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Entries from Digital Intelligence tagged with "content"

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News Corp unites outlets under global newswire

News Corporation is planning on launching an internal wire that will make its content instantly available to all the media giant’s outlets worldwide, according to a new report. Citing and internal briefing, The Guardian reports that the ‘NewsCore’ service will operate like a global wire service for all the company's newspapers, TV networks and websites. This would include more than 30 TV and cable networks, including Sky News and Fox News and more than 20 newspapers including the Times, the Wall Street Journal, the New York Post and the Australian. News Corp also runs 18 web-only properties.

08/09/2009  |  Full story...

YouTube planning movie rentals?

YouTube is reportedly talking to Hollywood studios about renting new-release movies online. Citing people close to the talks, The Wall Street Journal reports that discussions were most advanced with Lions Gate Entertainment, Sony Corporation's movie studio, Time Warner's Warner Bros and Metro-Goldwyn-Mayer. All these studios currently have advertising revenue-sharing deals with YouTube. The move would put the video sharing site in direct competition with iTunes and, which have already struck similar deals. These existing services offer film rentals for between £1.20 and £2.50 each with a 24-hour viewing period.


Music videos return to YouTube as royalty spat ends

YouTube is to start streaming thousands of music videos in the UK again, as the site finally agreed a deal with songwriters' association PRS for Music Britain over royalty payments. The deal marks the end to a six-month dispute between YouTube and PRS, which saw the video sharing site block thousands of videos to UK users in March. The dispute began as YouTube’s parent company Google failed to agree a fee with PRS. However, it has finally agreed to pay an undisclosed lump sum to PRS in a deal will last until 2012. The deal is reportedly worth tens of millions of pounds.

02/09/2009  |  Full story...

Project Kangaroo finally finds a home at Arqiva

Former Eurosport UK managing director Pierre-Jean Sebert has been appointed CEO of Arqiva’s new video-on-demand service that will be built on the infrastructure of the former Project Kangaroo. The transmission company plans to use the assets to launch a new video-on-demand service to UK consumers in the coming months. Project Kangaroo was the video-on-demand (VOD) platform developed by UKVOD LLP, a joint venture set up by BBC Worldwide, ITV and Channel 4.

01/09/2009  |  Full story...

Internet ads 'can be as effective as TV commercials'

The Internet can be as effective an advertising medium as television advertising, according to new research. The study, conducted by comScore in partnership with dunnhumbyUSA, looked into the effectiveness of online advertising in building retail sales of consumer packaged goods (CPG) brands.

Over the course of twelve weeks, online ad campaigns with an average reach of 40 percent of their target segment successfully grew retail sales of the advertised brands by an average of 9 percent. This compares to an average lift of 8 percent for TV advertising as measured by Information Resources, Inc. (IRI) and published in their research paper "How Advertising Works."

19/08/2009  |  Full story...

500 publishers sign up to paid content platform

US firm Journalism Online has claimed that more than 500 newspapers and magazines have agreed to join its new content payment network. The platform, set to go live in the Autumn in the US, lets publishers sign up as ‘affiliates’ to the network, using a universal Journalism Online account.Readers then pay to subscribe to the platform, which gives them access to their choice of publishers on the platform. Affiliates can select their own approach to offering paid access, based on their respective brands, content and online readership. The company said the payment models would yield between $50 to $100 per year per subscriber for the publisher.

17/08/2009  |  Full story...

Murdoch to charge for online content

News Corp is to start charging for online content across its news sites, including the Sun, The Times and The News of the World, according to chairman Rupert Murdoch. Commenting on the company’s half-year results, Murdoch said: "An industry that gives away its content is cannibalising its ability to do good reporting. Quality journalism is not cheap. The digital revolution has opened many new and inexpensive distribution channels but it has not made content free. We intend to charge for all our news websites."

07/08/2009  |  Full story...

Graham Bower

CEO Taglab, Author

June 2009

Graham BowerBy day, he’s chief executive of a funky London agency called Taglab. They’re famous for a decade of building websites and online campaigns for global brands. But away from the web, Graham has been developing ideas around a new business principle – Secondomics. Drawing on psychology, biology, economics and game theory, he’s uncovered why often the real winners in the race are not the people who burn all their energy in being first to blaze a new trail, but those guys who coast in second; following the model and using half the effort. There’s certainly nothing of a coaster in Graham, but when he shared an early draft of his next book, we spotted a new Digital Thought Leader. Here’s what he told us…

03/06/2009  |  Full story...

