Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Mobile native ad formats: New best practice guidelines

The Mobile Marketing Association (MMA) has launched guidelines for mobile native ad formats, attempting to bring some conformity to the growing mobile advertising space.

07/05/2015  |  Full story...

Many PRs ‘failing to respond to social media queries’

The majority of UK PRs use social media for work on a daily basis - yet a high number of PRs are not responding to comments or engaging with conversations, posts and discussions on social media, according to new research.

30/04/2015  |  Full story...

Vice big winner at Webby Awards

Vice Magazine was the big winner at this years Webby Awards, often dubbed the Oscars of the internt, scooping 10 awards ahead of the BBC, BuzzFeed and the New York Times.

29/04/2015  |  Full story...

Google woos news start-ups with £107m support pledge

Google has pledged to give €150m (£107m) to European news publishers and journalism-focused start-ups over the next three years.

28/04/2015  |  Full story...

Multi-platform pays off: Brand ads get 60% uplift when seen across devices

Multi-platform campaigns can significantly increase brand impact, with ad exposure on two devices increasing ad recall and positive sentiment, according to new research.

20/04/2015  |  Full story...

Mobile now accounts for 23% of UK digital ad spend

The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research.

09/04/2015  |  Full story...

Top 20 UK sites: News outlets get mobile boost

News sites including BBC, Mail Online, and Trinity Mirror are now getting much higher mobile audiences than on desktop, according to new research looking into the top 20 UK sites online.

07/04/2015  |  Full story...

Top April fools pranks: Google goes backwards, Hailo piggybacks and driverless driving tests

April Fools Day has become big business for brands as they scramble to get their pranks noticed on social media and news outlets (getting some free publicity in the process). We've rounded-up some of the best spoofs to hit the web this year- including Google going backwards, Hailo piggybacks and driverless pizza delivery.

april%20fools%202015.jpg

01/04/2015  |  Full story...

Facebook hosts content for news publishers as ‘walled garden’ grows

Facebook has struck a revenue sharing deal with a number of publishes, with New York Times, BuzzFeed and National Geographic sharing revenues from advertising around their stories on the social network.

25/03/2015  |  Full story...

BBC News site goes mobile friendly

The desktop version of the BBC News website has been switched off, and all visitors are now being directed to a newer, responsive design.

24/03/2015  |  Full story...

Buzzfeed: The latest new digital brands to unlock mass market audience

BuzzFeed’s content business is clocking up a massive 18.5 billion impressions each month from Twitter, Pinterest and Facebook – showing how a syndicated content strategy can succeed in building a brand.

23/03/2015  |  Full story...

US online music streaming sales beat CDs for the first time

Sales generated by online streaming exceeded CD sales in the US for the first time ever in 2014, according to new data.

20/03/2015  |  Full story...

Most UK millennials engage with native ads (infographic)

57% of Brits under the age of 34 will engage with native ads if the content appeals to them, rising to 63% for 18-24s, according to new research.

17/03/2015  |  Full story...

A day in the life of a YouTube star: Film sheds light on ‘Internet famous’

What is it like to be ‘YouTube Famous’? A new documentary, dubbed The Creators, takes a look behind the scenes of some of the most influential Vloggers in the UK today.

Watch the 30 minute film here:

16/03/2015  |  Full story...

Tech news site GigaOm shuts down after 9 years

In shock move, pioneering technology news blog Gigaom has shut down after running out of money.

11/03/2015  |  Full story...

A game of phones: HBO GO unveils launch plans

HBO has announced plans for its online only streaming service, as the broadcaster looks to rival Netflix capitalising on its popular shows such as Game of Thrones and True Detective.

View this video from Business Insider covering the launch here:

11/03/2015  |  Full story...

Content marketing trends: Most journalists want more multimedia content from PRs

Most journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration, according to new research.

11/03/2015  |  Full story...

Save the Children quiz asks if you will survive an epidemic

Save The Children has launched a new quiz that puts the reader in the situations faced by deprived children across the world.

10/03/2015  |  Full story...

The dress that divided social media: How brands responded

Last week, social media was divided over one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the best tweets from the debate that split the globe...

03/03/2015  |  Full story...

Do native ads work? Guardian and Unilever to ‘prove value of sponsored content’

Guardian News & Media has launched a new initiative aimed at proving to nervous advertisers that native ads do work, with Unilever the first brand to sign up.

24/02/2015  |  Full story...

YouTube ad-free subscription service ‘coming in months’

In a high-profile test of the paid content versus ad-funded business models, Google is preparing a YouTube subscription service that lets people pay to watch videos without adverts.

20/02/2015  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

12/02/2015  |  Full story...

More than cars and cleavage? How the LADBible got more Facebook fans than BuzzFeed

The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for blokes’.

View this video from the Financial Times looking into the Lad Bible's success.

10/02/2015  |  Full story...

IAB launches guidelines to provide greater transparency in ‘native’ digital advertising

As native advertising grows in popularity, new guidelines on how sponsored editorial content is used and labelled for consumers have been launched in the UK.

09/02/2015  |  Full story...

Content marketing trends: How influential are YouTube vloggers?

Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think.

06/02/2015  |  Full story...

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