Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Organisational mindset ‘driving digital effectiveness’

A new survey into digital effectiveness has revealed that ‘Product Thinking’ is helping organisations become more digitally effective.

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13/07/2018  |  Full story...

49% of agencies rely on own advertising technology for programmatic media buys

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.

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12/07/2018  |  Full story...

Creepy or cool? Consumer attitudes towards new technology

RichRelevance, the global leader in experience personalisation, has launched the results of its annual ‘Creepy or Cool’ survey – a look at consumer attitudes towards technology in the retail space.

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12/07/2018  |  Full story...

Social media and the spread of fake news: Could you call It out?

You can't deny the power of social media for enabling conversation like no other medium in history - but is it also responsible for the spread of fake news in our societies?

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12/07/2018  |  Full story...

Google gives advertisers new AI-powered ad tools

Google has launched a suite of ad-buying tools that will let machines instead of humans fine-tune ads and determine where they should run.

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12/07/2018  |  Full story...

Ebay takes on Amazon Prime Day with own summer sale

eBay has launched its own ‘Sales Day’ to combat that of Amazon Prime Day which begins next week.

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11/07/2018  |  Full story...

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR)

Facebook is to be fined with the maximum £500,000 ($663,000) fine over data protection breaches related to the Cambridge Analytica scandal.

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11/07/2018  |  Full story...

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.

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11/07/2018  |  Full story...

Tinder launches 'video loop' GIF feature globally

Tinder has started the global rollout of Tinder Loops, which lets users add two-second looping videos.

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11/07/2018  |  Full story...

Social Media World Cup: France tops social buzz ahead of semis

Following a bumper weekend of World Cup action, France remain the top semi final team in terms of social buzz, with England coming second, according to new research.

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10/07/2018  |  Full story...

French newspaper Le Figaro seals 3-Year deal with Taboola

Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France.

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09/07/2018  |  Full story...

Online travel trends: Amsterdam top search destination

Amsterdam tops the list when Brits are looking to book flights and hotels online, according to new research.

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09/07/2018  |  Full story...

Email trends: Consumers opening more emails (and still clicking)

Emails are opened and read 18.1% of the time, continuing the positive trend seen last year, and consumers are still just as likely to click, with click-through rates remaining at 1.9% year-on-year.

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09/07/2018  |  Full story...

Female football fandom reaches fever pitch

There is a growing female fanbase for football in the U.K. and globally, making this year’s World Cup prime time for advertisers to reach this demographic.

09/07/2018  |  Full story...

Prime Day: A $1.6bn loss-leader creating millions more Prime members

Amazon’s Prime Day is the biggest loss-leader in history, enticing millions more shoppers into Prime membership, says e-commerce delivery specialist ParcelHero.

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09/07/2018  |  Full story...

Harry Kane catching Ronaldo, Messi and Neymar for social media buzz

The goals scored by Harry Kane, England’s superstar striker, have so impressed fans on social media, that his share of voice now puts him at fourth place behind the mighty talents of Cristiano Ronaldo, Lionel Messi and Neymar, according to new analysis.

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06/07/2018  |  Full story...

Social media world cup: France most talked about team

Following an incredible and unpredictable knockout stage, Socialbakers’ 2018 Social Media World Cup now shows that France are the most talked about side of the quarter finalists.

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06/07/2018  |  Full story...

Human nature ‘drives customer loyalty in a digital world’

Organisations that create emotional connections with customers will increase customer retention and satisfaction, according to new research.

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06/07/2018  |  Full story...

UK retailers spend £1.5m on failed or cancelled digital transformation projects

Lack of direction behind digital transformation is costing retailers dearly, as almost three quarters (74 per cent) admit to undertaking projects not linked to the overarching business strategy.

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06/07/2018  |  Full story...

Memes saved? MEPs vote to reject EU copyright law proposal

MEPs in the European Parliament have voted to reject EU copyright law changes, backed by Sir Paul McCartney and other high-profile musicians.

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05/07/2018  |  Full story...

Facebook shuts down three apps after ‘low interest’

Facebook is shutting down three apps, tbh, Hello and Moves, blaming low user numbers.

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05/07/2018  |  Full story...

World Cup marketing trends: 4m bored Brits shop on their smartphones during matches

Online retailers are expecting a ‘boom’ in mobile purchases with over 4 million Brits shopping on their smartphones while watching the 2018 World Cup.

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05/07/2018  |  Full story...

Drake takes over Spotify: Angry customers get refund for ‘annoying’ music promo

Subscribers to the ad-free Spotify Premium plan have been issued refunds, claiming playlist promotions for Drake’s new album count as adverts.

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05/07/2018  |  Full story...

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed

Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.

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05/07/2018  |  Full story...

Retailers boost investment in machine learning and voice search to improve digital marketing

A significant number of retailers plan to invest in transformative technology including machine learning and voice search to enhance their digital marketing campaigns, according to new research.

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04/07/2018  |  Full story...

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