Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Shopping cart abandonment: a heart-breaking reality of today’s ecommerce industry

Shopping cart abandonment is major concern of most ecommerce business owners. This infographic showcases some real facts around shopping cart abandonment and some reasons and dos and don’ts to recover.

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18/04/2018  |  Full story...

How Paris turned Millennials into ambassadors for the city

In February 2018, the Paris region’s governing body launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience. This case study looks at how it achieved a staggering 5.7 million views after being shared by Snapchatters via Chat or Stories.

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17/04/2018  |  Full story...

Most consumers buy products they discover on retailers’ social media channels

Over two thirds (67%) of UK consumers go on to purchase products they discover on retailer’s social media channels, new research reveals.

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17/04/2018  |  Full story...

Surviving the Post-social Media Apocalypse: Has JD Weatherspoon’s started a chain of events?

In the wake of the recent #DeleteFacebook movement and now JD Weatherspoon’s abandonment of social media, a new report highlights that these recent data privacy issues marks the beginning of a post-social media apocalypse.

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17/04/2018  |  Full story...

UK ‘can lead the way the ethical AI’

The UK is in a strong position to be a world leader in the development of artificial intelligence (AI). This position, coupled with the wider adoption of AI, could deliver a major boost to the economy for years to come. The best way to do this is to put ethics at the centre of AI’s development and use concludes a report by the House of Lords Select Committee on Artificial Intelligence, AI in the UK: Ready, Willing and Able?, published today.

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17/04/2018  |  Full story...

Wetherspoons shuts down all pub social media accounts

UK pub chain JD Wetherspoon is closing its Facebook, Twitter and Instagram accounts following the abuse directed at MPs and others.

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16/04/2018  |  Full story...

B2B video marketing trends: firms challenge publishers to help them do more

Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released today by LinkedIn, the world's largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found.

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16/04/2018  |  Full story...

Sir Martin Sorrell quits WPP after 32 years

Sir Martin Sorrell, the chief executive of the world's biggest advertising company WPP is leaving the company he built up over three decades.

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16/04/2018  |  Full story...

The Evolution of Online Scams: 21 game-changing digital crimes [INFOGRAPHIC]

From credit cards to dating sites, this infographic shows how digital data has been used and abused over time.

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16/04/2018  |  Full story...

Spotify and Hulu strike content partnership

Spotify and Hulu have formed an agreement for the music streaming service to offer select Hulu-owned TV and movie content to its own subscribers.

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13/04/2018  |  Full story...

Apple and Google outline new GDPR privacy features

Apple will be bringing refreshed privacy controls for its devices and iCloud services in May with its launch of iOS 11.3, ahead of the new European data privacy laws.

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13/04/2018  |  Full story...

Facebook offers bounty up to $40,000 for reporting data misuse

Facebook is offering a bounty to anyone who discovers rule-violating use of data by developers on the platform, paying from $500 to upward of $40,000 for substantiated cases.

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13/04/2018  |  Full story...

More than half UK internet users leave routers open to security threats

Computers, smartphones, tablets and millions of other devices in homes across the UK could be at risk from hackers and viruses because many people do not carry out basic security and maintenance on their Wi-Fi routers.

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13/04/2018  |  Full story...

Retailers need to invest in ‘visualisation’ technology to boost online sales

Almost half of shoppers would spend more online if they had access to technology that helped them to better visualise and understand how products work, without having to go in store to see them, according to new research.

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12/04/2018  |  Full story...

Social media ad spend trends: Facebook grows but Snapchat soars 234%

Facebook is seeing a 62% YoY increase in ad spend on their platform despite current turmoil, according to new data.

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12/04/2018  |  Full story...

Marty the Robot to educate schoolchildren in South Korea

Marty the Robot - a new educational robot produced by Robotical in Edinburgh, has just won a huge contract from the Wise Club in South Korea.

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12/04/2018  |  Full story...

Global messaging trends: Brits chose chat apps over texts as SMS declines

Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties.

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12/04/2018  |  Full story...

Most brands admit sales lost to counterfeiting: AI and dark web new threats

Almost half of brands (47%) lose sales revenue to counterfeit or pirated goods, with 1 in 3 reporting a loss of more than 10%, according to new research.

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12/04/2018  |  Full story...

Social media: and how corporate communications became more complicated

Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.

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11/04/2018  |  Full story...

“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing

Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.

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11/04/2018  |  Full story...

White paper: AI crucial to future of marketing

Artificial intelligence (AI) will play a key role in revolutionising marketing in the near future, according to a new white paper looking into how technology drives marketing effectiveness.

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11/04/2018  |  Full story...

Beating Brexit barriers: Most UK businesses want close regulatory alignment with EU

As the UK prepares to leave the European Union next year and head into a transition phase, a new report outlines where British businesses want to stay close to EU rules and where they want divergence.

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11/04/2018  |  Full story...

Protestors stage 'die-in' in Apple stores over tax practices

Apple has come under fire for its tax practices in France this week, as protestors staged a ‘die in’ in one of its stores.

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10/04/2018  |  Full story...

Facebook users would have to pay to opt out of profile data sharing- Sandberg

Facebook users could have to pay to completely opt out of their data being used to target them with advertising, according to its chief operating officer Sheryl Sandberg.

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10/04/2018  |  Full story...

Unilever donates to charity for each Knorr video ad view

Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.

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10/04/2018  |  Full story...

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