Digital Intelligence

Entries from Digital Intelligence tagged with "digital intelligence"

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Snapchat rolls out “Max Reach” feature in UK and France

Snapchat's Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app with their digital advertising.


17/05/2017  |  Full story...

The future of car sales: Virtual test drives and mobile purchases

The days of browsing car showrooms for your new motor has not ended yet, but the landscape has shifted significantly over the past few years and car showrooms of tomorrow could exist almost entirely online, according to a new report.


17/05/2017  |  Full story...

App trends: Communications and social increasingly dominate app time

The app sector is like a “clogged pipe”, where social and communication apps dominate most people’s time, while other sectors will be left to “fight over the scraps”, according to a new report.

17/05/2017  |  Full story...

Snapchat "Sponsored World Lens" turns 3D augmented reality into ads

Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos.


16/05/2017  |  Full story...

Google revamps AdSense: More transparent rules for publishers

Google has announced two updates to its AdSense network for publishers that aims to increase transparency and ensures minimum disruption.


16/05/2017  |  Full story...

Ecommerce meets high street: Most Brits turned off by “Disconnected Shopping Experience”

Retailers are still struggling to provide a personalised experience for shoppers, despite capturing customer data through online channels and loyalty programmes, according to new research.


16/05/2017  |  Full story...

Online video trends: 50% of sports fans watching matches on the internet

Online now forms a key part of the sports viewing experience for many sports fans, according to new research from Global Web Index.


16/05/2017  |  Full story...

Bose boosts Formula One sponsorship with Yahoo partnership

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process, according to a report.


16/05/2017  |  Full story...

Biggest cyber attack yet: 150 countries hit with NHS in chaos

A new email-based ransomware virus has locked up hundreds of thousands of computers in more than 150 countries hitting factories, hospitals, shops and schools worldwide over the weekend.


15/05/2017  |  Full story...

Citymapper tests free London bus service

Transport app Citymapper has moved into real life vehicles, with a new bus that drives an under-serviced route in London.


15/05/2017  |  Full story...

Influencer marketing: How much do celebrities earn for social media posts?

As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data.


15/05/2017  |  Full story...

Facebook boosts 360 videos with Blend Media partnership

Facebook has stuck a deal with Blend Media, to produce a “creator community" of experts for its 360 videos.


15/05/2017  |  Full story...

Japan's Softbank invests $500m in Improbable to create "VR cities"

London-based virtual reality firm Improbable has raised $500m (£388m) in one of the biggest investments in an early stage European technology business.


12/05/2017  |  Full story...

Tablet ownership rates falling

Internet users are not only failing to purchase new tablets, but that many existing tablet users are choosing not to upgrade their devices, according to new research.


12/05/2017  |  Full story...

Rise of reviews: 75% of UK shoppers trust other customers over retail staff

Despite retailers’ best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand.


12/05/2017  |  Full story...

Chatbots "could save billions" for UK industries

Chatbots could save businesses billions of pounds, with banks and healthcare gaining the biggest cost savings.


12/05/2017  |  Full story...

Healthcare education giant Laerdal gets website revamp with Amaze

Laerdal Medical's, the producer of the 'Resusci Anne', has got a new global website built in conjunction with agency Amaze.


12/05/2017  |  Full story...

Playing politics with big data: What can marketers learn from Trump and Brexit?

What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next step in campaigning?


11/05/2017  |  Full story...

Snapchat losses widen as user growth slows

Snapchat has seen its shares tumble after the social network reported disappointing growth in the first three months of the year.


11/05/2017  |  Full story...

Viral marketing trends: Just 1% of social video goes viral

Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research.

11/05/2017  |  Full story...

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet

One teen’s mission for a year's supply of free chicken nuggets has become Twitter's most retweeted post of all time.


11/05/2017  |  Full story...

Marketers “feel the need to hoard customer data”

Nearly 9 out of 10 (86%) UK and US marketers believe that for maximum success they need to collect as much information as possible on their customers.


11/05/2017  |  Full story...

Virtual changing rooms: 1 in 5 shoppers want an AR changing room

One in five (19%) UK shoppers would like to use an Augmented Reality (AR) changing room when shopping online to find the perfect clothing items, according to new research.


10/05/2017  |  Full story...

40% of all online grocery purchases in the UK now made on mobile

Criteo has released its UK FMCG Deep Dive – Taking Stock of the Future of Grocery report, exploring the latest e-Retail themes and trends in the UK FMCG marketplace, including the impact of mobile on grocery shopping, and identifies the most searched terms used by shoppers and which products shoppers inevitably buy.


10/05/2017  |  Full story...

New ‘discovery-driven commerce’ platform goes live in the UK

Curalate has launched in the UK, with Farfetch and Lipsy among more than 50 European brands already working with the US-based digital marketing technology company.


10/05/2017  |  Full story...

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