Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Snapchat undergoes huge redesign as losses grow

Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook.

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08/11/2017  |  Full story...

Vodafone moves into IoT with new home gadgets

Vodafone has launched its first Internet of Things devices, as the mobile network operator looks to expand into hardware.

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08/11/2017  |  Full story...

Facebook finally expands Messenger payments to the UK

Facebook is introducing peer-to-peer payments to its messaging app Messenger in the UK, letting people send cash to their friends and contacts.

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08/11/2017  |  Full story...

1 in 7 workers think AI can replace their jobs completely

1 in 5 British workers see AI and automation as a threat to their job, while more men than women have a positive outlook on automation in the workplace, believing it will reduce errors, according to new research.

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08/11/2017  |  Full story...

Most consumers saw a fake review this year (but most people can’t always spot them)

Consumers are changing their behaviour when looking at online reviews for local businesses - with many struggling to spot fake reviews when choosing who to use, according to new research.

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08/11/2017  |  Full story...

Adidas debuts ‘smart’ mobile shopping app

Sportswear brand Adidas has launched a shopping app that is tailored to the customer by learning their preferences, behaviour and interaction across the app.

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07/11/2017  |  Full story...

African mobile broadband connections to double within five years

Mobile data will be the main driver of growth in the African telecoms market, with the number of mobile broadband connections on the continent set to more than double over the coming five years, according to new research.

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07/11/2017  |  Full story...

Brits ‘will give hacked sites a second chance’

The vast majority of people (85%) would still consider using a site or service that had been involved in a data breach, according to new research.

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07/11/2017  |  Full story...

How to reach Chinese online shoppers this Singles’ Day

With Singles’ Day just around the corner, e-commerce giant Alibaba is once again hoping to beat the $18 billion in total sales seen at last year’s event. Global Web Index has put together a guide on how to reach Chinese online shoppers during the biggest sales day in the world.

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07/11/2017  |  Full story...

White paper: Countdown to GDPR- positive compliance and best practice data management

Bench, a St Ives company, has launched its latest ‘Ask the Experts’ report in the form of a guide designed to provide clear and positive solutions for companies looking at where to start and how to comply with the General Data Protection Regulation (GDPR).

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07/11/2017  |  Full story...

Google ‘Market Finder’ matches small businesses to global markets

Google has launched a new analytics tool that helps businesses identify new customers and grow their export sales online.

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06/11/2017  |  Full story...

Top brand’s social media customer experience ‘getting worse’

UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to new research.

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06/11/2017  |  Full story...

How Brits buy holidays: 23% of millennials would find chatbots helpful

Holiday shoppers spend three hours reading online content before committing to a trip, with a quarter then booking their summer holiday on their smartphone, according to new research.

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06/11/2017  |  Full story...

Businesses ‘failing to align strategy and digital delivery’

Organisations are failing to align business strategy and digital delivery, and that customer experiences are suffering as a direct result, according to new research.

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06/11/2017  |  Full story...

Experience Gap: Only 17% of consumers feel valued by brands

Despite 90% of marketers claiming that they are “customer centric” in their approach, only 17% feel valued by brands.

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06/11/2017  |  Full story...

Snapchat debuts retargeted ads that follow users around web

Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.

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03/11/2017  |  Full story...

Marketing managers are future proofing with VR, livestreaming, AI and voice

UK marketing managers are already investing in new technologies such as VR, voice, live streaming and artificial intelligence as part of their 2018 strategies, according to a new survey.

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03/11/2017  |  Full story...

More than just millennials? BuzzFeed picks GlobalWebIndex to understand audience

GlobalWebIndex and BuzzFeed are looking to gain a deeper understanding of BuzzFeed’s audiences in order to secure a more diverse range of advertising partnerships.

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03/11/2017  |  Full story...

Top 50 most valuable UK brands: Vodafone and HSBC lead way

Vodafone is the number one UK-based brand, with success driven by a strong purpose, according to new research.

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03/11/2017  |  Full story...

Most Brits want stricter rules on online tracking and data sharing ahead of GDPR

Ahead of the new General Data Protection Regulation (GDPR) taking effect in May 2018, new research reveals 62 per cent of UK consumers want stricter rules surrounding data collected about people’s online behaviour (sites they visit, ads they click and purchases they make).

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03/11/2017  |  Full story...

Black Friday: Brands must think globally as shoppers turn to the UK for bargains

Black Friday 2017 is due to be bigger than ever with data revealing a 14% year-on-year increase in sales globally, due to a low pound attracting global bargain hunters, according to new research.

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03/11/2017  |  Full story...

Facebook profit soars as mobile ads account for 88% of revenue

Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook's mobile advertising offerings.

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02/11/2017  |  Full story...

Premium publishers trump Facebook and Twitter for trust, transparency, and engagement

Consumers rank premium publishers far ahead of Facebook and Twitter for trust, transparency and engagement, according to new research.

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02/11/2017  |  Full story...

Mars creates 4 ‘bite-sized’ horror films to promote candy brands

Mars and Fox have teamed up to create four "Bite Size Horror" spots to celebrate Halloween.

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01/11/2017  |  Full story...

Burger King trolls McDonald’s with #ScaryClownNight

For its 2017 Halloween campaign, Burger King poked further fun at its McDonald’s rival, with a tagline that reads, “Come as a clown, eat like a King.”

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01/11/2017  |  Full story...

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