Digital Intelligence

Entries from Digital Intelligence tagged with "diageo"

7 result(s) displayed (1 - 7 of 7)

Diageo warns against drunk driving with VR car crash

Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash.

23/11/2016  |  Full story...

Smirnoff turns selfies into bespoke cocktails… live on Facebook

Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook.

11/08/2016  |  Full story...

Johnnie Walker "smart bottle" knows when you've opened it

Diageo has launched a "smart bottle" for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone.

29/05/2015  |  Full story...

IAB clashes with regulator over Facebook fan comments ruling

Online trade body the Interactive Advertising Bureau (IAB) Australia has criticised a regulator's decision to hold advertisers responsible for content on social networks. The organisation representing online advertising has questioned the decision by the advertising watchdog to make businesses liable for comments made on their Facebook pages claiming the ruling will be a burden and “hurt” the development of social media.

15/08/2012  |  Full story...

Advertiser backlash over ‘unrealistic’ Facebook fan comments ruling

Australian advertisers are staging a fight back over a new ruling that classes Facebook fan comments as advertisements- making brands liable for an offensive comments made on their pages. Drinks brand Fosters has called the decision ‘commercially unrealistic’. This week, the Advertising Standards Board ruled that a Facebook brand page is an advertisement in a case involving a successful complaint filed against VB, a beer brewed by Fosters, and another regarding Smirnoff, Diageo's vodka line, which was dismissed.

09/08/2012  |  Full story...

Fan comments are now ads? Landmark Diageo ruling makes brands liable for Facebook fan posts

Companies with Facebook profiles will be accountable for comments made by the public on their pages, following a ruling by an advertising watchdog in Australia. Drinks brand Diageo was referred to the Advertising Standards Board (ASB) in Australia, after complaints about its Smirnoff Facebook page. The complaints related to a number of sexist, racist and obscene comments appearing on the page, along with references to under-age drinking.

07/08/2012  |  Full story...

Google Googles: Mobile pics converted into web ads via product recognition

Google is running a test on its Google’s photo recognition tool, that will display adverts to users based on pictures taken by their smartphone cameras. The ‘offline marketing experiment’ utilises visual search and optical character recognition [OCR] technologies to allow users to find out information about certain products.

The experiment will see Google work with five major brands, T-Mobile, Diageo, Disney, Buick, and Delta Air Lines, each launching special print ads designed to tie into its Google Goggles mobile app. When an individual takes a photo of an ad from one of the brands using Goggles, they will be redirected to either a website or video with more information about the advertised product.


18/11/2010  |  Full story...

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