Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Reddit takes on social media giants with chat function

Reddit is testing a real-time chat function which could soon replace its standard personal message (PM) system, as the popular internet forum looks to take on social media rivals such as Facebook.

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15/11/2017  |  Full story...

UK Prime Minister meets digital leaders to plan technology drive

The Prime Minister will meet leading digital entrepreneurs and innovators from across the country today, as she announces a series of measures to support the growth of the UK’s tech sector.

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15/11/2017  |  Full story...

The growing impact of social media on sports [INFOGRAPHIC]

The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception. This infographic from Betting Sites, includes trends, popular sports teams on social media, the impact on revenue and conversion and much more.

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15/11/2017  |  Full story...

UK consumers experiencing Black Friday fatigue due to extended deals

Just one in five UK shoppers plans to use a price comparison website (PCWs) on Black Friday according to new research.

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15/11/2017  |  Full story...

Adobe launches first "programmatic-only" campaign

Adobe is aiming to prove that the future of ads is programmatic launching its first completely automated campaign on social media, mobile and TV.

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14/11/2017  |  Full story...

Facial-tracking study reveals 4 key tips for successful luxury advertising

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.

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14/11/2017  |  Full story...

Half of sales reps view prospects’ Facebook profiles before meetings

More than half (53%) of sales reps choose Facebook as their research tool of choice when it comes to preparing for meetings with prospects, according to new research.

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14/11/2017  |  Full story...

Brands spending £6bn on Christmas ads

Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.

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14/11/2017  |  Full story...

eBay sees rise of “Generation Phygital”: 52% prefer books, CDs and DVDs over digital media

Brands are set to benefit from a revival of physical media as the nation’s entertainment format of choice, with over half (52%) of Brits now preferring physical books, music, film/TV and video games to digital downloads.

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14/11/2017  |  Full story...

Single’s Day trends: $25bn spent in one day

Shoppers in China spent $25.3bn in one day on Saturday, smashing previous records for the world’s largest retail event which is now four times bigger then Black Friday.

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13/11/2017  |  Full story...

Mobile ad trends: Ad fraud tops transparency concerns

Just under half (49.6%) of marketers put ad fraud as their top concern within mobile programmatic, according to new research.

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13/11/2017  |  Full story...

Video and subscriptions to power the future of premium content

Video advertising and paid-for content are set to fuel digital publishing as content monetisation strategy adapts to changing audience needs, according to new research.

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13/11/2017  |  Full story...

Consumers more willing to share location with apps (but privacy concerns persist)

Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.

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13/11/2017  |  Full story...

Paddington Vs. Moz: Which Christmas ad is winning online?

Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?

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13/11/2017  |  Full story...

Christmas ad battle: John Lewis' 'Moz the Monster' takes on M&S' Paddington Bear

The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017's eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.

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10/11/2017  |  Full story...

Doritos launches Xbox campaign with influencers

Oath has teamed up with Doritos to launch a content partnership: #PLAYBOLD on Xbox to coincide with the launch of the new Xbox One X console.

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10/11/2017  |  Full story...

14 year olds 'have already sent more than 35,000 texts'

By the age of 14 the average child will have sent more than 35,000 texts, 30,000 WhatsApp messages and racked up more than three solid weeks of video chat, a new study has revealed.

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10/11/2017  |  Full story...

Interview: Countdown to Singles Day 2017

With two days to go to Singles Day 2017 – the world’s biggest shopping event – we speak to Don Zhao, co-founder of Azoya, about the mood amongst retailers in China as the pressure mounts and what new trends to expect this year.

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10/11/2017  |  Full story...

Twitter debuts $99 subscription tool to promote tweets

Twitter is launching a self-serve advertising subscription aimed at small businesses, letting users run automated ads on the platform for $99 a month.

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09/11/2017  |  Full story...

Most marketing bosses admit they don’t understand the changing consumer’

Three quarters (75%) of marketing leaders admit they don’t understand changing consumer behaviour, which is having a major impact on business performance, according to a major new study into loyalty.

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09/11/2017  |  Full story...

Social media can drive brand impact (and not just clicks)

Social media advertising can be a highly effective channel for driving long-term brand impact, especially on metrics such as brand awareness and associations, according to new research.

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09/11/2017  |  Full story...

Most marketers ‘still can’t unify online and offline worlds’

The majority of marketers (85%) are still unable to tie together online and offline customer data, a new report has found.

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09/11/2017  |  Full story...

Snapchat undergoes huge redesign as losses grow

Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook.

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08/11/2017  |  Full story...

Vodafone moves into IoT with new home gadgets

Vodafone has launched its first Internet of Things devices, as the mobile network operator looks to expand into hardware.

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08/11/2017  |  Full story...

Facebook finally expands Messenger payments to the UK

Facebook is introducing peer-to-peer payments to its messaging app Messenger in the UK, letting people send cash to their friends and contacts.

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08/11/2017  |  Full story...

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