Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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L’Oreal creates in-house ‘content factory’ for brands

L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global.

04/11/2015  |  Full story...

The Sun to scrap website paywall

The Sun will scrap the paywall on its website just over two years after it was introduced, after data indicated it had become the least visited UK national newspaper website.

02/11/2015  |  Full story...

Disney debuts UK video streaming service (but no Star Wars…yet)

Disney is to launch its own subscription-based video streaming service in the UK.

23/10/2015  |  Full story...

Game of Thrones star joins Huffington Post web series

The Huffington Post has commissioned a new web docu-series starring Game of Thrones actor Sophie Turner.

21/10/2015  |  Full story...

USA Today puts emojis into headlines :-\

In a bid to pre-empt Facebook’s upcoming ‘Reactions’, USA Today has started inserting emojis into its newspaper- but readers are giving it the thumbs down.

13/10/2015  |  Full story...

Twitter takes on news with ‘Moments’

Twitter has launched a new feature dubbed Moments, offering the best tweets in a bid to take its social network further into the news arena.


07/10/2015  |  Full story...

Reddit takes on Buzzfeed with stand-alone news site (but no comments allowed)

Online community Reddit has launched a stand-alone news website called UpVoted, but in an uncharacteristic move it won’t allow comments.

07/10/2015  |  Full story...

Ad blocking 'biggest threat to digital publishers' in 2015- AOP

Ad blockers, ad fraud, and clients becoming content creators are seen as the biggest digital publishing industry challenges, accordingto a new report.

02/10/2015  |  Full story...

Google makes old Hi-Fis smart with new Chromecast

Google has unveiled its latest Chromecast 2 media streamer with a new Chromecast Audio.

30/09/2015  |  Full story...

Online ‘advertorials’: New IAB guidelines provide more transparency

The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.

30/09/2015  |  Full story...

The solution to ad blockers? ‘Video Lab’ creates ads you want to watch

As ad blocking becomes more common, Unruly has launched a new video lab designed to help advertisers tackle the increase in this type of software that's proving a headache for marketers.

29/09/2015  |  Full story...

Burberry first brand to sign up to Apple Music sponsorship

UK luxury-goods maker Burberry has launched a new channel on Apple’s music, becoming the first sponsor to do so as the electronics giant looks to take on Spotify.

16/09/2015  |  Full story...

Do free products influence bloggers’ reviews?

Video bloggers are becoming increasingly popular, and their opinions can really make or break brands sales. As a result, many brands are keen to shower popular bloggers with free products to review- but does this encourage favourable reviews? A new report says no…

14/09/2015  |  Full story...

Publishers ‘failing to get value from data’ as digital ad budgets grow

Although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data, according to new research.

24/08/2015  |  Full story...

The Sun now least visited UK newspaper site after paywall

The Sun has published its first website traffic figures for two years, indicating that it is the least visited UK national newspaper website- suggesting its paywall has resulted in a big drop off of users for the UK's best selling print newspaper.

21/08/2015  |  Full story...

Native ad rules get stricter as vloggers blur lines between ads and content

The Committee of Advertising Practice (CAP) has issued new guidance for vloggers who promote products online, following a series of controversial YouTube advertorials in recent months.

19/08/2015  |  Full story...

Norwegian experiment helps Coca-Cola make sense of proximity marketing

In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, utilising VG’s app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by beacons.

14/08/2015  |  Full story...

Facebook introduce autoplay video ads to Audience Network

After the success of native video ads as reported in Facebooks latest quarterly accounts, these will now be available on the Audience Network, allowing publishers to monetise their content and provide broader exposure for advertisers.

12/08/2015  |  Full story...

Search ranking factors in 2015: Quality rules as keywords and link building drops

Google is now more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the query, while the days are numbered for old-style SEO such as link building or keyword density, according to new research.

03/08/2015  |  Full story...

Social media fail: Bugaboo bikini mum sparks controversy

A photo of young bikini-clad model and mum running with a Bugaboo stroller has caused outrage on Facebook. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, examines the lessons we can learn from this social media storm.


30/07/2015  |  Full story...

Amazon Spotify rival comes to UK...free for Prime customers

Amazon is launching its Prime Music streaming service in the UK, hoping to undercut Spotify and Apple Music by bundling it as a free add-on to its Prime customers.

28/07/2015  |  Full story...

Google’s biggest search revamp of 2015: Panda 4.2 goes live

Google has updated its Panda algorthym- the technology behind how it ranks search results, offering sites that fell after the last update a chance to recover.

25/07/2015  |  Full story...

The rise of social news: Consumers seize the newsroom

The marriage of mobile technology and social media has shifted the editorial control of news, research has found, effectively allowing consumers to seize the newsroom.

13/07/2015  |  Full story...

BBC news channel to go online only?

The BBC is could take its £66.2m rolling news channel online only as part of a cost cutting drive, according to a news report.

09/07/2015  |  Full story...

AOP Digital Publishing Awards: Guardian, Vice and Buzzfeed big winners

The Association of Online Publishers (AOP) unveiled the winners of its prestigious Digital Publishing Awards – in partnership with PubMatic – at a ceremony last night hosted by comedian, actor, and presenter, Rufus Hound.

AOP Awards 2015 from Black & Tone on Vimeo.

03/07/2015  |  Full story...

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