Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Tencent partners Italian fashion TV commerce firm

A Television Commerce (T-Commerce) devoted to Italian fashion brands and addressed to the Chinese market has launched in Milan.

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11/06/2018  |  Full story...

90min creates localised user-generated World Cup sites with big brand sponsors

Football community 90min is partnering with some of the world’s largest brands, including Budweiser, Rightguard, Hyundai and Samsung to deliver behind the scenes content to World Cup fans, created by real fans.

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11/06/2018  |  Full story...

Ecommerce in Italy worth €24bn in 2017

Italy’s online retail industry is now worth about €24bn, doubling in size in the last four years, according to new research.

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11/06/2018  |  Full story...

World Cup ‘to boost global adspend by $2.4bn this year’

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith.

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08/06/2018  |  Full story...

Booking.com leads the big spenders for PPC in the travel sector

Booking.com was the biggest spending travel website for search advertising in Q1 this year, while TripAdvisor took the top spot for organic search, according to new research.

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08/06/2018  |  Full story...

Instagram planning long-form videos?

Instagram is reportedly considering dropping video length constraints, that would let users post clips longer than one hour.

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08/06/2018  |  Full story...

World Cup 2018: Analytics reveals most anticipated matches

With the World Cup in Russia is set to kick off next week, new analytics reveals that Spain vs. Portugal and Sweden vs. Germany are the most anticipated matches worldwide, as the marketing battle for consumer attention begins.

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08/06/2018  |  Full story...

Amazon to stream 20 live Premier League matches from next year

Amazon has won the rights to stream Premiere Leagues games, amounting to 20 matches per season, from 2019 onwards.

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07/06/2018  |  Full story...

Walmart to launch shopping via text service

Walmart is testing a new service that lets paid members shop and receive product recommendations via text message, going live in in Manhattan and part of Brooklyn before a national roll-out across the US.

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07/06/2018  |  Full story...

KitchenAid gets closer to its customers via social media

A strategic plan to connect more closely with customers using social media has resulted in an 85% growth in engagement across Facebook, Twitter and Instagram for KitchenAid, the leading countertop appliance brand, since it implemented CX Social, a dedicated social media management platform from Clarabridge.

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07/06/2018  |  Full story...

Content marketing trends: Clear ROI focus needed to convince boardroom

A new survey has revealed how marketing professionals are struggling to convince decision makers about the worth of content marketing, thanks to a mixture of high expectations and a lack of focus in terms of clear ROI.

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07/06/2018  |  Full story...

Digital video usage in the UK: mobile viewing on the rise

Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data.

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06/06/2018  |  Full story...

The true value of attention: Do cinema ads offer better ROI than programmatic?

Once you start calculating the actual attention ads in media receive, cinema and TV – the most ‘expensive’ media – are, suddenly, surprisingly affordable, whereas ‘inexpensive’ media, such as programmatic digital, are in fact fairly expensive, according to new research.

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06/06/2018  |  Full story...

Rise of eSports: Fortnite, football and an Olympic future boost popularity

With more people playing and watching computer games as a professional sport, the stakes are high for sponsors, with half of people seeing major benefits in competitive multiplayer video gaming.

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06/06/2018  |  Full story...

Authentic reviews are three times as important for online shoppers as product imagery

Nearly two-thirds (65%) of UK shoppers believe that seeing reviews from other customers is an important part of their decision-making process when making a purchase online, according to new research.

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06/06/2018  |  Full story...

Ad data wars: Apple blocks Facebook and Google tracking tools by default

Apple is updating its Safari web browser with an option for users to block Facebook and Google’s data collection practices.

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05/06/2018  |  Full story...

Overconfidence on productivity ‘hampering marketing firms’ performance’

The vast majority of media and marketing bosses rate their skills highly relative to their peers, but they invest little time in making their businesses run better, according to new research.

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05/06/2018  |  Full story...

Corporate values matter: Consumers are willing to spend more with brands that give back

Only 50% of consumers can name a brand that they associate with good causes, compared to two thirds of respondents last year, according to new research.

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05/06/2018  |  Full story...

Marketers may be 'overestimating ability to deliver results'

There is a growing importance of MarTech-related skills for marketing teams across the U.S. and UK, but many marketing departments are struggling to reap the full potential of their investment and deliver expected ROI.

05/06/2018  |  Full story...

Nine top employee perks: Staff rank more holidays over pay rise

Over a quarter of UK employees value additional holiday and flexible working time over perks such as employee discounts and company cars and even a pay rise, according to new research.

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04/06/2018  |  Full story...

HubSpot and Taboola turn on content discovery for 40,000 brands

Discovery platform Taboola has announced a partnership with HubSpot, a CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform.

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04/06/2018  |  Full story...

Five qualities that make a brand ‘truly great’

How a brand behaves, rather than what it makes or says, is what makes them great, according to new research.

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04/06/2018  |  Full story...

Sports tourism to benefit brands that keep their eyes on the ball this summer

From balls to bikes, advertisers have a lucrative opportunity to engage with travellers during this year’s summer of sport – kicked off by the World Cup this month.

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04/06/2018  |  Full story...

Google Digital Audio Ads go live: Spotify, TuneIn and Soundcloud open to DoubleClick network

Google has begun the global roll out of Digital Audio Ads on DoubleClick Bid Manager, letting advertisers send radio-style programmatic ads to Google Play Music, Spotify, SoundCloud, TuneIn and soon Pandora.

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01/06/2018  |  Full story...

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...

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