Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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A day in the life of a YouTube star: Film sheds light on ‘Internet famous’

What is it like to be ‘YouTube Famous’? A new documentary, dubbed The Creators, takes a look behind the scenes of some of the most influential Vloggers in the UK today.

Watch the 30 minute film here:

16/03/2015  |  Full story...

Tech news site GigaOm shuts down after 9 years

In shock move, pioneering technology news blog Gigaom has shut down after running out of money.

11/03/2015  |  Full story...

A game of phones: HBO GO unveils launch plans

HBO has announced plans for its online only streaming service, as the broadcaster looks to rival Netflix capitalising on its popular shows such as Game of Thrones and True Detective.

View this video from Business Insider covering the launch here:

11/03/2015  |  Full story...

Content marketing trends: Most journalists want more multimedia content from PRs

Most journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration, according to new research.

11/03/2015  |  Full story...

Save the Children quiz asks if you will survive an epidemic

Save The Children has launched a new quiz that puts the reader in the situations faced by deprived children across the world.

10/03/2015  |  Full story...

The dress that divided social media: How brands responded

Last week, social media was divided over one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the best tweets from the debate that split the globe...

03/03/2015  |  Full story...

Do native ads work? Guardian and Unilever to ‘prove value of sponsored content’

Guardian News & Media has launched a new initiative aimed at proving to nervous advertisers that native ads do work, with Unilever the first brand to sign up.

24/02/2015  |  Full story...

YouTube ad-free subscription service ‘coming in months’

In a high-profile test of the paid content versus ad-funded business models, Google is preparing a YouTube subscription service that lets people pay to watch videos without adverts.

20/02/2015  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

12/02/2015  |  Full story...

More than cars and cleavage? How the LADBible got more Facebook fans than BuzzFeed

The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for blokes’.

View this video from the Financial Times looking into the Lad Bible's success.

10/02/2015  |  Full story...

IAB launches guidelines to provide greater transparency in ‘native’ digital advertising

As native advertising grows in popularity, new guidelines on how sponsored editorial content is used and labelled for consumers have been launched in the UK.

09/02/2015  |  Full story...

Content marketing trends: How influential are YouTube vloggers?

Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think.

06/02/2015  |  Full story...

Top 8 Super Bowl ads: Budweiser wins, McDonald’s loves and Loctite charms

At last Sunday's Super Bowl, NBC charged an eye-watering $4.5m for a 30-second TV spot- so brands have to use their time very wisely and adopt digital channels to amplify their message. We look back at the eight best (and one of the worst) Super Bowl ads of 2015.

03/02/2015  |  Full story...

Opera debuts native ad exchange for mobiles

Opera Mediaworks has launched a global, native ad exchange for the buying and selling of integrated advertising experiences on mobile devices.

20/01/2015  |  Full story...

Digital predictions for 2015: Virtual reality gets real, rise of same day deliveries and context beats content marketing

2015 will be a big year for digital, with big data, virtual reality, smart objects, contextual marketing, digital governance and same day delivery all on the rise, according to new predictions from Amaze.

14/01/2015  |  Full story...

Content marketing trends: BuzzFeed’s top 30 phrases for Facebook shares

When it comes to online content and storytelling, there are few sites as savvy as BuzzFeed. New research uncovers the phrases that generate the most amount of shares for the social news site.

14/01/2015  |  Full story...

Marmite brings back controversial ‘neglect’ ad with digital first campaign

Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element.

07/01/2015  |  Full story...

Weetabix targets ‘mummy bloggers’ in ‘Weetabuddies’ campaign

Weetabix has launched a £5.5m multi-channel push featuring Weetabuddies characters to encourage more families and kids to the breakfast cereal brand.

06/01/2015  |  Full story...

The year in digital: The best (and worst) of marketing in 2014

2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the 'Internet of Things' and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue overtook broadcast TV in the US. In this special report, we've gathered together the biggest headlines you might have missed across nine digital categories. As an added bonus, we also look at some of the best virals, worst marketing fails and the weirdest headlines of the year...


23/12/2014  |  Full story...

Top 10 most Shazamed UK adverts from 2014

We all remember the use of José González’s beautiful track ‘Heartbeats’ in the 2005 Sony bouncy balls advert and ‘1234’ by Feist in Apple’s advert for the iPod Nano in 2007. However, a new list from Shazam details the most memorable tie ups between advertisers and music artists in 2014.

22/12/2014  |  Full story...

TV sales dip for first time in 60 years as online video rises

The number of houses in Britain with a television set has fallen for the first time since the 1950s as viewers switch to tablets, PCs and other devices to watch video, according to new research.

17/12/2014  |  Full story...

Top 10 content marketing trends of 2014: BuzzFeed booms as creativity and big data merge

Key trends to check your 2015 plans against:

• ‘Old media’ invests in digital future: Disney bought PewDiePie owner Maker Studios, while Dreamworks envisions YouTube will be dominant platform in 5 years time

• Brands become publishers: Native ads (championed by BuzzFeed) and long-form videos boom as brand ditch 30-sec 'hard-sell' commercials for engaging experience that rivals regular TV and publishing output

• Creativity meets big data: As programmatic ads grow, brands are looking to immerse consumers in personally targeted experiences- something creativity cannot achieve without a large dose of science.

Branded content: What gets consumers clicking? This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive consumers with 31% of those surveyed not responsive to social posts, while audio clips are the least popular format.

15/12/2014  |  Full story...

Digital advertising trends in 2014: Rise of automated ads as content goes native

Key trends to check your 2015 plans against:

Programmatic revolution: With Google shifting 60% of its digital budget to automated buying platforms, advertisers need to follow suit or risk losing out.

Going native: Sponsored content has come a long way since print advertorials. 2014 saw the practice boom, championed by the likes of BuzzFeed.

Rise of the AdWords competitors: Facebook’s Atlas ads uses social data to serve ads around the web, while Amazon ditched Google to offer its own display ads based on shopping habits.

09/12/2014  |  Full story...

Snapchat founder tops ‘Under 30 Power List’

The founder of the controversial app Snapchat has been voted by students as the most influential new media figure under the age of 30.

Watch this video from Vanity Fair interviewing the chat app CEO Evan Speigel and Micheal Bloomberg here:

05/12/2014  |  Full story...

New native ad rules: Oreo banned after YouTubers paid to promote products

In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the company.

26/11/2014  |  Full story...

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