Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Apple self-driving car involved in ‘minor crash’

An Apple self-driving car was involved in a crash while merging onto an expressway near the company's Silicon Valley headquarters this month.

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05/09/2018  |  Full story...

Vodafone targets business with ‘More than Mobile’ campaign

Vodafone has launched a campaign to raise awareness of its offerings that are more than mobile.

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05/09/2018  |  Full story...

Half of UK consumers find it difficult to know which brands to trust

Consumer trust in brands has fallen 3% year on year, and now half of UK consumers find it difficult to know which brands to trust.

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04/09/2018  |  Full story...

Tech ‘connecting Brits to nature’: Go-Pros, AR and mobiles get people outdoors

While spent unplugged might be just what we need to improve health, wellbeing and happiness, paradoxically new technologies and gadgets are actually leading to Brits spending more time outside than ever before.

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04/09/2018  |  Full story...

White paper: A guide to Header Bidding and Auction Dynamics

Header bidding has emerged as a new way to buy and sell ad space on programmatic platforms. This new IAB Europe white paper explores the basics of what header bidding is and how it works.

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04/09/2018  |  Full story...

The Amazon ecosystem effect: Kindle, Echo and Fire TV lead to higher video subscriptions

The Amazon product ecosystem leads to higher Prime Video affinity and service ratings, according to new research.

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04/09/2018  |  Full story...

Top brands unite to recruit next generation of digital pioneers

Some of the UK’s biggest digital bands including Snap, Vouchercloud, Awin, Found, Adobe and Boohoo are joining forces as part of a new initiative to encourage more young people to investigate digital.

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03/09/2018  |  Full story...

Pinterest consumer study: Third of Brits want more ‘me time’ after summer

With the summer holiday period coming to a close, a large number of Brits are looking to focus on themselves with more “me time” and a balanced approach to going back to work, according to new research.

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03/09/2018  |  Full story...

Emoji habits shows how Brits reacted to heatwave

How do we really feel about the infamous British weather? A new analysis of how we used emojis in social media during the recent heatwave busts the myths and also shines a light on key differences in how men and women convey emotions on social channels.

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03/09/2018  |  Full story...

TabMo and Playground xyz raise the creativity game in mobile advertising

TabMo and Playground xyz are bringing new creative formats to mobile advertising aimed at driving awareness for brands, generating revenue for publishers and improving the user experience.

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03/09/2018  |  Full story...

London’s first ‘crypto-only’ shop to open for one week in September

A pop-up shop that accepts only digital currency will open this September in London to kickstart the launch of the capital’s Crypto Week.

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31/08/2018  |  Full story...

Google debuts 'Ad Strength' metric to help improve ad copy relevance

Google has launched a new "ad strength" metric that measures the relevance, quantity and diversity of ad copy.

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31/08/2018  |  Full story...

Yandex to test self driving taxi in Russia

Russian internet giant Yandex is to begin testing a new autonomous ride-hailing service in the tech-centric town of Innopolis.

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31/08/2018  |  Full story...

Ariana Grande adds mixed reality ‘Sweetener’ to album launch

Thousands of Ariana Grande fans will move to hotspots across the UK to unlock VIP prizes in a mixed reality campaign launched this week to mark the release of her new album, ‘Sweetener’.

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31/08/2018  |  Full story...

Two years on ‘What is Brexit?’ still googled 6,800 times a month

'What is Brexit’ was still googled an average of 6,800 times a month in the first half of 2018, while many are swotting up on searches for ‘British Citizenship test’, according to new research.

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30/08/2018  |  Full story...

Snapchat in UK ‘to overtake Facebook among 18- 24-year-olds this year’

Snapchat will have a larger user base among UK adults ages 18 to 24 than Facebook in 2018, according to new research.

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29/08/2018  |  Full story...

Vercida debuts AI powered job-matching service

Employment career website, Vercida, has announced a partnership with Irish data science firm, Opening.io, to provide a job-matching service using artificial intelligence (AI).

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29/08/2018  |  Full story...

Brewdog aims for US market with premium original video series

Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish crafy bbeer firm looks to expand its reach in the US.

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29/08/2018  |  Full story...

Google launches ‘Travel Trends’ to help plan holiday bookings

Google has updated its travel tools with a new feature that shows how prices change for flights to popular holiday destinations.

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29/08/2018  |  Full story...

Baidu warns Google “the world is now copying from China”

Chinese search giant Baidu has issued a warning to Google, claiming to be the new search trendsetter, following the US-firms plans to re-enter the China with a ‘censored’ search engine.

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28/08/2018  |  Full story...

GDPR: Data breach complaints up 160% since new digital privacy rules

Data breach complaints have risen 160% since GDPR came into force, according to new figures.

28/08/2018  |  Full story...

Uber partners Toyota for self-driving car development

Uber has secured $500m (£389m) of investment from Toyota as it renews efforts to build self-driving cars for its ride-hailing app, five months after a self-driving car ran over and killed a pedestrian in the US.

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28/08/2018  |  Full story...

Young’s Seafood begins digital push with new agency

Young’s Seafood has appointed behavioural planning agency Total Media to support the brand’s three-year growth strategy.

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28/08/2018  |  Full story...

Pepsi, Walkers and Doritos sign up for new Jaywing digital sales promotion tool ‘Frontrunner’

Marketing agency Jaywing has launched Frontrunner, a white label sales promotions framework designed to make the planning and execution of on-pack promotions faster and less prone to risk.

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28/08/2018  |  Full story...

Adobe integrates email marketing tools with AI and other channels

Adobe plans to integrate artificial intelligence (AI) capabilities into its email marketing tools to help brands build customer loyalty through data-driven personalisation.

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28/08/2018  |  Full story...

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