Pete Clifton

Head of Editorial Development, BBC

February 2009

Pete CliftonPete Clifton, 46, is the BBC’s Head of Editorial Development, Multi-Media Journalism - one of the longest job titles in the organisation which puts him in charge of on demand developments across News, Sport and Weather. Before this he was Head of BBC News Interactive, the department responsible for the main News site, plus news to mobile phones, text on TV, interactive TV and outdoor spaces.

Before joining the BBC Pete was a news reporter on the Chronicle and Echo evening newspaper in Northampton, and later their cricket correspondent, covering a wide range of Northamptonshire defeats across the country. He went on to be a sports reporter at the Extel national news agency, before becoming the chief sub on the sports desk at the Press Association.

Away from work Pete likes exchanging dubious stories in bars, wine, playing the piano, attempting bad card tricks, bike riding, walking, golf, entertaining his four children, and occasionally his wife.

What is the next big challenge for the online news industry?
Said on: Oct 2005
How to make content available on different platforms. Beyond whatever website you are publishing on, how will the news be personalised? In what format? How will users want to receive their news? What about new ways of presenting content? The technical infrastructure? We will have to meet the on-demand age and be extremely nimble so that we can deliver whatever is needed, wherever it is needed


Tim Faircliff

General Manager, Reuters Media

January 2009

From May 2005 has been general manager for consumer news at, overseeing multimedia services for the internet, interactive TV and mobiles. His role involves product development, third party content deals and sales and marketing.

Mr Faircliff has worked for for seven years, most recently as general manager. He is also a board member of the Association of Online Publishers (AOP) and the IDM/IAB Digital Marketing Council.


Mariate Arnal

MSN Mexico

September 2008

Mariate ArnalEight years ago Mariate left the world of management consultancy and joined the team of just over a dozen people at MSN in Mexico City. She has played an instrumental role in helping to expand the role of commercial media on the internet in Mexico, growing the scope of online marketing in the country and raising advertiser confidence. Today the team at MSN is over 50 people and the scope of the website is a hundred times greater than back in 2000. Along the way Mariate co-founded the industry trade association and has helped accelerate the migration of marketers’ focus to online. In this interview she talks about the role of reach in media planning, why high-end demographic audiences have switched to the web, and why many brand managers still don’t understand what online is about.

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24/09/2008  |  Full story...

Ben Saunders

Polar explorer, Motivational speaker

August 2008

Ben SaundersBen Saunders is a record-breaking polar explorer and by his own admission an "extreme blogger". From the North Pole he wrote to millions using his blog, a PDA, a matchstick and a satellite phone. While becoming the youngest person in history to walk solo to the North Pole, Ben was able to keep us up to date with the progress.

Blogs are the most diverse of digital publishing platforms. They can be harnessed by anyone, anywhere for almost any publishing reason. Ben's blogs demonstrate their power both to amplify an offline event and to make intimate connections with millions.

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25/08/2008  |  Full story...

AOL buys Sphere Source

AOL has bought contextual content service provider Sphere Source for $25m (£12.7m), writes Netimperative. Prior to the purchase AOL had partnered with Sphere to offer its widget technology on AOL News and myAOL. AOL intends to use Sphere to widen the content available on its own sites and to distribute its content more widely throughout Sphere's third-party publisher network. AOL will also gain access to Sphere's online advertising inventory., 17/04/2008


Peter Ashman

Publishing Director, British Medical Journal

March 2008

Peter AshmanPeter Ashman leads the strategic, commercial and operational development of BMJ Journals and has business responsibility for the Group’s flagship journal, the weekly British Medical Journal (BMJ). He was previously from Nature Publishing Group, where he successfully led the Group's strategic launch into medical publishing. Prior to that, he was publisher of the British Dental Journal and successfully negotiated the acquisition of the British Dental Association's entire journal portfolio. Earlier in his career, Peter worked for The Lancet, both in the UK and North America.

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Telegraph to launch seven new online programmes

The Telegraph website is planning to launch seven new online TV-style programmes covering subjects such as food and drink, culture, technology, finance, motoring, fashion and travel, writes The Guardian. The new line-up includes "Right On" a weekly politics talk show featuring Ann Widdecombe and described as "politically right, not politically correct".
From The Guardian:, 14/01/2008
Telegraph TV:


Paramount releases latest Jackass movie for free online

Paramount is releasing "Jackass 2.5" for free online in the US, writes Brand Republic. The film will be available through a special website created in conjunction with Blockbuster. Viewers have to download Microsoft's Silverlight media player in order to view the film. This is the first in a series of films that Paramount intends to release online during the next year.
From Brand Republic:, 14/12/2007
Jackass 2.5:


