Digital Intelligence

Entries from Digital Intelligence tagged with "content"

17 result(s) displayed (551 - 567 of 567)

Mariate Arnal

MSN Mexico

September 2008

Mariate ArnalEight years ago Mariate left the world of management consultancy and joined the team of just over a dozen people at MSN in Mexico City. She has played an instrumental role in helping to expand the role of commercial media on the internet in Mexico, growing the scope of online marketing in the country and raising advertiser confidence. Today the team at MSN is over 50 people and the scope of the website is a hundred times greater than back in 2000. Along the way Mariate co-founded the industry trade association and has helped accelerate the migration of marketers’ focus to online. In this interview she talks about the role of reach in media planning, why high-end demographic audiences have switched to the web, and why many brand managers still don’t understand what online is about.

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24/09/2008  |  Full story...

Ben Saunders

Polar explorer, Motivational speaker

August 2008

Ben SaundersBen Saunders is a record-breaking polar explorer and by his own admission an "extreme blogger". From the North Pole he wrote to millions using his blog, a PDA, a matchstick and a satellite phone. While becoming the youngest person in history to walk solo to the North Pole, Ben was able to keep us up to date with the progress.

Blogs are the most diverse of digital publishing platforms. They can be harnessed by anyone, anywhere for almost any publishing reason. Ben's blogs demonstrate their power both to amplify an offline event and to make intimate connections with millions.

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25/08/2008  |  Full story...

AOL buys Sphere Source

AOL has bought contextual content service provider Sphere Source for $25m (£12.7m), writes Netimperative. Prior to the purchase AOL had partnered with Sphere to offer its widget technology on AOL News and myAOL. AOL intends to use Sphere to widen the content available on its own sites and to distribute its content more widely throughout Sphere's third-party publisher network. AOL will also gain access to Sphere's online advertising inventory., 17/04/2008


Peter Ashman

Publishing Director, British Medical Journal

March 2008

Peter AshmanPeter Ashman leads the strategic, commercial and operational development of BMJ Journals and has business responsibility for the Group’s flagship journal, the weekly British Medical Journal (BMJ). He was previously from Nature Publishing Group, where he successfully led the Group's strategic launch into medical publishing. Prior to that, he was publisher of the British Dental Journal and successfully negotiated the acquisition of the British Dental Association's entire journal portfolio. Earlier in his career, Peter worked for The Lancet, both in the UK and North America.

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Telegraph to launch seven new online programmes

The Telegraph website is planning to launch seven new online TV-style programmes covering subjects such as food and drink, culture, technology, finance, motoring, fashion and travel, writes The Guardian. The new line-up includes "Right On" a weekly politics talk show featuring Ann Widdecombe and described as "politically right, not politically correct".
From The Guardian:, 14/01/2008
Telegraph TV:


Paramount releases latest Jackass movie for free online

Paramount is releasing "Jackass 2.5" for free online in the US, writes Brand Republic. The film will be available through a special website created in conjunction with Blockbuster. Viewers have to download Microsoft's Silverlight media player in order to view the film. This is the first in a series of films that Paramount intends to release online during the next year.
From Brand Republic:, 14/12/2007
Jackass 2.5:


New York Times abandons subscriptions

The New York Times has stopped charging users for content on its website, writes Netimperative. The paper launched its paid service two years ago and charged $7.95/month (£4) or $49.95/year (£20) for access to its news and columns online. Senior vice-president and general manager of the website Vivian Schiller explained the move: "Since we launched TimesSelect in 2005, the online landscape has altered significantly. Readers increasingly find news through search, as well as through social networks, blogs and other online sources." The paper has identified the "greater potential for revenue from online advertising" and some sections of the site will have sponsorship placements. Under the new strategy archives from 1851-1922 and from 1986-present will be completely free with only archive content from between 1923 and 1986 continuing to be charged for.
From Netimperative:, 13/12/2007


BBC, ITV and Channel 4 join forces for on-demand service

BBC Worldwide, ITV and Channel 4 have come together to form a new commercial joint venture which will contain on-demand TV content from all three broadcasters, writes Brand Republic. The service (dubbed "Kangaroo") will feature over 10,000 hours of content including catch-up episodes and older archive programming. Some content will be available for free, with other programmes available to hire or download permanently for a fee. The service will also earn revenues through advertising. All revenues will be shared equally regardless of which partner owns the original content. Kangaroo still needs formal approval from the BBC Trust and from each broadcaster's board.
From Brand Republic:, 27/11/2007


Emma Barnes, Snowbooks CEO

Smart digital marketing by reaching customers online

October 2007

Over the last few weeks we’ve been preparing a new edition of the Digital Viral Marketing Academy; one focussed on the entertainment sector and in particular the challenges facing book publishers. Along the way I’ve learned heaps about how Harry Potter fans used their own magic on the web, how political diarists levered their influence and how unknown authors have shot to stardom. The folks at have begun exploring Hollywood-style approach to selling movies, authors are now buying into creating their own sites, and Penguin Classics have created the cutest RSS buttons imaginable.

