Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Unilever’s Dollar Shave Club launches in the UK

Dollar Shave Club, the Unilever-owned men's grooming subscription service, has launched in the UK.

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29/01/2018  |  Full story...

91% of startups admit to collecting personal data (but most aren’t data compliant)

Global startups are completely ill-prepared for GDPR, with many falling behind around consent and contingency planning, according to new research.

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29/01/2018  |  Full story...

The world’s affluent consumers: Two houses and two cars by 35

Some of the most cash-rich segments of the global digital market are still most likely to be male (56%), but also surprisingly young at 25-34 (30%), married (65%) and with children (67%), according to new research.

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29/01/2018  |  Full story...

Google lets users ‘mute’ remarketed ads

Google is giving its users more ways to avoid remarketed ads that follow them around the web.

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29/01/2018  |  Full story...

Viewability ‘strongly tied to online conversions’

Ads that are more visible and spend longer in a persons view on the screen are strongly related to online conversions, according to the results of a major year-long US study.

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29/01/2018  |  Full story...

Global smartphone sales price sees record growth

Global smartphone sales reached 397 million units in the fourth quarter of 2017 (4Q17), a one percent increase year-on-year.

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29/01/2018  |  Full story...

GDPR: UK Govt urges firms to prepare for stronger data protection laws

Fewer than half of all businesses and charities are aware of new data protection laws four months before they come into force, according to new research.

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26/01/2018  |  Full story...

Ad viewability hits 3½-year high

UK ad viewability levels have hit their highest level since the second quarter of 2014, according to the latest quarterly benchmark report from ad verification company Meetrics.

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26/01/2018  |  Full story...

Londoners urged to help capital become world’s top smart city

Londoners will have the opportunity to inform how smart technology could shape the future of life in the capital by giving their views and ideas to the Mayor of London, Sadiq Khan.

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26/01/2018  |  Full story...

Top 10 YouTube ads of 2017

YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.

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26/01/2018  |  Full story...

Influencer marketing trends: Brands failing to ask influencers for analytics data

Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research.

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25/01/2018  |  Full story...

Rise of ‘hashtag politics’ has changed social media marketing- report

Political polarisation and viral social movements like #grabyourwallet, #MeToo, and #TimesUp have dramatically changed the face of brand engagement and consumer loyalty, according to new research.

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25/01/2018  |  Full story...

Super Bowl gets an Angry Birds twist

NFL and Rovio Entertainment have teamed up to create a new Super Bowl game integration ahead of next weekend’s match.

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25/01/2018  |  Full story...

Snapchat lets users share stories on Twitter and Facebook

Snapchat users can now share Stories outside the app to Facebook and Twitter in an effort to spark growth on the social media app.

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25/01/2018  |  Full story...

Facebook invents new unit of time to sync video (and boost VR)

Facebook has introduced a new unit of time to make it easier for developers to sync up video and audio frames, in what could be a breakthrough for VR.

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24/01/2018  |  Full story...

Ad engagement ‘boosted by winter chill’

Advertisers should embrace the chill this month, as new data analysed by The Trade Desk reveals that winter weather can boost consumers’ receptiveness to online advertising - with travel brands set to win the biggest share of wallet.

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24/01/2018  |  Full story...

Social advertising trends: Major shift from organic to paid in past year

There has been 54% year-on-year increase in ad spend across all major social media platforms around the world, as advertisers move from organic and viral sharing to paid and sponsored advertising, according to new research.

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24/01/2018  |  Full story...

“Ghosting” customers costs retailers repeat sales

UK consumers are 4 times less likely to repeat-purchase from retailers who ‘ghost’ them after a sale, according to new research.

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24/01/2018  |  Full story...

Online retail shows signs of a maturing market with a tough 2018 to come

UK online retail sales were up 12.1% on average year-on-year (YoY) in 2017, according to the latest figures from the IMRG Capgemini e-Retail Sales Index.

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24/01/2018  |  Full story...

Nielsen Brandbank makes pack images ‘more mobile friendly’

As online plays a bigger part in grocery shopping, Nielsen Brandbank has launched a service to help brands and retailers drive and improve the m-commerce experience by making product images more mobile friendly.

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24/01/2018  |  Full story...

Video streaming trends: French say “non” to Netflix

Netflix has yet to conquer the hearts and minds of the French, coming bottom of a 14-country survey into video streaming habits, according to new research.

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24/01/2018  |  Full story...

Google search ranking trends: Publishers and encyclopedia sites make gains

Online Publishers and Encyclopedia sites were among the biggest gainers in Google search visibility in 2017, while three social media sites - reddit.com, tumblr.com and pinterest.com - experienced the biggest losses according to a new study.

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23/01/2018  |  Full story...

Trust in social media falls sharply worldwide

A new report has found people’s trust in social media has declined as concerns that platforms are not sufficiently regulated have grown.

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23/01/2018  |  Full story...

Twitch partners Disney in gaming content deal

Social video service Twitch has struck a partnership with Disney Digital Network to bring exclusive content from four of the largest Disney-managed digital content creators.

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23/01/2018  |  Full story...

Facebook and Twitter unveil plans to tackle ‘fake news’

Facebook and Twitter have both revealed plans to deal with the spread of fake news and propaganda on their services.

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23/01/2018  |  Full story...

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