Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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PewDiePie assembles YouTube stars for content talent network

YouTube's biggest star Felix Kjellberg, more famously known as PewDiePie, has launched his own talent network for online video creators.


15/01/2016  |  Full story...

Laundry fail: Buzzfeed breaks native ad rules with Dylon

Buzzfeed and Dylon have had been censured by the Advertising Standards Authority over a recent advertorial that was insufficiently flagged as paid-for content.

15/01/2016  |  Full story...

Out of date: Content traffic ‘drops by 98% after one month’

Online articles enjoy a very short period of high traffic, followed by a sharp decline, according to new research.

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13/01/2016  |  Full story...

IAB ‘concerned’ by new FTC guidelines for native ads

The Interactive Advertising Bureau has voiced concerns about details of the Federal Trade Commission's new native ads guidelines, calling them "overly prescriptive."

05/01/2016  |  Full story...

The year in digital: The best (and worst) of marketing in 2015

2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special report, we've gathered together the biggest headlines you might have missed across 10 key digital categories. As an added bonus, we also look at some of the best virals, worst marketing fails and the weirdest headlines of the year.

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21/12/2015  |  Full story...

Content Marketing trends in 2015: BuzzFeed hits big leagues as video screen time matches TV

BuzzFeed teamed up with WPP to form a content marketing behemoth this year, as native content got more sophisticated. With Facebook and Twitter becoming key news sources and brands becoming content factories, traditional media giants are worried. As part of our review of the year, we look back at the key trends that shaped content marketing in 2015, including the rise of streaming sticks, paywall U-turns and the secrets to clickbait success.

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14/12/2015  |  Full story...

Facebook tweaks rules for Instant Articles ads

Facebook Is updating its Instant Articles feature to help publishers make more money, allowing more ads in stories.

11/12/2015  |  Full story...

Lad Bible app tops App Store just one day after launch

As iconic ‘lads mags’ FHM and Zoo close their doors for the last time, an online rival is going form strength to strength. Social news site The Lads Bible has topped Apple’s App Store just 24 hours after its launch.

03/12/2015  |  Full story...

Viral video marketing case studies: the 25 best virals of 2015

From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

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30/11/2015  |  Full story...

BBC Three to go online-only

BBC Three will go online-only in February next year, with the broadcaster accepting that long-term future of broadcasting "seems likely to be online”.

26/11/2015  |  Full story...

Case study: Viral prank surprises shoppers by showing their 'Disney side'

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.


18/11/2015  |  Full story...

Accelerated Mobile Pages: Google’s bid to beat the ad blockers

Google’s Accelerated Mobile Pages is forecast to be the next big thing in digital marketing for 2016. We look at what marketers need to know about how the new technology that Google hopes will tackles the rise in ad blocking on mobiles.

17/11/2015  |  Full story...

Ad blocking rises 3 percentage points in three months

Nearly one fifth (18%) of British adults online are currently using ad blocking software, signalling a rise from 15% in early June, according to new data.

11/11/2015  |  Full story...

L’Oreal creates in-house ‘content factory’ for brands

L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global.

04/11/2015  |  Full story...

The Sun to scrap website paywall

The Sun will scrap the paywall on its website just over two years after it was introduced, after data indicated it had become the least visited UK national newspaper website.

02/11/2015  |  Full story...

Disney debuts UK video streaming service (but no Star Wars…yet)

Disney is to launch its own subscription-based video streaming service in the UK.

23/10/2015  |  Full story...

Game of Thrones star joins Huffington Post web series

The Huffington Post has commissioned a new web docu-series starring Game of Thrones actor Sophie Turner.

21/10/2015  |  Full story...

USA Today puts emojis into headlines :-\

In a bid to pre-empt Facebook’s upcoming ‘Reactions’, USA Today has started inserting emojis into its newspaper- but readers are giving it the thumbs down.

13/10/2015  |  Full story...

Twitter takes on news with ‘Moments’

Twitter has launched a new feature dubbed Moments, offering the best tweets in a bid to take its social network further into the news arena.


07/10/2015  |  Full story...

Reddit takes on Buzzfeed with stand-alone news site (but no comments allowed)

Online community Reddit has launched a stand-alone news website called UpVoted, but in an uncharacteristic move it won’t allow comments.

07/10/2015  |  Full story...

Ad blocking 'biggest threat to digital publishers' in 2015- AOP

Ad blockers, ad fraud, and clients becoming content creators are seen as the biggest digital publishing industry challenges, accordingto a new report.

02/10/2015  |  Full story...

Google makes old Hi-Fis smart with new Chromecast

Google has unveiled its latest Chromecast 2 media streamer with a new Chromecast Audio.

30/09/2015  |  Full story...

Online ‘advertorials’: New IAB guidelines provide more transparency

The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.

30/09/2015  |  Full story...

The solution to ad blockers? ‘Video Lab’ creates ads you want to watch

As ad blocking becomes more common, Unruly has launched a new video lab designed to help advertisers tackle the increase in this type of software that's proving a headache for marketers.

29/09/2015  |  Full story...

Burberry first brand to sign up to Apple Music sponsorship

UK luxury-goods maker Burberry has launched a new channel on Apple’s music, becoming the first sponsor to do so as the electronics giant looks to take on Spotify.

16/09/2015  |  Full story...

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