Digital Intelligence

Entries from Digital Intelligence tagged with "demographics"

25 result(s) displayed (1 - 25 of 313)

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Half of UK marketers hit by ASA stereotype ban

Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.

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07/12/2017  |  Full story...

Facebook halts ethnic targeting in ads

Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.

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01/12/2017  |  Full story...

TV tribes: New data shows brands should avoid stereotypes in campaigns

New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.

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16/11/2017  |  Full story...

14 year olds 'have already sent more than 35,000 texts'

By the age of 14 the average child will have sent more than 35,000 texts, 30,000 WhatsApp messages and racked up more than three solid weeks of video chat, a new study has revealed.

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10/11/2017  |  Full story...

Most marketing bosses admit they don’t understand the changing consumer’

Three quarters (75%) of marketing leaders admit they don’t understand changing consumer behaviour, which is having a major impact on business performance, according to a major new study into loyalty.

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09/11/2017  |  Full story...

African mobile broadband connections to double within five years

Mobile data will be the main driver of growth in the African telecoms market, with the number of mobile broadband connections on the continent set to more than double over the coming five years, according to new research.

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07/11/2017  |  Full story...

More than just millennials? BuzzFeed picks GlobalWebIndex to understand audience

GlobalWebIndex and BuzzFeed are looking to gain a deeper understanding of BuzzFeed’s audiences in order to secure a more diverse range of advertising partnerships.

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03/11/2017  |  Full story...

‘Generation Alpha’ will change how brands communicate

The consumers of tomorrow will think in a fundamentally different way to any generation before them and brands will need to approach them in a different way, according to a new study.

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18/10/2017  |  Full story...

Facebook buys ‘positive social app’ tbh just 2 months after its launch

Facebook has bought a two-month-old app called tbh, which lets people send each other positive feedback through anonymous, quiz-style polls.

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17/10/2017  |  Full story...

Snapchat still beats Instagram among US teens

Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research.

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17/10/2017  |  Full story...

Teen shopping trends: Amazon dominates as Nike slips

An overwhelming number of teenage consumers say Amazon is their favourite website for shopping, according to the results of Piper Jaffray’s biannual survey released this week.

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13/10/2017  |  Full story...

UK identity poll: brands need to think local post Brexit vote

The first national study on identity since Brexit referendum shows there has been a shift British attitudes, and brands need to think more about their audiences at a local level.

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04/10/2017  |  Full story...

High street shopping : Over 45s let down by in-store experience as youngsters seek ‘inspiration’

Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, according to new research.

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14/09/2017  |  Full story...

Social shopping trends: Facebook inspiration helped boost Black Friday sales last year

With a combined community of more than 40 million monthly active users in the UK, Facebook and Instagram are becoming inspiration spots for consumers when shopping for Black Friday or Christmas deals, according to new research.

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31/08/2017  |  Full story...

Millennial trends: 16-24s mobile use ‘to overtake all other media combined’

The mobile tipping point is happening among 16-24s globally; the point in which internet users will spend longer on their mobile than all other devices combined, according to new research.

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14/08/2017  |  Full story...

Facebook pulls plug on app for under-21s after just one year

Facebook has closed a video-focused app targeted at under-21s less than a year after it was launched.

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10/08/2017  |  Full story...

Online campaigns struggle to target women

The study of 60,000 campaigns across 20+ countries by measurement company Nielsen, also found that mobile tends to be better than desktop at hitting target audiences.

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04/08/2017  |  Full story...

Two-thirds of older citizens "have never used a computer"

In a survey of 82 to 94-year-olds, SPF Connect, a charity-funded project to bring senior citizens online, discovered that a staggering 66% of their clients had never touched a computer before.

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18/07/2017  |  Full story...

What does a typical Wimbledon or Premier League fan look like?

A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research.

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05/07/2017  |  Full story...

The demographics of Uber’s US users

In the US, 8% of online adults are using Uber at least once a month and, by some distance, 16-34s are the most enthusiastic Uber adopters, according to new research.

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05/07/2017  |  Full story...

Cannes Lions 2017: Unpacking the gender bias in advertising

Women are still being ignored in ads in favour of men, according to a new study released at Cannes.

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23/06/2017  |  Full story...

Unilever's Keith Weed tackles stereotypes and brand safety at Cannes

Diversity was a key topic as this year’s Cannes Lions Festival, with Unilever chief marketing and communications officer Keith Weed leading the way with an "#unsterotype” initiative and warnings about how brands need to avoid association with extremist content online.

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23/06/2017  |  Full story...

Match debuts ‘Ourtime’ dating site for over 50s

Match has launched Ourtime, a new dating service exclusively for those aged 50 years and over.

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19/06/2017  |  Full story...

Video trends: Teens switching from live TV to ‘on demand’

Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming, a study has shown.

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16/06/2017  |  Full story...

Psychology of sharing: Brits favour visual content

Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research.

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05/06/2017  |  Full story...

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