Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Facebook shares dive 24% as user growth slows

Facebook shares have plunged 24% as the social network saw its user base and second-quarter revenue grow slower than expected.

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26/07/2018  |  Full story...

Voice search trends: Marketing gap between awareness and action 

Digital marketers are aware voice search will impact the way they market products and services, but almost a third (29%) aren’t actively doing anything to address the changing landscape, according to new research.

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26/07/2018  |  Full story...

Love Island: Which contestant is winning on social media?

With less than a week to go until the Love Island finale, social media marketing company Socialbakers has released data on which contestants are winning the competition on social media – based on interactions and mention compatibility.

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26/07/2018  |  Full story...

The role of digital marketing in business development [INFOGRAPHIC]

Companies which already have an online presence are beefing up their marketing strategies, and the rest are rapidly moderating their business models to ensure compatibility with a promptly evolving digital world.

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26/07/2018  |  Full story...

World Cup social media review: Best influencers, posts and sponsors

The last ball has been kicked, the champions have been crowned and legends have been immortalised, but, more importantly, which player gained the most followers on Instagram? This infographic from Socialbakers looks back at the biggest social media buzz of the tournament.

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26/07/2018  |  Full story...

Facebook plans office in China (despite being blocked)

Facebook’s subsidiary in China will be an "innovation hub" to support local tech talent, ramping up its presence in the restrictive market where its social media sites remain blocked.

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25/07/2018  |  Full story...

JD Sports launches music platform

Multichannel instore and digital production company Immedia is working with JD Sports (JD), the leading UK trainer and sports fashion retailer, to create a new multi-stream music entertainment platform, JD-X, available to customers instore and via its mobile app JD Sports.

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25/07/2018  |  Full story...

Slow websites are ‘silent killers for businesses’

A slow running website is worse for business than one that is not working at all, according to new research.

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25/07/2018  |  Full story...

White paper: How does GDPR affect programmatic marketing

The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changing nature of the European data landscape.

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25/07/2018  |  Full story...

New Google Shopping Partner ‘Productcaster’ launches with Omnicom

A new shopping comparison service, called Productcaster, has gone live, approved by Google as part of its move to increase competition in its Shopping ad space across Europe following the EU’s antitrust ruling last year.

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25/07/2018  |  Full story...

Businesses increasingly confident their digital marketing ‘achieves sales goals’

Businesses are increasingly identify digital marketing as the best way to reach consumers, tell their company’s story, and give voice to their brand, according to new research.

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24/07/2018  |  Full story...

Google gets surprise profit boost despite $5bn monopoly fine

Google’s parent company Alphabet has beaten earnings expectations, getting $32.7bn in revenue in the three months to the end of June, after the firm reported stronger ad sales than expected.

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24/07/2018  |  Full story...

KFC’s bizarre Facebook Live stream attracts 1m cat lovers

KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand's mascot and founder Colonel Sanders.

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24/07/2018  |  Full story...

Ikea downsizes with high street store and 24 hour deliveries

Furniture retailer Ikea plans on opening a string of smaller high street stores and starting a 24-hour delivery service due to the number of online shoppers buying goods around the clock.

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24/07/2018  |  Full story...

Facebook investigates Crimson Hexagon over data policy concerns

Facebook has suspended analytics firm Crimson Hexagon amid apparent concerns it may have carried out wide-spread surveillance of users.

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23/07/2018  |  Full story...

Viewability benchmarks: 42% of all UK display ads were not seen in Q2

Less than two-thirds (58%) of banner ads served met minimum viewability guidelines, and display ads are viewed for five seconds longer than the international average, according to new research.

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23/07/2018  |  Full story...

60% of marketers not confident in budget allocation

3 in 5 marketers (60%) are not very confident in their team's ability to effectively allocate marketing budget, and only change it once a year, according to new research.

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23/07/2018  |  Full story...

Amazon gets biggest Prime Day yet (but outage costs $100m in lost sales)

Amazon made an estimated $3.4bn in sales on Prime Day this week, but suffered from losses and server issues that may have cost the retailer huge amounts in lost sales.

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23/07/2018  |  Full story...

Half of marketers believe they 'lack training in key skills for future'

Half of marketers (49%) have not received training in the key skills they believe are essential to their career progression and future in the industry, according to new research.

23/07/2018  |  Full story...

Streaming 10 trends: Over 10% of world population will pay for web TV subscription this year

In 2018, nearly 765 million people worldwide will use a subscription over-the-top (OTT) video service, such as Netflix, or Amazon Prime at least once per month, according to new research.

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20/07/2018  |  Full story...

BBC.com picks Teads for worldwide outstream advertising

Video marketplace Teads has struck a partnership with the BBC that will see it provide outstream advertising technology globally across BBC.com, the organisation's commercially-funded 24-hour news platform.

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20/07/2018  |  Full story...

McDonald’s wins brand World Cup as food companies get most buzz

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

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20/07/2018  |  Full story...

Amazon Prime Day outage and strikes boosts rivals

Amazon may have stumbled on its sales day due to labour strikes and tech issues, but it provided a prime opportunity for other retailers to boost their own sales, especially for tech and sports.

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20/07/2018  |  Full story...

EU fines Google record €4.3bn over Android app dominance

Google has been fined €4.34bn (£3.8bn) by the EU for abusing its control of the Android operating system by forcing vendors to pre-install its apps.

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20/07/2018  |  Full story...

Global video streaming trends: Amazon and Netflix aiming to be ‘local everywhere’

The two streaming-video giants Amazon and Netflix are building their presence in local country markets with a growing amount of original content, according to a new report.

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19/07/2018  |  Full story...

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