Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Guitar maker Fender amplifies presence with targeted digital campaign

World famous guitar brand Fender is working with GlobalWebIndex (GWI) and digital agency Found to drive awareness around its new American Professional range.

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12/10/2017  |  Full story...

Most marketers say creativity is more important than data

Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their marketing campaigns. That’s according to new research from Episerver, a single platform to smartly manage digital content, commerce and marketing in the cloud.

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12/10/2017  |  Full story...

Marketing data trends: Retailers willing to pool data for better targeting

Small retailers are willing to fight giants like Amazon by pooling data to remain competitive, according to new research.

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12/10/2017  |  Full story...

Lovie award winners 2017: David Attenborough and Ikea among digital winners

The winners of the 7th annual Lovie awards have been announced, with Skyscanner, Vice and Lad Bible among the winners of the pan-European digital awards.

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12/10/2017  |  Full story...

Facebook fail: Zuckerberg sorry for 'tasteless' VR tour of Puerto Rico devastation

Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.

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11/10/2017  |  Full story...

Snapchat debuts 'Context Cards' with local information

Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.

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11/10/2017  |  Full story...

Unilever brand Cif partners 'Uber-style' cleaning service Helpling

Unilever’s cleaning brand, Cif has struck a partnership with Helpling, Europe’s leading online marketplace for household services to help free up people’s time from their cleaning chores.

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11/10/2017  |  Full story...

Ikea to sell furniture via third-party sites

Ikea will start experimenting with selling its famous flatpack furniture through third-party online retailers, as part of a wider push to become more accessible to shoppers.

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11/10/2017  |  Full story...

Google 'discovers Russia-linked ads' on YouTube and Gmail before US election

Google has reportedly discovered evidence that Russia used its platforms in a bid to influence the 2016 US presidential election.

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11/10/2017  |  Full story...

Windows 10 Mobile RIP? Microsoft to phase out support for Android rival

Microsoft has confirmed that its Windows Phone will not get any more features or phones in the future, as the rival to Android and iOS failed to gain popularity among smartphone users.

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10/10/2017  |  Full story...

How much do you value personal data? Kaspersky puts customers to test

Last month Kaspersky set up a unique social experiment – looking at exactly what price people put on their personal mobile phone data in the modern day.

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10/10/2017  |  Full story...

Critical business ‘App Gap’: 40% confess to releasing apps without testing

The number of apps being released by businesses without prior quality testing is far bigger than initially expected, as competition pushes businesses to innovate themselves quickly, according to new research.

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10/10/2017  |  Full story...

Pedigree runs Facebook AR campaign for ‘Adopt a Shelter Dog month’

Pet food brand Pedigree has teamed up with Facebook to launch a customised camera effect to help raise awareness for pet adoption, just in time for October’s National Adopt a Shelter Dog Month.

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10/10/2017  |  Full story...

Mobile to make up more than half of all digital ad spend in Nordics

In 2017, mobile will make up more than half of all digital ad spending in the Nordic countries of Norway Sweden and Denmark, according to eMarketer’s latest digital ad spend forecast for EMEA.

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10/10/2017  |  Full story...

End of an era: AOL shuts down Instant Messenger AIM after 20 years

AOL is discontinuing its pioneering AOL Instant Messenger (AIM) chat platform after 20 years of service, usurped by chat apps such as WhatsApp and Snapchat.

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09/10/2017  |  Full story...

Payment trends: Canada leads cashless economy

Canada is leading the world when it comes towards consumer adoption of cashless technology, followed by Sweden and the UK, according to new research.

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09/10/2017  |  Full story...

Retail drives digital ad spend in Germany

The retail sector will take more than a fifth of all digital expenditure in Germany this year according to eMarketer’s Digital Ad Spending In Germany, by Industry: Forecasts and Trends report.

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09/10/2017  |  Full story...

41% of marketers ‘intimidated by mobile programmatic’

Over 2 in 5 (41%) of marketers find mobile programmatic more confusing than on desktop, but over 60% plan to increase their ad spend in mobile programmatic over the next year, according to new research.

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09/10/2017  |  Full story...

Influencer marketing: What motivates customer advocacy?

New research reveals what motivates UK consumers to refer brands to friends and family, which sectors and brands are most referable, and which qualities a brand should possess to be referred.

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06/10/2017  |  Full story...

Boost to publisher paywalls: Google ends 'first click free' policy on media sites

Google is ending a policy that provided a limited amount of free content to users before they needed to pay for it. before users of the world's biggest search engine could be asked to pay for it.

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06/10/2017  |  Full story...

Coca-Cola sponsors virtual player on FIFA 18

In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.

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06/10/2017  |  Full story...

Shoppers to splash out on spooky stock this Halloween

Having overtaken Valentine’s Day as the UK’s third biggest retail event, Brits made more than 2 million searches for “Halloween costume” on the site during September and October last year, according to new research.

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06/10/2017  |  Full story...

Google Pixel 2: is this the end of the smartphone era (and the beggining of AI phones?)

Google has unveiled its latest Pixel phone, emphasising its artificial intelligence software features over the typical hardware boosts that usually form the focus of smartphone product launches.

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05/10/2017  |  Full story...

Cool or creepy? Google AI camera "decides when to take photos"

Google has launched Clips, will be the first standalone camera from the internet giant that takes on the likes of Go Pro. But is its AI camera that chooses when to snap pictures liberating or creepy?

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05/10/2017  |  Full story...

The rise of ‘marketing attribution’: 81% of organisations now tracking customer journey

The global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to a new survey.

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05/10/2017  |  Full story...

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