Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Sports tourism to benefit brands that keep their eyes on the ball this summer

From balls to bikes, advertisers have a lucrative opportunity to engage with travellers during this year’s summer of sport – kicked off by the World Cup this month.

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04/06/2018  |  Full story...

Google Digital Audio Ads go live: Spotify, TuneIn and Soundcloud open to DoubleClick network

Google has begun the global roll out of Digital Audio Ads on DoubleClick Bid Manager, letting advertisers send radio-style programmatic ads to Google Play Music, Spotify, SoundCloud, TuneIn and soon Pandora.

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01/06/2018  |  Full story...

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...

Pinterest Promoted Video ads go widescreen

Pinterest has launched a new video format that its testing with advertisers, called 'Promoted Video at max width'.

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01/06/2018  |  Full story...

Reddit overtakes Facebook as third most popular site in US

Social forum site Reddit has overtaken Facebook to become the third most visited platform in the US, according to rankings on Alexa, the Amazon-owned Web traffic analysing platform.

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01/06/2018  |  Full story...

LGBT+ business community myGwork gets revamp

Entrepreneurial twins Adrien and Pierre Gaubert are re-inventing the way LGBT+ professionals find and secure jobs with myGwork, the LGBT+ business community.

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01/06/2018  |  Full story...

Social football buzz: Real Madrid won the game but lost the crowd

During the Champion’s League Final last weekend, a staggering 8,366,967 online engagements were directed at Real Madrid in total, but sentiment for the winning club actually fell, according to new research.

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01/06/2018  |  Full story...

A tale of two tweets: Poundland threatens legal action over Thameslink slur

A tweet from UK rail operator Thameslink backfired spectacularly this week, after an attempt at humour resulted in high street retailer Poundland threatening to sue.

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31/05/2018  |  Full story...

CRM has yet to win its own budget in two thirds of UK businesses

Just 35% of companies have integrated CRM systems, while two thirds of companies are covering marketing and CRM with the same budget, leaving a third of marketers without plans and processes around the technology, according to new research.

31/05/2018  |  Full story...

Ecommerce trends: Average order value rises for 14th consecutive month

Online retail parcel delivery order volumes were up +13.9% year-on-year in April, according to the latest data from the IMRG MetaPack UK Delivery Index.

31/05/2018  |  Full story...

How KFC spoofed a vlogger trend with fake ‘Clean Eating’ Burger

Back in February 2017, KFC created an elaborate online prank to promote its latest Dirty Louisiana burger with a fake food blogger and a humorous take on the clean eating craze.

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31/05/2018  |  Full story...

Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign

Fuze Tea, a new iced tea brand, has launched ‘Calm the Commute’ – a series of unexpected moments for Londoners on their commute home over the next few weeks.

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30/05/2018  |  Full story...

Top 100 brands: Netflix, Amazon and Alibaba contribute to biggest ever rise

Significant rises in the value of entertainment brands including Netflix, Amazon, Apple and Alibaba have driven a record year of growth in the 2018 BrandZM Top 100 Most Valuable Global Brands ranking.

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30/05/2018  |  Full story...

Mobile makes up quarter of global media use (as planning shifts from channels to ‘mindsets')

Nearly a quarter (24%) of all global media consumption will be mobile this year, up from just 5% in 2011 as the mobile internet takes share from almost all other media, according to new research.

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30/05/2018  |  Full story...

Media firms expect ‘digital explosion’ over next 5 years

M&E companies are approaching ‘the end of the beginning’ of their digital transformation, according to a new study.

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30/05/2018  |  Full story...

Socialbakers adds AI-powered Audience Segmentation to marketing platform

Socialbakers has added next generation Audience Segmentation into the Socialbakers Suite helping marketers to convert data into productivity.

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29/05/2018  |  Full story...

Momondo, Skyscanner and Kiwi agree deal with TravelFree for commission free offers and error fares

TravelFree.info, the new website that lists the cheapest deals on budget flights, hotels, buses and cruises, has secured partnerships with Momondo, Skyscanner and Kiwi as it extends its portfolio of discounted offers to global travellers leaving from European destinations.

29/05/2018  |  Full story...

Bricks and mortar stores must adapt to the needs of the modern digital consumer

Bricks and mortar stores that fail to adapt to consumers’ desires for digital experiences will be left behind, according to new research by global provider of unified commerce solutions, PCMS.

29/05/2018  |  Full story...

YouTube is now the go-to platform for football fans

YouTube has become the premiere global online destination for football, giving fans behind-the-scenes access to their favourite teams and access to must-see matches.

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25/05/2018  |  Full story...

10 years of Twitter analysis: Most liked, retweeted, followed & more

This week marks the 10th anniversary of when Crimson Hexagon started collecting Twitter data for social analysis way back in 2008.

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24/05/2018  |  Full story...

Only 2% of UK Consumers consider GDPR to be NOT Important

Following Mark Zuckerberg’s meeting with the EU Parliament and GDPR coming into force, new research shows that consumers across the UK overwhelmingly describe GDPR as being extremely or very important to them in relation to their digital lives (76%), and just 2% think it has no importance.

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24/05/2018  |  Full story...

Three-quarters of CIOs say the need for rapid innovation puts customer experience at risk

Organisations release new software updates three times an hour, but 64% of CIOs are forced to compromise between faster innovation and perfectly working software, according to new research.

24/05/2018  |  Full story...

Adobe buys ecommerce platform Magento Commerce

Adobe has bought Magento Commerce, a market-leading commerce platform, for $1.68 billion.

24/05/2018  |  Full story...

Long, expensive and emotionally draining: Entrepreneurs reveal what it’s really like to launch a tech startup

New research conducted by Studio Graphene in partnership with City Road Communications has revealed how entrepreneurs’ expectations of launching a technology startup compare to the realities of running a company.

24/05/2018  |  Full story...

European digital advertising market has doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, according to new data.

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24/05/2018  |  Full story...

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