Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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AOP Digital Publishing Awards: Guardian, Vice and Buzzfeed big winners

The Association of Online Publishers (AOP) unveiled the winners of its prestigious Digital Publishing Awards – in partnership with PubMatic – at a ceremony last night hosted by comedian, actor, and presenter, Rufus Hound.

AOP Awards 2015 from Black & Tone on Vimeo.

03/07/2015  |  Full story...

15% of Brits blocking ads: Is free content under threat?

Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying, according to new research.

01/07/2015  |  Full story...

Vice and Unilever unite for female-focused channel

Vice has struck a multi-year deal with Unilever to support the launch of its new female-focused channel, Broadly.

26/06/2015  |  Full story...

WPP, Snapchat and Daily Mail form ad agency ‘TrufflePig’

WPP, Snapchat and the Daily Mail newspaper has formed a new agency that will create online brand-sponsored video and print content to cash in on some of the projected $544bn in media ad spending.

24/06/2015  |  Full story...

Vlogger Vs Lush: Cosmetics giant in YouTube domain clash

A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer.

View his protest video posted on a new YouTube domain here:

23/06/2015  |  Full story...

BBC Worldwide forms creative agency ‘StoryWorks’ in content marketing drive

BBC Worldwide, the commercial arm of the BBC, has launched a new content marketing team called BBC StoryWorks, sitting within BBC Advertising.

23/06/2015  |  Full story...

Global news trends: BuzzFeed, Vice and Huff Post catching BBC and CNN

Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional online news organisations like the BBC and CNN, a new report has found.

17/06/2015  |  Full story...

Apple hires editors to beat Facebook’s news robots

Apple is looking to hires editors for its news app, as the electronics giant looks to rely on human judgement rather than algorithms for content curation.

17/06/2015  |  Full story...

Twitter ‘in talks to buy Flipboard’

Twitter is in ongoing talks to buy news aggregation app Flipboard, as the social network looks to boost its real time news features to rival Facebook, according to a new report.

27/05/2015  |  Full story...

The Guardian and AOL strike global video partnership

AOL UK today announces a new global content partnership with Guardian News & Media, who is joining the premium video syndication platform AOL On as a content and publishing partner.

27/05/2015  |  Full story...

Digital platforms encouraging children to read- report

As concerns rise over literacy levels in the UK, it seems that digital platforms are having a positive effect on children’s reading habits, according to a new report.

20/05/2015  |  Full story...

Facebook ‘Instant Articles’ lets mobile readers skip load times

Facebook has launched “Instant Articles”, a program that hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load.

Introducing Instant Articles, a new tool for publishers to create fast, interactive articles on Facebook.

Posted by Facebook Media on Tuesday, May 12, 2015

13/05/2015  |  Full story...

Time makes 20% of revenue from digital ad sales

Time Magazine made $73m in digital ad sales revenue during the first quarter of 2015, marking 20% of its total revenue.

12/05/2015  |  Full story...

Mobile native ad formats: New best practice guidelines

The Mobile Marketing Association (MMA) has launched guidelines for mobile native ad formats, attempting to bring some conformity to the growing mobile advertising space.

07/05/2015  |  Full story...

Many PRs ‘failing to respond to social media queries’

The majority of UK PRs use social media for work on a daily basis - yet a high number of PRs are not responding to comments or engaging with conversations, posts and discussions on social media, according to new research.

30/04/2015  |  Full story...

Vice big winner at Webby Awards

Vice Magazine was the big winner at this years Webby Awards, often dubbed the Oscars of the internt, scooping 10 awards ahead of the BBC, BuzzFeed and the New York Times.

29/04/2015  |  Full story...

Google woos news start-ups with £107m support pledge

Google has pledged to give €150m (£107m) to European news publishers and journalism-focused start-ups over the next three years.

28/04/2015  |  Full story...

Multi-platform pays off: Brand ads get 60% uplift when seen across devices

Multi-platform campaigns can significantly increase brand impact, with ad exposure on two devices increasing ad recall and positive sentiment, according to new research.

20/04/2015  |  Full story...

Mobile now accounts for 23% of UK digital ad spend

The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research.

09/04/2015  |  Full story...

Top 20 UK sites: News outlets get mobile boost

News sites including BBC, Mail Online, and Trinity Mirror are now getting much higher mobile audiences than on desktop, according to new research looking into the top 20 UK sites online.

07/04/2015  |  Full story...

Top April fools pranks: Google goes backwards, Hailo piggybacks and driverless driving tests

April Fools Day has become big business for brands as they scramble to get their pranks noticed on social media and news outlets (getting some free publicity in the process). We've rounded-up some of the best spoofs to hit the web this year- including Google going backwards, Hailo piggybacks and driverless pizza delivery.

april%20fools%202015.jpg

01/04/2015  |  Full story...

Facebook hosts content for news publishers as ‘walled garden’ grows

Facebook has struck a revenue sharing deal with a number of publishes, with New York Times, BuzzFeed and National Geographic sharing revenues from advertising around their stories on the social network.

25/03/2015  |  Full story...

BBC News site goes mobile friendly

The desktop version of the BBC News website has been switched off, and all visitors are now being directed to a newer, responsive design.

24/03/2015  |  Full story...

Buzzfeed: The latest new digital brands to unlock mass market audience

BuzzFeed’s content business is clocking up a massive 18.5 billion impressions each month from Twitter, Pinterest and Facebook – showing how a syndicated content strategy can succeed in building a brand.

23/03/2015  |  Full story...

US online music streaming sales beat CDs for the first time

Sales generated by online streaming exceeded CD sales in the US for the first time ever in 2014, according to new data.

20/03/2015  |  Full story...

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