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Entries from Digital Intelligence tagged with "content"

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Royal baby attracts 94 million visits to news sites

The birth of the royal baby has led to a huge jump in visits to news and media websites, with tabloids receiving twice as much traffic as broadsheet websites, according to new research from Experian.

24/07/2013  |  Full story...

Twitter vs. news agencies- which is best for breaking news?

Despite its phenomenal growth in recent years as a social news and information feed, Twitter is still trumped by traditional news agencies when it comes to breaking news first, according to a new report.

09/07/2013  |  Full story...

7 content marketing trends for 2013

Omni-channel retailing, building emotional bonds with consumers and ‘hyper-visualisation’ are amongst the key smart content trends for digital marketing in 2013, according to a new report.

09/07/2013  |  Full story...

Mail Online begins affiliate marketing: Editorial links to vendor content

The Daily Mail has begun an affiliate marketing scheme, offerering advertisers paid links from MailOnline articles.

02/07/2013  |  Full story...

Top 4 digital marketing trends for 2013 (infographic)

Author rank, content marketing, social media and mobile marketing are the biggest digital marketing trends in the US this year, according to this infographic from Dot Com Infoway.

26/06/2013  |  Full story...

Global marketers ‘believe online video more efficient than TV’ (infographic)

The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study.

06/06/2013  |  Full story...

Yahoo's Hulu bid reported at ‘$600m - $800m’

Yahoo has reportedly made a bid for video streaming site Hulu valued at between $600m and $800m, as CEO Marissa Mayer’s media buying spree continues.

30/05/2013  |  Full story...

How to create a slow motion video: New tool from YouTube

Google latest YouTube tool lets users create video that plays at one eighth the speed of their original- and looks as if it was filmed with a high-speed camera. With viewer interest in the technique expected to rise as a result (cue plenty of ‘Matrix’ parodies), read our simple guide on how to create a slow motion video on YouTube below…

29/05/2013  |  Full story...

Android vs Apple: Which gets the most downloads and revenue?

There are now 900 million Android devices in the world, compared to around 500 million iOS devices, but which is generating the most engagement (and cash)? New data indicates that Apple still leads the way, but Android is catching fast in terms of downloads and revenue.

20/05/2013  |  Full story...

YouTube ‘to charge from $1.99’ for subscription channels

Google will charge from $1.99 per month (£1.28) for each YouTube channel on its new premium selection, according to a new report.

09/05/2013  |  Full story...

AccuWeather debuts 30-day forecasts

Weather app AccuWeather has extended its forecasts to 30-days, helping people plan events up to a month ahead of time.

09/05/2013  |  Full story...

Online videos ‘drive deeper engagement than text articles’

Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research.

29/04/2013  |  Full story...

Mail Online tests paid content with 'Daily Mail Plus'

The Daily Mail has launched a premium content channel on its hugely popular website, as the publisher looks to expand its online business model beyond ad revenues.

19/04/2013  |  Full story...

AOL revamps parenting site Parentdish with Comfort as ad partner

AOL UK’s dedicated parenting website, Parentdish, has relaunched this week with Comfort as its official advertising partner across all screens.

18/04/2013  |  Full story...

The content marketing landscape in 2013 (infographic)

As consumers become more savvy and demanding when it comes to online ads, with content marketing growing in importance as a result. This infographic from Content Amp looks at the key technology suppliers and platforms in content marketing, which covers everything from analytics to content generation and SEO to social.

16/04/2013  |  Full story...

Content marketing techniques - boosting engagement through live blogging

Live blogging at events boosts engagement with content by 300% according to new research into content marketing techniques with readers explaining what boosts content engagement. Here's why...

27/11/2012  |  Full story...

Hulu takes on US cable networks with first original TV show

US-based video streaming site Hulu will debut its first original scripted series, the political docudrama Battleground, next month. The move marks another step for HUlu to becoming a full-fledged alternative to cable television. Launching on February 14th in the US, the show stars a cast of mostly young unknowns, the show chronicles a hardscrabble primary campaign for the Wisconsin senate.

16/01/2012  |  Full story...

