Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Bad chatbots: Businesses and consumers at odds over definition of “good” customer experience

There is significant support for AI in customer service, but nearly all consumers (88%) want transparency on when they are talking to a chatbot rather than a human, according to new research.

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14/09/2018  |  Full story...

Holiday hang ups: Third of Brits getaways affected by mobile app problems

Mobile apps played a central role in the British holiday experience this summer, with more than a third of holidaying Brits saying app problems ruin their holiday, according to new research.

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14/09/2018  |  Full story...

Digital marketing trends: attention spans aren’t shrinking, they’re evolving

Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research.

13/09/2018  |  Full story...

Creative protection or 'link tax'? EU votes for controversial internet copyright law

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

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13/09/2018  |  Full story...

Top 10 most relevant brands in the UK: Lego, Apple and Playstation lead the way

Apple, Lego and PlayStation are the most relevant brands to UK consumers according to the new prophet brand relevance index.

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12/09/2018  |  Full story...

Stena Line introduces first AI-assisted vessel

As a central part of Stena Line’s efforts to reduce fuel consumption and minimise environmental impact, the company is now running a pilot study where artificial intelligence technology is implemented on board vessels.

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12/09/2018  |  Full story...

Branch buys Tune to create analytics giant

TUNE’s Attribution and Analytics platform and team has been acquired by Branch, the fastest growing cross-platform solution for links and measurement, to form a new marketing and measurement platform.

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12/09/2018  |  Full story...

LinkedIn debuts ‘self-service’ dynamic ads

LinkedIn has launched Dynamic Ads in Campaign Manager for self-service marketers, as the business-based social network looks to expand its ad revenue.

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11/09/2018  |  Full story...

Online shopping in the UK up 9% in a year

UK online shoppers make 87 per cent of their retail* purchases online, up from 80 per cent in 2017, marking an increase of almost nine per cent year on year, according to Royal Mail’s Delivery Matters report.

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11/09/2018  |  Full story...

Burger King puts social first with £20K chicken competition

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.

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11/09/2018  |  Full story...

The trust crisis: Most people don’t believe companies have their best interests in mind

The majority (59%) of customers believe their personal information is vulnerable to a security breach, and 54% don’t believe that companies have their best interests in mind, according to new research.

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11/09/2018  |  Full story...

Kelkoo strikes Google Shopping Ads partnership

Kelkoo has become a premium partner with Google Shopping Ads, which it claims will offer retailers an average saving of 32% on total ad spend by bypassing the premiums faced by retailers on Google Shopping.

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11/09/2018  |  Full story...

Google launches machine learning tool Smart Campaigns across UK

Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets.

10/09/2018  |  Full story...

Argos teams with Google Home for voice shopping

Argos has launched a voice shopping service, letting people sell and reserve its products through Google Home.

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10/09/2018  |  Full story...

Online advertising whitepaper: demystifying premium video

Is spending more on a premium video ad worth it? A new whitepaper looks at what sets premium video apart from other media, and highlights why it is more accessible than the market might currently perceive.

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10/09/2018  |  Full story...

Adform expands into Asia pacific

Ad tech firm Adform has expanded its presence in China, Australia, and Dubai, with additional regional growth planned in the near future.

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10/09/2018  |  Full story...

Bank of Mum & Dad: 62% of students hope parents will fork out for uni essentials

University freshers will be calling on ‘bank of mum and dad’ as they start the new semester, with 62% of students hoping their parents will cover university essentials and tech equipment, according to new research.

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07/09/2018  |  Full story...

AI to spur global economic growth- report

Artificial intelligence (AI) could add $13 trillion to worldwide economic output by 2030, equivalent to about 1.2 per cent of additional GDP growth a year, according to a new report.

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07/09/2018  |  Full story...

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly

Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.

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07/09/2018  |  Full story...

Nike gets political: Social media storm after recruiting former NFL star Colin Kaepernick

Nike has taken a bold step with its latest advertising campaign, recruiting controversial former NFL star who was one of the first to kneel during the US national anthem before matches to protest movement against racial injustice in the country.

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06/09/2018  |  Full story...

Over half of teens are influenced by ethics when buying a brand

The majority of teenagers are influenced by ethics when buying a brand, with most either deliberately buying or deliberately stopping using a brand because of its ethics, according to new research.

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06/09/2018  |  Full story...

Angry Birds teams with Imagine Dragons for charity in-game event

Rovio has partnered with the multi-platinum Grammy Award-winning band Imagine Dragons to launch “Angry Birds x Imagine Dragons,” a free in-game event playable in Angry Birds Match now through Sept. 25, 2018.

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06/09/2018  |  Full story...

Ad Blocking in the UK begins to stabilise

More than a fifth of internet users in the UK are expected to install an ad blocker this year, but growth is slowing, according to new research.

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06/09/2018  |  Full story...

Brits turn to Google for advice on how to cope with the UK heatwave

The 2018 UK summer heatwave saw millions of Britons struggling to cope with the extended period of intense heat, with temperatures in some regions of the country exceeding 35℃, with many turning to Google to find ways to make the most of (or avoid) the heat.

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05/09/2018  |  Full story...

Awin and affilinet unite under same brand as merger progresses

European affiliate network, affilinet is now operating under the Awin brand following a successful first year as part of Awin.

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05/09/2018  |  Full story...

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