Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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giffgaff debuts Snapchat Lens for "Big Swim" campaign

Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign.

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21/04/2017  |  Full story...

Celebrities warned about Instagram ads after 113 brand endorsements “not disclosed”

Celebrities and "influencers" in the US have been warned to clearly identify when they are promoting products on Instagram in return for payment.

21/04/2017  |  Full story...

Social advertising trends in 2017: 61.5% increase in paid social media spend

There has been a 61.5% increase in paid media spend on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat for the first quarter of 2017, according to new research.

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21/04/2017  |  Full story...

#MusicMakesYouTravel: Lastminute links music and travel with Spotify

Lastminute.com has launched a new brand partnership with digital music service Spotify to explore how music inspires travel, with a #MusicMakesYouTravel campaign.

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21/04/2017  |  Full story...

Facebook F8 round-up: VR “Spaces”, chatbot directory and typing with your brain

Facebook has unveiled a raft of new features during its annual F8 conference this week, including a new social VR app.

20/04/2017  |  Full story...

Japan adds e-sports to 2022 Asian Games

The 2022 Asian Games will incorporate e-sports, alongside traditional sports for the first time, as online gaming grows in popularity.

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20/04/2017  |  Full story...

Understanding ‘mobile first’ consumer behaviours [INFOGRAPHIC]

How can consumer behaviour on smartphone and tablet devices can be aligned with that old business stalwart “Maslow’s Hierarchy of Needs”? This new infographic from comScore attempts to find out…

20/04/2017  |  Full story...

Pre-roll ads: “Least interruptive and best for brand recall”

Pre-roll ads are not only seen as least intrusive by consumers, but they also have the best recall on both mobile devices and desktop computers, according to new research.

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20/04/2017  |  Full story...

World lenses: Snapchat goes big with augmented reality

Snapchat is pushing further into the high-tech world of augmented reality with “World Lenses”, a new set of rear-camera lenses that let users place virtual objects in the real world using the app's camera.

19/04/2017  |  Full story...

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.

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19/04/2017  |  Full story...

Sky and Virgin Media set for targeted TV ad pact

Sky and Virgin Media in talks over a deal to join forces in the advertising market via the Adsmart network, in a bid to tempt spending away from Google and Facebook.

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19/04/2017  |  Full story...

Global ecommerce trends: Asia Pacific soars ahead as Middle East lags behind

An impressive 82% of web users in Asia Pacific shopped online in the last month, while just 52% did so in the Middle East, according to new research from Global Web Index.

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19/04/2017  |  Full story...

Instagram Stories overtakes Snapchat for daily active users

Instagram Stories has surpassed Snapchat in terms of daily active users, according to new figures.

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18/04/2017  |  Full story...

Burger King’s Google Home prank backfires

Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion.

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18/04/2017  |  Full story...

Brands get real-time ‘event-triggers’ for mobile ads from Blis

Location data firm Blis and marketing company TVTY have teamed up to launch location-based digital ad campaigns reacting to real-time events.

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18/04/2017  |  Full story...

Timberland drives store footfall with mobile location ads

Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores.

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18/04/2017  |  Full story...

Mastercard looks to the future with artificial intelligence startups

Mastercard has welcomed five new startups to its Start Path Global programme – the company’s global initiative to support innovative later-stage startups who are reshaping the future of commerce.

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18/04/2017  |  Full story...

Forbes reveals top 30 social media influencers

Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.

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13/04/2017  |  Full story...

Teens ditching smaller social networks for Snapchat and Instagram

Teens are now bunching their social network activity around four main social networks: Snapchat, Instagram, Twitter, and Facebook and have stopped using smaller ones such as Kik or Tumblr, according to new research.

13/04/2017  |  Full story...

Google Image Search app gets “similar items” shopping suggestions

The Google Image Search app for Android is getting a new “similar items” feature offering users a selection of products to buy related to their search.

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13/04/2017  |  Full story...

Debenhams goes on affiliate marketing drive with CJ Affiliate

British multi-national retailer Debenhams has picked CJ Affiliate to serve Debenham’s affiliate marketing activity in the UK and Ireland in an exclusive partnership.

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13/04/2017  |  Full story...

Heston Blumenthal Skype bot caters for cooking questions

Microsoft has teamed up with Michelin-starred chef Heston Blumenthal on a Skype bot designed to improve people’s culinary skills.

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13/04/2017  |  Full story...

UK marketing trends: Mobile drives digital ad spend past £10 billion threshold

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016, according to new research from the Internet Advertising Bureau UK / PwC Digital Adspend.

12/04/2017  |  Full story...

The top 20 most visible paid search advertisers in Google US

Amazon still leads the way as the top advertiser on Google in the USW, but retail sites are making way for travel sites, according to new research.

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12/04/2017  |  Full story...

Consumers predict only short term success for LinkedIn and Snapchat

Only 11% of people are certain that Pinterest and LinkedIn will be used in a decade and only 14% are confident that Snapchat will still exist, according to new research.

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12/04/2017  |  Full story...

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