Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Cannes 2018 highlights: YouTube CEO on “What Matters Next”

In this special session from Cannes Lions, YouTube's CEO Susan Wojcicki talks about brand building, engaged audiences and accountability in the digital age.

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21/06/2018  |  Full story...

Search trends: How Page 1 of Google has changed for travel brands

In both mobile and desktop searches for travel, Google now shows on average 8.8 organic blue links on page one (down from the traditional ten), according to new travel sector-specific research.

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21/06/2018  |  Full story...

Cannes Lions 2018: Highlights from day 2

Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.

21/06/2018  |  Full story...

81% of global consumers think organisations provide ‘disconnected experience’

Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research.

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21/06/2018  |  Full story...

Teads debuts augmented reality video ads at Cannes

Video advertising marketplace Teads has showcased the first public demo of its new inRead AR ad format.

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20/06/2018  |  Full story...

Cannes Lions 2018: Video highlights from day one

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.

20/06/2018  |  Full story...

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018.

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20/06/2018  |  Full story...

The psychology of online ads: How consumers interact with video content

A new film series from video intelligence examines the linguistics, science and behavioural psychology behind video advertising.

20/06/2018  |  Full story...

Analytics trends: What metrics actually matter to marketers

There are several disconnects between the metrics that marketers are measuring compared to those of the rest of the business, according to new research.

20/06/2018  |  Full story...

Hootsuite ‘Boost’ helps organisations extend reach of organic social content

Hootsuite has launched Boost a new feature allowing customers to easily identify and promote top performing Facebook content to reach new audiences.

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20/06/2018  |  Full story...

Programmatic VR: OATH kicks off Cannes with ‘extended reality’ ad experiences

As the Cannes Lions Festival gets under way, Oath is using the ad creativity festival to showcase its new extended reality (XR) ad experiences.

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18/06/2018  |  Full story...

Apple to punish apps that misuse address book data

Apple is punishing apps that misues people’s address book data by quietly rolling out a new set of rules for developers last week, adding restrictions for apps that vacuum up the address books of iPhone users.

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18/06/2018  |  Full story...

World Cup players ‘twice as valuable than clubs on social media’

The Premier League's most prolific online 'stars' are set to further increase their social media value against that of their clubs by appearing at the World Cup in Russia.

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18/06/2018  |  Full story...

eBay Advertising debuts self-serve ad product for local services

eBay Advertising has soft-launched ‘eBay Local Services Ads’, a brand new product designed to help local service organisations reach new customers and grow their businesses.

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18/06/2018  |  Full story...

Stress Shopping: Fifth of UK consumers find shopping a stressful experience… even online

Just under a fifth of UK consumers (18%) find that going shopping makes them feel stressed, while more than 1 in 10 experience high stress levels while buying online.

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18/06/2018  |  Full story...

Targeting by temperature: Brands to cash in on ‘slumber shopping’ this summer

Brands are set to benefit from a surge in ‘slumber shopping’ – or shopping when we should be sleeping – as the weather gets warmer this summer.

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18/06/2018  |  Full story...

Travel People launches CMS for smalls firms with ad tech built-in

Lastminute’s media business arm Travel People has today its own Content Management System (CMS), ContentHUB.

18/06/2018  |  Full story...

71% of UK consumers ‘are happiest online when shopping’

Consumers are not only their happiest, but most engaged, focused and open minded when making purchases online, according to new research.

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18/06/2018  |  Full story...

STEM graduates: science jobs expected to grow twice as fast as other occupations

Jobs in science, tech, engineering and maths (STEM) are expected to grow at double the rate of other occupations, creating 142,000 jobs between now and 2023, according to new research.

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14/06/2018  |  Full story...

Voice technology: Business use to triple over next year

The vast majority (85%) of businesses will use voice technology – such as Amazon’s Alexa or Microsoft’s Cortana voice-activated assistants - to communicate with customers within the next year according to research.

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14/06/2018  |  Full story...

Social media now captures more time than live TV

Globally, internet users are spending around 20 minutes more per day on social media compared to linear TV, according to new research.

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14/06/2018  |  Full story...

Universities are the biggest employer of AI talent in UK- report

The biggest creator of AI-related jobs is Imperial College London, with its recruitment drive accounting for 7.4% of all AI vacancies, as universities dominate recruitment in the sector, according to new research.

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14/06/2018  |  Full story...

Tencent Music strengthens ties with Chinese TV giant

Tencent Music Entertainment Group (TME) and Zhejiang Radio & TV Group (ZRTG) have agreed to strengthen their three-year strategic partnership, deepening their commitment to upgrading the content and distribution channels of both platforms, breaking the collaborative model between TV network and internet enterprise.

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14/06/2018  |  Full story...

Most UK marketers managing international campaigns (but only 11% have local teams)

Nearly nine in ten (89%) UK marketers are now managing international marketing campaigns, 55% across Europe and an additional 14% further afield, but only 11% of marketers have local marketing teams in overseas markets, according to new research.

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13/06/2018  |  Full story...

England Fans in North West ‘plan to use social media most during World Cup'

England fans from the north-west are planning to spend a massive 1,840 hours – the most for any area in the country - communicating and posting photos via social media during the World Cup, according to new research.

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13/06/2018  |  Full story...

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