Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Geordie Shore star broke ad rules on Snapchat

Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.

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25/10/2017  |  Full story...

Artificial Intelligence to power workplace of the future

Artificial Intelligence (AI) is becoming one of the key drivers in changing the face of the workplace by 2025, and many of today’s working practices, productivity tools and physical environments will become obsolete over the next eight years, according to a new report.

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25/10/2017  |  Full story...

Global ecommerce trends: Chinese are biggest online shoppers

Chinese digital consumers are the most avid online shoppers, with 83% reporting purchasing a product online in the past month, according to new research.

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25/10/2017  |  Full story...

Shoppers unaware price comparison sites don’t give the full picture

Though more than three quarters (77%) of Brits already use online price comparison websites (PCWs), UK shoppers are not aware that most of these websites do not give them the full picture, research by Pricesearcher, explains.

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25/10/2017  |  Full story...

Facebook panics publishers with separate News Feed experiment

Facebook is testing a new way of displaying posts in users' newsfeed, prioritising posts from its users' friends and families over publishers.

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24/10/2017  |  Full story...

Google dampens rumours of ‘revenue split’ with publishers

Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.

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24/10/2017  |  Full story...

Fanta uses VR and Snapchat for Halloween campaign

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

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24/10/2017  |  Full story...

Grocery shopping trends: Product range rather than convenience or price drives consumers in-store

Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases, according to new research.

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24/10/2017  |  Full story...

Mastercard opens access to blockchain API for partner banks and retailers

Mastercard is opening up access to its blockchain technology via its API published on Mastercard Developers.

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24/10/2017  |  Full story...

How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC]

Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research.

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23/10/2017  |  Full story...

Android users get "Pay With Google" for simpler mobile shopping

Google has launched a new mobile payment service for Android devices that aims to simplify the transaction process, called "Pay With Google".

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23/10/2017  |  Full story...

Banner ad viewability hits 18-month high

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.

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23/10/2017  |  Full story...

Diwali ecommerce sales: Amazon Vs. Flipkart in India

Amazon's 'The Great Indian Festival' generated more transacting customers than any other online platform during the festive Diwali season in India, including market leader Flipkart, according to new research.

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23/10/2017  |  Full story...

Google AI now teaching itself: Getting closer to 'The Singularity'

Google’s AI can create better machine-learning code than the researchers who made it, according to the company.

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20/10/2017  |  Full story...

Pinterest platform opens up to search advertising

Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk.

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20/10/2017  |  Full story...

Measurement still the greatest challenge for cross-platform TV and video advertising

Measurement is still seen as the number one challenge for cross-platform campaigns, and that almost three-quarters of marketers and agencies (70%) believe there will eventually be three or four key third-party measurement providers in the industry, according to new research.

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20/10/2017  |  Full story...

Most effective social media strategies for each platform [INFOGRAPHIC]

While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform. This infographic from SUMO Heavy breaks down the different social media platforms and identifies the best strategies for brands to implement on each.

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20/10/2017  |  Full story...

Social media ad spend trends: Snapchat and Instagram lead global growth

Snapchat and Instagram saw ad spend grow 73% and 55% respectively in the thrid quarter of 2017, as new offline features brought added value to advertisers, according to new data.

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19/10/2017  |  Full story...

IAB UK launches “Gold Standard” to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.

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19/10/2017  |  Full story...

Click and Collect helps drive extra in-store sales- report

Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, with many using their mobile device in store to shop online, according to new research.

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19/10/2017  |  Full story...

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later

Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.

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19/10/2017  |  Full story...

Walmart pushes same day pick up with Halloween costume ad

Walmart is encouraging you to "Be who you want to be" this Halloween in an ad that showcases its new same day pick up feature in its mobile app.

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18/10/2017  |  Full story...

Brands ‘failing to use customer data for personalised experiences’

The majority of Brits think brands are using out-of-date information about them and are make assumptions about them based on single interactions, according to new research.

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18/10/2017  |  Full story...

Asda partners Shazam for lip-sync Halloween face filter

Walmart-owned Asda has launched its annual Halloween campaign with a TV ad that uses Shazam to linked to an augmented reality mobile experience.

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18/10/2017  |  Full story...

‘Generation Alpha’ will change how brands communicate

The consumers of tomorrow will think in a fundamentally different way to any generation before them and brands will need to approach them in a different way, according to a new study.

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18/10/2017  |  Full story...

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