Digital Intelligence

Entries from Digital Intelligence tagged with "crm"

25 result(s) displayed (1 - 25 of 227)

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CSR: Expectation higher for Tech, food and fashion sectors to show they care

People are more aware of how their buying decisions impact the world around them and want all industries to commit to corporate social responsibility, especially the technology, food, and fashion industries.

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11/02/2019  |  Full story...

Top hotel booking sites halt 'misleading' tactics and hidden charges after investigation

Six leading hotel booking sites have all agreed to make changes to their websites after an investigation uncovered ‘misleading’ sales tactics designed to boost bookings.

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07/02/2019  |  Full story...

OK Computer? Consumers ‘increasingly comfortable with human-mimicking robots in customer service’

As Google Duplex inches closer to becoming a reality, new research by Aspect Software has revealed that over half of consumers (52 per cent) would be comfortable communicating with a customer service robot that closely mimics human behaviour over the phone.

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30/01/2019  |  Full story...

Marketers ‘are underestimating customer brand loyalty’

UK marketers are underestimating customer brand loyalty as only 11% of marketers believe that GenZ consumers are loyal despite 58% of consumers them considering themselves loyal, according to new research.

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28/01/2019  |  Full story...

Consumer trust becoming key to brand success- report

Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to new research.

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25/01/2019  |  Full story...

Corporate social responsibility ‘influences buying decisions more than price’

People prioritise environmental and human-focused causes over price, according to a new survey from Clutch.

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09/01/2019  |  Full story...

GDPR: Only 5% of European users refuse cookies used for personalised advertising

6 months on from the introduction of European GDPR, 95% of users expressed their consent, versus a remarkably low 5% who refused cookies, according to new data.

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27/11/2018  |  Full story...

VIDEO BLOG: Why the online retail post-purchase experience matters

Julia Henry at parcelLab explains why the online post-purchase experience is vital to online retailers as a way of building loyalty, retaining customers and also increasing sales.

26/11/2018  |  Full story...

People expect brands to respond to social media comments within 24 hours

People are increasingly turning to social media to voice comments about companies, and most people, especially younger generations, expect brands to respond quickly.

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14/11/2018  |  Full story...

Massive ‘experience expectation gap’ between UK marketers and consumers

Marketers are wildly overconfident that they can meet customer expectations, with many consumers saying that marketers are doing it wrong, according to new research.

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12/11/2018  |  Full story...

Brands not really listening to the ‘Voice of the Customer’

Over three quarters (78%) of brands say they now measure the Voice of the Customer, but just 24% think they get the insight they need to transform their business, according to new research.

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09/11/2018  |  Full story...

What makes customers buy again? (Spoiler: it’s not discounts or coupons)

With Black Friday and Cyber Monday fast approaching, how can retailers turn one-off shoppers into loyal customers? New research shows four key ingredients needed to build trust and loyalty during the busiest shopping period of the year.

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07/11/2018  |  Full story...

GDPR 5 months on: Marketing email volumes half (but open rates soar)

Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.

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24/10/2018  |  Full story...

CRM trends: Customers increasingly contacting brands as demand for chatbots grows

The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research.

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12/10/2018  |  Full story...

Apple expands into B2C communication: ‘Business Chat’ rolls out to more countries

Apple is rolling out its Business Chat service to more countries, letting consumers communicate directly with businesses on Apple’s messaging platform.

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04/10/2018  |  Full story...

Industry’s most important digital trends: chatbots, mobile payments and voice assistants

Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.

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04/10/2018  |  Full story...

Tiered loyalty schemes drive almost 3 times more yearly spend than ‘one off’ offers

Tiered loyalty schemes serve up almost 3 times more value per customer for food and beverage (F&B) brands when compared to ‘one off’ email offers or discounts according to new data.

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03/10/2018  |  Full story...

M&S boosts customer service channels with Rant & Rave platform

M&S customers can now leave feedback via a multitude of channels including email, webchat, SMS and Interactive Voice Response (IVR), following a partnership with tech firm Rant &Rave.

17/09/2018  |  Full story...

Bad chatbots: Businesses and consumers at odds over definition of “good” customer experience

There is significant support for AI in customer service, but nearly all consumers (88%) want transparency on when they are talking to a chatbot rather than a human, according to new research.

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14/09/2018  |  Full story...

Over half of teens are influenced by ethics when buying a brand

The majority of teenagers are influenced by ethics when buying a brand, with most either deliberately buying or deliberately stopping using a brand because of its ethics, according to new research.

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06/09/2018  |  Full story...

GDPR: Three quarters of consumers don’t want to be tied into long-term relationships

Post-GDPR research reveals that 73% of consumers avoid long contracts, opting instead for flexible options – even if they are more expensive.

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03/08/2018  |  Full story...

Consumers remind brands that ‘simplicity’ is the most important part of a digital experience

When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, according to new research.

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27/06/2018  |  Full story...

Cannes Lions winners: ‘Today at Apple' wins experience award

Apple won the "Brand Experience and Activation" Grand Prix at Cannes Lions for the "Today at Apple" program at its retail stores.

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22/06/2018  |  Full story...

Cannes Lions Highlights: Keith Weed on “pioneering purposeful growth”

At this year’s Cannes Lions, Unilever CMO Keith Weed discussed how a ‘founder’s mindset’ is the secret to success.

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22/06/2018  |  Full story...

81% of global consumers think organisations provide ‘disconnected experience’

Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research.

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21/06/2018  |  Full story...

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