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Entries from Digital Intelligence tagged with "demand media"

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Google revamps search to filter out ‘content farms’

Google has altered its search algorithms to penalise sites offering "low-quality" content, saying 11.8% of searches will now show changes in the "top few" results on the first page. The search giant said the adjustment of its famously secretive algorithms will push so-called “content farms” further down the lists of results that users see.

“This update is designed to reduce rankings for low-quality sites - sites which are low-value add for users, copy content from other websites or sites that are just not very useful,” said Google fellow Amit Singhal in a blog. “At the same time, it will provide better rankings for high- quality sites - sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”

01/03/2011

01/03/2011  |  Full story...

Content firm Demand Media shares soar on IPO

Online content publisher Demand Media went public this week, debuting at a higher-than-expected price of $17 per share. The US-based firm employs a network of more than 13,000 freelancers who produce instructional articles such as "How to Thread a Sewing Machine" and "How to Finish Knitting a Scarf."

Because these articles have a longer shelf life, they can generate ad revenue for a longer period.

Demand Media uses the articles on its website, ehow.com, and sells them to publishers such as USA Today and the San Francisco Chronicle. The initial public offering was greeted enthusiastically by investors as shares surged 35 percent after the IPO raised about $151 million in gross proceeds -- more than twice the $72 million it was expecting.

28/01/2011  |  Full story...

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