Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Most consumers use Amazon to research purchases (and quarter do it instore)

72% of people now visit Amazon when they want to research products online before making a purchase and over a quarter (26%) of Amazon users admit to checking for alternatives, background information and prices on the site when they come up on a potential purchase in a physical store, according to new research.

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19/09/2017  |  Full story...

L’Oréal hires Emarsys for Hong Kong digital push

L’Oréal has chosen Emarsys to support its digital transformation strategy by providing highly personalised and automated marketing to consumers in Hong Kong.

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19/09/2017  |  Full story...

Two-thirds of firms confess to 'copycat' marketing

Two in three businesses use 'copycat' techniques, in which they copy the marketing messages or techniques of their competitors in the hopes of achieving similar results, according to new research.

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18/09/2017  |  Full story...

UK ad industry "waking up to brand safety risk"

There has been a fall in brand safety risk linked with content classified as violent within the UK digital advertising industry, according to a new report.

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18/09/2017  |  Full story...

Meet Lucy: A new AI companion for marketers powered by IBM Watson

Lucy, a cognitive companion for marketers, powered by IBM Watson, is now available from Bench in the UK.

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18/09/2017  |  Full story...

3 start-up predictions for 2025: ‘Tech tourism’, office sharing and corporate collaboration

Unilever Foundry has launched a global study and whitepaper The State of Innovation a report looking at the future of corporate and startup collaboration, identifying three predictions for the industry in the next decade, including that corporates and startups will be working under the same roof by 2025.

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15/09/2017  |  Full story...

UK Government woos international investment with AI-driven campaign

LoopMe are working with the UK Governments Department of International Trade to help promote their largest ever international trade and investment campaign.

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15/09/2017  |  Full story...

London Fashion Week: Premium labels invest big in influencers

Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors.

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15/09/2017  |  Full story...

Taboola brings social ad feed to publisher pages: BT first to sign up

Taboola has brought Taboola Feed to UK brands, a social-like feed that combines “in-feed video” with sponsored content, products, and apps in a card-like-experience, with BT as its first big name customer.

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15/09/2017  |  Full story...

ComScore makes viewability metrics open to all for free

comScore has extended access to its free viewability measurement solution around the globe.

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15/09/2017  |  Full story...

Digital experts unite to help Manchester’s homeless with tech solutions

A ‘raising bee’ (a gathering of people to give assistance) in the North West digital community is helping tackle the ever-increasing issue of homelessness, not only in Manchester but other cities around the UK.

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15/09/2017  |  Full story...

Facebook promises brand safety: keeps ads away from controversial issues

Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.

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14/09/2017  |  Full story...

High street shopping : Over 45s let down by in-store experience as youngsters seek ‘inspiration’

Older generations are disgruntled with the current in-store experience offering, but retailers can’t depend on younger demographics being satisfied either, according to new research.

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14/09/2017  |  Full story...

UK firms “unprepared for the Fourth Industrial Revolution”

Most British businesses are seemingly unprepared for the dramatic technology developments set to reshape the workplace in the next decade, according to the findings of a research report.

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14/09/2017  |  Full story...

Agencies and marketers “lacking data transparency”

While there is increased data usage in the industry, the lack of transparency is still quite high - both the sources and quality of data are misunderstood and mistrusted, with 64% of marketers surveyed saying that they are not fully clear on the origins of their data sources, according to new research.

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14/09/2017  |  Full story...

Most European retailers see future as a media company

In the wake of an increasing number of brands like Matalan and Iceland launching broadcast-style content offerings, new European has revealed that the vast majority (81%) of European retailers are anticipating a future as media companies.

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14/09/2017  |  Full story...

iPhone X launch: Facial login, AI photos and augmented reality

Apple has revealed its latest range of iPhones, with a raft if new features including wireless charging, an infrared camera and augmented reality, costing £999 when it is made available on 3 November.

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13/09/2017  |  Full story...

State of online video: 34% rise in global online video viewing

Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research.

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13/09/2017  |  Full story...

Health and fitness app usage “grew 330% in just 3 years”

Health and fitness apps have become widely popular over the past few years, with global usage growing by over 330% in the last three years, according to new research.

13/09/2017  |  Full story...

New technologies key to loyalty in the “Experience Era"

Half (50%) of British consumers are loyal to brands that tailor experiences to their needs and preferences, but are more likely than their European counterparts to switch brands that provide a superior experience, according to new data.

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13/09/2017  |  Full story...

Mobile data usage trends: Live infographic tracks world’s biggest apps

We all know mobile usage is soaring, but how does that translate to real-time analytics? This new interactive infographic from gambling reviews site PlayMobi shows the live usage stats from some of the world’s biggest apps.

13/09/2017  |  Full story...

IAB Europe warns of “dire unintended consequences of restricting data-driven ads”

The EU’s plans of restricting collection and use of data in digital advertising could have serious and unintended consequences for the EU economy, for Europe’s independent media, and for the accessibility of the internet itself, according to trade body IAB Europe.

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12/09/2017  |  Full story...

Smartphone use in the UK overtakes desktop for first time

In 2017, for the first time, smartphones will be the preferred method to access the internet among adults in the UK, according to eMarketer’s latest time spent forecast.

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12/09/2017  |  Full story...

Marmite woos millennials with biggest-ever campaign and ‘TasteFace’ app

Unilever’s Marmite has launched its biggest marketing campaign to-date, challenging consumers to ‘Just Try It’ with £3m TV online and social media ads.

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12/09/2017  |  Full story...

GDPR warning? Facebook hit by €1.2m fine from Spain’s data privacy regulator

Facebook has been dealt a €1.2m by Spain’s data privacy regulator, according to reports, with the ruling coming just months ahead of the implementation of the European General Data Protection Regulations (GDPR).

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12/09/2017  |  Full story...

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