Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Google forced to pay €50m GDPR fine by French data regulator

Google has been served with a €50m (£44.1m) fine by the French data regulator for breaching the EU's rules on consumer data protection, representing the largest fine yet under GDPR.

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22/01/2019  |  Full story...

IAB UK shakes up team with first ever marketing and partnerships heads

IAB UK has employed Rachel Arch as its first Head of Partnerships and Tom Stevens as its first Head of Marketing, signalling a shift in approach for the online advertising industry body.

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22/01/2019  |  Full story...

The state of mobile in 2019: App spend ‘worth double box office market’

In 2019, app App Store consumer spend will surpass $120bn, double the size of the global box office market, according to new research.

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22/01/2019  |  Full story...

Netflix ‘would lose 57% of their subscribers if they added commercials’

The majority (57%) of UK customers would stop watching Netflix if commercials were introduced, and even lowering subscriptions would cause a significant drop off of 42%, according to new research.

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22/01/2019  |  Full story...

The rise of ‘in-housing’: Brands shifting away from agencies

The recent in-housing trend is changing the face of digital advertising, as brands shift away from agency; instead bringing their digital advertising operations in-house.

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22/01/2019  |  Full story...

Amazon named consumers’ favourite brand

Amazon has been named by consumers as their favourite brand, with retail stalwarts Marks & Spencer, John Lewis, Sainsbury’s and Tesco the others most mentioned, according to new research.

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22/01/2019  |  Full story...

Generation Z dominates YouTube (while other generations prefer Facebook)

One in three ‘Gen-Zers’ (31%) visit YouTube the most, according to a new survey from Visual Objects.

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21/01/2019  |  Full story...

Urban Airship boosts mobile engagement tools with Accengage purchase

Digital customer engagement company Urban Airship has acquired Accengage, continental Europe’s largest provider of mobile CRM and push notifications.

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21/01/2019  |  Full story...

Social media trends: What are people posting on their timeline?

Images (69%) are the most popular content type that people post on social media, followed by life updates/announcements (47%) and videos (46%), according to new US-based research.

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21/01/2019  |  Full story...

Kingston rolls out eSports gaming campaign with Post Malone

HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.

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21/01/2019  |  Full story...

US court forces Domino's Pizza to make app accessible to blind people

Domino’s Pizza must make its website and mobile app accessible to blind people using screen-reading software, after a court ruling in the US.

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21/01/2019  |  Full story...

Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’

Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.

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21/01/2019  |  Full story...

PrettyLittleThing boosts ‘next purchase’ with loyalty platform

PrettyLittleThing has partnered with Narvar, a technology company helping retail brands deliver premium post-purchase experiences.

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17/01/2019  |  Full story...

YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes

YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.

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17/01/2019  |  Full story...

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis

YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.

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17/01/2019  |  Full story...

IPA Bellwether: UK marketing budgets flatline as Brexit bites

After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.

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16/01/2019  |  Full story...

Gillette sparks social media storm with "Best a Man Can Be" ad

Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.

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16/01/2019  |  Full story...

Video advertising trends: Live ads, personalisation and programmatic to shape 2019

The video advertising industry will see four key changes in OTT, traditional TV, online video, data activation, and transparency, according to a new report released this week.

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16/01/2019  |  Full story...

Student social network links with global ID card scheme for tailored adverts

The non-profit organisation behind the International Student Identity Card (The ISIC Association) has partnered with Campus Society, a social network for UK students, to offer tailored experiences, offers and services to the global student population.

16/01/2019  |  Full story...

Creative trends: 2019 to see ‘nostalgic aesthetics of the past’

What’s old is new again. 2019 will see a an optimistic redux of early-tech, with like purple, blue, and pink duotone gradients, basic vector graphics, and dreamy synth music, according to anew report looking into upcoming creative trends.

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15/01/2019  |  Full story...

Boohoo bucks ASOS trend with strong Christmas revenues

Online fashion retailer Boohoo raised its revenue guidance after successfully navigating a tough Christmas for the high street, contrasting with rival ASOS, which was forced to issue a profit warning.

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15/01/2019  |  Full story...

Can multisensory retail save the high-street in 2019?

Sensory experiences are driving 9 in 10 shoppers back into stores, with an enjoyable atmosphere a key factor for choosing the high street over online, according to new research.

15/01/2019  |  Full story...

Google adds activity cards to users’ browsing history

Google is making it easier for users to continue their old searches by adding activity cards.

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14/01/2019  |  Full story...

Stan and Ollie film gets print and OOH campaign with digital twist

The Evening Standard and eOne has partnered to promote the debut BAFTA nominated film, Stan & Ollie.

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14/01/2019  |  Full story...

Top 10 CES gadgets: Automatic make-up, expanding letterboxes and walking cars

The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird…

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14/01/2019  |  Full story...

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