New York Times abandons subscriptions

The New York Times has stopped charging users for content on its website, writes Netimperative. The paper launched its paid service two years ago and charged $7.95/month (£4) or $49.95/year (£20) for access to its news and columns online. Senior vice-president and general manager of the website Vivian Schiller explained the move: "Since we launched TimesSelect in 2005, the online landscape has altered significantly. Readers increasingly find news through search, as well as through social networks, blogs and other online sources." The paper has identified the "greater potential for revenue from online advertising" and some sections of the site will have sponsorship placements. Under the new strategy archives from 1851-1922 and from 1986-present will be completely free with only archive content from between 1923 and 1986 continuing to be charged for.
From Netimperative:, 13/12/2007


BBC, ITV and Channel 4 join forces for on-demand service

BBC Worldwide, ITV and Channel 4 have come together to form a new commercial joint venture which will contain on-demand TV content from all three broadcasters, writes Brand Republic. The service (dubbed "Kangaroo") will feature over 10,000 hours of content including catch-up episodes and older archive programming. Some content will be available for free, with other programmes available to hire or download permanently for a fee. The service will also earn revenues through advertising. All revenues will be shared equally regardless of which partner owns the original content. Kangaroo still needs formal approval from the BBC Trust and from each broadcaster's board.
From Brand Republic:, 27/11/2007


Emma Barnes, Snowbooks CEO

Smart digital marketing by reaching customers online

October 2007

Over the last few weeks we’ve been preparing a new edition of the Digital Viral Marketing Academy; one focussed on the entertainment sector and in particular the challenges facing book publishers. Along the way I’ve learned heaps about how Harry Potter fans used their own magic on the web, how political diarists levered their influence and how unknown authors have shot to stardom. The folks at have begun exploring Hollywood-style approach to selling movies, authors are now buying into creating their own sites, and Penguin Classics have created the cutest RSS buttons imaginable.

While ambling between the sites of the big sisters of publishing, I was lucky enough to stumble into the home of tiny Snowbooks, and find a small publisher that’s pulled off some big web coups. | Snowblog | on YouTube | | Training in viral marketing | Tips in viral marketing | Web 2.0 training and strategies

17/10/2007  |  Full story...

Alison Wheeler, UK CEO, Wikimedia

UK CEO, Wikimedia

October 2007

Digital Thought Leaders | By Danny Meadows-Klue

The Wikipedia model has revolutionised knowledge classification and the linkages between content. Google pretty much anything and chances are that a wiki listing will be bubbling up on the results page. Clearly Wikipedia will remain a permanent fixture of the landscape, and we should all cherish the fact it’s a foundation. “But the problem with Wikipedia is that it only works in practice, in theory it would never work”, explains Alison Wheeler, Wikimedia’s UK chief executive. It’s a conundrum: after all, why should people want to dedicate their time to updating and managing entries on a public encyclopaedia?

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03/10/2007  |  Full story... opens up content for free

The Financial Times's website is to start letting users access stories for free, writes Netimperative. Under the new charging model users will be able to access 30 free article per month before being asked to subscribe. The new system will make it possible for bloggers and news aggregators to link directly to content. The change in charging strategy coincides with a major site overhaul which will include new blogs, a new markets section and increased editorial content. Standard and premium subscription will cost £99 and £199 respectively.
From Netimperative:, 01/10/2007


Murdoch plans to make Wall Street Journal free

Rupert Murdoch has declared he is interested in removing the $99 (£49) subscription charge from the Wall Street Journal's website, writes Brand Republic. "It would be an expensive thing to do in the short term. In the long term, it may be a great thing to do," said Murdoch addressing the Goldman Sachs Communacopia conference. currently has 983,000 subscribers. Murdoch's $5bn (£2.5bn) acquisition of Wall Street Journal parent company Dow Jones should be completed by November.
From Brand Republic:, 19/09/2007


Pete Clifton

Head of News Interactive,

May 2006

Pete Clifton heads the largest online news operation in the world. BBC News Interactive enjoys the support of a worldwide network of correspondents and the incredible BBC editorial machine. Already the site tops 4 million unique viewers a day, but now they are changing their publishing model to embrace convergence and user generated content. With the BBC's behaviour able to influence the UK online media market, all eyes are on London's White City to see how the new services perform.

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Antoine Clement

General Manager for Digital Media,

May 2006

For sixty years Elle's magazines have been media icons. With a new enthusiasm they're embracing the web, and they're taking on board the new models of publishing. With 39 editions and 20 websites, Clement's brands have come a long way from a single media proposition. But only continued innovation will let them succeed in an increasingly challenging online market.

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Vince Broady


May 2006

Vince Broady is a legend in the world of online game playing. He set up the network ten years ago that unites computer games fans worldwide. We caught up with him in London at the launch of their UK site and discovered how the early adopters in the online games industry are setting a blueprint for much wider digital publishing and marketing.

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