Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Google accused of "placing own search ads first"- report

Google is using its home advantage to place ads in top position on its search results, according to a new report.


23/01/2017  |  Full story...

New maths app does the homework (and explains answers)

A new app, Socratic has gone live, offering to solve student’s homework by from a simple camera snap.

23/01/2017  |  Full story...

New report reveals strategies of world's most customer-centric brands

The world’s most successful retailers are those with a laser focus on their customers’ needs, according to customers surveyed in dunnhumby’s Global Customer-Centricity Index (CCI).


23/01/2017  |  Full story...

Email marketing still best performing channel for marketers- report

The vast majority (84%) of marketers use email, which was also rated as the best-performing channel by the highest proportion of marketers (41%), according to new research.


23/01/2017  |  Full story...

UK high street sales slump as online rises- ONS

ONS retail statistics reveal December’s High Street retail figures slumped to their biggest fall for over four years, while online sales rose 21.3%.


23/01/2017  |  Full story...

Global ad tech mergers and acquisitions up $9.6bn last year

The number of global adtech and martech deals completed in 2016 was 412, up by one deal on the previous year, but up $9.6bn in monetary terms, according to new research.

20/01/2017  |  Full story...

Snapchat lets advertisers target users based on offline behaviour

Snapchat has partnered with Oracle to offer advertisers a way of targeting its users based on their offline behaviour, a practice its CEO once referred to as "creepy".


20/01/2017  |  Full story...

Global ad tech mergers and acquisitions up $9.6bn last year

The number of global adtech and martech deals completed in 2016 was 412, up by one deal on the previous year, but up $9.6bn in monetary terms, according to new research.


20/01/2017  |  Full story...

Retail apps failing to meet consumer expectations, research finds

Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.


20/01/2017  |  Full story...

Sainsbury’s partners Spotify for #foodancing ad campaign

Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’.

20/01/2017  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

19/01/2017  |  Full story...

Advertisers "wasted over £600m on non-viewable ads last year "

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.


19/01/2017  |  Full story...

European shopping trends 2017: Over 50s spend 71% more per visit than youngsters

Over 50s European shoppers spend 71% more per visit than other age demographics in shopping centres, despite visiting 25% less, according to new data.


19/01/2017  |  Full story...

Top 30 Chinese global brands: Lenovo tops list

Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research.

19/01/2017  |  Full story...

Top 10 UK YouTube ads of the year

With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year.

19/01/2017  |  Full story...

Black Friday eats into Christmas sales as consumers shift online

There is a shift away from Christmas sales, as Black Friday dominates the end of 2016. Consumers continued to shift online, with more online orders placed (28%) during Black Friday than over the Christmas period, according to new research.


19/01/2017  |  Full story...

Vine RIP: Twitter officially shuts pioneering 7-second video service

Twitter has closed its Vine app for good, but has incorporated the 'Vine Camera' into its standalone app.


18/01/2017  |  Full story...

Top 10 Facebook 360 videos: BMW leads the way

Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.


18/01/2017  |  Full story...

Greggs trials delivery service in London and Newcastle

High street bakers Greggs has begins testing a next day delivery service in London following early trials in Newcastle.


18/01/2017  |  Full story...

Top 20 passwords of 2016: “123456” still most popular

The most common passwords of 2016 include “123456”, “qwerty” and “111111”, according to new research.

18/01/2017  |  Full story...

Advertising “underpins the EU economy” says Deloitte

Every Euro spent on advertising results in a seven-fold boost to GDP, according to a new study.

17/01/2017  |  Full story...

Baidu rolls out maps to rest of world with HERE

Search giant Baidu is launching its Maps feature outside of China for the first time, supported by location tech firm HERE.


17/01/2017  |  Full story...

Connected devices and VR “top priorities for international marketers”

Marketers are undaunted by the technological challenge of managing today’s digital touchpoints, eagerly awaiting new tools such as VR to innovate campaigns in 2017, according to new research.


17/01/2017  |  Full story...

Skype meets school: Live video learning platform launches

HowNow, a live video learning platform has launched, letting users take educational and lifestyle classes including, music, bookkeeping, cooking, painting and many more.

17/01/2017  |  Full story...

YouTube "Super Chat" lets creators make money from comments on live streams

YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.


16/01/2017  |  Full story...

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