Digital Intelligence

Entries from Digital Intelligence tagged with "denmark"

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Mobile to make up more than half of all digital ad spend in Nordics

In 2017, mobile will make up more than half of all digital ad spending in the Nordic countries of Norway Sweden and Denmark, according to eMarketer’s latest digital ad spend forecast for EMEA.

nordics-2.jpg

10/10/2017  |  Full story...

All That We Share: Heart-warming Danish ad goes viral

A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago.


09/02/2017  |  Full story...

Viral of the week: Samsung gets VR viewers to 'Face Their Fear'

Can VR help people overcome their fear of spiders? Samsung wanted to find out with this new VR experiment. See why it's our viral of the week below...


18/07/2016  |  Full story...

Battle of the blocks: Lego Worlds rivals Minecraft with online creation game

Lego has launched a rival to popular video game Minecraft as the Danish Toy firm looks to cash in on the popularity of online creation games.

03/06/2015  |  Full story...

Online Christmas trends: November 25th first big online shopping day

The first spike in online Christmas shopping in the UK will be November 25th with a projected spend of £208 million, a 51% increase over an average day’s online sales, according to a new report.

07/11/2014  |  Full story...

Online retail trends: UK leads Europe for Internet shopping

The UK and Denmark are the biggest web shoppers amongst EU countries, according to new research.

08/08/2014  |  Full story...

Just Eat plans £100m London Stock Exchange floatation

Just Eat plans to raise £100m from listing its shares on the London Stock Exchange, as the online takeaway service looks to expand its platform to more markets.

18/03/2014  |  Full story...

Global Christmas shopping trends: UK biggest mobile shoppers in Europe

Mobile shopping in set to soar this Christmas, with the UK leading the way in Europe, according to new research.

07/11/2013  |  Full story...

Global web trends: 40% of world online by 2014 as mobile broadband soars

Forty percent of the world's population will be online by the end of the year, still leaving 4.4 billion people unconnected, according to a UN report.

09/10/2013  |  Full story...

Reach of sports sites across Europe: Top 18 countries

This chart shows the reach of sports sites across Europe's online population.The top three sports sites accessed during the period are Yahoo! Sports, Goal Sites and Eurosport. 79% of Turkey's online population accessed a sports site during the time period, 12% more than Ireland, the country with the second highest reach (47%).

Reach of sports sites across Europe: Top 18 countries. This chart shows the reach of sports sites across Europe's online population.The top three sports sites accessed during the period are Yahoo! Sports, Goal Sites and Eurosport. 79% of Turkey's online population accessed a sports site during the time period, 12% more than Ireland, the country with the second highest reach (47%).

28/07/2013  |  Full story...

Are newspaper paywalls starting to payoff?

Consumers are increasingly paying for online news, although the majority of web users are choosing not, according to a new study.

21/06/2013  |  Full story...

European mobile traffic trends: UK, Ireland and Russia lead the way

In Europe, the computer is no longer the only access point for digital content. New data from comScore indicates that the UK, Ireland and Russia lead Europe for mobile traffic.

14/05/2013  |  Full story...

Global mobile ad spend: UK leads world

Global digital ad spending passed the $100-billion mark for the first time in 2012, with the UK leading the way, according to new research.

18/01/2013  |  Full story...

Video viral of the week: Lego tells its story with 17-minute CGI cartoon

This 17 minute video from Lego provides a prime example of how a brand can engage users with long-form online content, rather than 30 second TV commercials. See why it's our video viral of the week below...

05/09/2012  |  Full story...

Global adspend by medium: Internet to grow 16% by 2014

The internet will be the biggest contributor of new ad dollars to the global market, accounting for 52.9% of the growth in total expenditure until 2014, according to new research. The data, from ZenithOptimedia, found paid search will take the largest share of online adspend during that period, contributing 25.6%, followed by display at 22.6%, with classified at a much lower 4.7%.

21/12/2011  |  Full story...

Internet worth £100bn a year to UK economy

The internet is worth £100bn annually to the UK economy, comprising 7.2% of the gross domestic product, which is expected to reach 10% within five years, according to a survey commissioned by Google. The figure represents a higher proportion than the construction, education and transport industries.

The share is also likely to grow to 10% by 2015, putting the internet's contribution on a par with the financial sector. The Boston Consulting Group (BCG) said 60% of the £100bn came from ‘internet consumption’ - via online shopping and the cost of devices and connections to access the internet. The remaining £40bn comprised internet infrastructure investment, government IT spending and net exports.

01/11/2010

01/11/2010  |  Full story...

Mobile broadband penetration in Europe

Massive differences across Europe in mobile broadband adoption, Jan 09.

Digital Strategy data - Top 10 websites: UK. Ranked by visits for the week ending 15th August 2009

04/09/2009

The cost of mobile phone calls around Europe

Mobile phone calls per minute of voice communication across Europe, Mar 09

Digital Strategy data - Top 10 websites: UK. Ranked by visits for the week ending 15th August 2009

04/09/2009

Broadband penetration across Europe

Fixed broadband penetration continued to grow in 2008, Mar 09

Digital Strategy data - Top 10 websites: UK. Ranked by visits for the week ending 15th August 2009

04/09/2009

Internet audience in Europe

Total internet users by country across Europe, April 2009

Digital Strategy data - Internet audience in Europe. Total internet users by country across Europe, April 2009

30/06/2009

Internet advertising: European markets

Online advertising spend growth slows in maturing markets, December 2007-2008

Digital Strategy data - Internet advertising, European markets. Online advertising spend growth slows in maturing markets, December 2007-2008

11/06/2009

Pan-European and US Breakdown of Online Audiences, age 15+* April 2007 (Home and Work Locations)

Unique People, Age 15+
Worldwide Audience - Home and Work Locations*

Digital Strategy data - Pan-European and US Breakdown of Online Audiences, age 15+ April 2007 Home and Work Locations

Source: comScore World Metrix
comScore http://www.comscore.com

03/06/2007

Top 3 Properties based on Monthly Unique Visitors

Digital Strategy data - Top 3 Properties based on Monthly Unique Visitors

Source: comScore World Metrix
comScore: http://www.comscore.com

02/06/2007

Digital Intelligence January 2007

Digital Strategy data - Digital Intelligence January 2007

So after the biggest E-Christmas on record, what did we all do at the start of the year? Log back on and start online shopping again! This month's edition of Digital Intelligence shows how 2007 has got off to a flying start for online advertising. In the UK, 90% of marketers are planning to spend more online this year, while on our trips to Denmark and the Netherlands, we saw similarly high growth rates and a massive leap in online adspend. There is no doubt that online adspend is set for another record-breaking year.

As expected, consumers flocked online for their Christmas shopping as both traditional brands and internet-based retailers saw their sales soar on both sides of the Atlantic. In 2007 we're seeing a story of two firms: those who get it and those who are getting left behind.

Read January 2007

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31/01/2007

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