Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Domino's teams with Ford for self-driving pizza delivery cars

Domino's is trialling self-driving delivery cars in the US, following a partnership with Ford.

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30/08/2017  |  Full story...

Whoppercoins: Burger King introduces own cryptocurrency as loyalty program in Russia

Burger King is taking loyalty schemes to the next level in Russia, swapping cards and vouchers for its own has bitcoin-style cryptocurrency.

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30/08/2017  |  Full story...

Travel retail trends: Poor online experiences leading to lost sales

Travel companies may be losing conversions and sales opportunities due to disappointing online experiences, according to a new report.

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30/08/2017  |  Full story...

65% of consumers fed up with irrelevant brand communications

Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research.

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30/08/2017  |  Full story...

Pfizer app uses Minecraft to help kids with hemophilia

Pfizer has launched a modification of the popular sandbox game Minecraft, offering children with hemophilia a new way to learn about staying safe and prepared and maintaining their treatment plans.

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29/08/2017  |  Full story...

Amazon slashes Wholefoods prices by up to 43% on first day

Amazon has cut prices on a range of products at its newly-acquired Whole Foods grocery chain it bought for £10.7bn earlier this year.

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29/08/2017  |  Full story...

BuzzFeed allows banner ads for the first time

BuzzFeed has decided to run banner ads after years of refusing to run the clickable display ads on the publishing site, ahead of its upcoming IPO.

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29/08/2017  |  Full story...

GroupM launches new viewability standards with Unilever and Shell

WPP-owned advertising firm GroupM has rolled out new viewability standards, requiring a display ad to be 100% in view for at least one second, backed by key clients such as Unilever, Campbell Soup Company, Shell, Subway and Volvo Cars.

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29/08/2017  |  Full story...

Hellmann's targets millennials with direct to consumer model

Unilever's dressings brand Hellmann's has begun testing a new direct-to-consumer model with on-demand delivery service Quiqup in a collaboration connected by Unilever Foundry.

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29/08/2017  |  Full story...

Taboola partners Getty Images to give marketers "creative testing" tools

Marketing technology platform Taboola has struck a partnership with Getty Images to help clients pair images with their content discovery campaigns.

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25/08/2017  |  Full story...

UK marketers “falling behind consumer demand for innovation”

UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research.

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25/08/2017  |  Full story...

Google teams with Walmart for voice-enabled shopping

Walmart and Google are teaming up to enter the voice-shopping market, currently dominated by Amazon’s Alexa.

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24/08/2017  |  Full story...

Share of online UK retail orders going to EU at 4-year high

Online retail delivery order volumes were up +16.5% year-on-year in July, according to the latest data from the IMRG MetaPack UK Delivery Index.

24/08/2017  |  Full story...

Is Amazon about to enter the banking sector?

Could we soon be opening an Amazon bank account and getting loans and mortgages from the e-commerce giant?

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24/08/2017  |  Full story...

WPP sees sales fall as global uncertainly bites

Global ad giant WPP has seen sees sales fall as "increasing social, political and economic volatility" lead to big consumer brands cut marketing spending.

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24/08/2017  |  Full story...

Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign

Men’s footwear brand, Boxfresh is now working with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.


23/08/2017  |  Full story...

LinkedIn lets users share own videos

LinkedIn has launched a new video feature, letting its 23 million UK members to record, upload and share their own video content on the platform.

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23/08/2017  |  Full story...

Trump 'worth $2bn in revenue to Twitter'

Without Donald Trump, Twitter could lose almost a fifth of its value, according to new research.

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22/08/2017  |  Full story...

Irn Bru takes on Coca-Cola with cheeky map tweet

There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand.

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22/08/2017  |  Full story...

Virtual tours and digital assistants: UK holidaymakers think future of travel lies in tech

Travel companies need to embrace new technologies such as artificial intelligence (AI), virtual reality (VR) and augmented reality (AR) to create a more immersive and enjoyable travel experience for holidaymakers, new research suggests.

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22/08/2017  |  Full story...

“Merry Biscuits”: McVities plans biggest ever Christmas campaign

Agency pladis has unveiled plans for its biggest ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner “Merry Biscuits everyone.”

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22/08/2017  |  Full story...

YouTube brings breaking news to homepage

YouTube is reportedly rolling out a “Breaking News” section in people’s feeds across all mobile and web platforms, as Google continues to tailor custom content playlists to users logged into Google Accounts.

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21/08/2017  |  Full story...

Next’s ‘Kodak moment’ shows open goal for machine learning in retail

Next is facing a ‘Kodak moment’ according to analysts at Berenberg, suffering from the effects of a ‘wait and see’ attitude towards the e-commerce shift which they were early to identify but slow to adopt.

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21/08/2017  |  Full story...

Rise in global demand for location data

Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.

21/08/2017  |  Full story...

Majority of FTSE 350 boards lack cyber incident training

Cyber security is now firmly cemented as a key issue in the boardroom of FTSE 350 companies, but this isn’t reflected in the training that management receive in dealing with cyber incidents.

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21/08/2017  |  Full story...

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