Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Facebook and Instagram video viewability to be verified by Meetrics

Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.

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21/03/2018  |  Full story...

Snapchat UK ad revenue to overtake Twitter's next year

Snapchat’s UK advertising revenue is set to overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years, according to new research.

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20/03/2018  |  Full story...

Live chat and chatbots overtaking email for retail communication

There is a vast generational gap in how customers wish to communicate with brands and retailers, with millennials 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a website, according to new research.

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20/03/2018  |  Full story...

Mastercard partners IBM for EU data trust ahead of GDPR

Mastercard and IBM teaming up to create a new ‘data trust’ within the EU, called Truata.

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20/03/2018  |  Full story...

Google lets brands appear in “Where can I buy…? searches

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report.

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20/03/2018  |  Full story...

Google lets brands appear in “Where can I Buy…? searches

Google has started allowing brands such as Walmart and Home Depot to pay to appear in the search results of common shopping phrases such “Where can I buy this?”, according to a news report.

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20/03/2018  |  Full story...

Six nations rugby: Which sponsors got most social buzz?

O2 was the most popular kit sponsor at this year’s six nations rugby tournament, followed by Vodafone, according to new research.

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19/03/2018  |  Full story...

Retailers are losing out on online sales through a lack of trust and reliability

Retailers need to do more to demonstrate their reliability and trustworthiness if they want to encourage more shoppers to spend larger amounts online, according to new research.

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19/03/2018  |  Full story...

Rise of voice search: Advertisers to invest more in digital audio

The rise in voice-activated devices and podcasts will continue to drive change among advertisers, according to a new study.

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19/03/2018  |  Full story...

Global AI trends: UK leads US for jobs

The UK’s artificial intelligence sector is growing faster than rivals in America, Canada and Australia - putting Britain on course to be the global leader in AI technology.

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16/03/2018  |  Full story...

Most marketers admit they can’t monitor Customer Lifetime Value

While 81% of UK marketers measuring Customer Lifetime Value (CLV) have seen a sales spike as a result, but 76% feel they are not able to measure it effectively, according to a new survey.

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16/03/2018  |  Full story...

Data Protection Officer: Hiring rush as the GDPR deadline approaches

Data protection vacancies have increased by four times the UK average, with 25% of jobs advertised in 2018, according to new research.

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16/03/2018  |  Full story...

Facebook data-sharing plan with WhatsApp blocked in UK

Facebook has been stopped from making use of UK citizens' WhatsApp data for purposes beyond the chat app itself.

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15/03/2018  |  Full story...

New in-app tool protect brands in programmatic environments

Integral Ad Science (IAS) has launched a mobile in-app solution, which will work to protect brands on programmatic platforms, including The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath.

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15/03/2018  |  Full story...

UK spending trends: Brexit keeps Brits indoors (but treats remain important)

Brits now feel worse about the UK economy than at any time since 2015 – and it’s changing their leisure and spending habits, according to new research.

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15/03/2018  |  Full story...

YouTube gives brands search-based targeting tool

YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.

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15/03/2018  |  Full story...

Over 50% of UK consumers will share personal data for reward points

Most UK shoppers would be most uncomfortable sharing their private conversations from the messaging platforms they are active on, according to new research.

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15/03/2018  |  Full story...

Google ‘removes more than 100 bad ads per second’

Google has released its annual report detailing the type and number of ‘bad ads’ they remove from their platform.

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14/03/2018  |  Full story...

A short history of Google [INFOGRAPHIC]

Google has become the biggest internet compnay in the world, but did you know ifs name came about as a mistake? This new infographic from Reseller Cube offers a potted history of the company from search engine to media monolith.

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14/03/2018  |  Full story...

Apple buys ‘Netflix for magazines’ platform Texture

Apple has bought Texture, a digital magazine subscription service that gives users unlimited access to their favourite titles for a monthly fee for an undisclosed amount.

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14/03/2018  |  Full story...

Marketers admit 26% of their budget will be wasted in 2018

Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles.

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14/03/2018  |  Full story...

Laundry app Zipjet debuts London voucher campaign with StreetPR

On-demand laundry and dry-cleaning start-up Zipjet has deployed StreetPR brand ambassadors to hand out flyers in key transport hubs across London promoting an offer of £10 off a first order.

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13/03/2018  |  Full story...

Third of customers trust tech firms with their bank accounts

Just under a third of UK adults (30%) would be happy to sign over access to their financial data to trusted tech companies such as Apple, Google or third-party apps using such platforms, a study has revealed.

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12/03/2018  |  Full story...

Robot copywriters? Reuters creates AI tool that can write sentences and pitch stories

News agency Reuters has launched Lynx Insight, an AI-powered tool designed to help its journalists create stories, in a move that could also have implications for content marketing.

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12/03/2018  |  Full story...

86% of UK shoppers will swap personal information for improved online customer experiences

Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals.

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12/03/2018  |  Full story...

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