Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Email case study: Sports brand boosts web revenues by 8% with AI

Online action sports retailer, FreestyleXtremeused an artificial intelligence (AI) enabled cloud marketing platform to increase revenues and engage more effectively with customers.

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27/06/2017  |  Full story...

The World’s Most Influential CMOs: Unilever’s Keith Weed tops list

Keith Weed, chief marketing and communications officer at Unilever has come out top of Forbes 2017 list of the world’s most influential CMOs.

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27/06/2017  |  Full story...

Cannes Lions 2017: Video highlights from all eight days

The 2017 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all eight days.

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26/06/2017  |  Full story...

Cannes Lions 2017: Video highlights from days 7 and 8

As Cannes Lion comes to a close for another year, we look back at highlights from the closing days on the festival.

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26/06/2017  |  Full story...

Is Cannes Lions too big? Publicis quits next year (and WPP may follow)

Is Cannes Lions becoming too big for its own good? As the festival closes for another year, ad giant Publicis Groupe shocked the marketing world by declaring it would pull out of the event next year.

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26/06/2017  |  Full story...

Cannes Lions 2017: Video highlights from days 5 and 6

Celebrities flocked to Cannes Lions as "entertainment" day descended on the festival. We look back at some of the highlights...

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26/06/2017  |  Full story...

Cannes Lions 2017: Unpacking the gender bias in advertising

Women are still being ignored in ads in favour of men, according to a new study released at Cannes.

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23/06/2017  |  Full story...

Unilever's Keith Weed tackles stereotypes and brand safety at Cannes

Diversity was a key topic as this year’s Cannes Lions Festival, with Unilever chief marketing and communications officer Keith Weed leading the way with an "#unsterotype” initiative and warnings about how brands need to avoid association with extremist content online.

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23/06/2017  |  Full story...

Half of marketers don’t go one week without having to contact IT

Almost half of marketers (49%) contact their organisation’s IT department at least once a week to carry out their marketing role effectively, according to new research.

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23/06/2017  |  Full story...

Amazon Prime Day: A growing opportunity for third party retailers [INFOGRAPHIC]

Amazon Prime Day has become a major peak day for ecommerce market, but many think it’s all about Amazon Retail and Amazon Prime membership. However, the figures show that 3rd party retailers are also benefiting from this and are reporting massive sales volumes on the day

23/06/2017  |  Full story...

Amazon Prime Day: A growing opportunity for third party retailers [INFOGRAPHIC]

Amazon Prime Day has become a major peak day for ecommerce market, but many think it’s all about Amazon Retail and Amazon Prime membership. However, the figures show that 3rd party retailers are also benefiting from this and are reporting massive sales volumes on the day

23/06/2017  |  Full story...

The dark web: How hackers make money out of your profiles [INFOGRAPHIC]

With the number of high profile hacks on the rise, password management app Keeper Security, has pulled together an infographic on the dark web and how hackers make their money.

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23/06/2017  |  Full story...

Cannes Lions 2017: Sperm count Smartphone App wins Mobile Grand Prix

The Mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm, at the award ceremony at the Palais.

23/06/2017  |  Full story...

Cannes Lions 2017: Controversial Burger King Stunt wins top direct marketing prize

A risky “OK Google” prank that went awry for Burger King has won the Direct Grand Prix at the Cannes Festival.

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23/06/2017  |  Full story...

Cannes Lions Cyber winner: Åland bank calculates carbon footprint of every credit card purchase

A new campaign that helped the Åland bank calculate the carbon footprint of every credit-card purchase has taken one of the top digital prizes as this year’s Cannes Lions Festival.

23/06/2017  |  Full story...

Car safety ad “Meet Graham” wins top digital prize at Cannes

Car safety ad “Meet Graham” was one of three campaigns to pick up the top Cyber Grand Prix at this year’s Cannes Lions festival.

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23/06/2017  |  Full story...

China Day at Cannes: Tencent puts AI at heart of Chinese digital growth

Chinese internet giant Tencent hosted "China Day" at Cannes Lions and won its first Gold Lions Award, the Cyber Lions, for its QQ Alert.

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22/06/2017  |  Full story...

Cannes Lions 2017: Highlights from days three and four

With Cannes Lions well underway, we look back at the last couple of days at the festival, with a growing focus on how data is supporting creativity.

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22/06/2017  |  Full story...

Cannes Lions 2017: MailChimp wins Cyber Lions with name mix-up

Droga’s MailChimp campaign has won one of the 3 top Cyber Grand Prix at Cannes this year.


22/06/2017  |  Full story...

Cannes Lions 2107: Whirlpool wins top data prize for ‘Care Counts’ ad

Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school.


22/06/2017  |  Full story...

Path to purchase: New study shows how brands can “beat Amazon at its own game”

Ecommerce businesses could add as much as 6% to their revenues, representing tens of billions of dollars globally, by focusing on the most effective optimization and personalization techniques, according to new research.

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22/06/2017  |  Full story...

Game changer: Amazon Prime wardrobe lets shoppers try before they buy

Amazon has launched a beta test of Amazon Prime Wardrobe, which could be a game changer for the clothing retail industry.


21/06/2017  |  Full story...

Over 90% of celebrity social media endorsements “violate FTC regulations" [INFOGRAPHIC]

As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry.

21/06/2017  |  Full story...

US gamers switching on to virtual reality

Gamers in the US are more likely to buy a VR device than mainstream counterparts, according to new research.

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21/06/2017  |  Full story...

Fashion slump: UK online clothing sales see record low growth

Online retail growth is slowing in the UK, with the clothing sector taking the biggest hit as Brexit and a hung parliament take their toll on consumer confidence, according to new data.

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21/06/2017  |  Full story...

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