Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Brits to spend 3 times more online than French and Germans online this Christmas

Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.

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26/11/2018  |  Full story...

Black Friday winners and losers: Apple slips as PS4 dominates

Trends data provider SEMrush has revealed the top UK consumer searches in the run up to Black Friday.

23/11/2018  |  Full story...

Big brands vs. smaller retailers: merchants go head-to-head online this Black Friday across Europe

Small businesses are taking on the big brands this Black Friday, according to Ingenico Group, which has partnered with YouGov to study customer behaviours and identify opportunities for smaller retailers this year.

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23/11/2018  |  Full story...

Black Friday: Young, well-paid urbanites fuel retail extravaganza

Black Friday shoppers in Great Britain are young, urban-centric and relatively flush with cash, according to new data.

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23/11/2018  |  Full story...

Top 6 second ads on YouTube: Laughing Cow and Doritos tops list

YouTube has revealed its annual UK 'Bumper ads' leaderboard, which ranks the best six-second spots of the year.

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23/11/2018  |  Full story...

Black Friday marketing: Social rises but direct marketing still dominates

Despite growing interest in marketing through social platforms, direct marketing that has seen a consistent growth in use in terms of Black Friday Marketing, according to new research.

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23/11/2018  |  Full story...

Bitcoin loses third of its value in its week as regulation hits

Bitcoin has lost nearly a third of its value in just a week as cryptocurrencies come under renewed regulatory pressure.

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23/11/2018  |  Full story...

Online purchase experience is worse at Christmas, say British shoppers

Despite nearly half of British shoppers now doing at least half of their Christmas shopping online, 44% say the online delivery is worse during the festive season, according to a new survey commissioned by parcelLab.

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22/11/2018  |  Full story...

Most marketers claim creativity ‘harmed by digital advertising growth’

Marketers face a challenge as they try to balance technology innovation with creativity, with digital growth in advertising coming at the expense of the quality of creative, according to a new survey.

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22/11/2018  |  Full story...

Businesses lack skills to make full use of ‘Big Data Boom’

Less than one in five business leaders currently rate their big data stack as ‘optimal’, according to new research.

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22/11/2018  |  Full story...

ASA gender stereotyping ban: Marketers embracing more diversity in images

Nearly three quarters (74%) of UK marketers stated there had been some impact on the images they choose for campaigns because of the ban, compared to 57% in 2017, according to new research.

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22/11/2018  |  Full story...

Size doesn’t matter: $10,000 is ‘optimal spend on filming a video ad’

How much should you spend on a video ad production? A new experiment pitted three ads against each other to discover the optimal amount to spend on filming a video.

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20/11/2018  |  Full story...

The wrong man: Twitter recruits ‘John Lewis’ to star in Christmas campaign

Twitter UK has launched a Christmas TV ad featuring a man called John Lewis, who gets an avalanche of tweets each year mistaking his for the department store famous for its festive TV commercials.

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20/11/2018  |  Full story...

Google boosts high street with stock search tool

Google has teamed up with retail tech start-up NearSt to let shoppers to get information about specific product availability at shops nearby.

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20/11/2018  |  Full story...

Instagram to remove fake likes and comments

Instagram has begun banning paid-for likes and followers, in an effort to restore trust among the popular platform’s users and advertisers alike.

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20/11/2018  |  Full story...

Top 10 European cities for AI development

Stockholm, London, Amsterdam and Berlin top the list for the top cities developing artificial intelligence technology, according to new research.

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20/11/2018  |  Full story...

Hootsuite ties with LinkedIn Pages to help advertisers schedule posts

Hootsuite has struck a further collaboration with Linkedin Marketing Solution making it the first partner to build on Linkedin’s new Notifications API.

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20/11/2018  |  Full story...

The psychology of shopping: Three new consumer trends shaping retail

'Self-care shoppers', 'virtuous circlers' and ‘social capitalists’ are three new emerging shopping trends on retail, according to new research looking into the thought processes that convert browsers into buyers.

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16/11/2018  |  Full story...

Black Friday moves beyond discounted tech products

Holiday season gift budgets are as big as ever, with UK, shoppers planning to spend the most money on their child (£144) or their partner (£133), reserving less than £100 for any seasonal treats they might want for themselves, according to new research.

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16/11/2018  |  Full story...

eBay builds own ad tech platform to boost advertising relevance

Ebay has launched a new ‘shopper insights and influence’ platform, letting advertisers sell their ads in a fair auction via eBay, rather than having to trust an independent vendor to do so.

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15/11/2018  |  Full story...

Local market expertise forgotten in international marketing

Marketers are failing to tailor campaigns based on local market audience insights, culture and behaviours, according to new research.

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15/11/2018  |  Full story...

People expect brands to respond to social media comments within 24 hours

People are increasingly turning to social media to voice comments about companies, and most people, especially younger generations, expect brands to respond quickly.

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14/11/2018  |  Full story...

5 learning trends for 2019: AR, bite-sized and community approaches to grow

Shaped by technology, new advances and alternative ways of thinking; the way we learn is changing. International teaching providers, Teachingabroaddirect.co.uk pulled highlights from the report ‘Trends in Learning 2018’ by the Open University to show how learning has evolved to include 5 trends that will transform the way we learn in 2019.

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14/11/2018  |  Full story...

The sound of marketing: New report highlights use of audio as creative resource

Audio communication is underused by most brands and advertisers, despite podcasts, audiobooks, music streaming, voice assistants and even voice notes quickly gaining in popularity and becoming more heavily integrated into our day to day lives. A new report looks into the ways sound can enhance marketing campaigns.

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14/11/2018  |  Full story...

Adspend set to surge in China, despite knowledge gap

China is a key focus in two thirds (62%) of CMOs’ global marketing and advertising campaigns, with four out of five (80%) planning to increase investment in the market over the next year and a half, according to new research.

14/11/2018  |  Full story...

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