Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Online video spend overtakes banner ads for first time

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report.

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17/10/2017  |  Full story...

Adobe teams up with 15 ad tech firms to make all fees transparent

Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency.

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17/10/2017  |  Full story...

Snapchat still beats Instagram among US teens

Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research.

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17/10/2017  |  Full story...

Advertising trade bodies unite to fight 'annoying ads'

The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are "annoying, interruptive or obstructive."

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17/10/2017  |  Full story...

Target signs up to Google Voice shopping service

Target has joined other major US retailers Walmart and Home Depot in allowing customers to make purchases on Google Express, after a successful test on the platform in California and New York.

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16/10/2017  |  Full story...

How should businesses use live video? (Infographic)

As Internet speeds continue to get faster, live video is only going to become even more popular. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at how businesses can use live video effectively.

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16/10/2017  |  Full story...

Global mobile internet usage trends: Spain leads as UK lags

The UK lags behind the rest of the world in mobile internet consumption by 13 percentage points, while Spain leads the way, according to new research.

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16/10/2017  |  Full story...

SEO giants join forces: Majestic’s backlinks database now integrates with SEMrush

Online marketing software firm SEMrush and Majestic, the Birmingham-based provider of one of the most comprehensive backlink databases, have announced that Majestic’s backlinks database now integrates into SEMrush’s Backlink Audit tool.

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16/10/2017  |  Full story...

Uber app tops chart despite London ban (but competitors also thrive)

Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services despite having its license stopped in the city.

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16/10/2017  |  Full story...

"Never trust a clown": Burger King trolls McDonald’s with 'IT' cinema stunt

Burger King pranked cinema goers in Germany this month with an ad that turned the film "IT" into its “longest ad ever” with a punchline that mocked its rival mcDonald's. See why it's out video viral of the week below...

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13/10/2017  |  Full story...

Teen shopping trends: Amazon dominates as Nike slips

An overwhelming number of teenage consumers say Amazon is their favourite website for shopping, according to the results of Piper Jaffray’s biannual survey released this week.

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13/10/2017  |  Full story...

Google disables touch function on Home Mini device after privacy concerns

Google has removed the touch-to-activate Google Assistant feature on its Home Mini smart speaker in response to privacy concerns.

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13/10/2017  |  Full story...

The convenience shopping revolution: Accelerating the pace of retail

UK shoppers’ expectations surrounding convenience are changing and a series of emerging innovations have the potential to reshape shopper expectations further, according for new research.

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13/10/2017  |  Full story...

Home decor firm Hillary’s plans augmented reality board game carpets

An interiors specialist has created a series of concept images based on what carpets of the future could offer up in terms of children’s bedroom interiors and gaming décor. The Board Game Carpet is set to revolutionise the board games Britons have come to know and love.

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13/10/2017  |  Full story...

Facebook targets "one billion VR users" with Oculus Go

Facebook has unveiled the $199 Oculus Go, a standalone virtual reality headset that does not require a PC, console or smartphone to work.

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12/10/2017  |  Full story...

Guitar maker Fender amplifies presence with targeted digital campaign

World famous guitar brand Fender is working with GlobalWebIndex (GWI) and digital agency Found to drive awareness around its new American Professional range.

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12/10/2017  |  Full story...

Most marketers say creativity is more important than data

Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their marketing campaigns. That’s according to new research from Episerver, a single platform to smartly manage digital content, commerce and marketing in the cloud.

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12/10/2017  |  Full story...

Marketing data trends: Retailers willing to pool data for better targeting

Small retailers are willing to fight giants like Amazon by pooling data to remain competitive, according to new research.

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12/10/2017  |  Full story...

Lovie award winners 2017: David Attenborough and Ikea among digital winners

The winners of the 7th annual Lovie awards have been announced, with Skyscanner, Vice and Lad Bible among the winners of the pan-European digital awards.

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12/10/2017  |  Full story...

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation

Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.

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11/10/2017  |  Full story...

Snapchat debuts 'Context Cards' with local information

Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.

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11/10/2017  |  Full story...

Unilever brand Cif partners 'Uber-style' cleaning service Helpling

Unilever’s cleaning brand, Cif has struck a partnership with Helpling, Europe’s leading online marketplace for household services to help free up people’s time from their cleaning chores.

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11/10/2017  |  Full story...

Ikea to sell furniture via third-party sites

Ikea will start experimenting with selling its famous flatpack furniture through third-party online retailers, as part of a wider push to become more accessible to shoppers.

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11/10/2017  |  Full story...

Google 'discovers Russia-linked ads' on YouTube and Gmail before US election

Google has reportedly discovered evidence that Russia used its platforms in a bid to influence the 2016 US presidential election.

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11/10/2017  |  Full story...

Windows 10 Mobile RIP? Microsoft to phase out support for Android rival

Microsoft has confirmed that its Windows Phone will not get any more features or phones in the future, as the rival to Android and iOS failed to gain popularity among smartphone users.

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10/10/2017  |  Full story...

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