Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Adobe debuts app creation tool for brands

Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge.

23/02/2016  |  Full story...

Gordon Bennett! Swear words in email subject lines increases open rates by 28.6%

Brits are almost 30% more likely to open an email if the subject line includes ‘old fashioned’ swear words, according to new research.

18/02/2016  |  Full story...

BBC Three taken off air: Channel goes online-only to save costs

BBC Three has broadcast its final night on UK TV, as the youth-focussed channel goes online only.

16/02/2016  |  Full story...

Half of Brits find junk mail ‘more annoying than their commute ‘

The inundation of irrelevant communications and junk mail (both online and offline) is pushing consumer loyalty in the UK and Ireland to breaking point, with the majority (84 per cent) ready to take action against brands, according to new research.

15/02/2016  |  Full story...

Independent goes online only as newspaper shuts down

The Independent and Independent on Sunday newspapers in the UK are to cease publication and go online only, in the starkest sign yet of the pressure on the print industry.

12/02/2016  |  Full story...

Music partnerships ‘improve brand image’

Partnerships and sponsorship deals with musicians improve brand image and encourage people to try a company’s products and services, according to new research.

10/02/2016  |  Full story...

YouTube stars drop plans to trademark ‘reaction videos’ after backlash

The team behind one of YouTube's biggest channels have dropped plans to trademark ‘reaction videos’ after a backlash from fans.

02/02/2016  |  Full story...

Vanity Fair premiers famous ‘Hollywood Issue’ on Snapchat

Ahead of this year’s Oscars, Vanity Fair is publishing its annual Hollywood Issue on Snapchat for the first time.


02/02/2016  |  Full story...

New tool helps publishers ‘re-engage’ with adblockers

Oriel Ventures has launched new software that lets publishers analyse, communicate and re-engage their ad-blocking audiences, protecting their content and advertising revenue.

27/01/2016  |  Full story...

AOL debuts new platform for publishers

AOL has merged six technologies for publishers that had been only available separately into a new offering called One by AOL: Publishers.

27/01/2016  |  Full story...

No joke: Univision buys stake in comedy site The Onion

Spanish broadcast giant Univision has bought a 40% stake in the company that owns The Onion, the pioneering comedy and news satire site.

19/01/2016  |  Full story...

Google search shake-up: Economist, New Yorker and Time drop down rankings

Major websites including The Atlantic, GQ, New Yorker, Economist and Time have all fallen victim to recent updates to Google's core search algorithm, with their web pages no longer featuring as prominently as the search giants rankings, according to new research.

18/01/2016  |  Full story...

PewDiePie assembles YouTube stars for content talent network

YouTube's biggest star Felix Kjellberg, more famously known as PewDiePie, has launched his own talent network for online video creators.

15/01/2016  |  Full story...

Laundry fail: Buzzfeed breaks native ad rules with Dylon

Buzzfeed and Dylon have had been censured by the Advertising Standards Authority over a recent advertorial that was insufficiently flagged as paid-for content.

15/01/2016  |  Full story...

Out of date: Content traffic ‘drops by 98% after one month’

Online articles enjoy a very short period of high traffic, followed by a sharp decline, according to new research.


13/01/2016  |  Full story...

IAB ‘concerned’ by new FTC guidelines for native ads

The Interactive Advertising Bureau has voiced concerns about details of the Federal Trade Commission's new native ads guidelines, calling them "overly prescriptive."

05/01/2016  |  Full story...

The year in digital: The best (and worst) of marketing in 2015

2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special report, we've gathered together the biggest headlines you might have missed across 10 key digital categories. As an added bonus, we also look at some of the best virals, worst marketing fails and the weirdest headlines of the year.


21/12/2015  |  Full story...

Content Marketing trends in 2015: BuzzFeed hits big leagues as video screen time matches TV

BuzzFeed teamed up with WPP to form a content marketing behemoth this year, as native content got more sophisticated. With Facebook and Twitter becoming key news sources and brands becoming content factories, traditional media giants are worried. As part of our review of the year, we look back at the key trends that shaped content marketing in 2015, including the rise of streaming sticks, paywall U-turns and the secrets to clickbait success.


14/12/2015  |  Full story...

Facebook tweaks rules for Instant Articles ads

Facebook Is updating its Instant Articles feature to help publishers make more money, allowing more ads in stories.

11/12/2015  |  Full story...

Lad Bible app tops App Store just one day after launch

As iconic ‘lads mags’ FHM and Zoo close their doors for the last time, an online rival is going form strength to strength. Social news site The Lads Bible has topped Apple’s App Store just 24 hours after its launch.

03/12/2015  |  Full story...

Viral video marketing case studies: the 25 best virals of 2015

From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…


30/11/2015  |  Full story...

BBC Three to go online-only

BBC Three will go online-only in February next year, with the broadcaster accepting that long-term future of broadcasting "seems likely to be online”.

26/11/2015  |  Full story...

Case study: Viral prank surprises shoppers by showing their 'Disney side'

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.

18/11/2015  |  Full story...

Accelerated Mobile Pages: Google’s bid to beat the ad blockers

Google’s Accelerated Mobile Pages is forecast to be the next big thing in digital marketing for 2016. We look at what marketers need to know about how the new technology that Google hopes will tackles the rise in ad blocking on mobiles.

17/11/2015  |  Full story...

Ad blocking rises 3 percentage points in three months

Nearly one fifth (18%) of British adults online are currently using ad blocking software, signalling a rise from 15% in early June, according to new data.

11/11/2015  |  Full story...

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