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Entries from Digital Intelligence tagged with "content"

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Sky invests $5m in native ad tech firm

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach.

Watch this video for Sharethrough here:

01/10/2014  |  Full story...

Asda’s YouTube shopping channel gets 2m views

Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.

Watch a sample of the show below:


30/09/2014  |  Full story...

Branded content: What gets consumers clicking?

This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive consumers with 31% of those surveyed not responsive to social posts, while audio clips are the least popular format.

Branded content: What gets consumers clicking? This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive consumers with 31% of those surveyed not responsive to social posts, while audio clips are the least popular format.

23/09/2014  |  Full story...

How does Google judge content quality? Study shows brands have advantage

Content with strong topic knowledge, more visual elements, bigger word counts and more relevant words (not just matches for the search term) are more likely to rank highly on Google...but being a brand also helps, according to new research.

10/09/2014  |  Full story...

IPC Media rebrands to ‘Time Inc. UK’

Time Inc. today is rebranding its wholly-owned UK publishing arm IPC Media to Time Inc. UK.

05/09/2014  |  Full story...

Total Film publisher partners Rubicon Project for programmatic ad drive

Future, the publisher behind titles such as Tech Radar, PC Gamer, and Total Film, is working twith Rubicon Project to launching a global ad exchange.

01/09/2014  |  Full story...

Video viral of the week: PacSun partners YouTube content creators for back-to-school campaign

To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below.

27/08/2014  |  Full story...

SoundCloud debuts ads to fund musicians

Soundcloud has introduced a new ad system, as its looks to woo musicians and labels to its music streaming platform.

22/08/2014  |  Full story...

The Huffington Post launches in India

The Huffington Post has teamed up with The Times of India Group, India’s largest media conglomerate, to launch an Indian edition of online news and entertainment publication.

22/08/2014  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

21/08/2014  |  Full story...

Google’s ad-free music subscription service revealed?

Google’s long rumoured music subscription service may be called 'YouTube Music Key', offering ad-free tracks for $9.99 a month, according to a report.

20/08/2014  |  Full story...

Global marketers failing at content marketing

This chart shows the response content marketers give when asked the question "during the past 12 months how effectively have your content marketing efforts delivered business value?". Somewhat effectively came out as the top answer with over half of all marketers surveyed giving this response. Only 14% of respondents answered that their content marketing activity performed very well.

Global marketers failing at content marketing . This chart shows the response content marketers give when asked the question

19/08/2014  |  Full story...

Consumers ‘trust branded content almost as much as editorial’

There’s some good news for native advertisers this week, with research indicating that just 2% more consumers trust content from publications (35%) than from brands (33%).

Watch this recent roundtable event hosted by Vibrant Media discussing native ads below:

15/08/2014  |  Full story...

Simon’s Cat breaks crowdfunding record

The Simon’s Cat campaign on Indieogo has smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film.

05/08/2014  |  Full story...

Firms ‘still failing at content marketing’- Forrester

Over half (51%) of marketers find their content marketing strategies only somewhat effective, according to a new survey.

22/07/2014  |  Full story...

YouTube to fund new content via Hollywood deals?

YouTube is mulling a number of Hollywood deals to fund content on its site, according to a new report.

16/07/2014  |  Full story...

Amazon Prime adds music streaming to the mix

Amazon is launching a Prime Music, a streaming service available at no additional cost for Prime members, offering one million tracks to stream... compared to Spotify's 20 million.

13/06/2014  |  Full story...

Twitter boosts native ads with Namo Media buy

Twitter has bought another ad technology firm- Namo Media, as the newly listed social network looks to boost its appeal to advertisers.

06/06/2014  |  Full story...

Facebook takes on Shazam with audio recognition tool

Facebook has updated mobile apps with a new ‘Shazam-style’ tool that can identify songs and television shows.

Watch this promotional video from Facebook here:

A New, Optional Way to Share and Discover Music, TV and Movies from Facebook on Vimeo.

23/05/2014  |  Full story...

Yahoo expands native ads with new format

Yahoo has updates its native ad options for marketers with a new format 'Yahoo Stream Ads' across a number of its Yahoo properties in Europe and beyond.

22/05/2014  |  Full story...

Firefox browser ad tests spark controversy

Mozilla is testing a new scheme that will place ads and sponsored content on the boxes that appear when Firefox users launch a new tab on the browser.

13/05/2014  |  Full story...

AOL announces digital content line-up with James Franco and Ellen DeGeneres

AOL has announced a slate of original programming at its Digital Content NewFront in Brooklyn, featuring stars such as James Franco, Sarah Jessica Parker, Zoe Saldana, and Ellen DeGeneres.

06/05/2014  |  Full story...

Webby Awards 2014: Winners revealed

The Webby Awards, often dubbed the Oscarsof the Internet, has announced its latest batch of award winners, with Vine, Airbnb, Kickstarter and Vimeo among this year’s winners for their services to digital media. Talk show host Jimmy Kimmel won the Viral Video award for his “Twerk Fail” clip, which, as he proudly mentioned on his show, was broadcast on dozens of news networks before the late night host revealed that it was a fake (see below).


29/04/2014  |  Full story...

AOL and Microsoft in global video partnership

AOL and Microsoft have agreed on a new global video distribution deal, with content from AOL brands to be available on MSN and Bing Apps for Windows and Windows Phone.

28/04/2014  |  Full story...

Amazon strikes online streaming deal with HBO

In a big win over rival Netflix, Amazon has formed a deal with HBO to run a selection of its shows on its Prime Instant Video service.

25/04/2014  |  Full story...

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