Digital Intelligence

61% of people aged 18-24 say that fashion advertising needs to show ‘realistic people’ if it is to be seen as authentic, according to research from media agency UM.

29/10/2019  |  Full story...

The younger generation of 16-24 year olds globally are 40% more likely to engage in social issues than they were in 2016, and are more savvy when it comes to spotting sponsored content, with 34% of respondents able to identify branded posts, according to new research.

15/10/2019  |  Full story...

Consumers are still worried that British supermarkets’ are not doing enough to go green, particularly around food and packaging waste, according to new research.

03/10/2019  |  Full story...

Peak time for being on the internet in Britain is 21:00 on Wednesdays, while 04:45 on weekdays is the quietest time, according to new research.

02/10/2019  |  Full story...

There has been a huge impact celebrity influencers and social media has on driving millennials to be more active gardeners.

01/10/2019  |  Full story...

Nearly two-thirds of Brits (63%) start their online search journey, when searching for products and services, with search engines, but less than a fifth (18%) of them actually trust the results all of the time, according to a new study.

27/09/2019  |  Full story...

The US military has apologised for sending a tweet that appeared to threaten people visiting Area 51 over the weekend after a Facebook event went viral.

23/09/2019  |  Full story...

Europe is the leader in mobile shopping, with 67% of traffic coming from this channel during the holiday season, while younger shoppers are more likely to buy in store, according to new research.

06/09/2019  |  Full story...

There is a noticeable desire amongst the younger generation generation ‘to buy into better’ than their older counterparts, according to new research.

21/08/2019  |  Full story...

Older people are increasingly chosing ecommerce over the high street, with more than half of British adults aged 65 and over now shoppuing online, according to new research.

13/08/2019  |  Full story...

The UK's viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.

07/08/2019  |  Full story...

Young people feel disenfranchised and misrepresented according to new research by media agency UM.

25/07/2019  |  Full story...

New research by BusinessFibre.co.uk reveals the countries who spend the most time on their screens, along with insights into which gender and age groups tend to spend more time online.

22/07/2019  |  Full story...

Digital natives want to ‘buy into better’, with those aged between 16- 24 looking to make progressive, environmentally progressive purchases (and are happy to trade their data for a good deal) according to new research.

19/07/2019  |  Full story...

Gen Z students consistently rank pragmatic issues like style and product quality over ethical concerns like environmental impact, according to new research.

12/07/2019  |  Full story...

The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK.

05/07/2019  |  Full story...

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study.

28/06/2019  |  Full story...

With digital advertising soon to turn 25, Adobe conducted a global survey of over 2000 consumers in the US and UK across generations, gender, ethnicity and sexual orientation to understand what progress is being made when it comes to diversity representation.

27/06/2019  |  Full story...

Amazon’s dominance amongst the younger generation may be dwindling, despite attracting more than a third of all online retail spend internationally (36%).

27/06/2019  |  Full story...

Gen Z (born after 1995) is coming of age in a radically new world defined by instant access to information, polarized politics and a social media-powered desire for validation, identity and belonging. A new report looks at their changing attitudes towards brands, from trust to social responsibility.

31/05/2019  |  Full story...

Nine out of ten gay women still feel they are negatively stereotyped in the media and a new survey reveals what specific stereotypes they find most galling.

31/05/2019  |  Full story...

Instagram, not Facebook, is UK Gen Z’s favourite social media platform, according to new study.

19/03/2019  |  Full story...

The highly valuable influence of mass market women is misunderstood, and it eclipses the two most talked-about advertising targets, Millennials and ABs, according to new research.

13/03/2019  |  Full story...

To mark International Women's Day, YouTube is celebrating the brilliant women who create inspiring, educational content which make the platform what it is today.

08/03/2019  |  Full story...

Millennial-owned businesses are more likely advertise on both traditional and digital mediums, but the majority of small businesses value advertising, a new survey finds.

04/03/2019  |  Full story...