Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Native ads beat display ads for viewer recommendations

Brits are more likely to recommend brands seen on native ads than ones seen on display, according to new research.

10/12/2018  |  Full story...

Social and Shopping: Can Instagram Expect a Christmas Surge?

According to Instagram four in five users now follow at least one business and two-thirds of visits to Instagram business profiles are from people who don’t yet follow them. Phil Rooke at Spreadshirt looks at why Instagram could be about to have a big final quarter. Partly because it offers the best relationships between consumers and businesses.

07/12/2018  |  Full story...

The role of reviews: Google more trusted than trip advisor for star ratings

Over half (57%) of online users trust a 3 - 4 star review, while only 10% trust a 5 star-rating, which Google being the most trusted platform, according to new research.

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07/12/2018  |  Full story...

Marketers not “putting their money where their mouth is” when it comes to data sharing

SEO data is still being heavily siloed in organisations, despite claims to prioritise cross-channel strategies, according to new research.

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06/12/2018  |  Full story...

Artificial intelligence rolling out in 2019 marketing plans despite consumer scepticism

2019 will be a breakthrough year for AI and machine learning in digital marketing in the UK, despite consumer scepticism, research by Acquia suggests.

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06/12/2018  |  Full story...

Top 5 social trends for 2019: Stories, commerce and rebuliding trust

Rebuilding trust, storyliving, paid social, cracking the commerce code, and the rise of messaging identified as the most important social trends for businesses of all sizes to seize in 2019, according to a new report.

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06/12/2018  |  Full story...

Gen Z ‘motivated by job satisfaction more than money’

Generation Z are more motivated by job satisfaction and working for the social good than by money, according to new research.

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06/12/2018  |  Full story...

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure...

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05/12/2018  |  Full story...

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

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05/12/2018  |  Full story...

Viral of the year: Mariah Carey brings diva-style to Hostel World

“Even divas are believers”, or so Hostelworld wants us to believe with its newest ad starring none other than the queen diva herself, Mariah Carey.

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04/12/2018  |  Full story...

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’

The online mattress delivery market has been a booming market recently, but this long-form ad from Purple stood out from the crowd with its unusual experiment, sharp use of humour and striking visuals.

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04/12/2018  |  Full story...

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.

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04/12/2018  |  Full story...

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia

This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.

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04/12/2018  |  Full story...

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date

A great example of long-form engaging content, Tinder recruited the talents of Jonathan Van Ness and Antoni Porowski from Netflix's Queer Eye to help one Tinder user optimise their profile and find their next date.

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04/12/2018  |  Full story...

Viral of the year: Range Rover tackles London’s largest speed bump

Range Rover decided to do a public demonstration of what their Evoque 4×4 can achieve, by setting up “the world’s biggest speed bump” in the middle of a London street.

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04/12/2018  |  Full story...

Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel

It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim.

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04/12/2018  |  Full story...

Viral of the year: Adidas creates 30,000 personalised videos for marathon runners

This technological feat from Adidas saw the sportswear brand utilise the 30,000 runners of the Boston Marathon to create personalised videos of its participants to promote its latest running apparel.

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04/12/2018  |  Full story...

Viral of the year: Doritos and Mountain Dew team up for celebrity rap battle

Pepsico-owned brands Doritos and Mountain Dew combined forces to issue a creative ad that aired during the Super Bowl which combined a social media hashtag campaign with celebrity power as Morgan Freeman and Peter Dinklage faced off in a lip-sync rap battle.

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04/12/2018  |  Full story...

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

tidegronk.jpg

04/12/2018  |  Full story...

Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV)

Iceland’s No Palm Oil advertisement is the most powerful ad of Christmas 2018, according to Kantar Millward Brown’s annual consumer research into the effectiveness of festive advertising campaigns.

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04/12/2018  |  Full story...

Half of business leaders ‘don’t have a marketing attribution model’

Nearly half (46%) of business leaders don’t have a marketing attribution model, with 37% feeling overwhelmed by the complexity of attribution data.

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04/12/2018  |  Full story...

‘My Dad Wrote a Porno’ Christmas special debuts exclusively on Spotify for all users

One of the most popular podcasts in the world, ‘My Dad Wrote A Porno’, releases its eagerly-awaited Christmas special exclusively on Spotify for two weeks. ‘My Dad Wrote a Christmas Porno 3’ is now available now for all users - both free and Premium - on Spotify.

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04/12/2018  |  Full story...

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top

Realeyes measured viewers' emotions and attention levels through facial expressions and body language and found airport ad was most engaging from this year’s festive crop.

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03/12/2018  |  Full story...

Huawei Cloud debuts global blockchain service for businesses

Huawei Cloud officially launched its Blockchain Service (BCS) for global use on November 15, 2018, after launching it for commercial use in China on October 10th this year.

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03/12/2018  |  Full story...

6 in 10 UK firms plan £100k digital transformation projects soon

Six in ten UK businesses plan on spending more than £100k on digital transformation in the next two years as 69% admit they won’t survive unless they embrace digital transformation, according to new research.

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03/12/2018  |  Full story...

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