Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel

It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim.

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04/12/2018  |  Full story...

Viral of the year: Adidas creates 30,000 personalised videos for marathon runners

This technological feat from Adidas saw the sportswear brand utilise the 30,000 runners of the Boston Marathon to create personalised videos of its participants to promote its latest running apparel.

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04/12/2018  |  Full story...

Viral of the year: Doritos and Mountain Dew team up for celebrity rap battle

Pepsico-owned brands Doritos and Mountain Dew combined forces to issue a creative ad that aired during the Super Bowl which combined a social media hashtag campaign with celebrity power as Morgan Freeman and Peter Dinklage faced off in a lip-sync rap battle.

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04/12/2018  |  Full story...

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

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04/12/2018  |  Full story...

Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV)

Iceland’s No Palm Oil advertisement is the most powerful ad of Christmas 2018, according to Kantar Millward Brown’s annual consumer research into the effectiveness of festive advertising campaigns.

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04/12/2018  |  Full story...

Half of business leaders ‘don’t have a marketing attribution model’

Nearly half (46%) of business leaders don’t have a marketing attribution model, with 37% feeling overwhelmed by the complexity of attribution data.

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04/12/2018  |  Full story...

‘My Dad Wrote a Porno’ Christmas special debuts exclusively on Spotify for all users

One of the most popular podcasts in the world, ‘My Dad Wrote A Porno’, releases its eagerly-awaited Christmas special exclusively on Spotify for two weeks. ‘My Dad Wrote a Christmas Porno 3’ is now available now for all users - both free and Premium - on Spotify.

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04/12/2018  |  Full story...

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top

Realeyes measured viewers' emotions and attention levels through facial expressions and body language and found airport ad was most engaging from this year’s festive crop.

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03/12/2018  |  Full story...

Huawei Cloud debuts global blockchain service for businesses

Huawei Cloud officially launched its Blockchain Service (BCS) for global use on November 15, 2018, after launching it for commercial use in China on October 10th this year.

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03/12/2018  |  Full story...

6 in 10 UK firms plan £100k digital transformation projects soon

Six in ten UK businesses plan on spending more than £100k on digital transformation in the next two years as 69% admit they won’t survive unless they embrace digital transformation, according to new research.

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03/12/2018  |  Full story...

Disney and Google expand strategic relationship

Google and Disney have announced a new global strategic relationship that will see Disney bring its entire global digital video and display business onto Google Ad Manager, which will serve as its core ad technology platform.

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03/12/2018  |  Full story...

Trust and technology: the secrets to sales success

Trust is the primary concern for salespeople in the UK; while buyers seek out salespeople with the best understanding of their needs, according to new research.

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30/11/2018  |  Full story...

UK adspend to surpass £20bn for first time in 2019

Spending on advertising will pass the £20bn mark for the first time in 2019, as Google and Facebook offset a traditional media slump in print.

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30/11/2018  |  Full story...

Google’s new ‘zero results’ gamble: What does it mean for content marketing?

After this week’s news that Google has actually launched zero search results for time, conversions and maths, Nathan Abbott, Content Manager at by Kaizen has conducted some research into what this means for the content marketing industry.

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30/11/2018  |  Full story...

Design trends: Shutterstock reveals most popular colours worldwide

Shutterstock has identified the top three universally popular colours that are surging year-over-year, with neon-hues being used more frequently around the world.

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30/11/2018  |  Full story...

Mobile Phones ‘driving 56% of festive online fashion sales’

Black Friday and Cyber Monday 2018 was 36% bigger for online fashion retail than 2017, according to new research.

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30/11/2018  |  Full story...

Wochit and Getty Images offer creative commercial content to marketers

Predictive video creation platform Wochit has announced its extended partnership with Getty Images. Wochit now offers Getty Images for commercial purposes, letting marketers legally use Getty’s library of assets to illustrate their stories on their product pages and owned channels, optimised across mediums.

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30/11/2018  |  Full story...

Social media influence remains high, but shoppers are wary of social commerce

Shoppers are more influenced by social media than ever, but social commerce has yet to see widespread adoption, according to new research. SUMO Heavy, the digital commerce strategy firm, polled 1,046 adults (in the U.S.) to evaluate social media’s impact on consumer shopping habits and better understand the role of emerging technology in the future of social commerce and eCommerce.

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30/11/2018  |  Full story...

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views)

Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube.

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29/11/2018  |  Full story...

Early 'Blackvember' campaigns pull Black Friday online spend down

£1.49bn was spent with UK online retailers on Black Friday 2018, which was up +7.3% on the same day last year but below forecasts. IMRG looks at the trends behind the numbers.

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29/11/2018  |  Full story...

Mickey Mouse gets 360 VR game for 90th birthday

Blend Media’s interactive 360 VR platform has built an engaging ‘treasure hunt’ as part of a world-wide celebration honouring Mickey Mouse’s 90th anniversary.

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29/11/2018  |  Full story...

YouTube launches ‘Pods’: Skippable back-back video ads

YouTube has announced a new ad format called ad pods, which are served on longer form content and stack two skippable ads back-to-back.

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29/11/2018  |  Full story...

European publishers expect video, native and mobile ad formats to grow 26% next year

European publishers believe revenue generated by video, native and mobile formats will grow by more than a quarter (26%) over the next 12 months.

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29/11/2018  |  Full story...

Quarter of Europe’s small firms ‘to completely reinvent market offering’ in next five years to stay afloat

Europe’s small and medium sized businesses (SMBs) are fundamentally re-evaluating their market offerings as they aim to keep pace with consumers’ demands in the digital age, according to new research.

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29/11/2018  |  Full story...

Black Friday social buzz: Smaller brands win Facebook as beauty brands win Instagram

With Black Friday over for another year, which brands created most social media buzz around its sales?

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27/11/2018  |  Full story...

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