Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Three takes IoT services global with Cisco “Jasper Control Center”

Mobile operator Three has launched the Cisco Jasper Control Center, which will enable enterprise customers worldwide to launch, manage and monetize IoT services.

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02/03/2018  |  Full story...

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms.

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02/03/2018  |  Full story...

Sky and Netflix strike European partnership deal

Sky Q customers will soon be able to access Netflix content through a new subscription pack under a partnership agreement.

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01/03/2018  |  Full story...

Spotify plans $23bn IPO

Spotify plans to sell its shares publicly on the New York Stock Exchange in a move that could value the music streaming platform at more than $23bn (£16.7bn), despite never making a profit.

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01/03/2018  |  Full story...

Do start-ups have a gender bias problem? Study finds female entrepreneurs ‘held back’

Almost half of startups believe there is a gender bias problem, with 4 in 10 female founders frequently encountering discrimination while running their startup, according to new study.

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01/03/2018  |  Full story...

Growth of connected TV advertising in Europe [INFOGRAPHIC]

Video advertising delivered over the internet to TV screen will be worth €825m by 2020, with the UK generating the largest revenue and Italy is set for the fastest growth amongst European ‘Big 5’ countries, according to new research.

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01/03/2018  |  Full story...

Omnichannel retail trends: On-pack promotion still drives loyalty

On-pack promotion drives loyalty even in the digital age according consumer research into the UK’s shopping habits.

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28/02/2018  |  Full story...

Global internet trends: access grew by 8.3% in past year

The average percentage of households connected to the internet grew to 48.6% from 44.9%, marking an 8.3% improvement worldwide, according to new research.

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28/02/2018  |  Full story...

Marketers ‘too optimistic on digital strategies being fit for purpose’

Senior marketers in large organisations are setting unrealistic expectations for their company’s ability to execute on digital strategies, according to new research.

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28/02/2018  |  Full story...

Ad targeting trends: the rise of ‘Personal Prime Times’

People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.

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27/02/2018  |  Full story...

Paris launches Snapchat campaign during the city’s Fashion Week

The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.

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27/02/2018  |  Full story...

Top 100 UK exporters: Ecommerce firms play bigger role

Seventeen ecommerce companies featured in the 4th annual Sunday Times SME Export Track 100 league table, which ranks Britain’s small and medium-sized (SME) private companies with the fastest-growing international sales.

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27/02/2018  |  Full story...

Getting too personal? Consumers shun brands that celebrate their birthday or address them by name

Consumers actually do not respond to personalised marketing collateral, as previously thought, unless the communication contains tailored promotions, according to new research.

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27/02/2018  |  Full story...

Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)

With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.

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27/02/2018  |  Full story...

The rise of esports: 380m watching this year

Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.

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26/02/2018  |  Full story...

Google Play allows Kenya's M-Pesa for mobile payments

Google has integrated Kenya's primary mobile payment service M-Pesa into its Google Play store as an alternative mode of payment, potentially opening up to more African consumers with no credit cards.

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26/02/2018  |  Full story...

Walmart plans online home shopping platform

Walmart is set to launch an online home shopping experience that will let shoppers discover items based on their style.

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26/02/2018  |  Full story...

Unlocking the Potential of Chatbots [INFOGRAPHIC]

How can chatbots improve the user experience in ecommerce? This infographic looks at how AI can help customer service agents focus on more complicated tasks.

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26/02/2018  |  Full story...

Snapchat value plummets $1.3bn after just one Kylie Jenner Tweet

Reality TV star Kylie Jenner has knocked $1.3bn (£1bn) off Snap's stock market value after a single tweeting that she no longer used its Snapchat messaging app.

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23/02/2018  |  Full story...

17 million Brits ready to pay with wearable devices

One quarter (26%) of British shoppers expect to start using “tap and go” contactless payments with a smartwatch, bracelet, keyring or other forms of wearable payments, according to new research.

23/02/2018  |  Full story...

Hotwire ‘Reels’ offers clients speedy social video content

Communications agency Hotwire has launched a branded partnership with Irresistible Films to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.

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23/02/2018  |  Full story...

Fast broadband a priority for many UK home buyers

Access to fast broadband and a good mobile signal is now a major sticking point for most home buyers, according to new research.

23/02/2018  |  Full story...

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt

A social experiment stunt, conducted by Stella Artois and Matt Damon’s water.org, illustrates the way so many of us take water – a basic human necessity – for granted.

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22/02/2018  |  Full story...

Huawei unveils first AI-powered smartphone to drive a car

Mobile maker Huawei has become the first mobile device manufacturer in the world to use an AI-powered smartphone to drive a car.

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22/02/2018  |  Full story...

Firms that prioritise customer experience ‘significantly outperform competitors’

Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.

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22/02/2018  |  Full story...

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