Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Top 8 Super Bowl ads: Budweiser wins, McDonald’s loves and Loctite charms

At last Sunday's Super Bowl, NBC charged an eye-watering $4.5m for a 30-second TV spot- so brands have to use their time very wisely and adopt digital channels to amplify their message. We look back at the eight best (and one of the worst) Super Bowl ads of 2015.

03/02/2015  |  Full story...

Opera debuts native ad exchange for mobiles

Opera Mediaworks has launched a global, native ad exchange for the buying and selling of integrated advertising experiences on mobile devices.

20/01/2015  |  Full story...

Digital predictions for 2015: Virtual reality gets real, rise of same day deliveries and context beats content marketing

2015 will be a big year for digital, with big data, virtual reality, smart objects, contextual marketing, digital governance and same day delivery all on the rise, according to new predictions from Amaze.

14/01/2015  |  Full story...

Content marketing trends: BuzzFeed’s top 30 phrases for Facebook shares

When it comes to online content and storytelling, there are few sites as savvy as BuzzFeed. New research uncovers the phrases that generate the most amount of shares for the social news site.

14/01/2015  |  Full story...

Marmite brings back controversial ‘neglect’ ad with digital first campaign

Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element.

07/01/2015  |  Full story...

Weetabix targets ‘mummy bloggers’ in ‘Weetabuddies’ campaign

Weetabix has launched a £5.5m multi-channel push featuring Weetabuddies characters to encourage more families and kids to the breakfast cereal brand.

06/01/2015  |  Full story...

The year in digital: The best (and worst) of marketing in 2014

2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the 'Internet of Things' and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue overtook broadcast TV in the US. In this special report, we've gathered together the biggest headlines you might have missed across nine digital categories. As an added bonus, we also look at some of the best virals, worst marketing fails and the weirdest headlines of the year...


23/12/2014  |  Full story...

Top 10 most Shazamed UK adverts from 2014

We all remember the use of José González’s beautiful track ‘Heartbeats’ in the 2005 Sony bouncy balls advert and ‘1234’ by Feist in Apple’s advert for the iPod Nano in 2007. However, a new list from Shazam details the most memorable tie ups between advertisers and music artists in 2014.

22/12/2014  |  Full story...

TV sales dip for first time in 60 years as online video rises

The number of houses in Britain with a television set has fallen for the first time since the 1950s as viewers switch to tablets, PCs and other devices to watch video, according to new research.

17/12/2014  |  Full story...

Top 10 content marketing trends of 2014: BuzzFeed booms as creativity and big data merge

Key trends to check your 2015 plans against:

• ‘Old media’ invests in digital future: Disney bought PewDiePie owner Maker Studios, while Dreamworks envisions YouTube will be dominant platform in 5 years time

• Brands become publishers: Native ads (championed by BuzzFeed) and long-form videos boom as brand ditch 30-sec 'hard-sell' commercials for engaging experience that rivals regular TV and publishing output

• Creativity meets big data: As programmatic ads grow, brands are looking to immerse consumers in personally targeted experiences- something creativity cannot achieve without a large dose of science.

Branded content: What gets consumers clicking? This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive consumers with 31% of those surveyed not responsive to social posts, while audio clips are the least popular format.

15/12/2014  |  Full story...

Digital advertising trends in 2014: Rise of automated ads as content goes native

Key trends to check your 2015 plans against:

Programmatic revolution: With Google shifting 60% of its digital budget to automated buying platforms, advertisers need to follow suit or risk losing out.

Going native: Sponsored content has come a long way since print advertorials. 2014 saw the practice boom, championed by the likes of BuzzFeed.

Rise of the AdWords competitors: Facebook’s Atlas ads uses social data to serve ads around the web, while Amazon ditched Google to offer its own display ads based on shopping habits.

09/12/2014  |  Full story...

Snapchat founder tops ‘Under 30 Power List’

The founder of the controversial app Snapchat has been voted by students as the most influential new media figure under the age of 30.

Watch this video from Vanity Fair interviewing the chat app CEO Evan Speigel and Micheal Bloomberg here:

05/12/2014  |  Full story...

New native ad rules: Oreo banned after YouTubers paid to promote products

In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the company.

26/11/2014  |  Full story...

Google tests ad-free web subscriptions

Google has launched a new ad-free subscription experiment, letting users pay a monthly fee to view content on select publisher’s websites without any banners.

24/11/2014  |  Full story...

Back to its roots: Huffington Post opens in Greece

Going back to her roots, Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, has launched the Greek edition of the online news publication.

24/11/2014  |  Full story...

Rovio brings Angry Birds Stella to China with Alibaba and Shanghai Media Group

Rovio has struck a partnership with the Digital Entertainment Business Division of Alibaba Group and introduce Angry Birds Stella to fans through Chinese Idols, broadcasted by Shanghai Media Group.

10/11/2014  |  Full story...

Murdoch papers slam Facebook for ‘audience tax’ publisher deals

News UK, the publisher behind The Times and The Sun, has criticised Facebook’s plans to encourage papers to publish their articles direct to the social network’s mobile app, branding the move an ‘audience tax’.

30/10/2014  |  Full story...

Is copywriting is dead? New documentary asks if craft is still relevant in digital world

Some of ad land’s most decorated copywriters have spoken out in criticism of the state of British copywriting in 2014 in a new documentary, squaring the blame with the diminished value the industry now places on the craft.

Watch the film, called 'Madmen v Mavens' below:

27/10/2014  |  Full story...

Native ads growing in popularity (but marketers struggle to define them)

There is widespread support for native advertising amongst marketers, despite confusion over definition, according to new research.

16/10/2014  |  Full story...

Saucy Fish Co debuts ‘magazine-style’ website

The Saucy Fish Co. has revamped its website with a new magazine section titled "The Dock" including serving suggestions, as the food brand looks to expand its digital reach.

15/10/2014  |  Full story...

Dove launches body confidence campaign across social media

Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms.

Watch Dove's latest promo, which ties in with the campaign, here:

15/10/2014  |  Full story...

Mobile video now fastest growing format as ad spend triples

Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research.

08/10/2014  |  Full story...

BuzzFeed adds first ‘Buy It!’ button for L'Oreal native ad

BuzzFeed has added a "Love it? Buy it!" button next to a vintage hairstyle post from L'Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity.

07/10/2014  |  Full story...

Netflix to make first movie: Crouching Tiger sequel set for VOD

Following the success of its TV shows such as House of Cards, Netflix is now producing its first original movie- a sequel to Ang Lee’s martial-arts epic Crouching Tiger, Hidden Dragon.

Watch this CBS report looking into the Netflix expansion here;

02/10/2014  |  Full story...

AOL expands content deal with MSN

AOL is to provide the content for Microsoft’s redesigned MSN Experience with premium video and news.

02/10/2014  |  Full story...

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