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Entries from Digital Intelligence tagged with "dennis publishing"

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Dennis Publishing trials behavioural targeting in UK

Dennis Publishing is testing a new behavioural targeting campaign across its roster of sites, in partnership with nugg.ad. nugg.ad’s predictive behavioural targeting solutions will now be made available for Dennis Publishing’s portfolio of online campaigns.

It means that Dennis Publishing will be able to target their campaigns at audiences defined according to socio-demographics, lifestyle and product interests. Through integrating users’ click data with unique survey results, nugg.ad’s predictive behavioural targeting platform makes real-time target group contact possible.

01/02/2011  |  Full story...

Dennis Publishing buys Web User magazine from IPC

IPC Media has sold its popular internet magazine Web User to Dennis Publishing, for an undisclosed sum. The move comes as part of the review of IPC Media’s niche and specialist titles.

Web User is the UK's best-selling internet magazine, offering internet news, reviews and computing advice, alongside a large number of user generated forums. The deal sees Dennis acquire the brand – currently published within the IPC Inspire portfolio – with immediate effect. There will be no interruption to the publishing schedule of the title.

06/10/2010

06/10/2010  |  Full story...

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