Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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How to make six-second ads work harder

6-second ads that are repurposed from TV commercials rarely work, so how can brands create an emotional connection in a tiny amount of time on a mobile screen? New eye-tracking research looks at what successful short ads all have in common.

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06/11/2018  |  Full story...

LinkedIn revamps ad tools with forecasting and live previews

LinkedIn has conducted a complete overhaul of Campaign Manager designed to make it easier to create campaigns and measure their impact.

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06/11/2018  |  Full story...

Will IoT and social overtake TV and radio for news consumption?

An increasing number of IT security professionals see future in IoT and social media for general opinion, general news and discussion on IT Security, according to new research.

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06/11/2018  |  Full story...

New AOP tool helps publishers verify cookie tracking tech compliance

The Association for Online Publishing (AOP) will be providing its members with a centralised pool of verified cookie data, via a single login, in collaboration with The Media Trust.

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06/11/2018  |  Full story...

World transport trends: Self-driving trucks to drive future freight

Technology and automation will define the future of road transport but significant obstacles stand in the way, such as trade wars and Brexit, according to new research.

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06/11/2018  |  Full story...

US elections: Twitter shuts down 10,000 bot accounts 'discouraging voting'

Twitter has deleted more than 10,000 bot accounts that it says tried to discourage Americans from voting in the midterm elections, often targeting people likely to vote for a Democrat candidate.

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05/11/2018  |  Full story...

Germany lags behind in mobile payment usage

Proximity mobile payment uptake in Western Europe has been slow, largely due to the popularity of traditional payment methods like cash, credit cards and contactless credit cards.

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05/11/2018  |  Full story...

European advertising trends: AI adoption set to boom as brands look to get personal

European brands are turning to Artificial Intelligence (AI) as they battle to make sense of their data and deliver more relevant, personalised customer experiences, while staying on the right side of GDPR.

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02/11/2018  |  Full story...

Most CIOs fear IoT performance problems could damage revenues

Over two-thirds of CIOs say IoT will become a major burden as IoT multiplies the complexity of enterprise cloud ecosystems, according to new research.

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02/11/2018  |  Full story...

Argos and John Lewis lists boost Christmas toy Google searches 760%

Big retailers are using top Christmas product lists to help supercharge their festive SEO strategies, according to new research.

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02/11/2018  |  Full story...

Singles Day: UK marketers missing a global opportunity

With China Single’s Day fast approaching, three quarters (74%) of UK marketers are missing out on global opportunities because of their ‘always-on’ marketing approach that doesn’t allow for regional focuses, according to new research.

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02/11/2018  |  Full story...

UK brands ‘need to speed up’ investment in AI

Brands speed up investment in Artificial Intelligence to gain a competitive advantage in delivering personalised customer experiences at scale, according to a new study.

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02/11/2018  |  Full story...

41% of UK firms fear their business models ‘won’t exist in 5 years due to AI’

Over two-fifths (41%) of British companies believe their current business models will cease to exist in the next five years thanks to artificial intelligence (AI), according to a new survey.

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01/11/2018  |  Full story...

Facebook user numbers and profits grow despite security costs

Facebook's third quarter figures showed a rise in user growth, revenue and profits, helping calm investor fears over a fallout from its data scandal earlier this year.

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01/11/2018  |  Full story...

UK brands ‘need to speed up’ investment in AI

Brands speed up investment in Artificial Intelligence to gain a competitive advantage in delivering personalised customer experiences at scale, according to a new study.

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01/11/2018  |  Full story...

New FC Barcelona chatbot takes football fans to the training ground

Viber and FC Barcelona have struck a new partnership on interactive media distributed across the football club’s chatbot on the messaging app.

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01/11/2018  |  Full story...

The future is female: Younger people prefer assistance from women's voices

A major study of consumers’ subconscious reactions to digitised voices has revealed a significant bias towards female voices amongst people under the age of 35.

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31/10/2018  |  Full story...

UK skills gap: Sector vacancies outweigh student enrolments

With continuous demand for skilled employees in some of the country’s highest growth sectors, the UK skills gap is a major and well-publicised crisis that, according to a report by Open University, costs the country more than £2bn a year.

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31/10/2018  |  Full story...

Search data reveals growing business concerns over Brexit

Spikes in searches for business-related Brexit issues coincide with key political landmarks such as the triggering of article 50 and the Prime Minister’s calls for a post-Brexit transition period, according to new research.

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31/10/2018  |  Full story...

CMOs: Poor data management costing millions

Inefficient management of customer data is costing organisations millions of pounds each year according to UK CMOs.

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31/10/2018  |  Full story...

Budget 2018: Digital industry reacts to ‘high street tax’ on Amazon, Facebook and Google

Technology giants will be forced to pay tax on the sales they generate in the UK, under new plans announced in the Budget.

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31/10/2018  |  Full story...

Twitter to ditch ‘likes’ to boost quality of online debate

Twitter is planning to remove the ability to "like" tweets in an attempt to improve the quality of debate on the social network.

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30/10/2018  |  Full story...

Brexit and digital marketing: What does a ‘no-deal’ mean for data?

A lot has been said about the impact of Brexit on British businesses, but what about the data and marketing industry specifically? New insight from the DMA gives a rundown on what Brexit and a no-deal could mean for our sector, as well as how companies can prepare for the worst case.

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30/10/2018  |  Full story...

eSports gets musical: Twitch unveils new tools and karaoke platform

Video games streaming firm Twitch has unveiled a raft of new features during its annual TwitchCon event in San Jose this week, including a new singing competition platform.

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30/10/2018  |  Full story...

Halloween hype: Online searches up 40% for 'third largest seasonal shopping event'

UK shopper traffic is expected to rise by 4% on the daily average on Halloween, according tone research, as UK consumers embrace the festival and it becomes an established retail event.

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30/10/2018  |  Full story...

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