Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Do free products influence bloggers’ reviews?

Video bloggers are becoming increasingly popular, and their opinions can really make or break brands sales. As a result, many brands are keen to shower popular bloggers with free products to review- but does this encourage favourable reviews? A new report says no…

14/09/2015  |  Full story...

Publishers ‘failing to get value from data’ as digital ad budgets grow

Although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data, according to new research.

24/08/2015  |  Full story...

The Sun now least visited UK newspaper site after paywall

The Sun has published its first website traffic figures for two years, indicating that it is the least visited UK national newspaper website- suggesting its paywall has resulted in a big drop off of users for the UK's best selling print newspaper.

21/08/2015  |  Full story...

Native ad rules get stricter as vloggers blur lines between ads and content

The Committee of Advertising Practice (CAP) has issued new guidance for vloggers who promote products online, following a series of controversial YouTube advertorials in recent months.

19/08/2015  |  Full story...

Norwegian experiment helps Coca-Cola make sense of proximity marketing

In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, utilising VG’s app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by beacons.

14/08/2015  |  Full story...

Facebook introduce autoplay video ads to Audience Network

After the success of native video ads as reported in Facebooks latest quarterly accounts, these will now be available on the Audience Network, allowing publishers to monetise their content and provide broader exposure for advertisers.

12/08/2015  |  Full story...

Search ranking factors in 2015: Quality rules as keywords and link building drops

Google is now more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the query, while the days are numbered for old-style SEO such as link building or keyword density, according to new research.

03/08/2015  |  Full story...

Social media fail: Bugaboo bikini mum sparks controversy

A photo of young bikini-clad model and mum running with a Bugaboo stroller has caused outrage on Facebook. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, examines the lessons we can learn from this social media storm.

30/07/2015  |  Full story...

Amazon Spotify rival comes to for Prime customers

Amazon is launching its Prime Music streaming service in the UK, hoping to undercut Spotify and Apple Music by bundling it as a free add-on to its Prime customers.

28/07/2015  |  Full story...

Google’s biggest search revamp of 2015: Panda 4.2 goes live

Google has updated its Panda algorthym- the technology behind how it ranks search results, offering sites that fell after the last update a chance to recover.

25/07/2015  |  Full story...

The rise of social news: Consumers seize the newsroom

The marriage of mobile technology and social media has shifted the editorial control of news, research has found, effectively allowing consumers to seize the newsroom.

13/07/2015  |  Full story...

BBC news channel to go online only?

The BBC is could take its £66.2m rolling news channel online only as part of a cost cutting drive, according to a news report.

09/07/2015  |  Full story...

AOP Digital Publishing Awards: Guardian, Vice and Buzzfeed big winners

The Association of Online Publishers (AOP) unveiled the winners of its prestigious Digital Publishing Awards – in partnership with PubMatic – at a ceremony last night hosted by comedian, actor, and presenter, Rufus Hound.

AOP Awards 2015 from Black & Tone on Vimeo.

03/07/2015  |  Full story...

15% of Brits blocking ads: Is free content under threat?

Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying, according to new research.

01/07/2015  |  Full story...

Vice and Unilever unite for female-focused channel

Vice has struck a multi-year deal with Unilever to support the launch of its new female-focused channel, Broadly.

26/06/2015  |  Full story...

WPP, Snapchat and Daily Mail form ad agency ‘TrufflePig’

WPP, Snapchat and the Daily Mail newspaper has formed a new agency that will create online brand-sponsored video and print content to cash in on some of the projected $544bn in media ad spending.

24/06/2015  |  Full story...

Vlogger Vs Lush: Cosmetics giant in YouTube domain clash

A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer.

View his protest video posted on a new YouTube domain here:

23/06/2015  |  Full story...

BBC Worldwide forms creative agency ‘StoryWorks’ in content marketing drive

BBC Worldwide, the commercial arm of the BBC, has launched a new content marketing team called BBC StoryWorks, sitting within BBC Advertising.

23/06/2015  |  Full story...

Global news trends: BuzzFeed, Vice and Huff Post catching BBC and CNN

Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional online news organisations like the BBC and CNN, a new report has found.

17/06/2015  |  Full story...

Apple hires editors to beat Facebook’s news robots

Apple is looking to hires editors for its news app, as the electronics giant looks to rely on human judgement rather than algorithms for content curation.

17/06/2015  |  Full story...

Twitter ‘in talks to buy Flipboard’

Twitter is in ongoing talks to buy news aggregation app Flipboard, as the social network looks to boost its real time news features to rival Facebook, according to a new report.

27/05/2015  |  Full story...

The Guardian and AOL strike global video partnership

AOL UK today announces a new global content partnership with Guardian News & Media, who is joining the premium video syndication platform AOL On as a content and publishing partner.

27/05/2015  |  Full story...

Digital platforms encouraging children to read- report

As concerns rise over literacy levels in the UK, it seems that digital platforms are having a positive effect on children’s reading habits, according to a new report.

20/05/2015  |  Full story...

Facebook ‘Instant Articles’ lets mobile readers skip load times

Facebook has launched “Instant Articles”, a program that hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load.

Introducing Instant Articles, a new tool for publishers to create fast, interactive articles on Facebook.

Posted by Facebook Media on Tuesday, May 12, 2015

13/05/2015  |  Full story...

Time makes 20% of revenue from digital ad sales

Time Magazine made $73m in digital ad sales revenue during the first quarter of 2015, marking 20% of its total revenue.

12/05/2015  |  Full story...

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