Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month

Heineken latest video ad has caused a buzz on sicial media, touted as the 'ad Pepsi wishes it made', getting 13 million YouTube videos in a little over a month.


01/06/2017  |  Full story...

Mobile, PC or Tablet? Study reveals sectors most dominated by different devices

Are you most likely to use a mobile for Facebook, a PC for shopping and a tablet for Netflix? A study reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them - and the answers aren't necessarily what you might think.

01/06/2017  |  Full story...

UK mortgage giants "failing customers online"

Three of the UK’s biggest mortgage providers have hit rock bottom when it comes to online experiences, according to research from financial experience design agency Dock9.

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01/06/2017  |  Full story...

Technology trends: effect of brexit vote on technology consumption

Over half (58%) of UK consumers said they are now more likely to shop around following Brexit price increases on tech, with nearly a quarter of those asked (21%) stating they would consider switching allegiance from their usual brand of technology, according to new research.

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01/06/2017  |  Full story...

Company bosses rank customer experience above sales and marketing

UK and US business executives rank customer experience above sales and revenue as the key focus in 2017, according to new research.

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01/06/2017  |  Full story...

Mobile ad blocking trends: frustration key motive

Ad blocking continues to be a controversial subject, but only half of US users are aware of filtering software, according to a new report.

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01/06/2017  |  Full story...

GDPR inertia: 72% of marketers fail consent test with a year to go

72% of UK marketers either cannot answer, or incorrectly list the necessary conditions to meet GDPR (General Data Protection Regulation) requirements for “opt-in” consent, according to new research.

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31/05/2017  |  Full story...

Election debate: BBC partners Twitter for live streaming

The BBC is teaming up with Twitter to livestream five special events in the run-up to the UK general election June 8, including tonight's 7-way BBC debate.

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31/05/2017  |  Full story...

Eurovision case study: New app boosts song contest engagement

International creative agency, Perfect Fools, has made an app that has won the hearts of the Swedish population and revived their nation's favourite song contest.

31/05/2017  |  Full story...

Global trends: Traditional media still dominant as mobile growth slows

Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research.

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30/05/2017  |  Full story...

Snapchat woos advertisers with discount coupons after poor revenues

Snapchat is encouraging brands and media buyers with discount offers in an attempt to boost its ad business, according to a news report.

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30/05/2017  |  Full story...

Facebook Instant Articles adds support for Google AMP and Apple News

Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News.

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30/05/2017  |  Full story...

Burger King upsets Belgian royals with "choose your king" stunt

Burger King has upset some real life royalty this week, when an online promotion in Belgium invited people to choose between the country's King Philippe and the company's mascot.

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30/05/2017  |  Full story...

Walkers pulls interactive selfie ad after Twitter sabotage

Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters.

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26/05/2017  |  Full story...

Emails Vs. social media: Which is better for consumer engagement?

Email is still a more effective tool than social media when it comes to generating consumer engagement, according to new research.

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26/05/2017  |  Full story...

Instagram tests direct response ads in stories

Instagram has allowing marketers to push sign-up and app-install promotions within its Stories section.

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26/05/2017  |  Full story...

Sony creates interactive “Trainspotting” guide to Edinburgh

Ahead of the digital download launch of T2 Trainspotting, Sony Pictures Home Entertainment has created The Alternative Guide to Edinburgh microsite.

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26/05/2017  |  Full story...

Nearly half of businesses “will not be ready in time for the GDPR”

With just one year to go until the new GDPR data protection rules will come into force, new research from the DMA reveals that nearly half of businesses don’t think they’re going to be ready in time, with a further quarter of companies yet to even start a GDPR plan.

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26/05/2017  |  Full story...

Unilever Africa uses online gaming to select new staff

Unilever has introduced a digital recruitment programme that will use online gaming to select the best candidates.

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25/05/2017  |  Full story...

Instagram goes local with Hashtag Stories and location tools

Instagram has added two new Explore categories: Location Stories and Hashtag Stories, letting users discover photos and videos based on places or things of interest, all from the same Explore tab.

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25/05/2017  |  Full story...

Brits “have already spent £2bn on Christmas 2017”

Shoppers all over Britain have already spent £2bn on Christmas presents with over 15% of the population already having spent in excess of £200 ahead of December, according to new research.

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25/05/2017  |  Full story...

Top brands for CRM: PayPal, Yamaha and Amazon lead the way

Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research.

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25/05/2017  |  Full story...

Top brands for CRM: PayPal, Yamaha and Amazon lead the way

Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research.

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25/05/2017  |  Full story...

Fake news fatigue? Brits flock back to mainstream news sites ahead of election

With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites.

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25/05/2017  |  Full story...

Brexit breaks: 2017 “will be a summer of staycations and cheaper destinations”

As the late May Bank Holiday approaches, research from Rakuten Marketing and the Centre for Retail Research has found that approximately 1 in 4 consumers are changing their summer travel plans this year due to Brexit.

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25/05/2017  |  Full story...

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