Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

25 result(s) displayed (351 - 375 of 11226)

<< Previous 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Next >>


Snapchat AR ads go programmatic

Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses.

anaparads.jpg

13/06/2018  |  Full story...

Father’s Day: 46% of Brits plan to spend more this year

UK shoppers’ interest in celebrating Father’s Day stands at 52%, with spending plans are up on 2017 figures, with total expenditure on the event forecasted to reach £799 million, according to new research.

fathers%20day1.jpg

12/06/2018  |  Full story...

Carrefour and Google team up for voice shopping in France

Carrefour and Google have partnered for three digital shopping initiatives, including voice search, cloud computing and AI.

carrefour%20google.jpg

12/06/2018  |  Full story...

Two thirds of Brits staying at home to watch World Cup

Only one fifth of UK internet users will be tuning into all scheduled England matches in the 2018 FIFA World Cup.

fifa-russia%20%281%29.png

12/06/2018  |  Full story...

Nostalgia boosts Father’s Day clicks by nearly 200%

A study of Father’s Day advertising preferences by Taboola shows UK consumers are unconsciously drawn to nostalgic black and white images.

bw%20dad.jpg

12/06/2018  |  Full story...

Rovio teams with Everton FC for World Cup YouTube series

Angry Birds maker Rovio Entertainment has launched an animated series set to air exclusively on YouTube during the World Cup tournament, featuring Everton stars Wayne Rooney, Dominic Calvert-Lewin, Tom Davies, Cenk Tosun and social media star Tekkerz Kid.

angry%20everton.jpg

12/06/2018  |  Full story...

Cannes 2018: The 10 biggest YouTube ads since last year’s festival

With Cannes Lions 2018 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.

cannes%20sde.jpg

12/06/2018  |  Full story...

Tencent partners Italian fashion TV commerce firm

A Television Commerce (T-Commerce) devoted to Italian fashion brands and addressed to the Chinese market has launched in Milan.

gigilio.jpg

11/06/2018  |  Full story...

90min creates localised user-generated World Cup sites with big brand sponsors

Football community 90min is partnering with some of the world’s largest brands, including Budweiser, Rightguard, Hyundai and Samsung to deliver behind the scenes content to World Cup fans, created by real fans.

90min.jpg

11/06/2018  |  Full story...

Ecommerce in Italy worth €24bn in 2017

Italy’s online retail industry is now worth about €24bn, doubling in size in the last four years, according to new research.

italy-pic.jpg

11/06/2018  |  Full story...

World Cup ‘to boost global adspend by $2.4bn this year’

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith.

fifa-russia%20%281%29.png

08/06/2018  |  Full story...

Booking.com leads the big spenders for PPC in the travel sector

Booking.com was the biggest spending travel website for search advertising in Q1 this year, while TripAdvisor took the top spot for organic search, according to new research.

beach-holiday.jpg

08/06/2018  |  Full story...

Instagram planning long-form videos?

Instagram is reportedly considering dropping video length constraints, that would let users post clips longer than one hour.

instagram-video-aol.jpg

08/06/2018  |  Full story...

World Cup 2018: Analytics reveals most anticipated matches

With the World Cup in Russia is set to kick off next week, new analytics reveals that Spain vs. Portugal and Sweden vs. Germany are the most anticipated matches worldwide, as the marketing battle for consumer attention begins.

WorldCup_Taboola_british2.jpg

08/06/2018  |  Full story...

Amazon to stream 20 live Premier League matches from next year

Amazon has won the rights to stream Premiere Leagues games, amounting to 20 matches per season, from 2019 onwards.

preamaz.jpg

07/06/2018  |  Full story...

Walmart to launch shopping via text service

Walmart is testing a new service that lets paid members shop and receive product recommendations via text message, going live in in Manhattan and part of Brooklyn before a national roll-out across the US.

jetblack%20%281%29.jpg

07/06/2018  |  Full story...

KitchenAid gets closer to its customers via social media

A strategic plan to connect more closely with customers using social media has resulted in an 85% growth in engagement across Facebook, Twitter and Instagram for KitchenAid, the leading countertop appliance brand, since it implemented CX Social, a dedicated social media management platform from Clarabridge.

kitrchenaid.jpg

07/06/2018  |  Full story...

Content marketing trends: Clear ROI focus needed to convince boardroom

A new survey has revealed how marketing professionals are struggling to convince decision makers about the worth of content marketing, thanks to a mixture of high expectations and a lack of focus in terms of clear ROI.

comntent-mmark18%20%281%29.png

07/06/2018  |  Full story...

Digital video usage in the UK: mobile viewing on the rise

Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data.

uk-dig-med1.png


06/06/2018  |  Full story...

The true value of attention: Do cinema ads offer better ROI than programmatic?

Once you start calculating the actual attention ads in media receive, cinema and TV – the most ‘expensive’ media – are, suddenly, surprisingly affordable, whereas ‘inexpensive’ media, such as programmatic digital, are in fact fairly expensive, according to new research.

cinema.png

06/06/2018  |  Full story...

Rise of eSports: Fortnite, football and an Olympic future boost popularity

With more people playing and watching computer games as a professional sport, the stakes are high for sponsors, with half of people seeing major benefits in competitive multiplayer video gaming.

fortnite.png

06/06/2018  |  Full story...

Authentic reviews are three times as important for online shoppers as product imagery

Nearly two-thirds (65%) of UK shoppers believe that seeing reviews from other customers is an important part of their decision-making process when making a purchase online, according to new research.

reimagcom.png

06/06/2018  |  Full story...

Ad data wars: Apple blocks Facebook and Google tracking tools by default

Apple is updating its Safari web browser with an option for users to block Facebook and Google’s data collection practices.

wwdc%2018.png

05/06/2018  |  Full story...

Overconfidence on productivity ‘hampering marketing firms’ performance’

The vast majority of media and marketing bosses rate their skills highly relative to their peers, but they invest little time in making their businesses run better, according to new research.

thumbs-up-conf.jpg

05/06/2018  |  Full story...

Corporate values matter: Consumers are willing to spend more with brands that give back

Only 50% of consumers can name a brand that they associate with good causes, compared to two thirds of respondents last year, according to new research.

csr-pic.png

05/06/2018  |  Full story...

Further results

Other tags

Digital Intelligence tag list:

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy