Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Yahoo to make own web TV shows

Yahoo is reportedly set to make its own TV shows, taking on the likes on Amazon and Netflix as internet firms look to rival traditional broadcasters in the battle for video ad dollars.

08/04/2014  |  Full story...

Google takes ‘in-depth articles’ search to UK

Google is taking its in-depth article search tool to the UK after an initial launch in the US last year.

07/04/2014  |  Full story...

Disney buys YouTube network Maker Studios for $950m

Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future.

01/04/2014  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

28/03/2014  |  Full story...

Google Music gets ‘drag and drop’ tools for browsers

Google has launched a browser version of its music manager, meaning that users can now upload songs to the cloud player without needing to download any software.

28/03/2014  |  Full story...

C4 and Telegraph sign up for new AOL premium video platform

AOL has launched ‘AOL ON’, its new premium video platform in the UK, featuring news, entertainment, style, health, cars, food, travel, parenting and tech content across 18 channels, with a number of high-profile publishers already on board.

24/03/2014  |  Full story...

Digital now accounts for half of all UK music sales

Digital income now accounts for 50% of the UK record industry's sales revenue, according to new research.

20/02/2014  |  Full story...

Unilever begins native ad project with The Guardian

Unilever has become the first brand to sponsor The Guardian’s latest foray into native ads, with content centred around sustainable living.

19/02/2014  |  Full story...

Tumblr to become Yahoo’s native ad server

Yahoo will start to use Tumblr as a native ads server, with the popular blogging platform hosting sponsored content from brands, according to a news report.

17/02/2014  |  Full story...

SEO tips for 2014: Keep content and site layout fresh

As Google implements it’s latest ‘Hummingbird’ algorithm, many site owners have noticed that long held top positions on Google are being lost to new sites. Matt Cutts, head of Google’s webspam team explains why past success on SEO does not guarantee success in this new era of search, and offers advice on retaining that vital top spot in the rankings.

Watch the full video here:

11/02/2014  |  Full story...

January round-up: the death of SEO blogging, hacked fridges and the rise of iBeacon

After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked for the first time is a worrying sign of things to come- but the new opportunities to target and advertise to consumers are huge.

Apple’s iBeacon is starting to take off, with some US retailers adopting the technology (an alternative to near-field communication) that rewards users for browsing items in-store, while also offering discounts and information.

In the UK, Sky’s AdSmart signals a major shift in the TV ad industry, offering Internet-style personalised targeting for live commercial breaks.

As we enter 2014, new trends are starting to emerge. This month we look at the decline of guest blogs for SEO, global digital audience trends and the marketing technology landscape (in one huge infographic).

Read our full monthly newsletter for January 2014 here

03/02/2014  |  Full story...

Is guest blogging for SEO dead? Google’s Matt Cutts calls time on ‘spammy practice’

The popular practice of writing guest blog posts in the hope of boosting visibility on search engines has come under fire this week, with Matt Cutts, head of Google’s webspam team, declaring the tactic as ‘done’.

Watch this video from Cutts explaining how to get the most out of blog posts here:

22/01/2014  |  Full story...

2013: The stories and research that shaped digital

As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put 'mobile first', Yahoo bought Tumblr and the web spying scandal shocked the world. It was a year of big data and micro-targeting, while mobile marketing started to pay off big time. In this special report, we've gathered together the biggest headlines you might have missed across 9 digital categories. As an added bonus, we also look at some of the best virals, worst marketing fails and the weirdest headlines of the year...

19/12/2013  |  Full story...

Content marketing in 2013- Blurring the lines between advertising and entertainment

YouTube ramps up contextual advertising and paid content to rival success of Netflix, as Google becomes world's largest media owner

iTunes and Google adopt Spotify model, signalling a new era of ad-funded streaming music

Marketers getting smarter with content marketing as analysts predict rise in native advertising in the years to come

17/12/2013  |  Full story...

UK marketers ‘getting more confident with content marketing’

UK marketers rate themselves more highly in terms of effectiveness when compared with North American and Australian marketers, according to new research.

12/12/2013  |  Full story...

5 global retail trends for 2014: Content shopping and hyper-targeting on the rise

Retailers must offer a richer, more personal shopping experience online and on the high street to drive sales in the New Year, according to new research.

05/12/2013  |  Full story...

Top digital marketing data and statistics this week

Here are the top digital marketing data and statistics that caught our eye.

27/11/2013  |  Full story...

Content marketing trends: Articles, social media and eNewsletters top tactics (infographic)

Marketers in the UK are planning to increase their content marketing budgets more over the next 12 months, using a wealth of tactics to increase their reach, according to new research.

27/11/2013  |  Full story...

Email marketing trends: ‘Focus efforts on content, not devices’ (infographic)

Email marketers must invest their resources in producing relevant content rather than become fixated on new devices and advances in email technology, if they are to maintain consumer interest in the medium, recent research published by the Direct Marketing Association (DMA) reveals.

12/11/2013  |  Full story...

Yahoo turns @Queen_UK Twitter parody into cartoon series

Yahoo UK is launching a new satirical animation series based on @Queen_UK, the Twitter handle which parodies Her Majesty the Queen’s conversations with her family and politicians.

28/10/2013  |  Full story...

The rise of sponsored content: ‘Native ads’ to overtake traditional ads in 12 years (infographic)

Native advertising will become the most preferred form of advertising by 2025, taking the form of sponsored content across all media platforms, according to a new study by AOL UK.

23/10/2013  |  Full story...

“Comments are bad for Science”: News site blames trolls for forum shutdown

Science and technology news website Popular Science has axed its comments section, blaming "trolls" and "spambots".

26/09/2013  |  Full story...

Top digital marketing data and statistics this week

Here are the top digital marketing data and statistics that caught our eye.

13/09/2013  |  Full story...

Do digital content partnerships work? AOP reveals study results

The Association of Online Publishers (AOP) today revealed the results of a proprietary study into the value of premium content partnerships. Five bespoke partnerships were measured with media brands Haymarket, Guardian, Telegraph, and IPC and advertising brands LG, Majestic Wines, Boots, Disney and Lenor.

12/09/2013  |  Full story...

Amazon owner buys Washington Post

Jeff Bezos, founder of Amazon, has personally bought The Washington Post and other newspapers for $250m (£163m).

Watch this video report from Bloomberg here:

06/08/2013  |  Full story...

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