Yahoo! shares more website content with Facebook

Yahoo! has expanded the number of its websites around the world that let visitors automatically share what stories they read with Facebook friends. A feature added in September to Yahoo! News in the US has been extended to 26 more of the California Internet pioneer's websites around the world.

22/12/2011  |  Full story...

YouTube launches 100 original web TV channels

YouTube is adding some 100 channels of original programming to its video sharing site, including TV, film, music, sport and celebrity content. The new content includes deals with celebrity partners such as pop music star Madonna and actor Ashton Kutcher. Google, owners of YouTube, reportedly laid out more than $100 million to establish the partnerships, which come as the California technology titan tries to become a preferred source of content for Internet-linked televisions.

01/11/2011  |  Full story...

Google ‘paying $100m for YouTube content’- report

Google is taking aim at the cable industry by putting up $100 million to develop original content for dozens of new YouTube channels, according to a news report. According to the Wall Street Journal, YouTube hopes to roll out the new channels next year. The paper cited unidentified people ‘familiar with the matter’ saying that the Web giant is near deals or has already reached agreements with skateboarder Tony Hawk and media companies Warner Bros. and News Corp.'s ShineReveille, the company that produces "The Office" and "Ugly Betty."

10/10/2011

10/10/2011  |  Full story...

Hargreaves report: 10 steps to shake up UK copyright laws for digital world

As part of a new Government-backed report, Professor Ian Hargreaves has made 10 major recommendations to free-up restrictive intellectual property and copyright laws that "obstruct innovation and economic growth in the UK". The 123-page report found that businesses aiming to take advantage of opportunities in areas such as the internet are being held back by often archaic laws.

The Hargreaves report, the result of a five month review, recommends legalising the practice of copying music and films and seeks to relax the rules around 'transformative works' - reworkings of existing content. It also calls for a new agency to mediate between those wanting to license music, film and other digital content and rights owners.

19/05/2011

19/05/2011  |  Full story...

Blackberry and M&S first to sign to AOL’s ‘Project Devil’ display ad format

AOL UK has launched its new Project Devil display advertising format, with RIM promoting their new BlackBerry TorchM and M&S, advertising their summer fashion range on a three paneled creative canvas. The Project Devil unit is displayed as a large creative canvas, divided into three panels, which allow advertisers to customise the content and functionality within one interface. The functionality of each panel includes media streams and applications such as video, slideshows, mapping, 3-D rotation, quizzes, polls and text messaging.

30/03/2011

30/03/2011  |  Full story...

YouTube buys Next New Networks, expands into video production

YouTube has acquired online video content firm Next New Networks for an undisclosed sum, marking the Google-owned firm’s first foray into content production. YouTube also announced 'YouTube Next', a YouTube division aimed at accelerating partner growth, which will spearhead a series of YouTube Next-branded programs and services.

Next New Networks began in 2007 and is behind the Web comedy show Barely Political and the online cartoon network Channel Frederator. During the 2008 US presidential election, Barely Political won millions of online views of its comedy videos featuring "Obama Girl," a singing and dancing devotee of then presidential candidate Barack Obama.

09/03/2011

09/03/2011  |  Full story...

Google revamps search to filter out ‘content farms’

Google has altered its search algorithms to penalise sites offering "low-quality" content, saying 11.8% of searches will now show changes in the "top few" results on the first page. The search giant said the adjustment of its famously secretive algorithms will push so-called “content farms” further down the lists of results that users see.

“This update is designed to reduce rankings for low-quality sites - sites which are low-value add for users, copy content from other websites or sites that are just not very useful,” said Google fellow Amit Singhal in a blog. “At the same time, it will provide better rankings for high- quality sites - sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

01/03/2011

01/03/2011  |  Full story...

HTC expands to UK with Saffron Digital buy

Taiwan's leading smartphone maker HTC is to buy a British digital multimedia company and invest in a US online gaming firm as part of a bid to expand its software business. HTC will buy London-based Saffron Digital, which enables the delivery of multimedia content to handsets, for £30m, the firm said in a statement to the Taiwan Stock Exchange.

HTC has been the most successful of the Android phonemakers and has been investing in teams and companies to enhance its software platform further, trying to keep a step ahead of rivals like Motorola and Samsung.

09/02/2011

09/02/2011  |  Full story...

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