Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Virals of the year: Hyundai and the US Military create super bowl ad in under an hour

For the Super Bowl 2017, Hyundai and its agency of record Innocean Worldwide Americas connected active members of the US military with loved ones half a world away.

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05/12/2017  |  Full story...

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”

Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.

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05/12/2017  |  Full story...

Virals of the year: Geico returns to mock pre-roll ads with “Crushed”

US car insurance firm Geico continued its subversive YouTube pre-roll ads with another comical premise—ads that were condensed for your viewing convenience. Meaning they actually got crushed by a giant Geico logo.

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05/12/2017  |  Full story...

Facebook debuts ‘Messenger Kids’ with parental supervision tools

Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.

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05/12/2017  |  Full story...

10 hacks that rocked the business world in 2017

2017 has seen some of the most destructive cyber breaches within the business world to date. In light of this, Online Security Experts, vpnMentor have recently conducted research of the 10 biggest business cyber attacks of 2017, highlighting the damage caused, hacking software responsible and how the attacks were resolved.

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05/12/2017  |  Full story...

John Lewis wins battle of Christmas ads on YouTube 2017

YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.

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05/12/2017  |  Full story...

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake”

This fun campaign by TBWA\Raad for Connect Boundless in Lebanon showed people doing the Ice Bucket Challenge and the Harlem Shake long after they were popular.

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05/12/2017  |  Full story...

Virals of the year: Hornbach celebrates DIY failure with “Regret Nothing”

Agency Heimat made this weird and wild ad, violently celebrating the gift of failure for Hornbach, the German home improvement store.

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05/12/2017  |  Full story...

Virals of the year: Nespresso puts George Clooney in classic films

George Clooney continued his endorsement of the Nescafe coffee brand with a new viral ad that saw the actor appear in scenes from classic films like Psycho, Easy Rider, Smokey and the Bandit, the first Muppets movie, Planes, Trains & Automobiles and Seabiscuit.

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04/12/2017  |  Full story...

Internet 'to make up 94% of all growth in adspend by 2020'

Internet and mobile mediums are to account for nearly all (94%) of all global adspend in the next three years, according to new research.

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04/12/2017  |  Full story...

Virals of the year: Volvo targets women with “Moments”

This ad for the Volvo XC60 was one of the most eye-catching automotive ads of 2017, sweeping through a woman’s entire lifetime in three minutes to emphasise the car’s safety features.

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04/12/2017  |  Full story...

Virals of the year: The New York Times “The Truth Is Hard to Find”

2017 was a year of mighty political upheaval, and this Oscars ad series from The New York Times urged consumers to value, and pay for, the truth that journalism uncovers.

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04/12/2017  |  Full story...

Facebook selects first non-US viewability partner

Facebook has selected its first viewability measurement partner to come from outside the US.

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04/12/2017  |  Full story...

Facebook halts ethnic targeting in ads

Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.

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01/12/2017  |  Full story...

Generation Z poses new challenges for online fashion retailers

The latest generation to hit the shops in earnest has very different expectations from their parents, according to new research.

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01/12/2017  |  Full story...

ITV News debuts three online-only shows

ITV News is launching three new digital-only programme formats, hosted by high-profile presenters Robert Peston, Julie Etchingham and Rageh Omaar.

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01/12/2017  |  Full story...

UK consumers believe their data is worth £254 per year

On average UK consumers value their data on average at £254 per year, according to new research.

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01/12/2017  |  Full story...

Mary Meeker’s Internet trends for 2017: web ad spend overtakes TV

Google and Facebook control 85% of online ad growth, while Internet ad spend will surpass TV spend within six months, according to new research fro m web guru Mary Meeker.

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30/11/2017  |  Full story...

Cyber Week: How did the top online retailers fare?

The largest number of visits to Amazon were on Cyber Monday, not Black Friday, attracting 41 million UK visits over the biggest shopping weekend of the year, according to new research.

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30/11/2017  |  Full story...

Top Yahoo searches of 2017: Love Island, Donald Trump and Meghan Markle

Donald Trump, the outspoken President of the United States is the most searched term by Yahoo users in the UK this year. Yahoo’s Year in Review reveals the biggest news stories, social trends and searches of 2017, taken from the billions of searches made on Yahoo Search over the course of the past year.

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30/11/2017  |  Full story...

Waze debuts new motorcycle mode and hands-free voice tool

Ahead of millions of people hitting the roads over Christmas, Waze launches a new bundle of features to make journeys more bearable over the festive period and beyond.

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30/11/2017  |  Full story...

Major Snapchat revamp splits friends from media content

Snapchat has revealed its much-anticipated new redesign, as the popular messaging app looks win back lost ground to rival Instagram.

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30/11/2017  |  Full story...

Only 25% of charity apps accept donations

Three quarters (75%) of charities don’t offer apps capable of making or managing payments, despite almost half (45%) of UK consumers making donations via a mobile device in the last year and 65% using their smartphone or tablet to pay for goods or services.

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29/11/2017  |  Full story...

Black Friday 2017: Sales beat forecasts

The amount spent on UK online retail sites on Black Friday 2017 was up +11.7% to £1.39bn, according to data from IMRG. This was ahead of the original forecast of +9% growth for the day.

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29/11/2017  |  Full story...

IAB Europe creates ‘consent’ standard to help brands meet new GDPR privacy rules

IAB Europe has launched a new technical standard to help the ad industry meet the requirements of the upcoming new online privacy rules under the General Data Protection Regulation (GDPR), which will go live in May 2018.

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29/11/2017  |  Full story...

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