Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Budweiser powers up ‘Bud Bots’ for World Cup campaign

Budweiser has revealed its planned marketing activity for around the FIFA World Cup, including Bud Bots, the light up cups and the launch of the Bud Boat.

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14/05/2018  |  Full story...

Talking to customers about their data is the key to GDPR

Consumer awareness of upcoming new data laws directly increases comfort in data sharing, according to new research.

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14/05/2018  |  Full story...

Talking to customers about their data is the key to GDPR

Consumer awareness of upcoming new data laws directly increases comfort in data sharing, according to new research.

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14/05/2018  |  Full story...

Top words on Twitter: Positive phrases get more retweets

‘Love’ is the most used word on Twitter, followed by other positive expressions ‘thank’, ‘happy’ and ‘great’, according to new research.

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11/05/2018  |  Full story...

Austria digital marketing trends: Digital use up but traditional media still dominates ad spend

Digital, mobile and social media usage in Austria is widespread, but consumers place higher trust in traditional media, according to eMarketer’s latest forecast.

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11/05/2018  |  Full story...

Apple ‘banning apps that share people’s location data’- report

Apple has been removing App Store apps that violate the company’s policies by sharing location data with third parties without consent, ahead of the new GDPR privacy rules, according to a new report.

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10/05/2018  |  Full story...

Only 40% of personalised messages ‘feel personal’

Although consumers are very open to receiving personalised messages, they don’t feel that they are getting them, according to new research.

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10/05/2018  |  Full story...

Google debuts mobile wallet function with Urban Airship

Google has struck a partnership with Urban Airship, a digital growth company, to launch a mobile wallet function on Google Pay.

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10/05/2018  |  Full story...

Pocket Gamer launches in Middle East

Steel Media and Maysalward have launched of Pocket Gamer Middle East, a site about and for the Arabic-language mobile games scene.

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10/05/2018  |  Full story...

10 big trends from Google I/O: AI phone calls and Android IoT platform

Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment- based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018…

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10/05/2018  |  Full story...

Walmart buys majority stake in India's Flipkart for $16bn

Walmart is buying 77% stake of Flipkart, worth $16bn, eventually wanting the Indian online retail giant to become a publicly-listed subsidiary.

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09/05/2018  |  Full story...

Toothbrush sharing ‘more acceptable than unsolicited calls from brands’

Consumers would rather share their toothbrush with their partner than receive an unsolicited phone call from a brand, according to new research.

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09/05/2018  |  Full story...

Sports and social media: Top footballer influencers revealed

David Luiz, Mesut Ozil and Eden Hazard are among the top UK Premiership players in the first of a new football social media influencer index.

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09/05/2018  |  Full story...

Shutterstock uses AI to help people avoid image copyright issues

Shutterstock is making it easier for people to avoid using copyrighted images on Google Image Search with a new AI powered Chrome extension.

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09/05/2018  |  Full story...

Hootsuite integrates with Pinterest

Hootsuite has struck a global partnership with Pinterest resulting in the native integration of the popular image-based social network into the social media management platform.

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09/05/2018  |  Full story...

BBC, ITV, C4 and NBC in talks to create UK streaming service

The BBC, ITV, and Channel 4 are in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK, according to news reports.

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08/05/2018  |  Full story...

Fintech trends: Global bank name the tech they’ll invest in for 2018

The highest priority for global banks in 2018 is to enhance cyber and data security’ with digital transformation coming second, according to new research.

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08/05/2018  |  Full story...

Global app trends: UK falls behind Germany for consumer app spend

Global consumer spend via app stores is expected to grow 30% to $81.7B in 2018 and climb to $156.5B by 2022, with China leading the way and the UK falling behind.

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08/05/2018  |  Full story...

Programmatic ad trends: Major news brands adopt new standards

In a bid to improve online publishing standards and advertising practices, a number of major news brands in the UK have adopted new best practice guidelines set by the AOP and JICWEBS.

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04/05/2018  |  Full story...

Brands get DIY tools for Snapchat Story Ads

Snapchat is letting marketers buy Story Ads, formerly known as Promoted Stories, through its self-serve ads manager.

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04/05/2018  |  Full story...

GDPR: UK consumers to target businesses with onslaught of data privacy requests

Two in five (40 per cent) of UK consumers are already planning to request personal information within six months of GDPR coming into force.

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04/05/2018  |  Full story...

Cambridge Analytica shuts down over data scandal (but enquiry continues)

Cambridge Analytica, the firm at the centre of the Facebook data breach is shutting down, but has been told it "cannot be allowed to delete their data history by closing".

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04/05/2018  |  Full story...

Brands spent average of £51,891.98 on influencer marketing in 2017

Brands working on Influencer Marketing campaigns spent an average of £51,891,98 per campaign, up 38.6% with Instagram Stories and Snapchat driving investment, according to new research.

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03/05/2018  |  Full story...

Contextual video advertising increases dwell time by a third

Contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page, according to new research.

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03/05/2018  |  Full story...

Snapchat user growth stalls after redesign backlash

Snap added just four million users to Snapchat during the first three months of 2018 amid a backlash to a significant app redesign, while revenue growth failed to meet expectations.

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02/05/2018  |  Full story...

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