Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Case study: How footwear brand BoxFresh smashed Google benchmarks with programmatic display campaign

Men’s footwear brand, Boxfresh is now working with digital marketing company, Rakuten Marketing to re-establish its brand in UK and German markets.


23/08/2017  |  Full story...

LinkedIn lets users share own videos

LinkedIn has launched a new video feature, letting its 23 million UK members to record, upload and share their own video content on the platform.

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23/08/2017  |  Full story...

Trump 'worth $2bn in revenue to Twitter'

Without Donald Trump, Twitter could lose almost a fifth of its value, according to new research.

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22/08/2017  |  Full story...

Irn Bru takes on Coca-Cola with cheeky map tweet

There is only one country in the world where the most popular drink isn’t Coca-Cola, according to one rather cheeky and controversial tweet from a rival brand.

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22/08/2017  |  Full story...

Virtual tours and digital assistants: UK holidaymakers think future of travel lies in tech

Travel companies need to embrace new technologies such as artificial intelligence (AI), virtual reality (VR) and augmented reality (AR) to create a more immersive and enjoyable travel experience for holidaymakers, new research suggests.

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22/08/2017  |  Full story...

“Merry Biscuits”: McVities plans biggest ever Christmas campaign

Agency pladis has unveiled plans for its biggest ever Christmas brand campaign. It’s the first time well-loved brands under the McVitie’s, Jacob’s and Carr’s master brands will come together under the campaign banner “Merry Biscuits everyone.”

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22/08/2017  |  Full story...

YouTube brings breaking news to homepage

YouTube is reportedly rolling out a “Breaking News” section in people’s feeds across all mobile and web platforms, as Google continues to tailor custom content playlists to users logged into Google Accounts.

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21/08/2017  |  Full story...

Next’s ‘Kodak moment’ shows open goal for machine learning in retail

Next is facing a ‘Kodak moment’ according to analysts at Berenberg, suffering from the effects of a ‘wait and see’ attitude towards the e-commerce shift which they were early to identify but slow to adopt.

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21/08/2017  |  Full story...

Rise in global demand for location data

Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.

21/08/2017  |  Full story...

Majority of FTSE 350 boards lack cyber incident training

Cyber security is now firmly cemented as a key issue in the boardroom of FTSE 350 companies, but this isn’t reflected in the training that management receive in dealing with cyber incidents.

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21/08/2017  |  Full story...

World’s biggest advertisers ‘taking back control of their media spend from agencies’

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

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18/08/2017  |  Full story...

Adyoulike partners AppNexus for programmatic native advertising

In-feed native ad platform AdYouLike has struck a strategic partnership with AppNexus to help clients personalised native campaigns on AppNexus’ platform.

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18/08/2017  |  Full story...

Video viral of the week: Volvo breaks Guinness World Record with largest unboxing video

Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…

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18/08/2017  |  Full story...

Video viral of the week: Vovlo breaks Guinness world record with largest unboxing video

Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…

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18/08/2017  |  Full story...

The rise of chatbot financial assistants: 3 apps that are changing banking

Chatbots are being used by fintech start-ups to help customers manage and save their money. Plum, Chip and Cleo are automatic financial assistants which use intelligent software to understand customer spending habits, and customers can chat about their finances to their chatbot whenever they feel like it.

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18/08/2017  |  Full story...

WhatsApp to add payments in messaging app

WhatsApp is set to launch direct payments on its messaging app, as the Facebook-owned messaging app becomes the latest service to let users transfer money to one another with a text.

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17/08/2017  |  Full story...

Google messaging platform Allo finally comes to desktop

Google Allo is now supported on the web, letting users carry on chats on a laptop or desktop without having to pick up their mobile.

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17/08/2017  |  Full story...

Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure

Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.

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17/08/2017  |  Full story...

LinkedIn sets new ‘active status’ for users by default

LinkedIn has launched a new feature called 'Active Status', a green circle that shows when a user is online and available to chat via the LinkedIn Messaging platform.

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17/08/2017  |  Full story...

Amazon debuts ‘Instant Pickup Points’ in the US

Amazon is taking another step in shortening delivery times with a new ‘Instant Pickup’ service in the US… but only for specific high-demand items.

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16/08/2017  |  Full story...

Twitter fail: National Lottery user generated tweets backfire

The National Lottery has issued an apology after a social media stunt on Twitter backfired in embarrassing fashion, resulting in the charity's official account inadvertently tweeting offensive messages.

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16/08/2017  |  Full story...

Online comedy site gets funding boost and Virgin Atlantic deal

NextUp, the stand up comedy focussed online video on demand platform, has secured a new funding round along with a distribution deal with airline Virgin Atlantic.

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16/08/2017  |  Full story...

Email marketing trends: Consumers open, but are cautious to click

Emails are opened and read 14.2% of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8% in 2015 to 1.6% in 2016, according to new research.

16/08/2017  |  Full story...

Young women hold ‘vote of no confidence’ over career in tech

There is a a worrying crisis in confidence among young women with regards to their digital skills, with the majority feeling less qualified than their male counterparts, according to a new survey.

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15/08/2017  |  Full story...

End of an era: Amazon shuts down Lovefilm DVD rentals in Europe

Amazon is to close its Lovefilm online DVD rental service, as the retail giant goes streaming-only to take on Netflix.

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15/08/2017  |  Full story...

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