Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Shakira promotes latest album with augmented reality treasure hunt

Sony Music US Latin has teamed up with location-based experiences platform Landmrk, for the global launch of Shakira’s latest album ‘El Dorado’.

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24/05/2017  |  Full story...

Google combines AI with analytics for new ‘Attribution’ marketing tool

Google is rolling out new analytics tools for marketers, designed to help them link online and offline behaviour, including attribution modelling, credit card data insights and YouTube ‘store visits’.

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24/05/2017  |  Full story...

When should children get smartphones? Most parents say 11

Most parents believe children should be 11 years or over before they own a smartphone or tablet with internet capability, according to new research.

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24/05/2017  |  Full story...

River Island backs #explainepilepsy campaign

Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island.

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24/05/2017  |  Full story...

Video viral of the week: Santander VR wedding stunt

Santander UK has helped a customer propose to his girlfriend with the help of virtual reality and Olympic gold medalist Jessica Ennis-Hill.

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24/05/2017  |  Full story...

Facebook secret guidance on graphic content leaked

Facebook's moderation policies on sex, violence and hate speech have been exposed in a newspaper report this week, after criticism over the social network's handling of extreme content.

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23/05/2017  |  Full story...

Brands to blame? 50% hold them responsible for inappropriate ad placement

Ads appearing next to inappropriate content can be damaging for the brand, with a new survey revealing that 75% of people would be put off, while 50% would blame the brand (rather than the ad serving company) for the mistake.

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23/05/2017  |  Full story...

Rise of ecommerce changing in-store shoppers expectations

Over half (55%) of shoppers know exactly what item they want to buy by the time they arrive in a shop, with many put off by staff that lack product knowledge, due the rise in online research, according to a new report.

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23/05/2017  |  Full story...

Targeted ads: 3 in 5 consumers think marketers fail to target them effectively

Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.

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23/05/2017  |  Full story...

Instagram audience in France still growing

Nearly one-fifth (19.8%) of internet users in France, or 10.4 million people, will Instagram regularly in 2017, according to new research.

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23/05/2017  |  Full story...

Do corporate values matter? 40% of consumers abandon brands due to poor behaviours

Nearly half of all consumers (40%) are completely abandoning brands that don’t make a positive impact on society, according to new research from Mediacom.

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22/05/2017  |  Full story...

Net Neutrality RIP? US votes to create controversial "two-speed internet"

The US Federal Communications Commission has voted to overturn rules that force ISPs to treat all data traffic as equal.

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22/05/2017  |  Full story...

Lack of visibility in Omni-Channel retailing “is leading to lost sales”

It is no secret that customer expectation for a consistent omni-channel retail experience continues to grow but what is the true business cost for retailers who aren’t yet joining up all the dots in their omni-channel service?

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22/05/2017  |  Full story...

Technology innovations “can tackle social isolation and loneliness”

A new report released by Internet of Things UK (IoTUK) outlines how emerging digital and social technologies can help tackle social isolation and loneliness.

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22/05/2017  |  Full story...

EU fines Facebook £95m for ‘misleading’ WhatsApp data

The European Union’s competition watchdog has fined Facebook 110 million euros (£94.5m) for providing misleading information over its buyout of mobile messaging service WhatsApp.

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19/05/2017  |  Full story...

Online video trends: Adverts have biggest influence on what consumers watch

Adverts have the biggest influence on what we watch, with more than half of Brits (56%) saying it has the most influence on their viewing decisions, according to new research.

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19/05/2017  |  Full story...

Digital assistants “to outnumber people by 2021”

Globally, the native digital assistant installed base is set to exceed 7.5 billion active devices by 2021, which is more than the world population according to the US Census Bureau on May 1, 2017.

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19/05/2017  |  Full story...

EU data law deadline: 62% of businesses still at high risk of non-compliance fines

With the new GDPR regulations coming into force just 12-months from now, the research from Compuware reveals that the majority of retailers are still at risk of incurring costly non-compliance fines, despite organisations having made some progress since the same survey was conducted last year.

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19/05/2017  |  Full story...

8 things from Google I/O: Smart snaps, Siri rival and Android Go

This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging market.


19/05/2017  |  Full story...

IAB creates standard for "Dynamic Content" ads

The Interactive Advertising Bureau's Tech Lab has launched its Dynamic Content Ad Standard, as more marketers adopt personalised ads built in real time.

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18/05/2017  |  Full story...

#IsItokforGuys: Lynx search ads tackle male stereotypes

Unilever's Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men.

18/05/2017  |  Full story...

China’s Weibo overtakes Twitter for user numbers

China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever.

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18/05/2017  |  Full story...

Kevin Costner catches French high speed rail in new TGV ad

This new viral video for the French High Speed Train Service TGV pokes fun at long movies (now that travel between Paris and Bordeaux takes just 2 hours), with Kevin Costner on board.

18/05/2017  |  Full story...

McDonald's pulls controversial video ad about child bereavement

McDonald's has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.


17/05/2017  |  Full story...

Online retail trends: Click and collect starts to pay off

More than three quarters (78 per cent) of UK adults would likely switch to an alternative retailer when next shopping for products online if they have a poor ordering experience, according to the third annual JDA/Centiro Customer Pulse 2017 Report conducted by YouGov.

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17/05/2017  |  Full story...

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