Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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White paper: AI crucial to future of marketing

Artificial intelligence (AI) will play a key role in revolutionising marketing in the near future, according to a new white paper looking into how technology drives marketing effectiveness.

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11/04/2018  |  Full story...

Beating Brexit barriers: Most UK businesses want close regulatory alignment with EU

As the UK prepares to leave the European Union next year and head into a transition phase, a new report outlines where British businesses want to stay close to EU rules and where they want divergence.

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11/04/2018  |  Full story...

Protestors stage 'die-in' in Apple stores over tax practices

Apple has come under fire for its tax practices in France this week, as protestors staged a ‘die in’ in one of its stores.

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10/04/2018  |  Full story...

Facebook users would have to pay to opt out of profile data sharing- Sandberg

Facebook users could have to pay to completely opt out of their data being used to target them with advertising, according to its chief operating officer Sheryl Sandberg.

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10/04/2018  |  Full story...

Unilever donates to charity for each Knorr video ad view

Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.

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10/04/2018  |  Full story...

Firefox browser goes VR

Mozilla has announced a new version of its Firefox, designed to work on stand-alone virtual and augmented reality headsets.

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10/04/2018  |  Full story...

31% of Brits have smart security gadgets in the home

Households in the UK are increasingly turning to smart technology to protect their homes, according to new research.

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10/04/2018  |  Full story...

‘On-the-go’ consumers driving sales of snacks across Europe

Demand for convenience and food and drink ‘on-the-go’ is helping to drive sales of snacking products, particularly crisps and salty snacks, across Europe.

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09/04/2018  |  Full story...

Facebook suspends Brexit data firm Aggregate IQ over alleged data breach

Facebook has suspended Aggregate IQ (AIQ), a Canadian data firm that played a key role in the campaign for the UK to leave the EU, saying it may have improperly received users' data.

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09/04/2018  |  Full story...

Facebook to verify major page owners to fight fake news

Facebook will start verifying the identities of people running popular pages on its social network, as part of its continued efforts to stem fake news and propaganda.

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09/04/2018  |  Full story...

Display advertising continues to be largest driver of digital publisher revenue

Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research.

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09/04/2018  |  Full story...

Pinterest expands ‘Propel’ promotion button to 5 more countries

Pinterest is rolling out its Pinterest Propel product to business accounts in the UK and Ireland, in addition to Australia, Canada and New Zealand.

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09/04/2018  |  Full story...

Facebook halts medical data sharing plan with US hospitals

Facebook has scrapped plans to gather personal data from patients in US hospitals as part of a proposed research project.

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06/04/2018  |  Full story...

New ‘Branding To Store’ mobile ad tool goes live

TabMo has launched its ‘Branding To Store’ mobile advertising solution that combines for the first time the automated creation of a drive-to-store ad format with the ability to measure the real-time uplift in footfall traffic resulting from the campaign.

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06/04/2018  |  Full story...

UK health insurers in sick bay: digital marketing failing to track rising consumer interest

The UK health insurance sector is failing to implement effective digital marketing campaigns despite growing online interest from consumers, according to new research from marketing technology and data specialist CACI.

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06/04/2018  |  Full story...

Discount dangers: 53% of retailers admit “always on” sales are damaging profits

As consumers admit they avoid stressful sales altogether, there’s ample opportunity for retailers to ditch excessive discounting and focus on a better customer experience instead.

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06/04/2018  |  Full story...

Le Monde partners Ligatus for brand safe premium native advertising

The Le Monde group has signed a global partnership with leading native advertising solutions provider, Ligatus in a bid to provide a more transparent sponsored content service to its users across a variety of platforms.

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06/04/2018  |  Full story...

Facebook admits ‘potentially every user’ hit by data breach

Facebook founder Mark Zuckerberg has rejected calls to stand down as CEO or fire staff over ‘mistakes’ during the Cambridge Analytica scandal after it was revealed that potentially every Facebook user has had their information scraped.

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05/04/2018  |  Full story...

New startup calculator reveals average cost of ‘setting up shop’

A new interactive tool based allows prospective entrepreneurs or shop-owners to find out how much they need to get started.

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05/04/2018  |  Full story...

75% of US advertisers ‘already using influencer marketing’- report

US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.

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05/04/2018  |  Full story...

Taking risks ‘key to retailers’ survival’- report

Retailers need to speed up the pace of innovation and think like technology companies in order to survive, according to a new report.

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05/04/2018  |  Full story...

Google’s search algorithm updates of 2017 [INFOGRAPHIC]

From extra interstitials to ramped up meta descriptions, this infographic contains the major Google search algorithm updates of 2017.

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05/04/2018  |  Full story...

Spotify saves millions with unusual stock market debut

Spotify listed on the stock market this week, with an unusual 'direct listing' that resulting in shares of the music streaming service being up 12.9% on their first day of trade on the New York Stock Exchange.

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04/04/2018  |  Full story...

Top 10 Brexit searches: 'What is Brexit?' remains number 1 since 2016

The UK is still searching for ‘What is Brexit’, one year on from activating Article 50 to start the process of leaving the European Union, according to new research.

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04/04/2018  |  Full story...

LinkedIn launches video for Sponsored Content and Company Pages

LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network.

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04/04/2018  |  Full story...

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