Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Boston Dynamics' Atlas robot does backflips

Boston Dynamics has showcased its latest invention- a robot capable of leaping across tables and performing backflips.

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17/11/2017  |  Full story...

Health search trends: Online health sites succeed with long-form content

Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study.

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17/11/2017  |  Full story...

Marketing in 2018: A year of reckoning?

Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.

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17/11/2017  |  Full story...

Brits want AI to help choose their holidays

The travel sector is being urged to invest in artificial intelligence (AI) to improve the booking process, as more than a quarter of UK holidaymakers find it too difficult to pick the perfect destination.

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17/11/2017  |  Full story...

Dulux debuts online colour picker with Houzz

Home design technology platform Houzz Inc has launched a Colour Picker tool in the UK in partnership with paint brand Dulux.

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17/11/2017  |  Full story...

Just one Facebook ‘like’ is all it takes for targeted adverts

A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’.

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16/11/2017  |  Full story...

Slow site speeds hamper online retailers this festive season

More than half (54%) of the UK’s top online retailers are completely unprepared for the Black Friday sales surge, rating as “Poor” for key performance metrics such as page loading speed, according to new research.

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16/11/2017  |  Full story...

The FA hires Cognizant for digital transformation drive

The FA has hired Cognizant to become its digital transformation partner, supporting the football governing body’s new digital engagement programme. Cognizant will become both the ‘Official Digital Transformation Partner of The Emirates FA Cup’ and ‘Official Digital Transformation Partner of Club Wembley’. They will also become The FA’s ‘Official Digital Partner’.

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16/11/2017  |  Full story...

TV tribes: New data shows brands should avoid stereotypes in campaigns

New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.

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16/11/2017  |  Full story...

Channel 4 links with top European broadcasters for video ad alliance

Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.

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15/11/2017  |  Full story...

Black Friday email tips: Brands must focus on emotions, not just deals

Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.

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15/11/2017  |  Full story...

Reddit takes on social media giants with chat function

Reddit is testing a real-time chat function which could soon replace its standard personal message (PM) system, as the popular internet forum looks to take on social media rivals such as Facebook.

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15/11/2017  |  Full story...

UK Prime Minister meets digital leaders to plan technology drive

The Prime Minister will meet leading digital entrepreneurs and innovators from across the country today, as she announces a series of measures to support the growth of the UK’s tech sector.

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15/11/2017  |  Full story...

The growing impact of social media on sports [INFOGRAPHIC]

The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception. This infographic from Betting Sites, includes trends, popular sports teams on social media, the impact on revenue and conversion and much more.

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15/11/2017  |  Full story...

UK consumers experiencing Black Friday fatigue due to extended deals

Just one in five UK shoppers plans to use a price comparison website (PCWs) on Black Friday according to new research.

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15/11/2017  |  Full story...

Adobe launches first "programmatic-only" campaign

Adobe is aiming to prove that the future of ads is programmatic launching its first completely automated campaign on social media, mobile and TV.

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14/11/2017  |  Full story...

Facial-tracking study reveals 4 key tips for successful luxury advertising

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.

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14/11/2017  |  Full story...

Half of sales reps view prospects’ Facebook profiles before meetings

More than half (53%) of sales reps choose Facebook as their research tool of choice when it comes to preparing for meetings with prospects, according to new research.

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14/11/2017  |  Full story...

Brands spending £6bn on Christmas ads

Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.

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14/11/2017  |  Full story...

eBay sees rise of “Generation Phygital”: 52% prefer books, CDs and DVDs over digital media

Brands are set to benefit from a revival of physical media as the nation’s entertainment format of choice, with over half (52%) of Brits now preferring physical books, music, film/TV and video games to digital downloads.

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14/11/2017  |  Full story...

Single’s Day trends: $25bn spent in one day

Shoppers in China spent $25.3bn in one day on Saturday, smashing previous records for the world’s largest retail event which is now four times bigger then Black Friday.

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13/11/2017  |  Full story...

Mobile ad trends: Ad fraud tops transparency concerns

Just under half (49.6%) of marketers put ad fraud as their top concern within mobile programmatic, according to new research.

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13/11/2017  |  Full story...

Video and subscriptions to power the future of premium content

Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.

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13/11/2017  |  Full story...

Consumers more willing to share location with apps (but privacy concerns persist)

Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.

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13/11/2017  |  Full story...

Paddington Vs. Moz: Which Christmas ad is winning online?

Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?

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13/11/2017  |  Full story...

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