While ambling between the sites of the big sisters of publishing, I was lucky enough to stumble into the home of tiny Snowbooks, and find a small publisher that’s pulled off some big web coups. | Snowblog | on YouTube | | Training in viral marketing | Tips in viral marketing | Web 2.0 training and strategies

17/10/2007  |  Full story...

Alison Wheeler, UK CEO, Wikimedia

UK CEO, Wikimedia

October 2007

Digital Thought Leaders | By Danny Meadows-Klue

The Wikipedia model has revolutionised knowledge classification and the linkages between content. Google pretty much anything and chances are that a wiki listing will be bubbling up on the results page. Clearly Wikipedia will remain a permanent fixture of the landscape, and we should all cherish the fact it’s a foundation. “But the problem with Wikipedia is that it only works in practice, in theory it would never work”, explains Alison Wheeler, Wikimedia’s UK chief executive. It’s a conundrum: after all, why should people want to dedicate their time to updating and managing entries on a public encyclopaedia?

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03/10/2007  |  Full story... opens up content for free

The Financial Times's website is to start letting users access stories for free, writes Netimperative. Under the new charging model users will be able to access 30 free article per month before being asked to subscribe. The new system will make it possible for bloggers and news aggregators to link directly to content. The change in charging strategy coincides with a major site overhaul which will include new blogs, a new markets section and increased editorial content. Standard and premium subscription will cost £99 and £199 respectively.
From Netimperative:, 01/10/2007


Murdoch plans to make Wall Street Journal free

Rupert Murdoch has declared he is interested in removing the $99 (£49) subscription charge from the Wall Street Journal's website, writes Brand Republic. "It would be an expensive thing to do in the short term. In the long term, it may be a great thing to do," said Murdoch addressing the Goldman Sachs Communacopia conference. currently has 983,000 subscribers. Murdoch's $5bn (£2.5bn) acquisition of Wall Street Journal parent company Dow Jones should be completed by November.
From Brand Republic:, 19/09/2007


Pete Clifton

Head of News Interactive,

May 2006

Pete Clifton heads the largest online news operation in the world. BBC News Interactive enjoys the support of a worldwide network of correspondents and the incredible BBC editorial machine. Already the site tops 4 million unique viewers a day, but now they are changing their publishing model to embrace convergence and user generated content. With the BBC's behaviour able to influence the UK online media market, all eyes are on London's White City to see how the new services perform.

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Antoine Clement

General Manager for Digital Media,

May 2006

For sixty years Elle's magazines have been media icons. With a new enthusiasm they're embracing the web, and they're taking on board the new models of publishing. With 39 editions and 20 websites, Clement's brands have come a long way from a single media proposition. But only continued innovation will let them succeed in an increasingly challenging online market.

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Vince Broady


May 2006

Vince Broady is a legend in the world of online game playing. He set up the network ten years ago that unites computer games fans worldwide. We caught up with him in London at the launch of their UK site and discovered how the early adopters in the online games industry are setting a blueprint for much wider digital publishing and marketing.

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Joi Ito

The veteran business columnist's remarks echo those in a recent post from VC and entrepreneur Joi Ito:
"I personally think that people are trying to build Bubble 2.0 on top of Web 2.0. Instead of becoming a platform for the future of the Web, it's possible that Web 2.0 is becoming the platform for the short-term future of greedy people. However, I do think that it is important to understand that the recent success and surge in innovation on the Web is due to a semi-new set of principles. Part of the principles are a return to fundamental principles. The innovation on the Web and the Internet is driven by what David Weinberger has called "Small Pieces Loosely Joined" - a network created by small groups working together around open standards. It is and was a community of people and projects trying to connect to each other."


Craig Newmark


December 2005

Craig Newmark set up his list of local web listings in San Francisco in 1995. Run from the his garage on shoestring budgets, CraigsList is the story of a dotcom success that has spawned offshoots in 175 cities across 35 countries, and audience traffic that matches Amazon. It's left regional newspaper executives reeling, and forced many analysts to question the future of local press.

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