Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Marketers waste nearly 7 hours a week on pure duplication of work

A new global study of more than 10,000 office workers, reveals marketers waste a huge six hours 53 minutes each week on pure duplication of work. That’s 328 hours per marketer annually.

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18/10/2019  |  Full story...

Tencent uses AI to put product placement ads into old movies

Chinese tech giant Tencent has partnered with UK based AI company, Mirraid for to place ads in old movies, such as coffee cups and bus posters.

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18/10/2019  |  Full story...

IPA Bellwether: UK companies cut marketing budgets for first time in seven years

UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.

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17/10/2019  |  Full story...

Post purchase fail: Top fashion retailers stop marketing once purchase complete

99% of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience by neglecting to send tailored shipping communications to their customer, meaning the majority are missing out on a vital marketing channel, according to parcelLab’s ‘UK E-Commerce Shipping Study 2020: Fashion Edition’.

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17/10/2019  |  Full story...

Content chaos impacting marketing productivity and staff wellbeing

An ever-increasing volume of digital content is crippling marketing teams and wasting time and money for UK businesses.

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17/10/2019  |  Full story...

Brits have two shopping apps on their mobiles

Shoppers are moving targets, jumping across physical and digital channels as they browse, purchase and request service and support, according to new research.

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17/10/2019  |  Full story...

FlipKart takes on Amazon Prime in India with original video content

FlipKart has expanded into original video content as the Walmart-backed Indian ecommerce platform takes on Amazon Prime Video.

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17/10/2019  |  Full story...

Abu Dhabi opens world’s first graduate level AI university

Abu Dhabi has announced the establishment of the Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), the first graduate level, research-based AI university in the world.

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17/10/2019  |  Full story...

YouTube launches AR make-up Masthead to brands

YouTube has launched an augmented reality letting viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras.

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16/10/2019  |  Full story...

Digital transformation: Architects hampered by legacy tech

Digital architects are struggling to meet their organisations’ digital transformation ambitions, and are feeling the pressure as a result, according to new research.

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16/10/2019  |  Full story...

Poor website performance ‘costing retailers £10.6bn in lost revenues’

Poorly optimised websites and inferior online experience could cost UK retailer £10.6 billion in lost revenues in 2019, according to new research.

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16/10/2019  |  Full story...

TMSe launches interactive video technology ClipFlip

TMSe has launched transformative interactive video technology platform, ClipFlip, to help brands generate higher levels of engagement from advertising viewers.

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16/10/2019  |  Full story...

UK digital ad spend rises £7.3bn

Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update.

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15/10/2019  |  Full story...

Only a fifth UK public read online T&Cs (despite data use concerns)

Over two-fifths of the UK public remains unconvinced that technology developments are being governed well enough, particularly when it comes to the use of personal data.

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15/10/2019  |  Full story...

Gen Z more engaged with politics in post-Trump and Brexit era

The younger generation of 16-24 year olds globally are 40% more likely to engage in social issues than they were in 2016, and are more savvy when it comes to spotting sponsored content, with 34% of respondents able to identify branded posts, according to new research.

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15/10/2019  |  Full story...

Premium smart TV ad trends: lack of consistency across countries hampers growth

Premium video ads are rising across Europe, but a lack on consistency in delivery is holding back growth, according to a new report.

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15/10/2019  |  Full story...

Kibo buys Monetate to boost retail personalisation

Kibo Commerce is buying personalisation firm Monetate, offering clients more options such as A/B, multivariate testing and audience targeting for retailers looking to curate customer experiences across all their sales channels.

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14/10/2019  |  Full story...

More payments giants quit Facebook's Libra digital currency project

Mastercard, Visa, eBay and payments firm Stripe have pulled out of Facebook’s embattled cryptocurrency project, Libra, following a similar move from PayPal last week.

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14/10/2019  |  Full story...

Top 30 retail performers: Amazon retains crown as ‘digital-only’ upstarts soar

A wave of digitally-savvy, internationally-minded upstarts are powering growth in the retail sector, according to new research that ranks retailers by brand recognition, global presence, online capabilities, and volume of sales.

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14/10/2019  |  Full story...

Bridging the digital and offline divide 'top priority for retailers'

Blended human and digital customer service capabilities that bridge the online/offline customer experience gap topped retailers’ investment priorities over the next two years, according to new research.

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14/10/2019  |  Full story...

Top email marketing webmailers: Gmail, Microsoft and Verizon lead the way

Gmail, Microsoft and Verizon are the leading webmailers in the UK, US and Europe, but there are significant differences in the services used in some European markets.

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11/10/2019  |  Full story...

Social media drives interest in womens sport as investment grows almost 100%

Women’s sport on our screens is set to skyrocket as 94% of industry professionals have stated that they’re planning on increasing investment in the creation, production and distribution of content, according to research conducted by Imagen.

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11/10/2019  |  Full story...

Subscription Economy grows more that 350% in 7.5 years

Over the past seven and a half years, the Subscription Economy has continued to thrive, growing more than 350 percent, as consumers increasingly demand access to convenient, digital services over the ownership of physical products.

08/10/2019  |  Full story...

Most marketers ‘failing to link data to customer behaviour’ – report

As brands begin planning marketing budgets and strategies for 2020, research reveals that the majority are failing to effectively use data and understand consumer behaviour, resulting in wasted marketing spend, according to new research.

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08/10/2019  |  Full story...

15 tech predictions for the next decade: Amazon 5G, VR meetings and brain-controlled devices

By 2021, algorithmic and anti-bias data auditors emerge to tackle "pale, male and stale" artificial intelligence, reveals CCS Insight in its predictions for 2020 and beyond.

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07/10/2019  |  Full story...

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