Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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People expect brands to respond to social media comments within 24 hours

People are increasingly turning to social media to voice comments about companies, and most people, especially younger generations, expect brands to respond quickly.

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14/11/2018  |  Full story...

5 learning trends for 2019: AR, bite-sized and community approaches to grow

Shaped by technology, new advances and alternative ways of thinking; the way we learn is changing. International teaching providers, Teachingabroaddirect.co.uk pulled highlights from the report ‘Trends in Learning 2018’ by the Open University to show how learning has evolved to include 5 trends that will transform the way we learn in 2019.

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14/11/2018  |  Full story...

The sound of marketing: New report highlights use of audio as creative resource

Audio communication is underused by most brands and advertisers, despite podcasts, audiobooks, music streaming, voice assistants and even voice notes quickly gaining in popularity and becoming more heavily integrated into our day to day lives. A new report looks into the ways sound can enhance marketing campaigns.

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14/11/2018  |  Full story...

Adspend set to surge in China, despite knowledge gap

China is a key focus in two thirds (62%) of CMOs’ global marketing and advertising campaigns, with four out of five (80%) planning to increase investment in the market over the next year and a half, according to new research.

14/11/2018  |  Full story...

Mobile adspend passes €10bn in first half of 2018- IAB Europe

Digital advertising grew by 10% to €25.7bn in the first half of this year, with mobile set to take a 50% share of the total, according to new research.

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13/11/2018  |  Full story...

Almost half of Brits ‘to buy from Amazon this Black Friday’

Almost half (48%) of all British shoppers say they plan to purchase from Amazon during the Black Friday sales period this year, according to a new survey.

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13/11/2018  |  Full story...

Oath rolls out audio-based programmatic ad platform worldwide

Oath is launching a new programmatic audio ads platform, giving brands an automated way of optimising adverts on podcasts and streaming services.

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13/11/2018  |  Full story...

Purple Tuesday: Retailers that neglect disabled access 'missing out on huge profits'

Today marks the first ever Purple Tuesday, which is helping to raise awareness of the barriers to shopping for disabled people. A new video from agency We Are Fred is being screened at retailers across the UK.

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13/11/2018  |  Full story...

Berocca launches branded TV content with Channel 4 partnership

Vitamin supplement brand Berocca will unveil its brand-first TV programme, ‘Extreme Everest’ with Ant Middleton, this Sunday in partnership with Channel 4 to launch its new ‘No Day Too Tough’ campaign.

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13/11/2018  |  Full story...

Custom KPIs ‘used by nearly 9 in 10 marketers’

An overwhelming majority (86%) of UK brand marketers now use custom KPIs to link marketing activity with business objectives, compared with only a quarter (24%) of marketers still relying on click-through rates as their primary metric, according to new research.

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13/11/2018  |  Full story...

Singles' Day sales growth slows amid US-China trade tensions

Chinese retail giant Alibaba has once broken its record for shopping sales event Singles Day, making a gargantuan 213 billion yuan (£24bn) in just 24 hours, but demand for big-ticket items fell due to China-US trade tensions.

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12/11/2018  |  Full story...

Spotify launches analytics platform for music publishers

Spotify has launched a new publishing analytics platform in beta, specifically for music publishers.

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12/11/2018  |  Full story...

The 6 sins of the digital age: Hate, addiction and misinformation top list

The are six major concerns from global citizens about digital technology, including hate and misinformation online, and addiction according to a new worldwide study.

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12/11/2018  |  Full story...

Disney posts record profits as it reveals Netflix rival

Disney has revealed its plans for a streaming service to rival Netflix and Amazon, as the media giant saw profits rise 33%.

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12/11/2018  |  Full story...

Massive ‘experience expectation gap’ between UK marketers and consumers

Marketers are wildly overconfident that they can meet customer expectations, with many consumers saying that marketers are doing it wrong, according to new research.

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12/11/2018  |  Full story...

Iceland Christmas TV ad banned for being “too political” (but goes viral online)

UK supermarket chain Iceland has seen its Christmas advert blocked from TV screens for being too political, but the Greenpeace-made cartoon is finding new life as a viral success online.

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09/11/2018  |  Full story...

Samsung reveals its first foldable smartphone

Samsung has revealed its much-anticipated foldable mobile phone with a flexible screen at its developers conference in San Francisco.

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09/11/2018  |  Full story...

ITV warns Brexit fears are scaring off advertisers

Advertisers are scaling back spending on ITV during the traditionally busy run-up to Christmas due to uncertainty about the UK's future, the UK broadcaster has said.

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09/11/2018  |  Full story...

Visa runs first ever UK Christmas TV advert

Visa announces the launch of its first ever UK festive TV advert created by Saatchi & Saatchi, encouraging the nation to visit their local high street this Christmas.

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09/11/2018  |  Full story...

Sri Lanka launches new tourism drive and online campaign

The Sri Lanka Tourism Promotion Bureau (SLTPB) announces a new brand identity, under the creative platform “So Sri Lanka”.

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09/11/2018  |  Full story...

Brands not really listening to the ‘Voice of the Customer’

Over three quarters (78%) of brands say they now measure the Voice of the Customer, but just 24% think they get the insight they need to transform their business, according to new research.

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09/11/2018  |  Full story...

70% of consumers have yet to act on voice search results alone

Over two thirds (70%) of consumer have yet to act on voice search results, with many concerned about the accuracy of online business information, according to new research.

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08/11/2018  |  Full story...

IKEA unearths “previously undiscoverable” customer digital insights with Content Square

IKEA has implemented ContentSquare's digital insight and user experience analytics solution to enable its teams company-wide to better understand their customers' online behaviour, as part of the business' growth and customer strategy plan for 2019.

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08/11/2018  |  Full story...

How businesses collect mobile app reviews

Nearly two-thirds of businesses (63%) actively collect and implement feedback from reviews into their apps, according to new research.

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08/11/2018  |  Full story...

Top 7 John Lewis Christmas ads: ‘The Long Wait’ most emotionally effective

“The Long Wait” is the most effective John Lewis Christmas ad, according to new emotion AI data released today by Realeyes.

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08/11/2018  |  Full story...

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