Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Snapchat offers "Advanced Mode" for advertisers

Snapchat has revamped its self-service advertising tool with an "Advanced Mode" designed for larger brands looking to conduct bigger camaigns at scale.

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07/08/2017  |  Full story...

Summer holiday season sparks download splurge on Amazon

Last weekend saw the biggest spike in Brits jetting off on their summer holidays, and holidaymakers are increasingly turning to downloaded content to keep themselves and their families entertained during long-haul flights, according top new research.

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07/08/2017  |  Full story...

Facebook rewards faster sites with higher News Feed rankings

Facebook is making changes to its News Feed rewarding webpages with faster load times a higher place in the feed, and slow-loading pages will be downgraded and likely see less referral traffic.

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04/08/2017  |  Full story...

Global smartphone demand hits new high as sales price rises

Global smartphone demand totalled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.

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04/08/2017  |  Full story...

Global smartphone demand hits new high as sales price rises

Global smartphone demand totalled 347 million units in 2Q17, up four percent year-on-year, marking the strongest second quarter on record, according to new research.

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04/08/2017  |  Full story...

10 Marketing Lessons from Apple [INFOGRAPHIC]

When it comes to marketing, few companies do it better than Apple. But what can we learn from this electronic giant? This new inforaphic from The Website Group presents some of the top marketing techniques that Apple has used to build one of the most well-known brands in the world.

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04/08/2017  |  Full story...

Online campaigns struggle to target women

The study of 60,000 campaigns across 20+ countries by measurement company Nielsen, also found that mobile tends to be better than desktop at hitting target audiences.

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04/08/2017  |  Full story...

Facebook seeks to calm AI fears after bots ‘invent own language’

Facebook is seeking to quell fears following (false) reports that it shut down an AI experiment due to the bots “inventing their own language”.

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03/08/2017  |  Full story...

Email is still king when it comes to mobile conversion

Email offers are the still the most likely marketing tactic to trigger a purchase on a smartphone or tablet, with 1 in 5 consumers making a mobile purchase as a result of email offers on the go, according to new research.

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03/08/2017  |  Full story...

Apple revenue boost as iPad sales make a comeback

Apple enjoyed strong revenue in the second quarter of the year, typically its weakest period, with a a comeback in iPad and Mac sales and steady iPhones sales ahead of the release of a new model.

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03/08/2017  |  Full story...

Online ad engagement “can be doubled if the right image is chosen”

Simple images which mirror target demographics are key to capturing attention According to new eye tracking research looking at the effectiveness of online ads.

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03/08/2017  |  Full story...

Sports brand Arena crowdsources video content for aquatics championships

Ahead of the 17th annual FINA World Aquatics Championship in Budapest, competitive swimwear brand Arena selected two Userfarm filmmakers’ videos for the company’s “Power of the Finish Line” social media campaign.

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03/08/2017  |  Full story...

Influencer marketing trends: Brands willing to pay YouTubers £67,000+ per video

UK marketers are willing to pay YouTube influencers up to and in excess of £67,000 per video, rising to £75,000 for a celebrity influencer Facebook post, according to new research.

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02/08/2017  |  Full story...

Businesses expect to survive “less than four years without digital transformation”

A new global study has found that most organisations expect to survive less than four years should they fail to keep up with digital transformation, either going out of business or being absorbed in that time – and 80% already believe that digital transformation is leaving them behind.

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02/08/2017  |  Full story...

Adobe revamps marketing personalisation with new artificial intelligence tool

Adobe has unveiled new AI and machine learning capabilities for marketers, to enable them to deliver personalised experiences to their customers at scale.

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02/08/2017  |  Full story...

Event report: Marketers should tackle short termism with “product thinking”

A major current challenge for marketers, “how to balance short-term versus long term innovation”, became a key discussion point during an event hosted by Code Computerlove.

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02/08/2017  |  Full story...

IAB members help shape new “Standard Ad Portfolio”

The IAB Tech Lab has released the New Standard Ad Portfolio, a set of recommendations for advertisers deciding on which format and device to reach consumers.

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02/08/2017  |  Full story...

Linkedin expands analytics tools with “Website Demographics”

LinkedIn has launched Website Demographics: a free reporting tool that lets marketers see the types of professionals visiting their website, enabling them to adjust their marketing, content and campaigns to target visitors accordingly.

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02/08/2017  |  Full story...

Shoeaholics drives customer acquisition with shoppable social content

Shoeaholics, part of the Kurt Geiger Shoe Group, is driving customer acquisition with shoppable social content on and off its website.

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02/08/2017  |  Full story...

Apple interview: The future of app advertising

Todd Teresi, Apple VP of Advertising Platforms, has outlined some of the company's advertising and analytics plans during an in-depth keynote Q&A session at the Postback conference in Seattle last week.

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01/08/2017  |  Full story...

How brands can win trust and loyalty [INFOGRAPHIC]

Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research.

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01/08/2017  |  Full story...

Ad viewability standards to get tougher?

Digital ad accreditation organisation the Media Rating Council (MRC) is considering changing the ad metric standard to require that 100% of pixels have to be displayed to count as a viewed ad.

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01/08/2017  |  Full story...

Facebook ad revenue now growing twice as fast as Google

Facebook has outstripped expectations again, reporting a much-higher quarterly profit, driven by surging sales of mobile video ads, as its advertising revenue grew at more than twice the rate of larger rival Google.

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31/07/2017  |  Full story...

RIP Flash: Adobe to end pioneering web software by 2020

The Adobe Flash plug-in, once the technology powering the many games and videos of the early internet, is to be phased out by 2020.

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31/07/2017  |  Full story...

Twitter user growth stalls despite revenue boost

Twitter reported better-than-expected results, but the social network saw an alarming loss of two million monthly active users in the US.

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31/07/2017  |  Full story...

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