Digital Intelligence

Entries from Digital Intelligence tagged with "crm"

25 result(s) displayed (1 - 25 of 199)

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Brits ‘will punish firms that fail to safeguard data’ (and reward those that do)

Consumers have little trust in organisations to safeguard their personal data, with almost two in five (39 percent) saying they believe most businesses don’t know how to protect their data, according to new research.

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16/05/2018  |  Full story...

CSR trends: Purpose holds the key to accelerated brand growth

Genuinely ‘purpose-led’ brands stand to grow at twice the rate of those without any higher-order societal aim, according to Kantar Consulting’s new Purpose 2020 research released today.

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19/04/2018  |  Full story...

Surviving the Post-social Media Apocalypse: Has JD Weatherspoon’s started a chain of events?

In the wake of the recent #DeleteFacebook movement and now JD Weatherspoon’s abandonment of social media, a new report highlights that these recent data privacy issues marks the beginning of a post-social media apocalypse.

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17/04/2018  |  Full story...

Social media: and how corporate communications became more complicated

Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.

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11/04/2018  |  Full story...

Live chat and chatbots overtaking email for retail communication

There is a vast generational gap in how customers wish to communicate with brands and retailers, with millennials 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a website, according to new research.

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20/03/2018  |  Full story...

Dropbox and Salesforce team up for productivity tools

CRM platform Salesforce has formed a partnership with cloud storage firm Dropbox, aimed at helping both sets of customers get more out of the joint use of their products.

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12/03/2018  |  Full story...

Firms that prioritise customer experience ‘significantly outperform competitors’

Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.

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22/02/2018  |  Full story...

Most brands ‘would change adtech vendor if found to be unethical’

Marketers' concerns over media buying transparency are intensifying according to new figures.

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21/02/2018  |  Full story...

Chatbots to handle 25% of all customer service operations by 2020- report

A quarter of all customer service operations will be handled by chatbots by 2020, according to new research.

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20/02/2018  |  Full story...

Shell creates global music video via Oath digital content deal

Digital content giant Oath has struck a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase.

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12/02/2018  |  Full story...

Sainsbury’s uses voice response system to boost CRM

Engage Hub has signed a contract with Sainsbury’s to roll out a new Interactive Voice Response (IVR) system across the retailer’s 600 superstores.

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16/01/2018  |  Full story...

Irn-Bru recipe change sparks social media storm

Irn-Bru has been forced to respond to social media storm with week after it was revealed that the soft drink brand was changing its recipe, with the sugar content halved and artificial sweeteners added.

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10/01/2018  |  Full story...

6 key drivers that inspire 'Brand Love'

Brands that go ‘above and beyond’ customer expectations are most likely to win loyalty, according to new research that identifies six key drivers of brand love.

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09/01/2018  |  Full story...

Despite digital demands, shoppers still value traditional in-store customer service

Despite the digital demands connected consumers now expect in their omnichannel shopping journeys, the values of traditional customer service and human interaction prove key motivations for consumers choosing to shop in-store, a new report by PCMS, a global provider of unified commerce solutions, reveals.

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14/12/2017  |  Full story...

Brand loyalty: 5 questions you should be asking to become an 'experience business' in 2018

Brands need to become an ‘experience business’ in 2018, according to a new study that outlines 5 key issues facing brands looking to win over customer loyalty into next year and beyond.

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29/11/2017  |  Full story...

Half of sales reps view prospects’ Facebook profiles before meetings

More than half (53%) of sales reps choose Facebook as their research tool of choice when it comes to preparing for meetings with prospects, according to new research.

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14/11/2017  |  Full story...

Top brand’s social media customer experience ‘getting worse’

UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to new research.

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06/11/2017  |  Full story...

Experience Gap: Only 17% of consumers feel valued by brands

Despite 90% of marketers claiming that they are “customer centric” in their approach, only 17% feel valued by brands.

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06/11/2017  |  Full story...

How travel brands can win trust [INFOGRAPHIC]

Consumers want travel brands to provide value for money (59%), as well as ease of use (58%) and a good customer services (58%), according to new research.

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03/10/2017  |  Full story...

Uber ‘clean air plan’: All London cars to be electric or hybrid by 2019

Uber UK has launched its Clean Air Plan, which sees the ride sharing company take several actions to reduce the ecological impact of its service, as well as motoring in general.

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11/09/2017  |  Full story...

82% of companies “Google themselves” to check reputation

Google has become an integral tool for businesses wanting to suss out their client-appeal, with 82% of companies admitting to Googling themselves as part of company image control.

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05/09/2017  |  Full story...

Stores “must speed up their customer service to survive”

Speed and convenience top consumers’ motivations for choosing to shop in-store, directly impacting bricks-and-mortar conversions, a new report from PCMS, a global provider of unified commerce solutions, reveals.

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04/09/2017  |  Full story...

Facebook plans to build a village in Silicon Valley

Facebook plans to build 1,500 new homes including supermarkets, swimming pools and a visitors' centre, near its offices in Menlo Park, California.

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11/07/2017  |  Full story...

Salesforce 'Einstein' AI can tell when people are angry in texts and emails

Salesforce is ramping up its artificial intelligence tools with additions to its ‘Einstein’ marketing platform for brands.

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03/07/2017  |  Full story...

What online shoppers want: Personal service leads to more purchases

More than three quarters (80%) of consumers claim that receiving a personal service is important when purchasing online highlighting the need for human interaction to be available in real time through customer service channels, according to new research.

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20/06/2017  |  Full story...

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