Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Simon’s Cat breaks crowdfunding record

The Simon’s Cat campaign on Indieogo has smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film.

05/08/2014  |  Full story...

Firms ‘still failing at content marketing’- Forrester

Over half (51%) of marketers find their content marketing strategies only somewhat effective, according to a new survey.

22/07/2014  |  Full story...

YouTube to fund new content via Hollywood deals?

YouTube is mulling a number of Hollywood deals to fund content on its site, according to a new report.

16/07/2014  |  Full story...

Amazon Prime adds music streaming to the mix

Amazon is launching a Prime Music, a streaming service available at no additional cost for Prime members, offering one million tracks to stream... compared to Spotify's 20 million.

13/06/2014  |  Full story...

Twitter boosts native ads with Namo Media buy

Twitter has bought another ad technology firm- Namo Media, as the newly listed social network looks to boost its appeal to advertisers.

06/06/2014  |  Full story...

Facebook takes on Shazam with audio recognition tool

Facebook has updated mobile apps with a new ‘Shazam-style’ tool that can identify songs and television shows.

Watch this promotional video from Facebook here:

A New, Optional Way to Share and Discover Music, TV and Movies from Facebook on Vimeo.

23/05/2014  |  Full story...

Yahoo expands native ads with new format

Yahoo has updates its native ad options for marketers with a new format 'Yahoo Stream Ads' across a number of its Yahoo properties in Europe and beyond.

22/05/2014  |  Full story...

Firefox browser ad tests spark controversy

Mozilla is testing a new scheme that will place ads and sponsored content on the boxes that appear when Firefox users launch a new tab on the browser.

13/05/2014  |  Full story...

AOL announces digital content line-up with James Franco and Ellen DeGeneres

AOL has announced a slate of original programming at its Digital Content NewFront in Brooklyn, featuring stars such as James Franco, Sarah Jessica Parker, Zoe Saldana, and Ellen DeGeneres.

06/05/2014  |  Full story...

Webby Awards 2014: Winners revealed

The Webby Awards, often dubbed the Oscarsof the Internet, has announced its latest batch of award winners, with Vine, Airbnb, Kickstarter and Vimeo among this year’s winners for their services to digital media. Talk show host Jimmy Kimmel won the Viral Video award for his “Twerk Fail” clip, which, as he proudly mentioned on his show, was broadcast on dozens of news networks before the late night host revealed that it was a fake (see below).


29/04/2014  |  Full story...

AOL and Microsoft in global video partnership

AOL and Microsoft have agreed on a new global video distribution deal, with content from AOL brands to be available on MSN and Bing Apps for Windows and Windows Phone.

28/04/2014  |  Full story...

Amazon strikes online streaming deal with HBO

In a big win over rival Netflix, Amazon has formed a deal with HBO to run a selection of its shows on its Prime Instant Video service.

25/04/2014  |  Full story...

Yahoo to make own web TV shows

Yahoo is reportedly set to make its own TV shows, taking on the likes on Amazon and Netflix as internet firms look to rival traditional broadcasters in the battle for video ad dollars.

08/04/2014  |  Full story...

Google takes ‘in-depth articles’ search to UK

Google is taking its in-depth article search tool to the UK after an initial launch in the US last year.

07/04/2014  |  Full story...

Disney buys YouTube network Maker Studios for $950m

Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future.

01/04/2014  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

28/03/2014  |  Full story...

Google Music gets ‘drag and drop’ tools for browsers

Google has launched a browser version of its music manager, meaning that users can now upload songs to the cloud player without needing to download any software.

28/03/2014  |  Full story...

C4 and Telegraph sign up for new AOL premium video platform

AOL has launched ‘AOL ON’, its new premium video platform in the UK, featuring news, entertainment, style, health, cars, food, travel, parenting and tech content across 18 channels, with a number of high-profile publishers already on board.

24/03/2014  |  Full story...

Digital now accounts for half of all UK music sales

Digital income now accounts for 50% of the UK record industry's sales revenue, according to new research.

20/02/2014  |  Full story...

Unilever begins native ad project with The Guardian

Unilever has become the first brand to sponsor The Guardian’s latest foray into native ads, with content centred around sustainable living.

19/02/2014  |  Full story...

Tumblr to become Yahoo’s native ad server

Yahoo will start to use Tumblr as a native ads server, with the popular blogging platform hosting sponsored content from brands, according to a news report.

17/02/2014  |  Full story...

SEO tips for 2014: Keep content and site layout fresh

As Google implements it’s latest ‘Hummingbird’ algorithm, many site owners have noticed that long held top positions on Google are being lost to new sites. Matt Cutts, head of Google’s webspam team explains why past success on SEO does not guarantee success in this new era of search, and offers advice on retaining that vital top spot in the rankings.

Watch the full video here:

11/02/2014  |  Full story...

January round-up: the death of SEO blogging, hacked fridges and the rise of iBeacon

After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked for the first time is a worrying sign of things to come- but the new opportunities to target and advertise to consumers are huge.

Apple’s iBeacon is starting to take off, with some US retailers adopting the technology (an alternative to near-field communication) that rewards users for browsing items in-store, while also offering discounts and information.

In the UK, Sky’s AdSmart signals a major shift in the TV ad industry, offering Internet-style personalised targeting for live commercial breaks.

As we enter 2014, new trends are starting to emerge. This month we look at the decline of guest blogs for SEO, global digital audience trends and the marketing technology landscape (in one huge infographic).

Read our full monthly newsletter for January 2014 here

03/02/2014  |  Full story...

Is guest blogging for SEO dead? Google’s Matt Cutts calls time on ‘spammy practice’

The popular practice of writing guest blog posts in the hope of boosting visibility on search engines has come under fire this week, with Matt Cutts, head of Google’s webspam team, declaring the tactic as ‘done’.

Watch this video from Cutts explaining how to get the most out of blog posts here:

22/01/2014  |  Full story...

2013: The stories and research that shaped digital

As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put 'mobile first', Yahoo bought Tumblr and the web spying scandal shocked the world. It was a year of big data and micro-targeting, while mobile marketing started to pay off big time. In this special report, we've gathered together the biggest headlines you might have missed across 9 digital categories. As an added bonus, we also look at some of the best virals, worst marketing fails and the weirdest headlines of the year...

19/12/2013  |  Full story...

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