Digital Intelligence

Entries from Digital Intelligence tagged with "content"

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Content marketing in 2013- Blurring the lines between advertising and entertainment

YouTube ramps up contextual advertising and paid content to rival success of Netflix, as Google becomes world's largest media owner

iTunes and Google adopt Spotify model, signalling a new era of ad-funded streaming music

Marketers getting smarter with content marketing as analysts predict rise in native advertising in the years to come

17/12/2013  |  Full story...

UK marketers ‘getting more confident with content marketing’

UK marketers rate themselves more highly in terms of effectiveness when compared with North American and Australian marketers, according to new research.

12/12/2013  |  Full story...

5 global retail trends for 2014: Content shopping and hyper-targeting on the rise

Retailers must offer a richer, more personal shopping experience online and on the high street to drive sales in the New Year, according to new research.

05/12/2013  |  Full story...

Top digital marketing data and statistics this week

Here are the top digital marketing data and statistics that caught our eye.

27/11/2013  |  Full story...

Content marketing trends: Articles, social media and eNewsletters top tactics (infographic)

Marketers in the UK are planning to increase their content marketing budgets more over the next 12 months, using a wealth of tactics to increase their reach, according to new research.

27/11/2013  |  Full story...

Email marketing trends: ‘Focus efforts on content, not devices’ (infographic)

Email marketers must invest their resources in producing relevant content rather than become fixated on new devices and advances in email technology, if they are to maintain consumer interest in the medium, recent research published by the Direct Marketing Association (DMA) reveals.

12/11/2013  |  Full story...

Yahoo turns @Queen_UK Twitter parody into cartoon series

Yahoo UK is launching a new satirical animation series based on @Queen_UK, the Twitter handle which parodies Her Majesty the Queen’s conversations with her family and politicians.

28/10/2013  |  Full story...

The rise of sponsored content: ‘Native ads’ to overtake traditional ads in 12 years (infographic)

Native advertising will become the most preferred form of advertising by 2025, taking the form of sponsored content across all media platforms, according to a new study by AOL UK.

23/10/2013  |  Full story...

“Comments are bad for Science”: News site blames trolls for forum shutdown

Science and technology news website Popular Science has axed its comments section, blaming "trolls" and "spambots".

26/09/2013  |  Full story...

Top digital marketing data and statistics this week

Here are the top digital marketing data and statistics that caught our eye.

13/09/2013  |  Full story...

Do digital content partnerships work? AOP reveals study results

The Association of Online Publishers (AOP) today revealed the results of a proprietary study into the value of premium content partnerships. Five bespoke partnerships were measured with media brands Haymarket, Guardian, Telegraph, and IPC and advertising brands LG, Majestic Wines, Boots, Disney and Lenor.

12/09/2013  |  Full story...

Amazon owner buys Washington Post

Jeff Bezos, founder of Amazon, has personally bought The Washington Post and other newspapers for $250m (£163m).

Watch this video report from Bloomberg here:

06/08/2013  |  Full story...

Consumers ‘fed up’ with irrelevant content on favourite sites

Nearly three-quarters (74%) of US online consumers get frustrated with websites when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests, according to new research.

01/08/2013  |  Full story...

Royal baby attracts 94 million visits to news sites

The birth of the royal baby has led to a huge jump in visits to news and media websites, with tabloids receiving twice as much traffic as broadsheet websites, according to new research from Experian.

24/07/2013  |  Full story...

Twitter vs. news agencies- which is best for breaking news?

Despite its phenomenal growth in recent years as a social news and information feed, Twitter is still trumped by traditional news agencies when it comes to breaking news first, according to a new report.

09/07/2013  |  Full story...

7 content marketing trends for 2013

Omni-channel retailing, building emotional bonds with consumers and ‘hyper-visualisation’ are amongst the key smart content trends for digital marketing in 2013, according to a new report.

09/07/2013  |  Full story...

Mail Online begins affiliate marketing: Editorial links to vendor content

The Daily Mail has begun an affiliate marketing scheme, offerering advertisers paid links from MailOnline articles.

02/07/2013  |  Full story...

Top 4 digital marketing trends for 2013 (infographic)

Author rank, content marketing, social media and mobile marketing are the biggest digital marketing trends in the US this year, according to this infographic from Dot Com Infoway.

26/06/2013  |  Full story...

Global marketers ‘believe online video more efficient than TV’ (infographic)

The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study.

06/06/2013  |  Full story...

Yahoo's Hulu bid reported at ‘$600m - $800m’

Yahoo has reportedly made a bid for video streaming site Hulu valued at between $600m and $800m, as CEO Marissa Mayer’s media buying spree continues.

30/05/2013  |  Full story...

How to create a slow motion video: New tool from YouTube

Google latest YouTube tool lets users create video that plays at one eighth the speed of their original- and looks as if it was filmed with a high-speed camera. With viewer interest in the technique expected to rise as a result (cue plenty of ‘Matrix’ parodies), read our simple guide on how to create a slow motion video on YouTube below…

29/05/2013  |  Full story...

Android vs Apple: Which gets the most downloads and revenue?

There are now 900 million Android devices in the world, compared to around 500 million iOS devices, but which is generating the most engagement (and cash)? New data indicates that Apple still leads the way, but Android is catching fast in terms of downloads and revenue.

20/05/2013  |  Full story...

YouTube ‘to charge from $1.99’ for subscription channels

Google will charge from $1.99 per month (£1.28) for each YouTube channel on its new premium selection, according to a new report.

09/05/2013  |  Full story...

AccuWeather debuts 30-day forecasts

Weather app AccuWeather has extended its forecasts to 30-days, helping people plan events up to a month ahead of time.

09/05/2013  |  Full story...

Online videos ‘drive deeper engagement than text articles’

Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research.

29/04/2013  |  Full story...

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