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Entries from Digital Intelligence tagged with "content"

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Google tests ad-free web subscriptions

Google has launched a new ad-free subscription experiment, letting users pay a monthly fee to view content on select publisher’s websites without any banners.

24/11/2014  |  Full story...

Back to its roots: Huffington Post opens in Greece

Going back to her roots, Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, has launched the Greek edition of the online news publication.

24/11/2014  |  Full story...

Rovio brings Angry Birds Stella to China with Alibaba and Shanghai Media Group

Rovio has struck a partnership with the Digital Entertainment Business Division of Alibaba Group and introduce Angry Birds Stella to fans through Chinese Idols, broadcasted by Shanghai Media Group.

10/11/2014  |  Full story...

Murdoch papers slam Facebook for ‘audience tax’ publisher deals

News UK, the publisher behind The Times and The Sun, has criticised Facebook’s plans to encourage papers to publish their articles direct to the social network’s mobile app, branding the move an ‘audience tax’.

30/10/2014  |  Full story...

Is copywriting is dead? New documentary asks if craft is still relevant in digital world

Some of ad land’s most decorated copywriters have spoken out in criticism of the state of British copywriting in 2014 in a new documentary, squaring the blame with the diminished value the industry now places on the craft.

Watch the film, called 'Madmen v Mavens' below:


27/10/2014  |  Full story...

Native ads growing in popularity (but marketers struggle to define them)

There is widespread support for native advertising amongst marketers, despite confusion over definition, according to new research.

16/10/2014  |  Full story...

Saucy Fish Co debuts ‘magazine-style’ website

The Saucy Fish Co. has revamped its website with a new magazine section titled "The Dock" including serving suggestions, as the food brand looks to expand its digital reach.

15/10/2014  |  Full story...

Dove launches body confidence campaign across social media

Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms.

Watch Dove's latest promo, which ties in with the campaign, here:

15/10/2014  |  Full story...

Mobile video now fastest growing format as ad spend triples

Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research.

08/10/2014  |  Full story...

BuzzFeed adds first ‘Buy It!’ button for L'Oreal native ad

BuzzFeed has added a "Love it? Buy it!" button next to a vintage hairstyle post from L'Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity.

07/10/2014  |  Full story...

Netflix to make first movie: Crouching Tiger sequel set for VOD

Following the success of its TV shows such as House of Cards, Netflix is now producing its first original movie- a sequel to Ang Lee’s martial-arts epic Crouching Tiger, Hidden Dragon.

Watch this CBS report looking into the Netflix expansion here;

02/10/2014  |  Full story...

AOL expands content deal with MSN

AOL is to provide the content for Microsoft’s redesigned MSN Experience with premium video and news.

02/10/2014  |  Full story...

Sky invests $5m in native ad tech firm

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach.

Watch this video for Sharethrough here:

01/10/2014  |  Full story...

Asda’s YouTube shopping channel gets 2m views

Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.

Watch a sample of the show below:


30/09/2014  |  Full story...

Branded content: What gets consumers clicking?

This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive consumers with 31% of those surveyed not responsive to social posts, while audio clips are the least popular format.

Branded content: What gets consumers clicking? This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive consumers with 31% of those surveyed not responsive to social posts, while audio clips are the least popular format.

23/09/2014  |  Full story...

How does Google judge content quality? Study shows brands have advantage

Content with strong topic knowledge, more visual elements, bigger word counts and more relevant words (not just matches for the search term) are more likely to rank highly on Google...but being a brand also helps, according to new research.

10/09/2014  |  Full story...

IPC Media rebrands to ‘Time Inc. UK’

Time Inc. today is rebranding its wholly-owned UK publishing arm IPC Media to Time Inc. UK.

05/09/2014  |  Full story...

Total Film publisher partners Rubicon Project for programmatic ad drive

Future, the publisher behind titles such as Tech Radar, PC Gamer, and Total Film, is working twith Rubicon Project to launching a global ad exchange.

01/09/2014  |  Full story...

Video viral of the week: PacSun partners YouTube content creators for back-to-school campaign

To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below.

27/08/2014  |  Full story...

SoundCloud debuts ads to fund musicians

Soundcloud has introduced a new ad system, as its looks to woo musicians and labels to its music streaming platform.

22/08/2014  |  Full story...

The Huffington Post launches in India

The Huffington Post has teamed up with The Times of India Group, India’s largest media conglomerate, to launch an Indian edition of online news and entertainment publication.

22/08/2014  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

21/08/2014  |  Full story...

Google’s ad-free music subscription service revealed?

Google’s long rumoured music subscription service may be called 'YouTube Music Key', offering ad-free tracks for $9.99 a month, according to a report.

20/08/2014  |  Full story...

Global marketers failing at content marketing

This chart shows the response content marketers give when asked the question "during the past 12 months how effectively have your content marketing efforts delivered business value?". Somewhat effectively came out as the top answer with over half of all marketers surveyed giving this response. Only 14% of respondents answered that their content marketing activity performed very well.

Global marketers failing at content marketing . This chart shows the response content marketers give when asked the question

19/08/2014  |  Full story...

Consumers ‘trust branded content almost as much as editorial’

There’s some good news for native advertisers this week, with research indicating that just 2% more consumers trust content from publications (35%) than from brands (33%).

Watch this recent roundtable event hosted by Vibrant Media discussing native ads below:

15/08/2014  |  Full story...

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