Digital Intelligence

Entries from Digital Intelligence tagged with "delicious"

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How much is a ‘Like’ worth? Google’s new analytics tools measure social ROI

Google Analytics has launched a new tool called Social Reports today, designed to help marketers measure the return on investment for social media activities. E-retailers that have e-commerce tracking enabled on the free version of Google Analytics will be able to generate a “social value” report to see how social media contributes to conversions on their e-retail sites.

21/03/2012  |  Full story...

Delicious, Tap11.com and YouTube’s founders – Hot dotcoms to watch

YouTube’s founders Steve Chen and Chad Hurley are making plans again. Last week’s purchase of pioneering social bookmark tool Delicious has been followed by a social intelligence tool, Tap11.com. It’s all through their holding company Avos, but given the track record, there’s a lot we should be expecting from Chen and Hurley. Tap11 looks set to give heavyweight competition to Radian6 and Sysomos - and after Yahoo’s fumbling, Delicious will be hungry to prove what it can do. More on the hot dotcoms…

11/05/2011

12/05/2011  |  Full story...

YouTube founders buy social bookmarking firm Delicious from Yahoo

YouTube has bought the online social-bookmarking service Delicious from Yahoo for an undisclosed sum. The announcement was made by YouTube foundes Chad Hurley and Steve Chen , who have recently founded a new Internet firm called Avos.

They said in a statement that their “vision for Delicious is to continue to provide the same great service users love and to make the site even easier and more fun to save, share, and discover the Web’s ‘tastiest’ content.” Delicious will now become part of Avos as part of the deal.

03/05/2011

03/05/2011  |  Full story...

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