Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Organisations struggle to make progress with their digital transformation investments

Despite huge investments in digital transformation initiatives, organisations today feel less equipped with the right leadership qualities to advance their digital transformation as they did six years ago, according to new research.

04/07/2018  |  Full story...

Marketing and sport: which industries benefit most from big events?

Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.

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04/07/2018  |  Full story...

Most consumers are happy to share data (but only if the benefits are clear)

Consumers would like more control over their data and greater insight into what the benefits are to them, according to new global research.

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03/07/2018  |  Full story...

Cryptocurriencies 'infuenced by emotion over economics'

Cryptocurrency prices are influenced by emotion and mood over economic factors, according to a recent study.

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03/07/2018  |  Full story...

Retailers’ failure to deliver a consistent omnichannel experience ‘worse than expected’

Retailers are failing to provide a consistent omnichannel experience, according to original research by global provider of unified commerce solutions, PCMS.

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03/07/2018  |  Full story...

10% of Brits would cut back on EU trips if free mobile roaming ends after Brexit

10% of the public would holiday in Europe less often if free mobile roaming is scrapped after Brexit, according to new research.

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03/07/2018  |  Full story...

1 in 4 marketers ‘rely on their gut’ to make decisions

In the age of big data, many marketers are still prioritising instincts and experience over hard facts, according to new research.

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02/07/2018  |  Full story...

Kroger to test self-driving delivery cars this year

Kroger is testing driverless grocery deliveries this autumn as the US supermarket chain looks to ramp up its ecommerce operations amid rising competition from the likes of Amazon.

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02/07/2018  |  Full story...

Strong mobile ad growth in 27 markets across Europe

Belarus, Serbia and Russia where the fastest growing European countries for mobile ad spend during last year, with many countries growing fast, according to new research.

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02/07/2018  |  Full story...

Customers turning their backs on businesses with bad tech

Three fifths of UK consumers leave a website in less than 30 seconds if it’s ugly or hard to navigate, while a quarter of Britons have switched loyalty for better tech, according to new research.

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02/07/2018  |  Full story...

Criteo invests €20m in Paris AI Lab

Criteo is to invest €20M in an AI Lab in Paris, which aims to carry out R&D into interpretable and transparent AI models to improve online advertising and retailing.

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29/06/2018  |  Full story...

Faster web pages already rank higher in mobile searches (even before Google “Speed Update”)

Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches.

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29/06/2018  |  Full story...

Revealed: 5 of the world's rising tech hubs [INFOGRAPHIC]

We are all aware Silicon Valley still remains the undisputed destination for startups and capital ventures, however, a new crop of global tech hubs are rapidly expanding to one day match the superiority and talent oozing out of the Bay Area.

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29/06/2018  |  Full story...

Top 11 brands that should be jumping on the Love Island bandwagon

Love Island has become hugely popular in the UK, and retail brands with strong affinities to the viewers of the ITV2 reality show have a great opportunity to target the captive audience across social and digital advertising, according to new research.

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29/06/2018  |  Full story...

Top 10 World Cup commercials on social media: Screwfix tops league

Ahead of England’s final World Cup group game clash with Belgium – the first England match to be aired on ITV - 4C Insights reveals gambling brands are among the most popular advertising campaigns of the tournament so far according to social media insights.

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28/06/2018  |  Full story...

GDPR one month on: Large rise in privacy complaints across Europe

The ICO has reported a sharp rise in complaints after GDPR, from a rise in breach notifications from organisations, as well as more data protection complaints following the activation of the law.

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28/06/2018  |  Full story...

Google rebrands AdWords and DoubleClick under new ‘Google Ads’ platform

Google’s ad system is getting a major overhaul this week that will see its flagship AdWords and DoubleClick advertising products renamed under a new streamlined platform.

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28/06/2018  |  Full story...

The Trade Desk launches AI-powered ad tool ‘Koa’

Ad tech firm The Trade Desk is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media.

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28/06/2018  |  Full story...

Brits buying gift cards for personal use

Nearly half of UK shoppers (47 percent) are purchasing gift cards to spend on themselves, according to new research.

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27/06/2018  |  Full story...

Consumers remind brands that ‘simplicity’ is the most important part of a digital experience

When it comes to digital experiences, consumers value easy-to-use brand websites more than anything else, according to new research.

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27/06/2018  |  Full story...

Pinterest Pincodes: Furniture store Neptune uses QR-style codes

Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social.

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27/06/2018  |  Full story...

Who’s wining the World Cup on social media?

Throughout the 2018 World Cup, social media marketing platform Socialbakers will be sharing data on which players and teams are winning the ‘social media World Cup’ – who is garnering the most interactions on social media, and why?

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27/06/2018  |  Full story...

Cannes Lions 2018 review: A sober but stronger festival

The creative ad industry once again gathered at the French Riveria for the biggest annual convention and awards. The theme was ‘Digital Transformation’ but corporate accountability was a hot topic amid the unfolding digital data and privacy scandals that rocked the world this year. In case you weren't lucky enough to attend the beaches, yachts and parties, we look back at some of the big themes of Cannes Lions 2018.

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25/06/2018  |  Full story...

Cannes Lions 2018: Video highlights from all five days

The 2018 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the creative ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all five days.

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25/06/2018  |  Full story...

The social winners of Cannes Lions 2018

With Cannes Lions ending for another year, Crimson Hexagon took a look back to see which brands and agencies generated the most buzz.

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25/06/2018  |  Full story...

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