Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Shine quits ad blocking to become "ad verification" platform

Shine Technologies, one of the most well known ad blocking companies, is rebranding as Rainbow, offering a free ad validation platform that conects advertisers to target consumers.


27/02/2017  |  Full story...

Instagram at centre stage for designers during London Fashion Week

London Fashion Week has been and gone for another season and it’s time to run the numbers and crown the social media winner. Socialbakers looks at the stats...

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27/02/2017  |  Full story...

Social listening reveals who would win the Oscars if the public were in charge

Global media agency Carat has analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement being made on 26th February. This has involved aggregating data from Twitter (from the month of February) to understand the public’s favourites to win (and least favourites).

27/02/2017  |  Full story...

No Brexit plans in place for 68% of British retailers

The impact of Brexit has been mixed, with 51% of retail decision makers surveyed saying that they have seen an impact on sales in the UK since the EU referendum, with most favouring a so-called 'soft Brexit', according to new research.

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24/02/2017  |  Full story...

comScore brings multi-platform video measurement tool to UK

comScore has expanded Video Metrix Multi-Platform to the UK, providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices to give clients a deeper understanding of how, when and where video content is consumed.

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24/02/2017  |  Full story...

Oscars 2017: Most viewed trailers on YouTube

Ahead of Sunday’s show, YouTube has created a special-edition YouTube Movie Trailers Leaderboard which ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators.

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24/02/2017  |  Full story...

Hootsuite buys LiftMetrix to boost social marketing tools

Hootsuite has bought social analytics company LiftMetrix, building on the company’s recent momentum in social marketing.

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24/02/2017  |  Full story...

Premium editorial content “more memorable and engaging than social feeds”

Video ads within premium editorial perform better than 8 out of 10 online ads on social news feeds, according to new research.

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24/02/2017  |  Full story...

Boredom in Britain is at an all-time low… due to our smartphones

A survey of 2,000 Brits over 35 found that eight in 10 are rarely or never bored, because with their phone nearby there’s always something to do.

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24/02/2017  |  Full story...

Ad blocking levels have "stabilised"- IAB

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.

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23/02/2017  |  Full story...

WhatsApp takes on Snapchat with expiring messages

WhatsApp is adding a new feature that lets users tag messages ‘at this moment’ which vanish once opened, or after 24 hours.

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23/02/2017  |  Full story...

Computer Love: Can AI and augmented reality boost online dating

The Tinder dating app could include artificial intelligence and augmented reality in the future, to help people find the perfect match, according to its founder.

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23/02/2017  |  Full story...

Nosy nations: Spanish most likely to click on “confidential" emails

Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research.

23/02/2017  |  Full story...

Ads at the Oscars: Which brands spend the most?

The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research.

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23/02/2017  |  Full story...

Google to replace paid site search tool with ad-funded version

Google is phasing put its paid-for internal site search function, moving all customers over to a free ad-funded version by the end of the year.

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22/02/2017  |  Full story...

London Fashion Week 2017: Top Tumblr posts from influencers and designers

Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr?

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22/02/2017  |  Full story...

Mobile to overtake TV as top video screen in UK

Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research.

22/02/2017  |  Full story...

Rise of automation: Do we need to ‘humanise’ CRM?

With GDPR looming and the increasing reliance of marketers and CRM programmes in data and automation, Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and why addressing this now will help hugely once EU regulation sets in.

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22/02/2017  |  Full story...

Zuckerberg's manifesto: Fake news, society and the role of social media

Facebook founder Mark Zuckerberg stepped up to give a clear direction on where he sees the digital society going, and Facebook’s role within it. Talking about “building and creating social good”, Zuk’s comments came against a backdrop of a radically changing political climate in the USA, in what was as much a political message as a statement of corporate intent.

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21/02/2017  |  Full story...

CRM managers ‘lack the data and strategy to communicate with customers effectively’

Fewer than one in five (17%) CRM managers believe that their CRM work is clearly contributing to their company’s revenue, according to new research.

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21/02/2017  |  Full story...

UK online retail sales hit 7 year high in January- IMRG

UK online retail sales were up +12% year-on-year (YoY) in January, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.

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21/02/2017  |  Full story...

Yahoo begins global content deals with major newspapers

Yahoo has inked content distribution deals with a host of premium UK publishing partners, including The Telegraph, the Guardian, The Independent, the Evening Standard and Hearst UK.

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21/02/2017  |  Full story...

The Saucy Fish Co. begins digital push for new frozen range

The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze.


21/02/2017  |  Full story...

YouTube to scrap unskippable 30-second ads next year

Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a "better ad experience for users and advertisers".

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20/02/2017  |  Full story...

Samsung warns customers not to discuss personal information in front of smart TVs

Samsung has confirmed that its smart TV sets are listening to customers' every word, and the company is warning customers not to speak about personal information while near the TV sets.

20/02/2017  |  Full story...

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