Digital Intelligence

Entries from Digital Intelligence tagged with "crm"

25 result(s) displayed (1 - 25 of 214)

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CRM trends: Customers increasingly contacting brands as demand for chatbots grows

The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research.

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12/10/2018  |  Full story...

Apple expands into B2C communication: ‘Business Chat’ rolls out to more countries

Apple is rolling out its Business Chat service to more countries, letting consumers communicate directly with businesses on Apple’s messaging platform.

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04/10/2018  |  Full story...

Industry’s most important digital trends: chatbots, mobile payments and voice assistants

Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.

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04/10/2018  |  Full story...

Tiered loyalty schemes drive almost 3 times more yearly spend than ‘one off’ offers

Tiered loyalty schemes serve up almost 3 times more value per customer for food and beverage (F&B) brands when compared to ‘one off’ email offers or discounts according to new data.

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03/10/2018  |  Full story...

M&S boosts customer service channels with Rant & Rave platform

M&S customers can now leave feedback via a multitude of channels including email, webchat, SMS and Interactive Voice Response (IVR), following a partnership with tech firm Rant &Rave.

17/09/2018  |  Full story...

Bad chatbots: Businesses and consumers at odds over definition of “good” customer experience

There is significant support for AI in customer service, but nearly all consumers (88%) want transparency on when they are talking to a chatbot rather than a human, according to new research.

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14/09/2018  |  Full story...

Over half of teens are influenced by ethics when buying a brand

The majority of teenagers are influenced by ethics when buying a brand, with most either deliberately buying or deliberately stopping using a brand because of its ethics, according to new research.

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06/09/2018  |  Full story...

GDPR: Three quarters of consumers don’t want to be tied into long-term relationships

Post-GDPR research reveals that 73% of consumers avoid long contracts, opting instead for flexible options – even if they are more expensive.

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03/08/2018  |  Full story...

Consumers remind brands that ‘simplicity’ is the most important part of a digital experience

When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, according to new research.

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27/06/2018  |  Full story...

Cannes Lions winners: ‘Today at Apple' wins experience award

Apple won the "Brand Experience and Activation" Grand Prix at Cannes Lions for the "Today at Apple" program at its retail stores.

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22/06/2018  |  Full story...

Cannes Lions Highlights: Keith Weed on “pioneering purposeful growth”

At this year’s Cannes Lions, Unilever CMO Keith Weed discussed how a ‘founder’s mindset’ is the secret to success.

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22/06/2018  |  Full story...

81% of global consumers think organisations provide ‘disconnected experience’

Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research.

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21/06/2018  |  Full story...

Corporate values matter: Consumers are willing to spend more with brands that give back

Only 50% of consumers can name a brand that they associate with good causes, compared to two thirds of respondents last year, according to new research.

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05/06/2018  |  Full story...

Five qualities that make a brand ‘truly great’

How a brand behaves, rather than what it makes or says, is what makes them great, according to new research.

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04/06/2018  |  Full story...

CRM has yet to win its own budget in two thirds of UK businesses

Just 35% of companies have integrated CRM systems, while two thirds of companies are covering marketing and CRM with the same budget, leaving a third of marketers without plans and processes around the technology, according to new research.

31/05/2018  |  Full story...

Brits ‘will punish firms that fail to safeguard data’ (and reward those that do)

Consumers have little trust in organisations to safeguard their personal data, with almost two in five (39 percent) saying they believe most businesses don’t know how to protect their data, according to new research.

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16/05/2018  |  Full story...

CSR trends: Purpose holds the key to accelerated brand growth

Genuinely ‘purpose-led’ brands stand to grow at twice the rate of those without any higher-order societal aim, according to Kantar Consulting’s new Purpose 2020 research released today.

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19/04/2018  |  Full story...

Surviving the Post-social Media Apocalypse: Has JD Weatherspoon’s started a chain of events?

In the wake of the recent #DeleteFacebook movement and now JD Weatherspoon’s abandonment of social media, a new report highlights that these recent data privacy issues marks the beginning of a post-social media apocalypse.

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17/04/2018  |  Full story...

Social media: and how corporate communications became more complicated

Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.

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11/04/2018  |  Full story...

Live chat and chatbots overtaking email for retail communication

There is a vast generational gap in how customers wish to communicate with brands and retailers, with millennials 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a website, according to new research.

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20/03/2018  |  Full story...

Dropbox and Salesforce team up for productivity tools

CRM platform Salesforce has formed a partnership with cloud storage firm Dropbox, aimed at helping both sets of customers get more out of the joint use of their products.

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12/03/2018  |  Full story...

Firms that prioritise customer experience ‘significantly outperform competitors’

Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.

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22/02/2018  |  Full story...

Most brands ‘would change adtech vendor if found to be unethical’

Marketers' concerns over media buying transparency are intensifying according to new figures.

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21/02/2018  |  Full story...

Chatbots to handle 25% of all customer service operations by 2020- report

A quarter of all customer service operations will be handled by chatbots by 2020, according to new research.

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20/02/2018  |  Full story...

Shell creates global music video via Oath digital content deal

Digital content giant Oath has struck a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase.

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12/02/2018  |  Full story...

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