Digital Intelligence

Entries from Digital Intelligence tagged with "digital companies"

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UK ad industry "waking up to brand safety risk"

There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.

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18/09/2017  |  Full story...

Snooper's Charter: Controversial bill gives UK govt sweeping web spying powers

The Investigatory Powers Bill, nicknamed the Snooper’s Charter, has been passed by Parliament, courting controversy with some privacy campaigners calling it the "most extreme surveillance law ever passed in a democracy".

18/11/2016  |  Full story...

Amazon brings £4.99 Dash buttons to UK, Germany and Austria

Amazon's Dash Button is finally launching in Germany, Austria, and the UK, letting consumers order brands on Amazon via the click of a fridge magnet button.


31/08/2016  |  Full story...

The technology ticking ‘time-bomb’: shape shifting the store to meet the demands of GenZ

The digital dependency of Generation Z (GenZ) could present a technological ticking ‘time-bomb’ for brands and retailers, according to new research.

09/08/2016  |  Full story...

Third of 16-24s use social media for product research

With the likes of Facebook, Pinterest and YouTube adding more shopping tools, new research indicates that a significant number of youngsters are researching brands and products via social media channels.

19/07/2016  |  Full story...

YouTube ad viewability reaches 93% [INFOGRAPHIC]

Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web.

18/07/2016  |  Full story...

Creepy or cool? Consumers embrace smart tech to boost in-store purchase decisions

Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.

06/07/2016  |  Full story...

Desperados runs vertical beer ad for mobile generation

Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles.


05/07/2016  |  Full story...

EU poll: Two-thirds of Digital Intelligence readers back remain for better digital future

Over two-thirds (68%) of Digital Intelligence readers believe remaining in the EU will be better for the UK and its digital industry, according to our reader survey published today.

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22/06/2016  |  Full story...

Google revamps AdWords to separate mobile and desktop bids

Google has revamped its AdWords platform, letting advertisers set separate bid adjustments for mobile, desktop and tablet.

26/05/2016  |  Full story...

Google I/O round-up: Android N, smart cars and “Daydream” VR

This year's Google I/O conference saw the internet giant unveil a raft of new platforms and features. We look back at the top nine announcements from the event, from smart homes to streaming apps…

20/05/2016  |  Full story...

Facebook and Instagram launch interactive videos for brands

Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos.

20/04/2016  |  Full story...

Digital advertising in Australia: The engagement paradox [INFOGRAPHIC]

Australian advertisers have the highest digital ad spend per user in the world but struggle to engage consumers, according to new data.

18/03/2016  |  Full story...

Video viral of the week: HTC promotes VR with street game pranks

HTC has been pranking bystanders with a series of real-life street games to test if they are “Vive Ready”- to promote its new virtual reality headset. See why it’s our video viral of the week below.

07/03/2016  |  Full story...

Top 52 app publishers of 2015 [INFOGRAPHIC]

Mobile monitoring firm App Annie has revealed the top 52 app publishers of 2015- reserved for the top earners from the iOS App Store and Google Play Store.

03/03/2016  |  Full story...

Hacking a town: UK 'Snooper's Charter' extends spying powers for Govt.

The UK governemnt has expanded powers in its so-called 'Snooper's Charter', letting police access everyone’s web browsing histories and to hack into phones.

02/03/2016  |  Full story...

The next 100 years: Underwater cities, virtual reality and space colonies await

Super-skyscrapers which will dwarf the Shard, under water bubble cities and origami furniture are all likely to be reality in 100 years’ time, according to a new report.

16/02/2016  |  Full story...

Yahoo cuts 15% of jobs after $4.4bn loss

Yahoo is cutting its workforce by 15% as part of an "aggressive strategic plan" to drive growth after dropping to a $4.4bn loss for 2015.

03/02/2016  |  Full story...

IBM boosts IoT tools with Weather Company buy

IBM has bought the Weather Company as it makes gains in its IoT capabilities.

02/02/2016  |  Full story...

Driverless cars set for London's roads

The design for the first driverless cars to be tested on the streets of London has been revealed.

01/02/2016  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

21/01/2016  |  Full story...

The year in digital: The best (and worst) of marketing in 2015

2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special report, we've gathered together the biggest headlines you might have missed across 10 key digital categories. As an added bonus, we also look at some of the best virals, worst marketing fails and the weirdest headlines of the year.

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21/12/2015  |  Full story...

Mobile Marketing trends in 2015: Wearable tech test and Facebook's 2G tactics

2015 was the year wearable tech finally took off, with the Apple Watch set to sell 21 million units within its first 12 months. But can it keep up momentum for next year? As part of our review of the year, we look back at the key trends that shaped mobile marketing in 2015, including Facebook's 2G push, iPhone ad blockers and Spotify's creepy new privacy policy.

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11/12/2015  |  Full story...

Yahoo U-Turn: No Alibaba ‘spinoff’ – creates new company instead

In a surprise reversal, Yahoo will abandon its planned spinoff of its remaining Alibaba shares and instead do a “reverse spinoff” of the rest of Yahoo.

10/12/2015  |  Full story...

Case Study: Loctite gambles entire year’s budget on one Super Bowl ad

Straight from out of left field, Loctite's first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot. This case study looks at whether the gamble paid off.

24/11/2015  |  Full story...

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