Digital Intelligence

Entries from Digital Intelligence tagged with "demographics"

25 result(s) displayed (1 - 25 of 367)

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New fashion trends: Gen Z wants authenticity from brands

61% of people aged 18-24 say that fashion advertising needs to show ‘realistic people’ if it is to be seen as authentic, according to research from media agency UM.


29/10/2019  |  Full story...

Gen Z more engaged with politics in post-Trump and Brexit era

The younger generation of 16-24 year olds globally are 40% more likely to engage in social issues than they were in 2016, and are more savvy when it comes to spotting sponsored content, with 34% of respondents able to identify branded posts, according to new research.


15/10/2019  |  Full story...

How green is your grocer? UK supermarkets fail to meet shoppers’ sustainability expectations

Consumers are still worried that British supermarkets’ are not doing enough to go green, particularly around food and packaging waste, according to new research.


03/10/2019  |  Full story...

Internet prime time: Brits' internet use peaks at 9pm on Wednesdays

Peak time for being on the internet in Britain is 21:00 on Wednesdays, while 04:45 on weekdays is the quietest time, according to new research.


02/10/2019  |  Full story...

Celebrity influencers 'boost millennial gardening activity'

There has been a huge impact celebrity influencers and social media has on driving millennials to be more active gardeners.


01/10/2019  |  Full story...

Most Brits start online journey with search (but many don’t trust results)

Nearly two-thirds of Brits (63%) start their online search journey, when searching for products and services, with search engines, but less than a fifth (18%) of them actually trust the results all of the time, according to a new study.


27/09/2019  |  Full story...

Twitter fail: US military apologises for threatening to 'bomb' Area 51 festival

The US military has apologised for sending a tweet that appeared to threaten people visiting Area 51 over the weekend after a Facebook event went viral.


23/09/2019  |  Full story...

Retail trends: Youngest shoppers most likely to buy in-store as seasonal purchases begin

Europe is the leader in mobile shopping, with 67% of traffic coming from this channel during the holiday season, while younger shoppers are more likely to buy in store, according to new research.


06/09/2019  |  Full story...

3 Gen Z shopping trends: Digital natives want to ‘buy into better’

There is a noticeable desire amongst the younger generation generation ‘to buy into better’ than their older counterparts, according to new research.


21/08/2019  |  Full story...

Over half of over 65s now shop online – ONS

Older people are increasingly chosing ecommerce over the high street, with more than half of British adults aged 65 and over now shoppuing online, according to new research.

Over half of over 65s now shop online – ONS

13/08/2019  |  Full story...

Peak time TV viewing falls as half of UK households now pay for streaming

The UK's viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.


07/08/2019  |  Full story...

Rebels with a cause: Are young people being misrepresented by media?

Young people feel disenfranchised and misrepresented according to new research by media agency UM.


25/07/2019  |  Full story...

New study reveals countries most addicted to their screens

New research by reveals the countries who spend the most time on their screens, along with insights into which gender and age groups tend to spend more time online.


22/07/2019  |  Full story...

Ecommerce trends: 3 key trends shaping Gen Z shopper behaviour

Digital natives want to ‘buy into better’, with those aged between 16- 24 looking to make progressive, environmentally progressive purchases (and are happy to trade their data for a good deal) according to new research.


19/07/2019  |  Full story...

What do Gen Z shoppers want? Quality and style still beats environmentally-friendly and ethical products

Gen Z students consistently rank pragmatic issues like style and product quality over ethical concerns like environmental impact, according to new research.


12/07/2019  |  Full story...

18-30 year olds ‘turning backs on social media giants’

The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK.


05/07/2019  |  Full story...

Digital natives ‘value brick and mortar stores more than their parents or grandparents’

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study.


28/06/2019  |  Full story...

Diversity in Advertising report: UK lags behind US for representation

With digital advertising soon to turn 25, Adobe conducted a global survey of over 2000 consumers in the US and UK across generations, gender, ethnicity and sexual orientation to understand what progress is being made when it comes to diversity representation.


27/06/2019  |  Full story...

Ecommerce and Gen Z: Amazon lacks loyalty among younger customers

Amazon’s dominance amongst the younger generation may be dwindling, despite attracting more than a third of all online retail spend internationally (36%).

27/06/2019  |  Full story...

Generation Z at a tipping point: Expect brands to ‘take a stand’

Gen Z (born after 1995) is coming of age in a radically new world defined by instant access to information, polarized politics and a social media-powered desire for validation, identity and belonging. A new report looks at their changing attitudes towards brands, from trust to social responsibility.


31/05/2019  |  Full story...

Invisible and stereotyped: How LGBTQ+ women are perceived by popular culture

Nine out of ten gay women still feel they are negatively stereotyped in the media and a new survey reveals what specific stereotypes they find most galling.


31/05/2019  |  Full story...

Instagram beats Facebook as UK Gen Z’s favourite social media platform

Instagram, not Facebook, is UK Gen Z’s favourite social media platform, according to new study.


19/03/2019  |  Full story...

Move over millennials: The most influential demographic is ‘mass market women’

The highly valuable influence of mass market women is misunderstood, and it eclipses the two most talked-about advertising targets, Millennials and ABs, according to new research.


13/03/2019  |  Full story...

‘F The Stereotype’: Women in the UK lead world as content creators

To mark International Women's Day, YouTube is celebrating the brilliant women who create inspiring, educational content which make the platform what it is today.


08/03/2019  |  Full story...

Millennials ‘more likely to advertise on traditional mediums than older generations’

Millennial-owned businesses are more likely advertise on both traditional and digital mediums, but the majority of small businesses value advertising, a new survey finds.


04/03/2019  |  Full story...

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