Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Consumers pay more attention to ‘creatively consistent’ digital campaigns

Over 170% more attention paid to standard ad formats that are creatively similar to other digital formats in the same campaign, according to new research.

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21/03/2019  |  Full story...

Google fined €1.49bn by EU for restricting rivals' search ads

European Union regulators have fined Google with a €1.49bn fine for abusing its dominant role in online advertising via the AdSense platform.

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21/03/2019  |  Full story...

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

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21/03/2019  |  Full story...

End of consoles? Google launches streaming gaming platform Stadia

Google has revealed its plans for a video game streaming platform called Stadia, offering games on demand streamed through the cloud and linking up players in Twitch-style viewing.

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20/03/2019  |  Full story...

ASA bans No Deal Brexit banner ad for encouraging 'stockpiling'

The Advertising Standards Authority (ASA) has banned an online ad from the loan company Peachy for encouraging consumers to stockpile food as Brexit uncertainty heightens.

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20/03/2019  |  Full story...

Spotify accuses Apple of 'stifling app competition'

Spotify has accused Apple of anti-competitive practices by charging a 30% "tax" , leading to an investigation by the European Union's competition watchdog.

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19/03/2019  |  Full story...

Most SME’s ‘do not have SEO strategy in place'

Fewer than 40% of small businesses have an SEO strategy in place, though an additional 38% plan to have an SEO strategy in the future according to research.

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19/03/2019  |  Full story...

Instagram beats Facebook as UK Gen Z’s favourite social media platform

Instagram, not Facebook, is UK Gen Z’s favourite social media platform, according to new study.

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19/03/2019  |  Full story...

Walled gardens ‘are marketer's biggest peeve’

Walled data silos are marketers ‘number one headache’, while more than one-third (36%) of brands now use AI to better serve customers, according to a new report looking into digital ad trends.

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19/03/2019  |  Full story...

Uber plans '$120bn' IPO next month following rival Lyft

Ride-hailing firm Uber is planning to kick off its initial public offering in April, following smaller rival Lyft.

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18/03/2019  |  Full story...

Driverless cars and trust: Consumers reveal top self-driving brands

Apple, Hyundai, Volvo and Tesla are the most trusted brands when it comes to driverless cars, according to new research.

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18/03/2019  |  Full story...

Keep it simple: The secret to effective creative lies in low cognitive load

Ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall, according to new research.

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18/03/2019  |  Full story...

Instagram overtakes YouTube as top for influencer content

Consumers rank Instagram top for influencer content (65%) ahead of YouTube, over a quarter of UK consumers spending more than £500 on items recommended by influencers, according to new research.

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18/03/2019  |  Full story...

Tech giants should ‘open up their customer data to others’ says UK Govt report

A new UK government report has found tech giants are stifling innovation and reducing choices for consumers, calling for an overhaul of the UK’s competition rules and the creation of a new regulator.

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15/03/2019  |  Full story...

Ad targeting trends: personalisation strategies ‘help marketers exceed revenue targets’

Brands experiencing the highest return on personalisation are twice as likely to cite customer lifetime value as their primary goal, according to new research.

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15/03/2019  |  Full story...

Artificial intelligence: Seven ideas receive funding to ensure AI is used in the public interest

From combating the spread of misinformation to expanding awareness of the impact of artificial intelligence on society, seven projects shaping the effects that artificial intelligence has on the field of news and information received $750,000 in funding today.

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14/03/2019  |  Full story...

IBM under fire for using Flickr photos for facial-recognition project

IBM has been accused of using Flickr photos for a facial-recognition project, without the permission of people in the images.

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14/03/2019  |  Full story...

Brexit bots: Foreign Twitter accounts ‘amplified pro-Leave views’

Far-right political groups have been using fake accounts and co-ordinated behaviour on Twitter to amplify pro-Brexit views, according to new research.

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13/03/2019  |  Full story...

Tech giants should ‘open up their customer data to others’ says UK Govt report

A new UK government report has found tech giants are stifling innovation and reducing choices for consumers, calling for an overhaul of the UK’s competition rules and the creation of a new regulator.

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13/03/2019  |  Full story...

Top 5 benefits of a cashless society for small businesses

What will payments look like in the future? As cash makes way for mobile wallets and cards, a new study looks at the key benefits of being a cashless society.

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13/03/2019  |  Full story...

Move over millennials: The most influential demographic is ‘mass market women’

The highly valuable influence of mass market women is misunderstood, and it eclipses the two most talked-about advertising targets, Millennials and ABs, according to new research.

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13/03/2019  |  Full story...

“Iron Net Curtain’: Thousands protest Russia’s new internet restrictions

Thousands of people in Moscow and two other Russian cities gathered to march against their government's new internet restriction laws on Sunday.

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12/03/2019  |  Full story...

Facebook removes over 100 ‘hate’ accounts in the UK

Facebook has discovered and taken down dozens of fake accounts used to spread hate in UK.

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12/03/2019  |  Full story...

Two-thirds of small businesses use social media to monitor online reputation

A small business’s online reputation impacts its overall success, which is why 88% of small businesses monitor their online reputation at least quarterly. Two-thirds of small businesses (66%) use social media to accomplish this task.

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11/03/2019  |  Full story...

The Queen makes her first Instagram post

The Queen has posted her first message on Instagram at a new Science Museum exhibition in London.

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11/03/2019  |  Full story...

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