ads

A US fashion firm has settled a case in which it was accused of failing to flag paid Instagram endorsements as being adverts.

Printed Paisley Perfection // Featuring @LordAndTaylor // New #DesignLab Collection // #AD

A photo posted by CaraASantana (@caraasantana) on

18/03/2016  |  Full story...

Native content: Consumers 'increasingly confused by sponsored stories'

Online readers are seven times more likely to identify articles as paid-for content when labelled “advertising” or “sponsored content” than when badged “brand voice” or “presented by” according to new research.

17/03/2016  |  Full story...

Bloggers and native ads: Google outlines 3 key rules

Google has outlined three key rules for any blogger who trades coverage on their site for a free product.

14/03/2016  |  Full story...

No keywords needed: Shutterstock debuts ‘reverse image search’

Image and music content provider Shutterstock has launched a new visual search tool that doesn’t need keywords to find relevant images for clients.

11/03/2016  |  Full story...

Video trends: YouTube and Netflix rise... but TV still king

The average viewer in the UK watched a total of 3 hours, 51 minutes of TV a day in 2015, with VOD services such as YouTube and netflix taking only 8.4% of this, according to new research.

10/03/2016  |  Full story...

Native ads ‘to dominate digital display advertising by 2020’

Native advertising spend is forecast to grow by 156% over the next five years and reach €13.2bn by 2020, according to a new report.

24/02/2016  |  Full story...

Adobe debuts app creation tool for brands

Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge.

23/02/2016  |  Full story...

Gordon Bennett! Swear words in email subject lines increases open rates by 28.6%

Brits are almost 30% more likely to open an email if the subject line includes ‘old fashioned’ swear words, according to new research.

18/02/2016  |  Full story...

BBC Three taken off air: Channel goes online-only to save costs

BBC Three has broadcast its final night on UK TV, as the youth-focussed channel goes online only.

16/02/2016  |  Full story...

Half of Brits find junk mail ‘more annoying than their commute ‘

The inundation of irrelevant communications and junk mail (both online and offline) is pushing consumer loyalty in the UK and Ireland to breaking point, with the majority (84 per cent) ready to take action against brands, according to new research.

15/02/2016  |  Full story...

Independent goes online only as newspaper shuts down

The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry.

12/02/2016  |  Full story...

Music partnerships ‘improve brand image’

Partnerships and sponsorship deals with musicians improve brand image and encourage people to try a company’s products and services, according to new research.

10/02/2016  |  Full story...

YouTube stars drop plans to trademark ‘reaction videos’ after backlash

The team behind one of YouTube's biggest channels have dropped plans to trademark ‘reaction videos’ after a backlash from fans.

02/02/2016  |  Full story...

Vanity Fair premiers famous ‘Hollywood Issue’ on Snapchat

Ahead of this year’s Oscars, Vanity Fair is publishing its annual Hollywood Issue on Snapchat for the first time.


02/02/2016  |  Full story...

New tool helps publishers ‘re-engage’ with adblockers

Oriel Ventures has launched new software that lets publishers analyse, communicate and re-engage their ad-blocking audiences, protecting their content and advertising revenue.

27/01/2016  |  Full story...

AOL debuts new platform for publishers

AOL has merged six technologies for publishers that had been only available separately into a new offering called One by AOL: Publishers.

27/01/2016  |  Full story...

No joke: Univision buys stake in comedy site The Onion

Spanish broadcast giant Univision has bought a 40% stake in the company that owns The Onion, the pioneering comedy and news satire site.

19/01/2016  |  Full story...

Google search shake-up: Economist, New Yorker and Time drop down rankings

Major websites including The Atlantic, GQ, New Yorker, Economist and Time have all fallen victim to recent updates to Google's core search algorithm, with their web pages no longer featuring as prominently as the search giants rankings, according to new research.

18/01/2016  |  Full story...

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