Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Ad fail: Peloton under fire for ‘sexist’ Christmas advert

Exercise bike and VR fitness company Peloton has faced a backlash over a “sexist” Christmas advert.

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09/12/2019  |  Full story...

DMA Awards: Mondelez ‘White Crème Egg’ campaign takes top prize

ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced.

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06/12/2019  |  Full story...

Search marketing trends in the finance sector: Agile customer experience secret to success

With digital transformation of the finance sector continuing to take form, consumer demand for more intuitive, highly-customied online experiences is at an all-time high.

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05/12/2019  |  Full story...

UK online retail sales growth at record lows

Online retail sales rebounded in October, but still recorded the lowest ever growth for that month, according to new research.

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05/12/2019  |  Full story...

First Direct and Nationwide named top retail banks for customer experience

First Direct and Nationwide top the UK’s first retail banking customer experience (CX) index published today by Kantar, the world’s leading data, insights and consulting firm.

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05/12/2019  |  Full story...

Data siloes ‘holding marketers back’

New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.

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05/12/2019  |  Full story...

Oasis gets 175% increase in campaign revenue through targeted video marketing

High street fashion retailers Oasis saw a massive 175% increase in its campaign revenues by integrating embedded, targeted videos into its marketing communications, through its work with video marketing specialist Playable and AI marketing platform Emarsys.

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05/12/2019  |  Full story...

Google co-founders Larry Page and Sergey Brin step down

Google co-founders Larry Page and Sergey Brin are stepping down from their roles within parent company Alphabet.

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04/12/2019  |  Full story...

Code Computerlove co-creates BBC digital wellbeing app

The BBC has created a new app designed to help young people using mobile phones make smart choices, feel more confident and access advice tailored to how they’re feeling.

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04/12/2019  |  Full story...

Top trending colours worldwide: Designers opting for fire and ice in 2020

Bold, saturated hues are expected to dominate many 2020 creative campaigns, with ‘Lush Lava’ and ‘Aqua Menthe’ the fastest growing in popularity, based on data that matches pixels with image downloads.

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03/12/2019  |  Full story...

Facebook lets users upload all photos to Google

Facebook has launched a new tool that lest users bulk-export all their photos and videos to another service or social network in just a couple of clicks, starting with Google Photos.

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03/12/2019  |  Full story...

Black Friday sees 6% year-over-year improvement of in-store shopper traffic

Black Friday footfall increased by 6% compared to Black Friday 2018, according to official data from ShopperTrak.

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03/12/2019  |  Full story...

Top Pinterest UK Campaigns for 2019”

Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019. Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019.

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03/12/2019  |  Full story...

Companies hire 'potential over experience' as skills shortage hits UK

Almost two thirds of employers (58%) hire staff based on potential, rather than experience or qualification, as demand for skills outstrips supply in the UK.

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02/12/2019  |  Full story...

eBay, Gumtree and Motors.co.uk launch eBay Motors Group to enhance dealer offering

eBay Motors, Gumtree Motors and Motors.co.uk have today announced they are launching a combined platform for automotive dealers under a new B2B brand - eBay Motors Group.

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02/12/2019  |  Full story...

Traffic surge: 13 million Brits to shop online this Black Friday

1 in 5 UK shoppers are abandoning the high street and heading online for deals and discounts this Black Friday, according to new research.

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29/11/2019  |  Full story...

Is Black Friday a con? 95% of deals ‘cheaper or same price, after sale

Up to 95% of products in Black Friday deals are cheaper or the same price after the sales day, according to new research.

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29/11/2019  |  Full story...

‘Our LDN Story’: Trailers of films created by young Londoners to be screened as ads in cinemas across the capital

Wavemaker UK and Digital Cinema Media (DCM) - in partnership with the Mayor of London - has launched trailers of six powerful films that capture young people’s views of life in the capital.

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29/11/2019  |  Full story...

Virals of the year: Bud Light sets Superbowl alight with Game of Thrones parody

Bud Light capitalised on the climax of Game of Thrones this year with a big budget Super Bowl ad.

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28/11/2019  |  Full story...

Virals of the year: Nike ramps up cause marketing with ‘Dream Crazier’

Following Nike’s divisive 2018 campaign ‘Dream Crazy’ featuring NFL star Colin Kaepernick, the sports giant launch the ‘Dream Crazier’ ad at the beginning of 2019, featuring Serna Williams, getting 11m views in the process.

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28/11/2019  |  Full story...

UK Cyber-security skills gap ‘at breaking point’

A new, in-depth piece of research conducted amongst UK CIOs and senior IT professionals has revealed that the cybersecurity skills gap has reached a crisis point.

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28/11/2019  |  Full story...

Turkey Vs Potato: Greenpeace Xmas ad pitches comedy roast dinner battle

‘Turkey vs Potato, The Ultimate Roast Battle’ is Greenpeace UK’s alternative Christmas ad. Inspired by the popular ‘comedy roast’ format and made by agency Nice and Serious, the ad is all about the laughs at first but ends with a serious point about meat and its links to deforestation.

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28/11/2019  |  Full story...

Virals of the year: ‘Live like a Bosch’ hip hop IoT parody gets 20m views

This humorous and fun campaign from Bosch racked up 20 million views on YouTube and Facebook across 8 countries.

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27/11/2019  |  Full story...

BT teams with Amazon for Alexa voice search

BT has announced it has added Alexa voice search to its TV service and offering new and existing customers 6 months free Prime video as part of the Amazon partnership.

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27/11/2019  |  Full story...

Virals of the Year: Ridley Scott returns to advertising with epic Hennessy ad

In February this year, Premium cognac brand Hennessy XO teamed up with Oscar-nominated director Sir Ridley Scott to produce a lavish mini-movie to promote its signature spirit.

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27/11/2019  |  Full story...

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